With this essay I have tried to give an image of some Swedish teenagers opinions about Islam. I have also done research on how the Swedish school depicts Islam and how the media in Sweden and other western countries describe Islam and Muslims. I have come to the conclusion that the media do not give a positive image of Muslims and their religion. One the contrary, Muslims are talked about in relation to negative subjects. This is an image that seems to have influenced how young people in Sweden look at Muslims.I have handed out a questionnaire at schools in Kalmar and Jönköping, Sweden.

Syftet med denna uppsats är att analysera en enkät som Expansiva Växjö genomfört för att få en bild av Växjös image och undersöka hur nära denna ligger den önskade profilen. Därefter jämförs den strategi som valts för platsvarumärket Växjö med teorier om place branding och i vilken grad dessa tillämpas. Utifrån vår analys av Växjös image och strategi, samt med hjälp varumärkesteori, undersöks också om skapandet av varumärket har potential att bli framgångsrikt eller ej..

By surveying conceptions of SLU Alnarp?s resources and competence among its students and personnel, this thesis has the purpose of inventing identity, positioning and image of SLU Alnarp. The underlying idea is that the analysis of the opinions of the students and the personnel will provide the SLU management with new ideas and general advice for an innovative strategy for success. Four quantitative interviews with selected representatives from different staff groups were performed. In order to obtain a differentiated view of the employee thoughts and opinions on the university, five persons were selected to be interviewed ? all with different types of responsibilities.

Syfte: Syftet med va?r studie a?r att fo?rsta? hur allma?nnyttiga bostadsbolag arbetar med sitt varuma?rke. I och med att den nya lagstiftningen har lett till o?kad konkurrens pa? bostadshyresmarknaden de senaste a?ren kra?vs ett sto?rre engagemang hos fo?retagen. Hur arbetar de med ?image-in-use? och ?image heritage? fo?r att sta?rka varuma?rket? Genom studien vill vi o?ka kunskapen om hur fo?retag kommunicerar ut den nya bilden, efter a?ndrade ekonomiska fo?rutsa?ttningar, sa? att den a?r framtra?dande och inte pa?verkas allt fo?r mycket av den traditionella bilden.Metod: Fo?r att genomfo?ra studien har vi samlat information fra?n artiklar och litteratur samt genomfo?rt intervjuer med ansta?llda pa? tre kommunala bostadsbolag och delat ut enka?ter till bolagens hyresga?ster.Slutsats: Fo?retag beho?ver arbeta aktivt med ?image-in-use? som a?r starkt pa?verkad av ?image heritage? fo?r att fo?ra?ndra bilden av sig sja?lva i kundernas medvetande.

Hypertrophic cardiomyopathy (HCM) is the most common heart disease in cats. Maine coon is one of the breeds where the disease is overrepresented. Studies have shown that HCM is inherited as an autosomal dominant trait in Maine Coon cats. This finding has led to cardiac screening using ultrasound in the breed. The results of the screening are used in a national breeding program constructed to reduce the spread and incidence of HCM in Maine Coon cats.

Nyckelord: CSR, SRI, Shareholder Value och Etiska placeringar Problemformulering: Hur ser förvaltarna och investerarna på framtiden för CSR/SRI och kommer deras jobb som förvaltare och investerare att förändras efter kriserna som varit? Syfte: Syftet med studien är att undersöka hur CSR och SRI har och kommer att utvecklas på den svenska investeringsmarknaden.Metod: För att besvara studiens syfte och frågeställning valdes en kvalitativ ansats. I uppsatsen intervjuas investerare som arbetar dagligen med CSR/SRI investeringar. I uppsatsen används artiklar inom området för socialt hållbara investeringar. De svar som erhålls av respondenterna i intervjuerna granskas, reflekteras samt jämförs med tillgänglig forskning på området.

The purpose of this thesis was to examine the relationship between brands and music in TV-commercials. We investigated why companies use music in TV-commercials to affect their brands and how music affects the brand?s image. We also investigated how companies choose music genres for their TV- commercials. A case study based on interviews was conducted with four informants from SAAB, Lowe Brindfors, Riviera and Catt & Co.

AbstractTitle: The picture of the Swedish church - Young peoples image of the organization in comparison with the organizations profile (Bilden av Svenska kyrkan ? Unga människors image av organisationen i jämförelse med organisationens profil)Number of pages: 55 (57 including enclosures)Author: Ebba GöranzonTutor: Göran SvenssonCourse: Media and Communication Studies CPeriod: Fall 2006University: Division of Media and Communication, Department of Information Science, Uppsala UniversityAim: The aim of this essay is to study the external communication of the Swedish Church, and how they want young people (16-18 years old) to perceive them. Further I would like to compare that information with how young people actually perceive the Swedish church. Do the both pictures agree?Method/Material: Together with literature studies, a qualitive method has been used and four focus group interviews with a total of 16 informants have been conducted.

Malnutrition är ett stort problem hos äldre patienter, och leder till ett antal följdsjukdomar, förlängda vårdtider samt en ökad dödlighet. Syftet med denna litteraturstudie var att beskriva sjuksköterskans arbete med att förebygga malnutrition hos äldre patienter på sjukhus eller äldreboenden, samt att beskriva de olika tillvägagångssätt som finns för att identifiera riskpatienter. Metoden var litteraturstudier där tio kvantitativa artiklar granskats med avseende på vetenskaplig kvalitet. Resultatet visar att sjuksköterskors arbete med att förebygga malnutrition främst bör inriktas på två områden; omvårdnadsåtgärder och screening. Resultatet presenteras utifrån sex teman.

AbstractEvidence based research has shown that organized parent support programmes have a goodeffect in strengthening the role of the parent and preventing problems during growth. Thisin turn has a great significance for Public Health.Komet is one of the evidence based programmes used in Sweden, based on Americanprogrammes and adapted to Swedish conditions.This qualitative study consists of interviews with six children between six and nine yearswith behaviour problems, whose parents have taken part in the Komet programme.With Grounded Theory as research approach the children?s experiences of the programmeand relations within the family have been looked into and analysed.The result of this study suggests that a space for growth of their own is a common need ofthe children, and that this can be achieved by giving them the opportunity to function in afamily environment where they are seen and understood.The Komet programme contributed to this by giving the family tools to strengthen relationswithin the family, create calm and make the children more visible.The self image of the children in this study had improved which gave them more room togrow in a strengthened family situation. This in turn improved conditions for good feelings,and sense of well being, of importance for child development and health..

This study intends to use a text analysis and analyze Findus crisis communication, on their website, about the horse meat scandal in February and March 2013. The main focus is to examine if Findus crisis communication can be connected to Beniot?s image repair strategies and the rhetorical appeal forms, in five press releases and four blog posts, and also if they are different depending on the media format. The results show that Findus usually used three of the five image repair strategies and the three appeal forms (ethos, pathos and logos) interacted and therefore became Findus crisis communication consistent in all material. The results also show that Findus had a clear position because they conveyed a consistent message..

The purpose of this study is to generate a greater understanding of the different ways in which music can be used to build an identity and create image within movies, and also to explain the different impacts this can have on the parties involved. Through the history of movies music has been used as a tool for enhancement and for expression of emotions. Through music the audience relates to personal memories or emotional states and the experience is given a deeper impact, helping to create memorable movie scenes. Certain directors have created a unique identity through the use of music in their movies, and also artists have been brought forward by starring in a soundtrack. What we find interesting, and what is also the discussion in this study, is in what ways this collaboration/artistic expression can be done and what impact it has on the parties involved.

ABSTRACT The purpose of this essay has been to analyse an incident that received huge attention in the media that took place on February 24 2011 involving the famous fashion designer John Galliano. Galliano who at the time served as a creative director at French luxury fashion house Dior hurled anti-Semitic remarks during an altercation to a couple at Paris café La Perle. We intended to do a study of the material in two parts. The primary focus of our thesis was to analyse six different newspaper articles that involved the incident. We chose to analyse three articles from Great Britain and three from the United States to get a versatile image of the incident.

This thesis explores the possibilities of avoiding the issues generally associated with compression of noisy imagery, through the usage of vector quantization. By utilizing the learning aspects of vector quantization, image processing operations such as noise reduction could be implemented in a straightforward way. Several techniques are presented and evaluated. A direct comparison shows that for noisy imagery, vector quantization, in spite of it's simplicity, has clear advantages over MPEG-4 encoding..

Syfte: Uppsatsens syfte är delvis att undersöka hur de valda aktörerna, det vill säga researrangörer och resetidningar, framställer en image av en destination. Delvis att beskriva och analysera marknadsföringen av exemplet Hong Kong som turistdestination i svenska resetidningar och hos svenska researrangörer samt undersöka svenskars uppfattade image av destinationen Hong Kong.Frågeställningar:Hur skapas en image av en destination?Vilken image av Hong Kong som destination förs fram i svenska resetidningar samt i researrangörers marknadsföring?Vilken uppfattad image har svenskar av destinationen Hong Kong?Metod: I uppsatsen används en kombination av kvalitativa och kvantitativa metoder. De tillvägagångssätt som används är kvalitativa intervjuer, analys av kvalitativ data samt en kvantitativ enkätundersökning.Teori: I den teoretiska referensramen diskuteras begrepp och fenomen som platser och destinationer, destinations- och platsmarknadsföring, imageskapande agenter och destinationsimage.Slutsats: I denna uppsats har två imageskapande aktörer studerats, och det har visats sig att processen för hur de skapar en destinations image ser olika ut, men den image som de presenterar överensstämmer till stor del. Hong Kong presenteras som en storstadsmetropol av både researrangörerna och resetidningarna.