The competition in sports equipment and sports fashion today is fierce. And as e-commerce grows, the competing players has to remain accessible and usable regard-less of the device their customers visit the website on. Stadium is Swedens biggest player on the market and puts a lot of effort on their online activity. Something Stadium found interesting was the possibility of introducing elements that would increase the conversion rates directly into the product menu. This study explores the possibility to find a responsive solution for the product menu at Stadiums? e-commerce website which could contribute to increased conversion rates.The study is built upon an experiment and the foundations of the experiment is based upon a market analysis of used design patterns for product navigation in the domain of sport resellers.

I och med den lagförändring som trädde i kraft den 1 januari 2004, då räddningstjänstlagen ersattes av lagen om skydd mot olyckor, lades större vikt på den enskildes ansvar. Ägare eller nyttjanderättshavare av byggnader och anläggningar ska själva ansvara för säkerheten, vilket innebär ett större behov av kunskap inom området. Luftfartsverket, som tidigare hållit utbildningar internt inom brand, räddning och säkerhet, har nu valt att lansera denna tjänst till externa kunder, för att bättre kunna nyttja den kunskap och arbetskraft de besitter. Vi har fått i uppdrag av Luftfartsverket att undersöka attityder till och behov av utbildningar inom brand, räddning och säkerhet hos potentiella kunder.Vårt syfte med denna uppsats är att undersöka hur behoven av utbildningar inom brand, räddning och säkerhet ser ut hos de potentiella kunderna Scandic Karlstad, Fryksdalens Sparbank samt ICA Maxi Karlstad. Genom att ställa kundernas behov mot hur utformningen av den kommande tjänsten är tänkt att se ut har vi för avsikt att identifiera eventuella brister i hur väl de överensstämmer och genom det få fram hur Luftfartsverket kan använda sig av den informationen för att presentera en attraktiv tjänst och därigenom skapa nöjda kunder.Vår studie baseras på teorier kring marknadsföring och innovationer.

Syftet med uppsatsen var att ta reda på vilka bloggstrategier några av Sveriges framstående bloggskribenter använt/använder för att nå framgång med sin blogg, hur de skapat sig ett framgångsrikt personligt varumärke via bloggen, samt vad de tror motiverar företag att använda deras blogg som marknadsföringskanal. Bloggskribenternas syn kompletteras med två företags perspektiv på fenomenet, dels ett företag som arbetar som annonsförmedlare mellan företag och bloggare, dels ett modeföretag som har god vana av denna marknadsföringskanal. För få frågeställningarna besvarade har en kvalitativ studie genomförts med hjälp av en webbenkät med totalt elva respondenter. Resultatet visade att bloggskribenterna själva anser att de inte använder några utstuderade bloggstrategier för att nå framgång. Vidare visade resultatet att skapandet av ett personligt varumärke via en blogg möjliggörs av en utav bloggaren utmärkande personlighet och bloggstrategier.

The purpose of this master thesis is to study sponsoring of culture. The questions asked are: What are the reasons for sponsoring? What are the advantages of sponsoring? What are the disadvantages of sponsoring? What is the relation between public grants and sponsoring? The thesis is based upon studies of literature and a case study in Malmoe. Malmoe Public Library received about a million SEK over a period of three years from the foundation of Foreningssparbanken Skane. The money finances two projects, one with new books, Nyhetstorget, and one with strengthened information for small companies, Projekt Förstärkt Näringslivsinformation.

The society of today is overflowed with information and commercials. There is a thick media noise that the marketers finds hard to penetrate. Bearing this in mind, we can see that Event Marketing, witch is marketing through events, has grown to be a popular form of communication as it has an ability to work its way through the existing media noise. Through events a company can strengthen its brand and image as well as form a lasting relationship with its consumers. What other functions does Event Marketing possess? In what context is Event Marketing an appropriate marketing strategy to use? These are two questions that we aim to answer through this essay.To be able to answer these questions we interviewed the marketing manager of two different companies, L´oréal and TeliaSonera.

This paper aims to describe and discuss psychotherapy in rhetorical terms; in particular how psychotherapists can use their ethos, or person, as a means for convincing the patient, and subsequently discuss how these insights in turn can be useful for other rhetors.Classical rhetoric is commonly associated with one speaker exercising influence on an audience of many, but modern rhetoric is broader, and includes all situations where someone is attempting, by speech or in writing, to affect anyone, including the rhetor himself. With this broader definition, psychotherapy may also be considered a form of rhetoric. Psychotherapy does, however, highlight the aspect of power distribution, in that it is clear that it is up to the patient to determine whether the rhetoric will achieve its purpose or not, that is, if he will be influenced by it. In psychotherapy, it is also important to differentiate between persuading and convincing: for a permanent change to occur in the patient?s thoughts and actions, the deeper, "internal" form of conviction is necessary for change to take place.When attempting to convince an audience, it is important for the speaker to establish a credible ethos, that is, present a trustworthy persona.

This thesis aims to study how cybersecurity is managed and framed in the context of the growing threat landscape as a result of the Ukraine Invasion. The war in Ukraine is one of the first conflicts involving extensive cyber operations, furthermore this study is interested in how Sweden, more specifically MSB, considers global security challenges and if they can learn from the conflict in Ukraine. Through a qualitative text analysis, focusing on two reports published by MSB, the study, using securitization and framing as theoretical frameworks, seeks to answer the research question ?How has MSB changed its representation of the threat and adapted its security strategy to address the increasing threat to cybersecurity following the invasion of Ukraine??. The analysis is based on five operationalization questions to clarify whether there are indications of securitization and framing in the reports. The study also aims to identify if there is a more clear threat formulated to cybersecurity.

This essay focuses on strategies for acquisitions in Swedish publiclibraries. The topic has been occuring in the public debate off andon since the70s. The dominant view has been that librarians haveallowed demand direct the purchases of media and thus haveignored quality literature.This debate has caused me to reflect on the librarians constantdilemma when purchasing media. Are they supposed to chooseliterature that are in demand, or should an evaluation made bylibrarians be the decisive?The previous research has shown that the library profession istraditionally characterized by a non-judgmental approach.

This thesis studies the indirect effects of Europeanization on national political parties. I argue that Europeanization has affected the way national parties operate, and communicate with the voters, by restricting the national policy space through increased economic and political integration. Furthermore, I argue that the impact of Europeanization is likely to be reflected in electoral manifestos and changed patterns of party competition. Accordingly, Europeanization is hypothesized to change party rhetoric in a cartel-like manner by diminishing voters? expectations, and also by avoiding EU-affairs in electoral manifestos. The hypothesis suggests, moreover, that Europeanization is reflected in convergence among parties regarding the rhetoric concerning EU-affairs. The purpose of the thesis is to examine to what extent the rhetoric concerning EU-affairs has changed in electoral manifestos sinceSwedenjoined the European Union in 1995.

Titel: När mediabruset tar över- Hur en butik kan använda sig av gerillamarknadsföringKurs: 2FE07E Examensarbete i företagsekonomi, Kandidatuppsats 15hp, VT2011Författare: Rebecca Einarsson, Lejla Kurtovic och Izla SeffoHandledare: Martin AmsteusExaminator: Frederic Bill Nyckelord: Gerillamarknadsföring, Generation Y, Målgruppsanalys, Attityder, Varumärke:företagsidentitet och företagsimage, Varumärkeskännedom.Syfte: Att skapa kunskap rörande hur en butik kan marknadsföra sig mot Generation Y med hjälp av gerillamarknadsföring.   Metod: Studien är av kvalitativ karaktär med ett induktivt angreppssätt. Det är även en fallstudie och primärdata samlades först in genom en djupgående intervju med fallföretaget, därefter utfördes en målgruppsanalys genom en fokusgrupp samt enkät.                                                                                                  Empiri: Det empiriska kapitlet påbörjas med en presentation av Rut m.fl. som följs av en intervju där målgruppen definierades till Generation Y. Utefter intervjun utformades en målgrupssanalys genom en fokusgrupp och enkät.Teori: De teorier som presenteras har härletts av det empiriska materialet och är relevant för de ämnen som tagits upp.

Multichannel-shopping has become a wide spread phenomenon in the retail industry due to a significant development of retail channels and formats. Consumers now shop for the same product category in many different retail settings and this trend is increasing. Therefore both the academic world and the retail industry are screaming for knowledge about the multichannel-shoppers. Several studies have focused on the characteristics of different channels and how multichannel strategies should be designed to minimize cannibalization. There is however a lack of research concerning what characterizes multichannel-shoppers and what drives them to shop in several channels.

The purpose of this study is examine how Afghan women experience leadership in Afghanistan and how they perceive their existence and involvement in the country?s development?s process. The study is limited to the women leadership and its diffculties in the afghan culture, tradition and religion. Based on men?s and women?s perspective, I want to examine how they look at women?s leadership and its different problem in the afghan society.

Dagens teknologiska utveckling har bidragit till vårt mediaintensiva samhälle som iallt större utsträckning har övergått till ett konsumtionssamhälle. Trots Sverigesrestriktioner gällande marknadsföring riktat till barn, står barn för stora delar avlandets konsumtion, vilket inte minst förstärkts genom internets utveckling. Dagensbarn är rikare än någon annan generation genom tiderna, vilket är något företag i daguppmärksammat vid utformandet av marknadsföring och produkter. Varumärken harfått en större betydelse på den konkurrenssatta marknaden, inte minst bland barn.Uppsatsens syfte är att identifiera och fördjupa diskussionen kring barnskonsumtionsmönster i yngre åldrar. Uppsatsen belyser den varumärkesmedvetenhetsom råder i åldrarna 6-10, samt identifierar likheter respektive skillnader gällandebarns relation till klädmärken.Studiens huvudsakliga teorier är varumärkesvärde, visual literacy och grupptryck,vilka sammankopplas med den insamlade empirin för att svara på hur barns relationtill klädmärken ser ut.

The aim of this present study was to determine and evaluate whether the presence of brooktrout (Salvelinus fontinalis) and sediment load may be a threat against the reproduction anddistribution of freshwater pearl mussel (Margaritifera margaritifera) in a creek located innorthern Sweden. Freshwater pearl mussel is an endangered species and is dependent ofbrown trout (Salmo trutta) to reproduce. Therefore there are concerns of indirect effects onthe population of pearl mussel by competition between brown trout and brook trout. Ditchesfrom a nearby gravel road have been fixed to lower the sediment load into the creek. I tried toevaluate this action plan.

The aim of this thesis is to research if and in that case how, marketing of Swedish public libraries is used as a possible work method in a time when they are marked by changes in the form of cut backs and technical innovations. With a strive to get an overview by the possible debate I have chosen to do a closer exam of 20 texts published in five of the biggest Swedish library publications during a period of 20 years. My research is based mainly upon Philip Kotler?s marketing theories regarding non-profit organization as well as Eileen Elliot de Saéz interpretations of these to a library context. The first part of the essay therefore consists of an introduction of these, as well as a rendering of their method of work, which shows the width of the conception of marketing.