Uppsats för avläggande av filosofie kandidatexamen iKulturvård, Trädgårdens hantverk och design, 22,5 hp, 2014.

Studies conducted on event marketing have mainly focused on larger events. Managerial implications, marketing techniques, and theories in the field have hence dominantly addressed events of larger nature. Event marketing however is a growing phenomenon in the marketing mix. Brands are using event marketing to a greater extent. Brands are increasingly using small events as a marketing tool in order to create brand awareness and brand image; this goes for both small brands and large brands.

It has become increasingly common for cities and municipalities to take greater account of the place marketing, and to see the physical location as a brand. An early step in this process is to make the image measurements of the place, in order to develop better marketing strategies. A method often used in tourism research for this type of measurements is Etchner and Ritchie's theoretical framework. The framework is initially designed to measure visitor's image of a tourist destination.Almost all previous research in this area is based on the visitor's perspective, but Olofsson and Skredsvik have used this framework to measure a location's image among the residents. They feel that the residents of a place can be seen as ambassadors of the place because they know the site well.

Sammanfattning Under de senaste decennierna har de politiska kampanjerna blivit alltmer professionella och de politiska partierna bör därför likt företagen förlita sig på etablerade marknadsföringsteorier. När politiska partier ska påverka sina väljare är sambandet mellan organisationsidentitet och image viktigt då identiteten ska återspeglas i den image som väljarna har av partiet. Centerpartiet tappade i väljarstöd i det senaste riksdagsvalet 2010 och är ett parti som haft anledning att analysera och reflektera över sin identitet och image. Tidigare var Centerpartiet ett utpräglat landsbygdsparti medan de numera, i en högre utsträckning än förut, vill identifiera sig med städerna och de väljare som finns där. Centerpartiet har även under den senaste mandatperioden kompromissat i politiska frågor som var och är viktiga för partiet, partiets medlemmar och väljarna.

The purpose of this study has been to examine how customers, by interacting with each other, can communicate and create the image of a brand. We find this topic to be relevant since there are no previous studies conducted concerning the customers influence on the brand image. Our ambition has been to describe in what ways and to what extent the customer can affect and influence the brand image by communicating with other customers. To fulfill our purposed we have targeted three important questions which are:? In which ways can the customer affect the communicated image of a brand?? To what extent can the customer influence the brand image and the perceived value?? Who has control over the brand, the customer or the company?For this study we have used a qualitative approach in which we have conducted eight personal interviews with brand consultants and the editor of the magazine Dagens Media which has given us the foundation for our analysis.

Title: Artists? identity and image ? a brand perspective The purpose of this study has been to create an understanding of how artists in the music business can be seen as brands and to see what stands out when having this approach. During the study we have focused on the two terms identity and image. We find this issue interesting and relevant since branding has been widely discussed in business economy, but not enough when it comes to artists in the music business. To answer our research question we have targeted three aims for this essay, which is to clarify and analyze:? Identity and image when people are viewed as brands? What specifically characterizes the image of the artists when they are seen as brands and what it might mean that artists are considered as brands? How artists identity and image can be highlighted, shaped, influenced and how it can changeIn this study we have used a qualitative approach to get the topic in depth and gain a greater understanding for the subject.

The purpose was to investigate how conversationalinteraction is pragmatically affected in Huntington?s disease; whetherthis can be assessed by means of a questionnaire completed by a closepartner and how the close partners consider communicative ability haschanged since the onset of illness. Three dyads, consisting of a personwith Huntington?s disease and a conversational partner were involved.Conversations were analyzed with respect to the parameters in thequestionnaire and through Activity Based Communication Analysis.The results showed word finding difficulties, impaired turn taking,feedback and body language, repair, articulation and prosody.Agreement between communication analysis and the close partnerreport varied between 54-65 %. The close partners consideredcommunicative initiative, articulation, turn taking and sentenceintonation as much changed.

AbstractThe purpose of this investigation is to find out how the pupils can discover and to feel joy in their creative art activity and also to believe in their own ability. The aim is to figure out if creative art activity is able to raise the pupil?s self-image. By literature, pedagogue interviews, and interviews with pupils at the age of ten years old and by action research is the way that I have searched for an answer for my question. The main result is that fantasy, creativity, courage and lust are important parts to develop in the job of raising the self-image.

AbstractThe purpose of this study is to explore the organizational culture within the corporation The Body Shop. I have been working with two different question formulations. The first is to answer how the culture can be described. To answer this I have been using Edgar H. Scheins theory of cultural levels.

Öland?s Business Office is on the verge of developing a strategy for the island?s future tourism. Before any work with developing Öland can be carried out, it is essential to gain an understanding of how the place is perceived today.The purpose of this essay is to study the island?s current image and make recommendations for how the place brand could be developed.The methods used are literature studies and qualitative group interviews. The participants have been inhabitants of Öland and returning visitors from the Kalmar region.

Syftet med föreliggande studie har varit att ur ett lärarperspektiv beskriva och analysera hur ensemblespel med medel såsom body percussion och stomp i musikundervisningen i grundskolan kan bidra till en samspelsupplevelse hos eleverna. Studien har genomförts genom fyra kvalitativa forskningsintervjuer där informanterna bestod av erfarna, verksamma musiklärare i grundskolan.Den teoretiska utgångspunkten finns i ett sociokulturellt perspektiv där deltagande i en praxisgemenskap och situerat lärande inkluderas. Ett hermeneutiskt förhållningssätt genomsyrar hela arbetet.Resultatet av studien visar att informanterna var eniga om att puls och rytm är grunden för all musik. Body percussion och stomp kan därför vara en bra metod för att främja elevernas kunskap om puls och rytm. Resultatet visar även att lyhördhet mellan elever, trygghet i gruppen/klassen samt en tydlig struktur i musikundervisningen är de viktigaste faktorerna för att samspel ska åstadkommas..

Technology has grown rapidly in recent years. At present, almost all social interaction are through computers and telephones. It is, however, not everyone who can manage these media. This applies mostly to elderly people who have not kept pace with technological developments. A major contributing reason is that the manuals are usually bulky and too technical for this group.The purpose of this paper is to develop a concept/prototype into a product that will facilitate the use of mobile phones for seniors.

Bakgrund: Vanligaste behandlingsformen för bröstcancer är kirurgi, där ibland hela bröstet tas bort (mastektomi). Ibland görs bröstrekonstruktion efter mastektomi. Tidigare studier visar att mastektomi kan ha negativ inverkan på kvinnors livskvalitet och kroppsuppfattning. Syfte: Syftet var att undersöka hur kvinnor som genomgått mastektomi skattar sin livskvalitet och kroppsuppfattning, samt om samband kan ses mellan dessa. Syftet var även att beskriva om det finns skillnader i livskvalitet och kroppsuppfattning mellan kvinnor som genomgått mastektomi med eller utan bröstrekonstruktion.

The objective of this thesis has been to investigate the approval process for an image. This investigation has been carriedout at four catalog-producing companies and three companies working with repro or printing. The information wasgathered through interviews and surveys and later used for evaluation. The result of the evaluation has shown that allbusinesses are very good at technical aspects but also that the biggest problem they have is with the communication. Theconclusion is that businesses need a clear construction for the image process.

Aim: The aim was to describe adult patients quality of life after cardiac arrest and resuscitation with CPR. Method: A literature overview based on eight scientific articles and one master thesis. Results: The result is presented in three categories, physical, psychological and social quality of life. Sleeping disorders, fatigue and low energy level affected the physical quality of life in a negative way. The psychological quality of life was often impaired the first time after the cardiac arrest, to be improved over time.