The rise of social media has put a focus on the division of owned, paid and earned media, where earned media has recently been hyped at the expense of owned and paid media. Due to a novel area we examine the differences and effects of using owned and paid media, specifically for packaging versus newspapers. Owned and paid media showed no significant differences regarding credibility, persuasion and perceived commerciality, which restored owned media?s status, especially since owned media is more cost efficient. The effects of allowing ads for external brands on the owned medium were also studied.

Titel: Samspelet mellan anva?ndande av icke-moneta?ra belo?ningar och personalomsa?ttning i fo?retag.Niva?: C-uppsats i a?mnet fo?retagsekonomiFo?rfattare: Madelene Hassa och Rebecca NormanHandledare: Stig So?rling och Tomas Ka?llquistDatum: 2015 ? JanuariBakgrund: I dagens konkurrenskraftiga samha?lle har det blivit allt viktigare fo?r fo?retag att ma?na om sina medarbetare och beha?lla kompetens. Detta kan bland annat go?ras med hja?lp av olika typer av belo?ningssystem, varav icke-moneta?ra belo?ningar pa? senare a?r blivit allt vanligare.Syfte: Syftet med studien a?r att skapa fo?rsta?else fo?r samspelet mellan fo?retagsledningars anva?ndande av icke-moneta?ra belo?ningssystem och personalomsa?ttning i fo?retag.Metod: Studien a?r genomfo?rd med en kvalitativ design och en abduktiv ansats. Det empiriska materialet har samlats in via semistrukturerade intervjuer.

Som sociala varelser är vi människor ständigt i rörelse och utsätts för nya intryck. Mentala föreställningar om omvärlden hjälper till att spara tid och energi istället för att processa samma information om igen. Detta leder till kategoriseringar, stereotyper och i förlängningen fördomar. Denna undersökning har sökt kartlägga en grupp bestående av 23 rekryterare och deras attityder gentemot kandidater av annan etnisk bakgrund. Attityderna har mätts dels genom att de fått genomföra Implicit Association Test (IAT) samt även fyllt i en enkät.

This thesis examines the Swedish Democrats relationship to an islamophobic worldview. The party developed from the racist party Bevara Sverige Svenskt (Keep Sweden Swedish) and is today the third largest party in Sweden, which gives them a powerful position in the society. It is therefore important to investigate their view on minorities, and in this case Muslims. In this thesis I examine the Swedish Democrat?s material during the election campaign the years of 2006, 2010 and 2014 using Ernesto Laclau?s and Chantal Mouffe?s discourse theory.

AbstractKnowledge is today usually used as a way to compete in todays working life. It has become a fashionable concept and is used without a purpose. Both Plato and Aristotle used knowledge as a concept and Plato foremost acknowledged the theoretical aspect of knowledge and called it episteme. The practical aspect of knowledge was by Aristotle called techne. Today there are several concepts that describe the practical and theoretical aspect of knowledge.

The study is a qualitative survey with the purpose to through interviews with Employment Office social workers examine their perception of possibilities and obstacles in the employment market for immigrants. This purpose is specified through two specific problems; how are cultural and ethnic affiliations portrayed in relation to what is perceived as Swedish in the communication with Employment Office social workers and whether they reckon that the specifications in the employment market are pragmatically or normatively motivated. The materials are presented using a social constructivist perspective and in relation to previously conducted research and our chosen theory. The results are presented and analyzed in themes. The main conclusions drawn from the interviews are that it primarily is the individual prerequisites that are central, but that structural factors also affect the entry into the employment market.

I denna uppsats presenteras en studie med syftet att undersöka hur ett fåtal lärare som undervisar i svenska jobbar med texttyper i skrivundervisning samt hur dessa lärare skapar en språklig miljö som främjar alla elevers lärande. Uppsatsen vill dessutom utreda hur de medverkande svensklärarna stöttar andraspråkselevers språk- och kunskapsutveckling och om lärarna använder sig av en explicit undervisning när de undervisar i texttyper. Slutsatsen visar att undersökningens lärare använder sig av en ?traditionell? undervisning som verkar fokusera på erfarenheter som elever med majoritetsbakgrund har. De begrepp och termer som läraren antar är nya eller okända för eleverna förklaras i klass, dock är lärarna medvetna om att somliga andraspråkselever inte har förstått dessa.

It is important that the language in textbooks for foreign language learners reflects the language that the learners would encounter in real life. For this reason, the presence of the thousand most common nouns in two Swedish textbooks in Spanish for upper secondary school is observed in this study. Furthermore, this study aims to examine how these nouns occur in order to determine if their pattern of occurence favours the learning and consolidation of words. The main materials that have been used are A Frequency Dictionary of Spanish by Davies (2006) and the word search program available in the digital versions of the textbooks. The results show that the presence of the thousand most common Spanish nouns does reflect the frequency information presented in the frequency dictionary but not all thousand nouns are included.

In the essay, the view of mistakes and disciplinary sanctions within the military aviation and health and medical service, are compared. The comparison shows that military aviation and health and medical service could have several points in common on how mistakes may occur, but that the present view of mistakes is different betwen the sectors. The view of mistakes and disciplinary sanctions is explicit within military aviation, and is based on a clear ideology on how mistakes occur, which is characterised of a systematic approach. Within health and medical service, an explicit and unequivocal ideology on how mistakes occur is missing, but, however, there are implicit ideas about infallibility and perfection. The comparison indicates that the view of mistakes is also, possibly directed by a bureaucratic model (instead of an ideology on mistakes), which aims to legitimacy, but that this may happen on the expense of not taking surrounding circumstances into consideration.

This study is about language use in text messaging. In this study there are 338 text messages: 206 of them written by girls and 132 written by boys. The informants in the study are 16 years old and they live in the countryside on the outskirts of a small town in southern Sweden. The purpose of this study was to investigate characteristic linguistic features in the messages, in order to determine what significant meaning an emoticon such as a smiley brings to a text and further, to explore what speech acts smileys occur in.The results show that the language in the messages is a mix of spoken and written language. The characteristic features that were found in the messages were short sentences, onomatopoetic expressions, words written in capital letters, English expressions and use of smileys.

Syftet med denna studie ?r att unders?ka och f?rst? hur makt uttrycks och ut?vas i bed?mningar om behov av psykiatrisk tv?ngsv?rd. Fr?gest?llningar i studien ber?r hur sociala kategoriseringar kommer till uttryck, hur f?rest?llningar om normalitet och avvikelse uttrycks och hur uttryck f?r makt syns i spr?kliga formuleringar. Materialet utg?rs av 109 domar om psykiatrisk tv?ngsv?rd fr?n f?rvaltningsr?tten.

SammanfattningTitel ? Gilla, dela och kommentera: Hur svenska fastighetsma?klarfo?retag anva?nder sociala medier Fo?rfattare - Ellinor Hult och Malin Walle?n Handledare - Bo RundhA?mne - Kandidatuppsats i fo?retagsekonomiProblemformulering - Studien fokuserar pa? hur svenska fastighetsma?klarfo?retag hanterar sociala medier och uppsatsens funktion a?r att ge en insikt i fastighetsma?klarfo?retagens anva?ndande av sociala medier samt vilka mo?jligheter och problem det kan leda till.Syfte - Syftet a?r att underso?ka hur ett fastighetsma?klarfo?retag anva?nder sig av sociala medier som en del av marknadsfo?ringen.Metod - Studien har genomfo?rts med en kvalitativ enka?tunderso?kning som skickades ut till de 13 sto?rsta riksta?ckande fastighetsma?klarfo?retagen i Sverige fo?r att fa? en fo?rsta?else fo?r hur de arbetar med sociala medier.Resultat - Det a?r ma?nga fo?retag inom fastighetsma?klarbranschen som anva?nder sociala medier och har en strategi fo?r sitt anva?ndande. Dock ga?r det att utla?sa fra?n studien att flertalet fo?retag bo?r se o?ver och mo?jligen tydliggo?ra sina strategier fo?r att fa? ett ba?ttre hanterande av medierna. Utifra?n analysen kan det ocksa? konstateras att fastighetsma?klarfo?retag bo?r anva?nda sig av sociala medier som marknadsfo?ringsverktyg eftersom det enligt underso?kningen genererar fler kunder, a?r mer kostnadseffektivt a?n traditionell media och fungerar som ett bra komplement till traditionell media.

SammanfattningTitel ? Gilla, dela och kommentera: Hur svenska fastighetsma?klarfo?retag anva?nder sociala medier Fo?rfattare - Ellinor Hult och Malin Walle?n Handledare - Bo RundhA?mne - Kandidatuppsats i fo?retagsekonomiProblemformulering - Studien fokuserar pa? hur svenska fastighetsma?klarfo?retag hanterar sociala medier och uppsatsens funktion a?r att ge en insikt i fastighetsma?klarfo?retagens anva?ndande av sociala medier samt vilka mo?jligheter och problem det kan leda till.Syfte - Syftet a?r att underso?ka hur ett fastighetsma?klarfo?retag anva?nder sig av sociala medier som en del av marknadsfo?ringen.Metod - Studien har genomfo?rts med en kvalitativ enka?tunderso?kning som skickades ut till de 13 sto?rsta riksta?ckande fastighetsma?klarfo?retagen i Sverige fo?r att fa? en fo?rsta?else fo?r hur de arbetar med sociala medier.Resultat - Det a?r ma?nga fo?retag inom fastighetsma?klarbranschen som anva?nder sociala medier och har en strategi fo?r sitt anva?ndande. Dock ga?r det att utla?sa fra?n studien att flertalet fo?retag bo?r se o?ver och mo?jligen tydliggo?ra sina strategier fo?r att fa? ett ba?ttre hanterande av medierna. Utifra?n analysen kan det ocksa? konstateras att fastighetsma?klarfo?retag bo?r anva?nda sig av sociala medier som marknadsfo?ringsverktyg eftersom det enligt underso?kningen genererar fler kunder, a?r mer kostnadseffektivt a?n traditionell media och fungerar som ett bra komplement till traditionell media.

This study analyzes the discursive content of four history textbooks in order to demonstrate how national identities are formed and how they differ from each other. This was done through discourse analysis guided by social constructivism and John M. Hobson?s dichotomy of East and West. The study shows that textbooks mainly construct national identities in three ways; first by making a clear distinction between ?The Self? and ?The Other?, second by preserving a world order based on the notions of the invariant hegemony of the nation-state, and third by utilizing stereotype based dissimilarities in order to accentuate existing differences between nationalities. Implicit ideals and values in the historical discourse play an important part in the construction of identities; however sends a contradictory and ambiguous message.

The company Microshop is interested in implementing new features in their product-website, and would like to examine the possibility and usefulness of introducing such functionality. When designing interaction for commercial websites, it is important to make the menus easy to use, and refrain from using deep hierarchies in order to avoid causing unnecessary burden for the users. There is an interest among users for adaptive functionality, but this requires great amounts of trust in the website from the user. Something which can be created by refraining from using implicit information, and provide detailed explanations throughout the website. A usability test was conducted in order to complement the data gathered from the theoretical study, the interviews and the expert evaluations.