Purpose/Aim: The purpose of this essay is to analyze and discuss how MTV is affected by the development that takes place on the world?s media market. The aim is also to see how MTV?s target group?s image of the channel can give guidelines in how MTV should act in this new media era.Material/method: I have examined the development on the media market and then created a model consisting of relevant factors that could affect a TV-channel today. Those factors and the two factors image and profile are then applied on MTV.

Abstract The present study examined if early deaf people and people with severe hearing loss perceive visual information differently than hearing people. An experiment was conducted with eight deaf participants and eight participants with normal hearing. The participants were between the ages of 18-74 years. The participants were asked to look at fifteen different images portraying manipulated illusions, and then assess if the images were of the same size. Subsequently another image depicting a different illusion with a face hidden in it was presented to the participants.

Syftet med denna uppsats är att skapa en förståelse för hur nyetablerade modeföretag kan arbeta med sin identitetsmix för att kommunicera en individualistisk modeimage. Vi har gjort en fallstudie av ett ungt, svenskt modeföretag samt intervjuat fyra återförsäljare inom branschen. Slutsatserna är att ett modeföretag genom sin identitetsmix kan arbeta med att synas i rätt sammanhang, förmedla en känsla av unikhet och professionalism kring företaget, kontinuerligt förnya sin produktlinje samt värna om sin image för att inte överexponeras..

In what way do pictures allow for freedom of interpretation and thoughts rather thanunderstanding reality in a high paced medium? Children today are exposed more thanever to images trough various media. Children?s culture in the digital world has, troughgames and apps, become more cross-generational than literature. Unfortunately, there aremany digital books that loose the story, as the creator gets lost in technology and/or ineducation and morals.

The study has shown that retailers in the mid-price segment differentiate their brand through developing a strong company identity around the brand. The personality involves store atmosphere, merchandise and advertising. Larger companies have chosen to lay the responsibility on management level, which facilitates on store level. By controlling the strategies on a central level the company can make sure that the stores are steered in the direction that the company wants them to be steered in, and also that they follow the positioning-concept. The company can also devote its efforts to working with its core value, which is service.

This essay describes the Swedish furniture business and its strong competition between domestic and foreign producers. As the demand on higher development speed grows stronger, alongside a fierce competition between the companies, long lasting and unique qualities such as customer relations and strong brand names become crucial. Nowadays many furniture producers chose to sell their products through retailers and they therefore miss out on invaluable direct contact with their customers. Consequently, this means that they lack the perquisite to build relations or more importantly, to communicate their brand.To illustrate the problem a case study and a survey have been carried out. The study compares the strategic marketing works between producers who have own concept stores and those who uses retailers.

Stockholms innerstad är tydligt uppdelad i sina olika stadsdelar. Stadsdelarna skiljer sig imånga avseenden gällande befolkning, image och i den allmänna uppfattningen hosstockholmsbor. Dessa skillnader i stadsdelar i kombination med ett intresse för köpcentrumoch hyresgästmix resulterade i en undran om köpcentrum belägna i olika stadsdelar ser olikaut avseende hyresgästmix och image.Inledningsvis gjordes en litteraturstudie för att få en inblick i ämnet hyresgästmix. Ilitteraturen fanns mycket information om hyresgästmix och image utanför Norden, främst IUSA och Storbritannien. En kort fördjupning inom relevanta begrepp gjordes.En statistisk undersökning genomfördes för att ta reda på mixen av hyresgäster i de trestudieobjekten Fältöversten, Ringen Centrum och Västermalmsgallerian.

I denna uppsats analyseras åtta artiklar publicerade av fyra stora, svenska dagstidningar. Syftet med analysen är att analysera välgörenhetsorganisationen Röda Korsets kriskommunikationsstrategier under organisationskrisen där styrelseordförande Bengt Westerbergs arvode är i nyhetsmediernas fokus. De frågor som uppsatsen besvarar är: Hur framställs Röda Korset i dagspressens rapportering om Bengt Westerbergs arvode? Hur tycks Röda Korsets inställning, i artiklarna, till krisen vara? Använder organisationen sig av någon kriskommunikationsstrategi? I analysen av artiklarna används van Djiks kritiska diskursanalys som analysmetod. De teorier som resultatet sen kopplas till är teorier om organisationskriser och kriskommunikationsstrategier, det vill säga apologia, mediedrevet och dess egenskaper samt diskursteori.

Problem: De teorier om strategier som finns idag och som används kan synas vara föråldrade. Då information skiljer sig från de traditionella tjänster och produkter finner vi ett behov att undersöka hur vidare strategierna kan användas inom den mobila kommunikationen och den nya ekonomin. Syfte: Syftet med denna uppsats är att skapa förståelse för möjliga strategier som kan göra mobila tjänster lönsamma. Metod: Vi har använt en kvalitativ undersökning med ett positivistiskt angreppssätt. Genom en abduktiv ansats kommer vi att föra en diskussion genom teorin samt empirin.

The study has shown that retailers in the mid-price segment differentiate their brand through developing a strong company identity around the brand. The personality involves store atmosphere, merchandise and advertising. Larger companies have chosen to lay the responsibility on management level, which facilitates on store level. By controlling the strategies on a central level the company can make sure that the stores are steered in the direction that the company wants them to be steered in, and also that they follow the positioning-concept. The company can also devote its efforts to working with its core value, which is service.

The aim of this descriptive literature study was to describe the patients? experience of the need for social support and the choice of coping strategies during treatment for eating disorders. Further, the authors wanted to describe the relationship with the parents and also to highlight the caring relationship between nurse and patient. Results that came to light, concerning the patients? experience, were that patients with eating disorders, in a majority of studies, indicated a deficient social network.

This thesis highlights the complex relationship between social movements and the mass media. The new social movements really have to struggle to get access to the media sphere, often enforced to use spectacular media strategies, and at the same time maintain their political messages. This struggle gives us reason to question the liberal notion of the media as a neutral arena for political communication and debate. In fact we argue that the media industry should be seen as a powerful actor and that the mass media serves to maintain and enforce an ideology that serves the political and economic elites in the liberal capitalist democracy. The Social movements that seek to question these elites and present an alternative, as they did during the EU-meeting in Gothenburg 2001, quite clearly gets far from neutral media image of the political actions taking place instead the are portrayed as violent or associated with violence and not presented as legitimate or believable political subjects..

The objective of this study was investigating social worker?s perspective of how alcohol consumption can affect, and what elements in the social environment that may be of significance for, alcohol consumption and development of identity. The questions at issue were: Do social workers experience any positive effects from alcohol consumption in 16-17 year-old girls with problematic alcohol consumption and what influence do the effects have on self esteem, self image and development of identity? What do social workers experience are the negative effects from alcohol consumption on self esteem, self image and development of identity? How important do social workers find the social environment and how do they believe the social environment affect the alcohol consumption and development of identity? This was investigated with a qualitative approach from a social worker?s perspective, hence social workers were interviewed. The study?s theoretical basis was Symbolic Interactionism and Erikson?s theory of Psychosocial Development.

The aim of this paper is to examine the experience of two Swedish women who survived the tsunami catastrophe in Thailand 2004. Through their biographies, Sävstam and Ernsth-Ohlsson have revealed their experiences, before, during and after the tsunami catastrophe. Coping theory is used to explain how they cope with the consequences of the tsunami catastrophe, and how culture affects the coping process. Pargament´s (1997) theories in coping are used to examine this paper. Pargament argues that the coping process is influenced by the culture context of the individual.

In the year of 2012, a police project called ?REVA? was established in Sweden. The goal was to increase efficiency in deporting undocumented migrants from Sweden. Two articles relating to the project were published in Swedish newspaper Dagens Nyheter. One was an open letter to Attorney General Beatrice Ask, written by the famous author Jonas Hassen Khemiri.