Ekologiska perenner - Lokalt och globalt
En Intervju- och Litteraturstudie
AbstractThe customer demand for ecological products has increased in recent years, within the garden industry this mainly concerns herbs and other edible plants. The organic trend is increasing and more people are aware of the environment and want to take responsibility for it through their purchases for their garden as well.In this essay the aim is to investigate customer demand and the possibility of selling organicperennial plants in eight garden centres on the Åland islands and in Gävle/Sandviken. I include two garden centres with an organic profile to get a wider point of view. I investigate the global market for organic perennials and look further into existing certification standards on the Swedish market today.The methods I have been using are interviews and a literature study.The study shows that the experienced demand for organic perennials is small in both of myinvestigated groups. The biggest motivation for starting to sell organic perennials would be to find a supplier of these plants and that more customer would ask for them. The certification systems on the Swedish market today do not concern specifically organic perennials; there is a lack of rules of conduct. In USA the demand for organic perennials has increased in recent years. Several nurseries with an organic profile have opened and programs for guidance of organic growers have been founded. In Germany the production of organic perennials is small and organic certification is lacking. In both countries further research on the market for organic perennials is suggested.