Titel                                   ?Det beror ju på vad man vill lägga i ordet register? Petra StenkulaEn fallstudie av polisens externa kriskommunikation i samband med romregistret Syfte             Syftet är att lämna ett bidrag till den svenska forskningen om kriskommunikation men även att bidra till den svenska samhällsdebatten om polisen som en central rättsmyndighet och deras hantering av romregisterkrisen. Metod          Via en kvalitativ metod analysers nyheter publicerade på polisens webbplats och polisens presskonferenser utifrån de valda teoretiska ramarna inom ämnet kriskommunikation. Resultat        Polisens kriskommunikation framstår som väldigt strategilös, under hela krisen ägnar sig polisen åt                               informationsinsamling för att förstår krisen och få en överblick över situationen men under tiden glömmer                     de den strategiska delen. Polisen är väldigt restriktiv i sin kriskommunikation, på webbplatsen är nyhetspubliceringarna rörande romregistret väldigt korta och konkreta, vissa är rena informationsanvisningar. Polisen förde även en inkonsekvent kriskommunikation, när Rikspolisstyrelsen pratade om analysfil som inte var i fas med lagstiftningen så pratade Skånepolisen om beslut ifrån år 2009 om tillstånd att upprätta den särskilda analysfilen. I sin kriskommunikation använder polisen många olika försvarsstrategier ifrån Corporate Apologia och Image Repair Theory.

We have in this study preformed a quantitative examination on how hooligans use film and new technologies to spread private videos on the Internet. With today´s technologies it is very easy for hooligans to publish their videos. In this study, we have choosen to do a questionnaire poll based on seven questions about what people think of hooliganviolence on online video sharing sites. We have also conducted an online interview with a former swedish hooligan. The people who participated in our study are all anonymous, and therefore we have no age or gender included in our study.

Media affects our views of the world and plays a large part in creation and dissemination of social representations. Through media?s increasing importance, people and organizations need to work harder to stand out among the large amounts of brands that exists today.In 2013, Umea? Energi launched a commercial concept about Dolf and Ja?rven, two characters living in Lill-Grobban, a fictional village outside of Umea?. The aim of this qualitative study is to examine how Umea? Energi uses stereotypes in the commercial concept Dolf and Ja?rven and how this affects the respondents, and in the long run the stereotypification of norrlandians.

In this report we make an attempt to analyze where Swedish Twitter users believe the line is drawn between the private and public. Our goal is to find out what the factors are that determine what they decide to write on Twitter and what not. A survey was sent out and spread amongst Swedish Twitter users during one week to provide us with the data to answer our question formulation. The results do not draw an exact line between the private and the public but it nevertheless provides us with an idea of what users think is inappropriate to write about on Twitter. Through the study we found out that our respondents believe that it is inappropriate to write private information about others than them self.

The thesis mission is to investigate whether the swiveling laser that Vectura (former Vägverket Konsult) has in use to measure the road areas and straddle measuring can be used to detect differences in the reflective road markings function. This is to increase use of the swiveling laser and get rid of the manual measurements performed today.Currently, the measurement of road markings reflective function is performed with both mobile and handheld measuring instruments. The purpose of this thesis is to develop better methods for determination of road markings? reflective function, in order to facilitate the description and suggestions for improvements of the maintenance of road markings reflective function.The questions that the thesis has been to start with are:Can the swiveling laser detect differences in longitudinal and transverse road markings reflective function?The accuracy of measurement has been sweeping the laser over the reference instrument (LTL-2000)Is it necessary with a conversion factor for swiveling laser data against the reference instrument data?To answer the question 2 and 3, there has been a field work in Värnamo where a road stretch with longitudinal road markings and zebra crossing (transverse road markings) has been investigated with a swiveling laser and LTL-2000.The formulas and calculations contained in the thesis are drawn from scientific reports that are produced by VTI in Linköping. The same formula that was used to calculate the optical measurement data was also used for the swiveling laser data.

Every organization goes through the same lifecycle. Through every step in the transformation to a better organization the communication structure changes. In this report there are examples of the communicational disadvantages that is connected to the communicational structure.By choosing to not have a formal communicational design, the manager takes a risk in spreading the information, the interaction, the control and the balance in creativity and constraint.This case organizations problem is that some parts of the organization has made more progress in the communicational structure than other parts. In this case the Collectivity structure has met the Formalized structure.Tha structural differences has came to affect the way of sharing information and it has become a situation where the information about the products is not stored in a safe way from a quality point of view. There is a gap between the two different ways of communicate.In this report I have created a model to identify problems in the communication structure.

Lifestyle magazines portray women in different manners and have an influence on how media consumers create self-images. The importance of knowing how different visual representation of the female acts out in magazines with large target audiences is therefore of weight for the magazines? readers to understand. This thesis analyze how the two lifestyle magazines ELLE and LOVE portrays women in images and how they in turn create ideal images of women.The thesis has been conducted through a qualitative analysis of 5 images from each magazine that represents the magazines artistic styles. The theories used in this study are semiotic image analysis and visual text analysis viewed from a gender- and discourse perspective.The conclusion of this thesis is that ELLE portrays women as strong, happy and feminine, with at tendency towards androgyny, while LOVE describes women as inferior and sexual objects constructed for the male gaze.

Syftet med denna studie är att få en ökad förståelse för den kongruens av uppfattningar kring ett varumärke som kan uppstå mellan en avsändare och en mottagare. För ändamålet har vi använt oss av en kvalitativ metod med främst intervjuer som empiriinsamling. Intervjuer har skett med kunder till vårt fallföretag Smedmarks, med Smedmarks ledning samt med experter inom varumärkesområdet. Detta för att undersöka vilken bild företaget har av sig själv samt vilken bild dess kunder har och om det finns överensstämmelse sinsemellan.Vi har kommit fram till att det i viss mån alltid finns en form av kongruens mellan ett företags och en kunds uppfattningar kring ett varumärke. Frågan är till vilken grad.

The purpose of this thesis is to do a critical review of the aid organization SOS Children?s Villages text- and video campaigns, from a postcolonial perspective. Our purpose is divided into two questions: Are there colonial values in the advertising campaigns? Which language- and image strategies are used by SOS Children?s Villages to put across their messages? Our material consists of 10 selected video clips, and four printed ads that are made up of an image and a short text, which are part of a campaign named: Inte ett enda barn ska behöva vara ensamt (translation: Not a single child should have to be alone). We have chosen to use text- and image analysis as a method in our review of the material.

SammanfattningTitel: Syns man inte, finns man inte? GANT Swedens hantering av image och relationer viaInstagram och Pinterest.Examinationsdatum: 2014-01-07Kurs: Examensarbete inom Medie- och kommunikationsvetenskap, Public relations ochinformation, 15 högskolepoäng (15 ECTS). HT2013, Kandidatkurs: Medie- ochkommunikationsvetenskap, 30 högskolepoäng (30 ECTS).Författare: Linda WängborgHandledare: Jonas JonssonExaminator: Christian ChristensenNyckelord: sociala medier, public relations, imagehantering, relationshantering,kundrelationer, mode, GANT Sweden, Instagram, PinterestSyfte: Mitt syfte har varit att analysera hur det ökade användandet av fotobloggar, somInstagram och Pinterest, har påverkat GANT Swedens hantering av image och relationer.Teori: Den teoretiska modell som har använts under skrivandets gång är baserad på tidigareforskning, om det traditionella samt nya medielandskapet, imagehantering ochrelationshantering, där främst författare som Evert Gummesson (1998), Lars Åke Larsson medflera (2002) samt Mats Alvesson och Kaj Sköldberg (2010 och 2005) har varit i fokus.Metod: En kvalitativ metod har använts där en mailintervju med GANT Swedens PR-ansvarigKarolina Skande har genomförts och även intervjuer med två fokusgrupper, vilka tillsammansutgör min primära data. Sekundärdatan utgörs främst av information som har inhämtats frånGANT, Instagram och Pinterests hemsidor samt tidningsartiklar och dylikt.Empiri: Praktisk erfarenhet har tillgodogjorts genom den primära och sekundära datan där jaghar fått kunskap om GANT Swedens och deras målgruppers syner på hur fotobloggar somInstagram och Pinterest påverkar hanteringen av image och relationer hos GANT.Slutsats: Det nya medielandskapet med fotobloggarna Instagram och Pinterest har bidragitmed ändrade förutsättningar för modeindustrin och GANT Sweden. Maktrelationen har ändratform där de traditionella trendsättarna har fått ge plats åt potentiella kunders ökade inflytande.Idag tenderar kunderna att agera som säljare åt företagen vilket gör att kundrelationer blir alltviktigare inom imagehantering..

Within the fields of business as well as the academic, there is a growing interest for the role images play in an organized conception of the world. This paper acknowledges the relevance of such images and ideas, and its purpose is to examine the fixed ideas and conceptions of the world as they appear in a Swedish organizational context. The Swedish Trade Council is a hybrid organization between the state and private sector with an outspoken purpose of defining an image of the outside world for small and medium size enterprises in Sweden. The underlying question in focus for this study is: What central conceptions of the world appear in the Swedish Trade Council?s information films ?Världens möjligheter?? Within organizational studies, a postcolonial theory has to a large extent been overlooked.

On September 4, 2013, two men were shot in the suburb Biskopsgården in Gothenburg. This was the catalysts to a very problematic autumn in both Biskopsgården as in another suburb, Hisingsbacka. The local media reports of the events were very through, where the newspaper Göteborgs-Posten took a leading role. It?s these reports which form the basis, the so called material of our essay.

När ett företag väljer att etablera sig på en utländsk marknad är valet av marknadsföringsstrategier av stor betydelse och rätt beslut kan leda till stora konkurrensfördelar. Ett grundläggande beslut måste fattas omgående om företaget ska använda sig av en standardiserad marknadsföringsstrategi eller anpassa den till varje specifik marknad. Företagets image och i vilken grad imagen är överförbar är viktiga aspekter som bör tas hänsyn till vid etablering i utlandet. Syftet med uppsatsen är att utifrån AdaptStand-Processmodellen undersöka i vilken grad det svenska företaget Björn Borg väljer att anpassa eller standardisera sina marknadsföringsstrategier på den holländska marknaden samt belysa hur företaget hanterar sin image. För att studera detta genomfördes en personlig intervju med vice VD i Sverige och en elektronisk intervju med säljchefen i Holland.

The aim of the study was to through a qualitative method with two focus groups investigate how young women percieve that their identity creation is influenced by them reading celebrities Blogs and in that case, whether this type of Internet activity affect their autobiographical memory, the foundation for personal identity. Since the main task of the autobiographical memory is to give the ego and its social mode a foundation by sharing memories with others, the Internet activity should be seen as an important factor for the identity formation of young people. Today, the young spend equally mauch time being connected to various media as they do socializing with family and friends. The results indicate that young women view the world and lifestyle that known Bloggers expose intheir Blogs as a kind of ideal. The young women got an aha reaction when they realized that what the Bloggers expose is not always equal to the real life..

The availability of digital models of real 3D objects is becoming more and more important in many different applications (e-commerce, virtual visits etc). Very often the objects to be represented cannot be modeled by means of the classical 3D modeling tools because of the geometrical complexity or color texture. In these cases, devices for the automatic acquisition of the shape and the color of the objects (3D scanners or range scanners) have to be used. The scanner presented in this work, a Shape from silhouette scanner, is very cheap (it is based on the use of a simple digital camera and a turntable) and easy to use. While maintaining the camera on a tripod and the object on the turntable, the user acquires images with different rotation angles of the table.