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3980 Uppsatser om Implicit communication - Sida 60 av 266

Kan man inte bli något annat kan man alltid jobba inom vården. Att vara man inom omsorgen : En kvalitativ undersökning av mäns upplevelser av att arbeta inom traditionella kvinnliga yrken.

Omsorgsarbete har traditionellt sett utförts av kvinnor, och den svenska arbetsmarknaden uppvisar mönster på könssegregation, vilket innebär att män och kvinnor väljer olika yrken. När kvinnor är i minoritet visar studier på att de oftast får kämpa mer för att bli accepterade, medan män åker "glashissen" upp i organisationerna. Vi har undersökt om det ser ut på samma sätt inom omsorgen för de män som arbetar där. Syftet med vår studie är att män som arbetar inom omsorgen skall få berätta sina upplevelser om hur det är att vara man inom ett kvinnodominerat yrke. Teorierna vi använder för att förklara det som kommer fram ur männens upplevelser är hänsyn och emotionssystemet, habitus - fält, genuskontrakt, heteronormativitet.

CSR-Kommunikation? : En enkätundersökning om vilka marknadskommunikationer konsumenter föredrar

Problem definition: By what marketing communications do consumers want companies in the jewelry industry to communicate its potential CSR activities?Purpose: The purpose of this study is to investigate in what kinds of marketing communications consumers want the jewelry industry to communicate its potential CSR work.Method: The study has used a quantitative approach to data collection, focused on a survey to answer the purpose of the study and the problem definitions.Conclusion: The study found that the respondents want a clearer communication of CSR work in the industry and that the most suitable communication channels according to respondents differ depending on gender. The female respondents think that the most appropriate channels are product promotions and direct marketing. In contrast, the male respondents think that the channels social media, newspaper and television advertising as well as web sites are more suitable..

En kvantitativ undersökning av SABR-modellen

För att prissätta optioner är val av modell en viktig fråga. I denna kandidatuppsatsbeskrivs både Black & Scholes modell och SABR-modellen. Förstnämnda modell ärenklare än SABR-modellen men bygger på antaganden som inte stämmer överens medverkligheten. Den ger heller inte någon explicit formel för den implicita volatilitetenoch predikterar inte heller på ett korrekt sätt fenomenet volatility smile vilketobserveras på marknaden.Syftet med uppsatsen är att utvärdera prestandan hos SABR-modellen ochanvändarvänligheten, samt att undersöka lite av teorin bakom modellen och vissa avdess egenskaper. Till grund för beräkningarna ligger datamaterial hämtat från NasdaqOMX Nordic.Enligt mina beräkningar är resultatet att SABR-modellen endast presterar marginelltbättre än Black & Scholes-modellen.

Att undervisa i läsförståelse : En studie om lärares uppfattningar om läsförståelseutveckling och läsförståelseundervisning

Studien syftar till att undersöka lärares uppfattningar om läsförståelseutveckling och om hur läsförståelseundervisning. Det är en kvalitativ studie inspirerad av fenomenografisk metodansats med halvstrukturerade intervjuer som datainamlingsmetod. Resultatet visar att det finns en variation i lärares uppfattningar om vad som utvecklar läsförståelse och hur läsförståelseundervisning ska genomföras. Det som framkommer i intervjuerna med pedagogerna är att de flesta vill och försöker arbeta medvetet med sin läsförståelseundervisning men att det till stor del förekommer mest implicit undervisning. Resultatet påvisar en tendens till att eleverna blir sittande att genomföra uppgifter på egen hand eller i par och pedagogen blir instruktionsgivare och kontrollant istället för undervisare och övervakare av elevernas läsning.

Marknadsföring av en god sak : Marknadsföringens karaktär inom insamlingsbranschen

This study will focus on the fund raising market and what characteristics that can be found in marketing in this market. The donations to fund raising organizations has increased lately and therefore we found it interesting to study how their marketing has developed over time and what risks that can be found. When talking about marketing in fund raising organizations it?s difficult to not include the donors. Therefore have we also studied what value creates for the donors and how the organizations work to gain their trust.

Malmös digitala klyfta

Differences between groups or individuals in a society with regards to access to information and communication technologies (ICTs) are known as the digital divide. The digital divide pertains to differences in physical access to computers and the Internet as well as knowledgein using technology. Important factors affecting the digital divide are disabilities, age, gender, socioeconomical background, ethnicity and geography. The digital divide appears on several levels: internationally, nationally, regionally and locally. Individuals who, for some reason, have limited or no access to information and communication technologies risk, among other things, to experience social exclusion.

Utveckling av LED downlight

Med denna uppsats vill vi synliggöra hur lärare i dans på gymnasiet definierar, tillämpar och undervisar koder och konventioner utifrån ämnes- och kursplaner i Dansteknik (Skolverket, 2011b). Med en fenomenografisk forskningsansats har vi genomfört fyra kvalitativa intervjuer med danslärare verksamma på olika gymnasium runt om i Sverige. Resultatet visar att lärarna är överens om att koder och konventioner handlar om uppträdandet i en danssal, om förväntningar på elevens eget ansvar för sin dansträning, respekt för de meddansande, dansgenres estetik och kroppens relation till rummet och riktningar. Gemensamt är också att lärarna utifrån sina egna dansbakgrunder och uppfattningar väljer ut de koder och konventioner de vill upprätthålla och reproducera i sin dansundervisning. Huruvida de förmedlar dessa explicit eller implicit varierar och tas upp i diskussionen, där vi även ser djupare på hur dåtidens traditioner relaterar till nutidens klassrum, dansundervisning i relation till tyst kunskap, koder och konventioner i förhållande till ordning och uppförande samt betygssättning..

Doing Well by Doing Good : - En studie i hur CSR kan pa?verka svenska modefo?retags anseende

Corporate Social Responsibility (CSR) is a concept that is growing increasingly important, with more and more companies acknowledging that they have an obligation to the environment in which they operate. We were interested in inquiring into why companies chose to do so, even though there are no laws that condition them to engage in CSR. One answer to this might be that companies use CSR as a way to distinguish themselves from the competition as well as to gain trust and goodwill from the stakeholders. When it comes to Corporate Social Responsibility, the question is no longer whether or not companies should engage in it, but how they can gain competitive advantage by doing so. This study aims at providing a framework for possible ways of integrating CSR and branding, as well as different strategies for CSR-communication. We also tried to define how, and why, consumers respond to CSR-initiatives.

FACEBOOKFLICKOR : En kvalitativ studie om unga flickors påverkanav sitt eget och andras Facebook-användande

Title: Facebook girls, a qualitative study of social medias and Facebooks impact on young girlsNumber of pages: 32Author: Mirja LarssonTutor: Amelie HössjerCourse: Media and Communication studies CPeriod: Autumn 2010University: Division of Media and Communication, Department of Information and Media,Uppsala UniversityPurpose/aim: To discover any possible difference between young girls and older girls in their wayof using Facebook.Material/method: Personal interviews, literature, electronic sources, Internet sources.Main results: The younger girls are not as aware as the older girls of their exposure on Facebookand the possible down-sides of their frequent Facebook-usage. Young girls in general use Facebookas a source to form their identity.Keywords: Facebook, identity, young girls, Cooley, Elza Dunkels, Altman and Taylor.

IKT verktyg ? befrielse eller belastning? : Elever i behov av särskilt stöd och deras uppfattningar om IKT verktyg i lärandet.

The aim of this study was to describe and analyse the perceptions that ten 12-15 yearold pupils with special educational need, who had been assigned a personal computer, have about Information and Communication Technology (ICT) in the learning process. Data was collected by personal interviews and observations. Sociocultural perspective and phenomenographic research approach were used as theoretical and methodological frameworks in analyzing and understanding the result. The major conclusions were that most respondents perceived the computer as beneficial assistive technology for learning, but some felt singled out by having a computer to assist in learning. Students had various opportunities to succeed in using their tool depending on e.g.

ATT VÄCKA KONSUMENTERS UPPMÄRKSAMHET I ETT REKLAMFYLLT SAMHÄLLE : -         Från ett företagsperspektiv

AbstractTitle:                                    To attract costumers attention in a advertisingfilled community- From a company view Authors:                              Kerstin Ivarson and Diana Kuttner Advisor:                              Navid Ghannad. Level:                                  Bachelor thesis in Marketing, (15 Swedish credits), Spring 2009 Key words:                          Media, media noice, communication tool, communication chanel, startling, advertising, advertisingfilled, message Question:                             How does the message from companies reach out to the customers in a advertisingfilled community? Purpose:                              To examine how the companies should use marketing to attract attention in a fast developed community and in that way reach the customers. Theoretical framework:       The theory describes the media develop and the effective parts of different media channels. How the media noice looks today and how the customers choose with emotion and needs. Methodology:                      We used a deductive approach as a starting point and after that study five different companies in border of media, advertising and event. Empirical framework:         Based on theory have we study five companies, Starcom, Picnic kommunikation AB, Klassons Mediabyrå, 7billion and Hansens. All companies are in the border of media, advertising and event. Conclusions:                       The most important of our study of marketing is to proceed from the potential customers needs because the advertising is very individual. To catch the customers attention is new, fast and effective communication channels very important.

Whispers in the forest : a field study about communication within Vi-agroforestry

The purpose of this study is to explore and understand the social and structural dynamics of an organization working with questions regarding development. The organization in question is Vi-agroforestry, a Swedish based NGO that works around the lake Victoria basin and the focus will be on their office in Rwanda. I have used a qualitative approach and conducted participatory observation as well as semi-structured interviews to gather data. I have emanated from the individuals in the organization by using a theory of microsociological organisationperspecive to understand how the employees create and is created by the existing social structures. (Blomberg, 2003) Even though the office in Rwanda only is a relatively small part of Vi-agroforestry?s operations it is still highly individual and independent from the rest of the organization.

Grupprehabilitering i audiologisk verksamhet

The purpose with this study was to systematically examine scientific studies of audiologic group rehabilitation. The definition of audiological rehabilitation was explored, different variables that influence the result and how the outcome measures should be done and its relationship with the goals of audiologic rehabilitation. The method used was a literature study. Pubmed and Cinahl were used for the search of literature. Some articles were searched from scientific studies reference lists and also advice from the supervisor.The result from the different studies shows that the effect of rehabilitation varies as there are many aspects that have an affect on the outcome measure.

Lärande organisation ur ett medarbetarperspektiv : En kvalitativ studie om medarbetarnas uppfattningar om det gemensamma lärandet på en förskoleenhet

The purpose of this essay is to develop knowledge about how learning among employees is perceived to occur practically in a pre-school unit seen as a learning organization. From an employee perspective the intention was to gain an understanding of how they perceive the organization regarding employee learning in the workplace when it comes to in which contexts and what conditions that enable collaborative learning. Because learning organization is mostly a vision from a management perspective thereby it should in this case mostly be viewed as the context in which the employees work in.The essay is based on a qualitative research approach with eight semi-structured interviews. It was based on hermeneutics as method of analysis with the intention to gain an understanding of the employees' subjective perception. It is a case study on a selected pre-school unit in Stockholm.

Att marknadsföra kunskap : En studie av utbildningssektorn ur ett kommunikationsperspektiv

Marketing of education is a phenomenon which has been developed throughout the increasing competition within the educational sector. The focus of this paper is the marketing made by upper secondary schools (grade 10-12) in Stockholm. The competition in this area is increasing partly due to the growing number of private schools. However, this is a phenomenon seen only in larger cities with several schools available. There are over 170 upper secondary schools in Stockholm and the students freely can choose among these.

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