As the title insinuate, this essay illustrate Event Marketing as a marketing instrument, and how it can be used as a tool to facilitate brandbuilding and improve relationships. We have come to the understanding that Event Marketing is in the course of constant development. It seems like Event Marketing as a marketing tool is starting to get its well-merited position in the marketing mix throughout the world, since companies and other organisations have realized that Event Marketing is a powerful tool for differentiation. We have also seen that Event Marketing in the business world lately has come to be more important for building and maintaining relationships, as well as carrying marketing messages.In this essay we discuss Event Marketing in three sections; brand, relationships, and customer experience. Among these topics, inter alia Integrated Marketing Communications, Sensory Marketing, and Service-dominant Logic are presented.

Purpose/Aim: The aim of this paper is to find out how the new media landscape and new communication channels is altering how companies and organizations can reach out with their messages. The aim is also to shine light on the different trends within advertising today and also to discuss the Tivo-effect ie. that consumers are doing whatever possible to avoid advertisements.Material/ Method: I have used a qualitative research method where I have interviewed a number of people working in advertising in Sweden. The paper also includes material from books, article and various websites.Main results: In order for advertising agencies to create successful advertisement and to generate positive associations around a certain brand, it?s crucial that the advertisement is relevant for the target group.

The economic analysis of building contracts is an unexplored field within Law and Economics. This paper makes an attempt to cast some light over the subject and encourage to more research within the field. The main purpose has been to describe why the actual price in a public construction project often turns out to be higher than the contract price and offer a way of handle that risk. In the paper a model is set up that shows an optimal contract given expectations on actual price and gaps in contracts. Cost increases for the buyer can mainly be explained by two situations.

Since the Maastricht Treaty the European Parliament has gained competence in the decision-making process and the Parliament is today one of two decision-making institution, next to the Ministers of Council. In this study the main focus has been to shed light over the negotiation culture within the European Parliament, which up till now has been a neglected research area. This is of great significance because the internal negotiations in the European Parliament decide the external negotiation position with the other institutions.After face-to-face interviews with MEP:s and assistants I have been able to identify certain characteristics to create an understanding of the negotiation culture in Europe's elected Parliament. The negotiations are oriented towards a problems-solving approach and the prevailing apprehension is consensus-based negotiations instead of the existence of political blocks. The committees are stronger than the European party groups, which further encourage negotiation.

Central labour market actors have come to an agreement ? Sweden is going to need labour migration. In spite of the agreement the actors disagree upon how the labour migration should be designed. This essay examines how the union organisation, LO presents labour migration in their rapports during the years 2000-2006. This is done through Laclau and Mouffes discourse theory and a merge with postcolonial theory.

The hotel is located on Skatholmen in the archipelago of Stockholm, Värmdö county. The hotel building has an open structure characterized by hospitality and the nature outside. The rooms have stunning views of the island landscape and lush forest. With biodiversity and valuable nature in mind, the building has been designed with a structure that should not be too intrusive in the surrounding landscape. The building is meant to blend into the dark silhouette of the island and to give a light footprint on the topography of the landscape.The use of well-chosen materials and similar design, both in plan and facade, creates a consistent building despite the building's somewhat playful expression.

BIM has been a trend in recent years when it comes to design and construction ofnew buildings. However, there has been less talk about what happens to BIM modelsafter the construction phase.This issue has been raised at the Forsmark construction documentation department.This thesis aims to look at how the information in a BIM model can be transferred tofacility management and GIS systems and thus add value, even after the constructionphase.Questions raises how such an exchange might look like and whether it is reliable.How should a claim be brought to planners for such an exchange to work.This thesis tested some of the most common methods for this kind of exchange ofinformation from BIM models to facility management and GIS. It was formats like IFC,Fi2xml and a database connectivity that was analyzed by a computer simulation of amodel provided by Forsmark. The model consisted of an existing office building atForsmark, modeled in Autodesk Revit.The results indicate that the formats tested require a precise plotting of the models.The loss of information that came to light in the simulation could be attributed tofailure modeling in Revit. Even such things as naming of areas must be consistent.

In this study we wanted to have a closer look at how a specific working team of pedagogues in the senior part of elementary school works with student influence through a pedagogical concept created by themselves. We have used qualitative interviews as a method to achieve relevant information from the pedagogues, and from students teached by the same.The purpose of the study was to investigate how the working team, through the concept, pursue real student influence within different school subjects and how the individual student is favored in his/her learning process. Another intention was to find out to what extent the students experience this influence. We also wanted to elucidate the advantages as well as the disadvantages of this concept, and to shed some light on how the informants view the future development of the concept.The result shows that consensus prevails to a large extent among teachers and students regarding the signification of real student influence in the everyday learning situation. It also appears that the students? abilities to exercise influence vary between different school subjects.

Abstract Uppsatsen syftar dels till att undersöka om den feministiska kritik som riktats mot genren chick lit i fråga om genusstereotypa karaktärer har sin motsvarighet i romanerna, och dels till att undersöka med vilken rimlighet någon kan påstå att chick lit-romaner också är utvecklingsromaner. Studier av övergripande och vetenskapliga texter rörande populärkultur samt feminism, ligger till grund för de resonemang som förs och aktualiseras då de ställs i relation till nedslag i primärmaterialet vilket närlästs. Genom närläsning och analys konstateras chick lit med hjälp av Kristin Järvstads avhandling Att utvecklas till kvinna (1996) i vissa fall och avseenden fungera som en populärlitterär variant av utvecklingsromanen. Hjältinnorna i chick lit-romanerna genomgår en kort, inre utveckling, vilken till viss del följer den manliga utvecklingsromanens struktur, trots att den substantiellt anses kvinnlig. Vidare konstateras hjältinnan i chick lit till stor del vara fast i genusstereotypa konstruktioner vilka ur ett feministiskt perspektiv är oacceptabla, samtidigt som feministiska tendenser i form av självförverkligande och kritik av genussystemet står att finna.

Från att ha setts som ett kall har synen på sjuksköterskeyrket successivt förändrats till att vara en profession med helt nya krav. Vi lever idag i ett 24-timmars samhälle och bedriver sjukvård dygnet runt. Att arbeta på oregelbunden arbetstid ? skiftarbete, har många negativa effekter på hälsan. Dygnsrytmen rubbas, och kan ge biologiska, fysiologiska och sociala störningar vilket gör att sjuksköterskans livsvärld påverkas och därmed också hennes hälsa vilket kan leda till lidande och utmattningssymtom.

In the mid-1990?s, the global computer network known as the Internet was introduced in Sweden. With this study, we are shining a light on the entrance of Swedish Public Service media on the Internet. The two major Swedish Public Service companies Sveriges Television (?Swedish Television?, also called SVT) and Sveriges Radio (?Swedish Radio?, also called SR) are included in this study.SR published its first website in 1994 and the site featured a presentation of the results from the Swedish parliament elections of that year.

Organizational learning has become more and more important in the last decades as the environment in which organizations exist continues to change rapidly and unexpectedly. In order for organizational learning to happen, the individuals within the organization must learn. Just as different individuals possess different skills, each individual also has their own learning style. As the use of teamwork increases, so does the need for techniques to put high performing teams together and with organizational learning as one of the objectives the question is, how do we maximize learning, efficiency and performance in teams? This study uses a quantitative method to examine how teams, from a course at the Stockholm School of Economics, perform on the individual learning, team efficiency and team performance scale based on the individual learning styles within the team.

This paper aims to explore those yet relatively unexplored dimensions of Frantz Fanons (1925-1961) authorship. Fanon, known to the world as a theorist of violence and revolution, was one of the first to ever map the language of the colonizer. The language of the colonizer was, as Fanon would have it, imbued with different notions of time, constructions of historicity and ideological principles of individuality that would dehumanize the colonial subjects. In line with that the colonizer would also speak of the colonized people in what Fanon called zoological terms. From within those different notions emerged a racist rhetoric consistent of, to quote Richard Delgado, words that wounded.

I framtiden kommer multiplexad detektion att spela en central roll inom kliniskt bruk. Detta för att utvecklingen av riktad molekylär medicin är på uppgång och kräver studier av interaktioner mellan makromolekyler. Inom forskning används fluorescensmikroskopi för multiplexad detektion men inom kliniskt bruk föredras det att studera preparat med ljusfältsmikroskopi. Dagens problem med ljusfältsmikroskopi ligger i att det är svårt att detektera flera olika markörer samtidigt, multiplexning. Olink har lämnat en förfrågan på en ny testbar metod för multiplexad ljusfältsavläsning (bilaga 3).Bland dagens metoder för multiplexad analys har NuanceTM som baseras på liquid crystal tunable filter (LCTF) och SpectraLamp som baseras på agile spectral light source (ASLS) studerats och utvärderats.

The aim of the study is to investigate how social workers relate to the self-determination in cases that involve people who have dementia. To investigate this we have chosen to build a qualitative study. The study is based on four interviews with social workers in elderly care in Sweden. To analyze our material we chose the concept autonomy, and legal texts from the Social Services Act (SFS 2001: 453) and Parental code (SFS 1949: 381). Our results show that social workers are often forced to deviate from the law and guidelines to ensure the best for the person with dementia.