Linnéuniversitetet Kalmar Institutionen för samhällsvetenskaper  Arbetets art:                   D-uppsats, 15 hp                                                                           Lärarprogrammet                                      Samhällsutveckling med ett internationellt perspektiv Titel:                              Hur sker implementering av förebyggande arbete gällande hiv och aids?  Författare:                      Nina Svenman Handledare:                   Gunnar Hansson ABSTRACT This study analyzes the prevention of HIV and AIDS around the region of Pretoria in South Africa. The study's starting point is the cultural, economic, social and health which is relevant when different levels of society affirms. The aim has been the basis of the representation levels of society discern what is valued and given priority as well as the measures and the strategies used in implementation. The empirical data underlying the study is qualitative studies with respondents from a university, a hospital, a school, the Swedish Embassy and an organization in order to create an image of different levels in society means to implement preventive measures on HIV and AIDS to their citizens. The result demonstrates that there are clear shortcomings in its implementation guidance on prevention measures for HIV and AIDS as lack of resources is based.

Investment in hedge funds is a relatively new phenomenon for investors compared with other forms of savings. In recent years, the interest has increased among investors in investing their money in hedge funds, given the protection against declines in the market they are aiming for. Their main purpose is to generate a high return at a low risk regardless of market trends. This they can achieve by having fewer restrictions that offer more flexible investment strategies and freer investment opportunities.The purpose of this paper is to identify how the selected hedge fund strategies have performed during the recent economic downturn. We also want to clarify the claim that hedge funds exhibit a positive absolute return regardless of what the market is performing.In order to answer the purpose of the essay and its problems, we have used a quantitative method with a deductive approach in the processing of data.

Syftet med undersökningen var att se hur Stureplangruppen genom att använda gamla och skapa nya myter behöll en högklassig image samtidigt som gruppen expanderade verksamheten utanför de mest exklusiva adresserna runt Stureplan. Frågeställningarna jag ville besvara var således hur Stureplansgruppens varumärke såg ut, vilka metoder Stureplansgruppen använde för att stärka sitt varumärke med hjälp av bilder på Stureplan.se, hur uppfattades varumärket utifrån olika inställningar till bildernas budskap samt hur varumärket skulle kunna förbättras?  Teorierna jag använde var PR, Reklam och varumärkesteorier då jag ansåg att dessa var bra teorier för att se hur Stureplansgruppen själv resonerade kring sitt imageskapande.  Metoderna bestod av semiotisk bildanalys enligt Barthes modell. Jag ansåg att det var en relevant teori för att hitta de dolda meningarna, myterna, i bilderna jag analyserade.

Background                      There are different types of treatments for breast cancer, and these may be of surgical and non-surgical art. These treatments produce different side effects that can cause both physical and mental harm to the woman. The breast cancer can change the women's body image and relationships to their families. The women manage their lives in different ways depending on which culture they belong to. Aim                                    The aim of the study was to elucidate women?s experience of her body and the altered body in relation to breast cancer treatment.Method                              The method used was a literature review based on scientifically articles to overview the field of breast cancer.

The purpose of this study was to investigate hove some suburban areas image is shown to the public in the media coverage of suburban areas, and this is why I in this paper want to look more closely at the image of Tensta in the news media and how people in Tensta perceive themselves. News media has a very important role in the creation of human worldview. It influences our own identity and affects what a person believes is the difference in us and them. In the post-colonial theory, identity creation is a central role in philosophy, us and them. Based on the above purpose, I formulated an overall main question that this essay should answer.

 The purpose of this thesis was to explore how the ideological self-image of the biggest Swedish governmental party, Moderaterna, has developed between 1993 and 2011. The second purpose was to compare this development on a fundamental ideological level, with development on the operative ideological level. This was to be made by qualitative analysis of the party?s ideological programs and election manifestos. Hopefully this would expose a pattern of the party?s ideological development. The findings of this thesis however, suggested that while the ideology on the fundamental level had radically changed, the ideology on the operative level has been characterized by continuity.

This paper is the result of a study of competition and cooperation in regard to tourism between the five largest municipalities in Norrland in northern Sweden. The municipalities are Luleå, Skellefteå, Umeå, Sundsvall and Gävle. The aim was to study the relation between competition and cooperation between these municipalities. An important theoretical aspect in this study is coopetition, where competition and cooperation occur at the same time. The studies on coopetition in the Nordic kontext is limited and the main literature on coopetition study the relationship between firms. This study however takes a geographical standpoint and aims to fill the gap in the literature on how competition and cooperation are connected to each other between chosen municipalities. To do this the tourism strategies of the municipalities were studied thoroughly. These written strategies provided information about how the municipalities view their competitive advantages and disadvantages and some general information about how they cooperate with the nearest regions. To find out how the municipalities think about competition and cooperation with the other four specific municipalities interviews were made with experts on the tourism field in each municipality. The results show that the municipalities do not have established strategies for how they are to be competitive compared with other specific municipalities. They do not see it as profitable to compete, instead they should complement each other. At the same time however, most of the municipalities mostly cooperate with municipalities in a short distance from them, and due to lack of resources only briefly or not at all with the municipalities studied here..

Examensarbete i företagsekonomi, 15 hp, Ekonomihögskolan vid Linnéuniversitetet i Växjö, Marknadsföring, 2FE07E, VT2010Författare: Jenny Andersson, Emma Johansson, Therése MalmqvistHandledare: Sarah PhilipsonFöretagets kontaktperson: Christer OlssonTitel: Mer för fler ? Hur ett varumärke kan utvidgas utan att förlora sin imageBakgrund: Under senare år har varumärkesutvidgning blivit en vanlig strategi för att lansera nya produkter och nå nya målgrupper. Norrgavel är ett svenskt möbelföretag som står inför utmaningen att göra just detta för att kunna bli mer för fler. Trots att de vill nå en ny målgrupp är de måna om att de kärnvärden som varumärket bygger på inte ska frångås och att kundernas uppfattning om varumärket, dess corporate image, inte ska förloras.Syfte: Uppsatsens syfte är att identifiera hur ett varumärke med en tydlig corporate identity kan utvidgas utan att förlora sin image. Avgränsningar: Uppsatsen är avgränsad till varumärken med en tydlig corporate identity.

Background: It has been shown that companies that lived under protected conditions for a long time have had difficulties to adapt to major changes. With that in mind an even more extensive low-cost competition in the Swedish grocery market will make a threat for the traditional grocery stores' long-term survival. The question then becomes, which strategies will be successful and lead to higher customer loyalty.Problem: Are the traditional grocery stores using strategies that can compete in addition to pricing and will those strategies lead to long-term survival?Objective: Is to analyse and evaluate two traditional grocery stores' strategies and to examine whether these are consistent with customer demand.Approach: First we have created a more fundamental understanding of the situation in the Swedish grocery market. Then we have implemented two interviews in each grocery store.

My thesis is based on a qualitative study in which I have selected six professional teachers in a school in Greater Stockholm, and their views on the phenomenon of conflict management. My questions were the following.How teachers perceive the phenomenon of conflict in the world of school?What strategies do teachers use to resolve conflicts with students?In order to analyze my informants, I have chosen different books that deal with conflict man-agement, policy documents and books on the teaching profession meaning. Through my investigation I found that some teachers used tools and strategies through expe-rience and reflections, and resolve conflicts together or individually. My informants described that there are some teachers how choose to hide and pretend not to see the problem.

The purpose with this essay is to evaluate the retrieval performance between Googles basic search and the advanced search functions. A secondary purpose is to evaluate the differences between the binary relevance scale and a 4- point scale. The basic search is defined as a search with two terms combined with the Boolean operator AND. The advanced search is based on search functions that are adequate to compare to the basic search. They are categorized as AND-searches, OR-searches, AND and OR-searches, exact phrase, and depending on where the terms occur on the page.

A method for equine intra oral radiology has been tested. In the study, both a digital system with an intraoral sensor connected to a laptop and a system utilizing image plates and digital developing was tested, initially on cadaver sculls and finally on sedated horses. The digital sensor was not considered viable for this purpose, while the system with image plates and digital developing worked very well. Two different techniques, i.e. parallel and bisectris, are suggested for the best visualization of different parts of the teeth. Intra carious injections of Mixobar oesophaghus contrast fluid was found useful when evaluating the extent of carious lesions. Compared to extra oral radiology, the new method had several advantages and can be used both in clinic and field practices..

This study investigates verbal and visuospatial memory strategies used by individuals with perceptual or cognitive disabilities. The groups concentrated on in this study are deaf individuals who are native sign language users and individuals with dyslexia. The study comprises an experiment and an in-depth study in which a pre-test and a questionnaire were used. Nine deaf signers, two persons with dyslexia and 12 persons without any perceptual or cognitive constraints participated. Of these 23 persons, seven were selected to take part in the in-depth study.

This study examines what effect swimming has on the rehabilitation, compared with only resting after a cranial cruciate ligament surgery. It consists of a literature study, an inquiry study and a visit to a rehabilitation centre. The inquiry study shows that ten weeks after a cranial cruciate ligament repair, the lameness has disappeared in a greater number of dogs among those that undergo swimming as physiotherapy compared with those that do not swim. Literature shows that swimming has a positive effect on the result after surgery. The thigh circumference increases faster, the limb function improves more and the range of motion gets larger. Dogs should therefore be recommended swimming as rehabilitation after surgery for a rupture of the cranial cruciate ligament..

Syftet med uppsatsen är att studera festivalen Piteå Dansar och Ler (PDOL) utifrån dess image och experiencescape samt att lägga fram förbättringsförslag för PDOL utifrån dessa begrepp. Ordet experiencescape beskriver området inom vilket en vara eller tjänst produceras och konsumeras. Många av festivalerna i Sverige genomgick en kris under åren 2009-2010 och redovisade stora förlustsiffror, men det var även vissa festivaler som lyckades skapa vinst. Vårt studieobjekt PDOL var en av de festivaler som redovisade förlustsiffror i miljonklassen dessa år och hotades med nedläggning. PDOL valde att inför 2011 fortsätta med festivalen efter en omorganisering.