Throughout the years more and more charitable organisations have appeared and the competition between them has increased. This has forced the charities to use more marketing strategies in their work in order to strengthen their competitiveness. Research in philanthropy in terms of economy and marketing has been neglected in Sweden and the research that is done today is mainly focused on why individuals donate to charity. A donation, according to the writers of this thesis, has been seen as an economical activity and can therefore be explained and understood through economical models and theories. This thesis aims to see how a contributor to charity makes the decision to donate money, consequently see how the donation decision process actually works from a theoretical model of a buying decision process from marketing literature. The purpose of this thesis is therefore to from a buying decision process concerning products describe the donation decision process for contributors to charity. By achieving this purpose the writers aim to compare if a donation decision process go through certain steps similar to a buying decision process.

The store manager can make great benefits of having an eye on how the staff works towards the customer, because the personnel is an important tool when competing with other stores. This paper is focusing on the part that relates to the staff in the store, which is one of the key tools in the competition for customers after the customer made it to the store. Many stores have guidelines which the staff should follow when they meet with customers. If the staff is too tightly controlled by these guidelines, customers can perceive the first encounter with the staff as artificial and as if the genuine friendliness does not exist. It is important that the staff looks at the individual customer and treat every customer in a personal way and that the staff can see the customer?s needs.

Consumers today leave a fragment of information when they pay with their debit and credit cards. The aim of our work is to investigate ways to design a concept of a system in which digitally stored information that today is fragmented among several different holders, can be assembled into a system and made available to consumers. In our study of how a system for financial flow of information should be designed, we intend to study the present situation and the attempts made to alter it into a more informative reality. We intend to investigate the flow of information when a consumer pays by card, and the possible solutions regarding the design and transportation of digital receipts. A majority of the information of our digital consumption is today handled digitally.

External shopping malls in the context of urban sprawl have, according too much of the previous research, had a negative connotation when it comes to urban planning and a sustainable society. In recent years, some of this research on the issue has changed course towards that it might be some positive opportunities and elements in this development, given that it follows certain patterns. This latter development is what we have chosen to look deeper into in our study, Sustainable urban sprawl.The shopping mall Allum in Partille center has been the subject of this case study, to explore how people's shopping habits and travels in connection with these purchases has been affected by the establishment of an external shopping mall from a sustainability perspective.The method we used was a questionnaire distributed at workplaces in Partille. The collected data were then analyzed by using some of the dominant urban planning theories, for thus underpin our analysis. We have supplemented the study with a collection of information on existing and planned shopping centers in Gothenburg region.Our study shows that external shopping centers located in already developed areas, with an existing social structure, can help to create a more compact city with fewer and shorter shopping trips, and more sustainable transport choices when purchasing goods and services..

This essay is about my meeting as an educator at a preschool with a child who is deemed to be in need of special assistance. I have worked in preschools and schools for nearly fifteen years and have met a great many children with different needs during these years. I tell in this essay about my relationship with Lucas who is a child I feel need special support in his everyday life. Lucas has what we in the preschool world call impulse controlled behavior. I also feel that he is disturbed by external stimuli such as sound and he has difficulty with social interactions with friends.

In this essay I have tried to describe the rich tradition of thoughts about the afterlife in Judaism. The first part contains litterary studies and the second part is based on interviews with religious representatives. The first part is a description of the progress of thought in history around the issue afterlife. The sources reveal a vast amount of intellectual work on the issue. I have tried to follow the path of thought, and how it developed, so that the reader can see how one thought leads to the other but also how each period?s way of thinking is influnced by its context.

Context: In cooperation with ICA, we chose to investigate how much the auditory and visual stimuli in combination affects consumer behavior in grocery store. There are few studies in the area, which gives good practical and theoretical implications.Research question: How much influenced consumers' purchasing, movement and inspection behavior during exposure to auditory and visual stimuli in the fruit and vegetable department of a grocery store?Purpose: The purpose of this paper is to describe and analyze how much the auditory and visual stimuli affect consumer behavior in the grocery store. We do this through a quantitative experiment of our partner?s fruit and vegetable section, where we observe customer behavior in stores.

The study has been done on behalf of and in cooperation with LRF Konsult. The purpose of the study was to try to find out how forest estate buyers valuated different parts of the estate at the time of the purchase and to see if it was possible to identify different trends between different kinds of purchasers. The study is delimited to Västerbotten County and all the purchases were made thru LRF Konsult. The background of the study is that the forest estate purchasers are paying more and more for the forest estates. The prices are often much higher than the net present value which means that they are paying for something more than just the timber value. The study is made with a questionnaire mailed to one hundred forest estate purchasers. Answers got returned from 48 of them.

AbstractThe customer demand for ecological products has increased in recent years, within the garden industry this mainly concerns herbs and other edible plants. The organic trend is increasing and more people are aware of the environment and want to take responsibility for it through their purchases for their garden as well.In this essay the aim is to investigate customer demand and the possibility of selling organicperennial plants in eight garden centres on the Åland islands and in Gävle/Sandviken. I include two garden centres with an organic profile to get a wider point of view. I investigate the global market for organic perennials and look further into existing certification standards on the Swedish market today.The methods I have been using are interviews and a literature study.The study shows that the experienced demand for organic perennials is small in both of myinvestigated groups. The biggest motivation for starting to sell organic perennials would be to find a supplier of these plants and that more customer would ask for them.

AbstractAuthors: Agnes Källén & Amanda RedinTitle:Level: Bachelor of JournalismLocation: University of GothenburgLanguage: SwedishNumber of Pages: 39With this study we aimed to answer the following questions: has the amount of brand exposure on the Tv4 show ?Nyhetsmorgon? increased between the years 2008 and 2013? And if so, how can the increase be explained by well-recognized research in the field?The media industry is changing toward an increasingly commercial content. In television, this change is mainly caused by the growth in shows watched on the web and through time shift, which is the act of watching something on a digital video recorder, or DVR. This gives the viewer the possibility to fast forward through the commercial breaks, and therefore forces the networks as well as the advertizer to find new ways to reach consumers. Hence the plausible growth in product placement and brand exposure.

SAMMANFATTNINGDatum 4 juni 2010.Kurs Kandidatuppsats i Företagsekonomi, FÖA300; 15hp.Författare Heidi Ravander & Daniel Stenbäck.Handledare Carl G. Thunman.Titel RELATIONER GENOM PRESENTREKLAM & TRYCKSAKER- En undersökning av företagskunders köpbeteende av presentreklam &trycksaker samt deras leverantörsrelationer.Syfte Genom att beskriva Tryckföretag Z:s befintliga kunders köpbeteendeav trycksaker och presentreklam samt beskriva kundernasleverantörsrelationer inom produktkategorierna, ska förslag ges till vilkaåtgärder Tryckföretag Z kan vidta för att skapa en ökad försäljning.Metod I förundersökningens skede utfördes intervjuer med nyckelpersoner hosuppdragsgivaren. Den metod som har använts vid insamling avempirisk data är av kvantitativ art i form av enkäter riktade tilluppdragsgivarens befintliga kunder. Information har även samlats infrån litteratur, vetenskapliga artiklar och diverse internethemsidor.Resultat Respondenterna i enkätundersökningen bestod av både gamla och nyakunder och resultatet från undersökningen visar att de köper merpresentreklam och andra trycksaker än julkort. De föredrar att göra sinainköp via telefon och internet och personalens produktkunskap ärav stor vikt.

SAMMANFATTNINGDatum 4 juni 2010.Kurs Kandidatuppsats i Företagsekonomi, FÖA300; 15hp.Författare Heidi Ravander & Daniel Stenbäck.Handledare Carl G. Thunman.Titel RELATIONER GENOM PRESENTREKLAM & TRYCKSAKER- En undersökning av företagskunders köpbeteende av presentreklam &trycksaker samt deras leverantörsrelationer.Syfte Genom att beskriva Tryckföretag Z:s befintliga kunders köpbeteendeav trycksaker och presentreklam samt beskriva kundernasleverantörsrelationer inom produktkategorierna, ska förslag ges till vilkaåtgärder Tryckföretag Z kan vidta för att skapa en ökad försäljning.Metod I förundersökningens skede utfördes intervjuer med nyckelpersoner hosuppdragsgivaren. Den metod som har använts vid insamling avempirisk data är av kvantitativ art i form av enkäter riktade tilluppdragsgivarens befintliga kunder. Information har även samlats infrån litteratur, vetenskapliga artiklar och diverse internethemsidor.Resultat Respondenterna i enkätundersökningen bestod av både gamla och nyakunder och resultatet från undersökningen visar att de köper merpresentreklam och andra trycksaker än julkort. De föredrar att göra sinainköp via telefon och internet och personalens produktkunskap ärav stor vikt.

Today there are many students with behavioral and developmental disorders in schools. One of these disorders is ADHD. The medical designation ADHD stands for Attention Deficit Hyperactivity Disorder. I have chosen to research how two students with ADHD can be included in a fifth grade classroom.This research paper addresses the issues surrounding the student?s day-to-day life with a focus on the classroom.

This essay focuses on strategies for acquisitions in Swedish publiclibraries. The topic has been occuring in the public debate off andon since the70s. The dominant view has been that librarians haveallowed demand direct the purchases of media and thus haveignored quality literature.This debate has caused me to reflect on the librarians constantdilemma when purchasing media. Are they supposed to chooseliterature that are in demand, or should an evaluation made bylibrarians be the decisive?The previous research has shown that the library profession istraditionally characterized by a non-judgmental approach.

SammanfattningBakgrundDet är i Sverige svårt att tillgodose behovet av cirka 450 tjänstehundar och gällande hälsa är uppfattningen bland användarna att hundarnas fysiska hållbarhet blivit sämre. Med hänsyn till att det lider brist på tjänstehundar och att de tas ur tjänst tidigare än önskat vore det av stort värde att kunna förlänga en polishunds tjänstgöringstid. Ett sätt att förverkliga detta kan vara att använda undersökningstekniker vilka tidigt kan fånga upp lindriga förändringar i rörelsesymmetri, förändringar som kan vara ett första tecken på smärta. En tryckmätningsmatta kan registrera små förändringar i hur hunden belastar sina ben, förändringar som är svåra att se med blotta ögat. Det kan därför vara av intresse att ta fram ett normalmaterial för tjänstehundar så att det med tryckmätningsmattans hjälp tidigt går att upptäcka om en stoisk tjänstehund har ett förändrat rörelsemönster.Syfte & hypotesSyftet var att använda en tryckmätningsmatta för att skapa ett normalmaterial för en tjänstehundspopulation gällande parametrar registrerade med tryckmätnings-mattan.