This bachelor thesis explores how librarians are portrayed in fiction literature. The aim is to see how the librarian and their work tasks are described. Our material consists of 12 fiction novels from the years 2000 to 2012 (with an exception of a book from 1998). We have used discourse analysis in order to examine the picture of the librarian.We have used three major questions: How is the librarian portrayed in our selected fiction literature from year 2000 until today (the beginning of 2013)? How are the librarians profession portrayed in our selected fiction literature? Does our selection of the fiction literature give a positive or negative image of the librarianand how can that affect the view of the profession?Our analysis resulted in the discourses the librarian and literature and the librarian and the library.

The county hospital of Dalarna has for the last couple of years carried through a process of digitalization. The result is that within the county it exists image plate systems from two different manufacturers. In an attempt to create a tool for dose optimization and dose surveillance the county of Dalarna would like to investigate if the exposure index from Agfa and Fuji is suitable as a dose indicator. An investigation of the exposure index, S, from Fuji has already been done. This thesis has been continuing the investigation by evaluating the stability of the exposure index, lgM, from Agfa.

Destination marketing organisations (DMO) är ett fenomen som går att studera utifrån flera aspekter. Vi valde att utgå från DMO positionering och distribution av turismprodukter vilket skapade frågeställningen: Hur förmedlas Norge som en nationell destination? Organisationen är komplex, och detta arbetets syfte är därför att få en ökad förståelse för DMOs arbete utifrån en egenskapad modell, DMOs framställningsprocess av en destination. En deduktiv ansats har används i studien, där teorierna DMO, platsmarkandsföring, kommersialisering samt destination image har behandlats. Dessa teorier har sedan applicerats på ett verkligt fenomen, som i detta fall har varit Norges DMO, Innovasjon Norge. Arbetets empiriska material har samlats in från en mail intervju med Andreas Ørjasæter Solhaug på Innovasjon Norge.

Vi har i vår uppsats funnit att den verkliga situationen för ett destinationsutvecklingsorgan som är i ett initialt skede av en eventsatsning är komplexare än vad den normativa teorin beskriver. Vår fallstudie påvisar tydligt att destinationsutvecklingsorgan inte alltid har strategier, mål och visioner för destinationsutveckling eller för hur de ska gå till väga i ett eventbeslut. Våra resultat tyder på att de som inte har några strategier som kan ligga till grund för sådana beslut styrs av irrationella ad hoc-beslut. För Region Skåne anser vi att det var ?Chansen? som var det primära motivet till att satsa på America?s Cup.

BakgrundFler och fler företag väljer att annonsera sitt varumärke på facebook eftersom det är ett billigt alternativ till annan annonsering. Dessutom är det lättare att nå ut till sin målgrupp då annonserna är riktade.Syfte Ambitionen med denna studie är att ta reda på om facebook verkligen är rätt forum för alla sorts varumärken. Huvudsyftet för denna uppsats lyder:  Hur ser unga facebookanvändare på företag som annonserar på facebook?TeoriUndersökningen tar sin grund i logisk positivism. Jag stödjer även uppsatsen på grundläggande marknadsföringsteorier, övervakningsteorier och teorier om hur man bygger upp ett trovärdigt varumärke.MetodResultatet av studien baseras på en surveyundersökning med frågor som berör ämnet undersökningen fick totalt 88 respondenter.ResultatUr undersökningen kom det fram att en del branscher, så som sjukvård inte ansågs höra hemma på facebook.

Aim: Nation Branding has become an important phenomenon during the last couple of years. The concept talks about how to promote a product by using the features of a nation to gain profit. Among the years many countries has established a strong Nation Brand abroad. In the long run many companies have chosen to use these benefits in an efficient way by promoting their own country brand, especially in their internationalization process. The aim of this study is to see what factors that influence companies in the Swedish food industry while using the fact that they are Swedish when they enter foreign markets. Method: Data was collected through interviews with export managers and sales managers at 6 Swedish companies exporting products within the food industry.

The special relationship between Israel and the US has been subject to questioning, and good many theories have tried to explain why it is so strong. The most common explanation is rooted in the school of realism, where strategy and national interest decide who one's ally is. This essay aspires to examine another possible reason for allianceformation; identity. Several books, which make for the theoretical backbone of this study, have been written on the subject of sharing beliefs, identifying with others and the consequences of this. The question being asked is whether Israel and the US actually share beliefs and, if so, which ones.

The study has answered the questions to what extent people with disabilities are involved in SVT- and TV4- news reports and how people with disabilities are represented in news reports. The material is based on 140 news items.The study has demonstrated that news reports SVT and TV4 have different grades of misconceptions about disabled people. Disabled people are constantly being reinforced by negative disabling terms, the disability being of central importance for the news broadcast and they still occur in stereotypical depictions. Through the image of disabled people forms the bed-rock on which the attitudes towards, assumptions and expectations of disabled people are based on. They are fundamental to discrimination and exploitation that people with disabilities face on a daily basis, and contributes significantly to their systematic exclusion from mainstream society.

The physical environment is constructed of materials. The materiality of different places contributes to how places can be distinguished and the material can contribute to the construction of place identity. For architects with different orientations the material is one of the principal means by which they can express their idea. The material remains when the design process is finished and instead the material becomes a precondition for how people will perceive and deal with the place. The literature study of the essay examines how the concept of place and materiality is dealt with in different disciplines and how these descriptions are linked to the concept of place identity.

SharePoint is a web based platform designed to provide internal communications and file sharing for businesses and organizations.In this project, we created a system consisting of multiple applications to be used together with SharePoint. These applications are meant to simplify the workflow for internal orders of products. The system is targeted towards companies that do not have a flexible approach to digital orders or companies that want to integrate this functionality into their SharePoint platform. The project includes, in addition to the creation of the system, installation of the software and the servers needed to run a SharePoint environment and their configurations.The system consists of four applications where one of these, the store application, is required for the system to be used at all. The other applications are an order management application, a purchase application and an incoming delivery application. Of these four, we have implemented the store application and the order management application. Our hope is that users will find the system easy to use and graphically appealing..

The objective of this essay has been to show how the image of the Soviet Union in ?Alla tiders historia? differs in the 1989 and 2004 editions of the book. To explain these differences I have used a discourse analytic perspective, mainly inspired by Michel Foucault and his philosophical theories of the constructions of objects, and also Faircloughs critical discourse analysis inspired by Gramsci.In this paper the two editions of ?Alla tiders historia? are presented with quotes which are then analysed from using my theoretical framework. In the 1989 edition three themes emerged: continuity, undecidability and ambivalence, which together present an image of a Soviet Union which is not clearly defined within the political discourse.In the 2004 edition this struggle over the discourse has been settled and the Soviet Union?s position as a dictatorship has been determined, at the same time as the Soviet Union is put in a negative relationship with Czar Russia and is connected with Nazi Germany.

The power of news media to shape public opinion has been widely researched and acknowledged. In the globalized world of today, media representations of different ethnic groups therefore contribute to social segregation or desegregation. This thesis investigates how Spanish news media frame Spain?s most numerous minority of non-European ethnicity: the Moroccans. Using a quantitative content analysis, we have analysed about 200 news articles in the two most read Spanish online newspapers, El País and El Mundo, published during a two-year period, 2010-2012.

Uppsatsens titel: ?Att sätta sig på kartan? - En studie om konsten att attrahera ekonomistudenter Seminariedatum: 2007-06-04 Kurs: FEK 591 Magisteruppsats, Företagsekonomi, 10 poäng Författare: Maria Arfwidsson, Katarina Gabrielsson, Sophie Laurell Handledare: Tony Huzzard Nyckelord: Attraktion, Image, Employer branding, Självförtroende, Imageförtroende Syfte: Syftet med denna studie är att utveckla en större förståelse till varför de valda fallföretaget i dagsläget inte ses som en attraktiv arbetsgivare för nyutexaminerade ekonomer. Metod: Studien är en fallstudie med en kvalitativ induktiv ansats. Studiens empiri har huvudsakligen samlats in genom kvalitativa intervjuer, semistrukturerade intervjuer och fokusgruppdiskussioner. Teoretiska perspektiv: Studien bygger på litteratur om image, identitet, employer branding samt teorier kring generation Y.

Att undersöka hur svenska supporterföreningar arbetar för att skapa förtroende kring sig själv och sitt varumärke i förhållande till medierapporteringen kring fotbollsvåldet. I studien har vi tillämpat kvalitativa metoder. Huvudsakliga har det empiriska materialet har samlats in genom personliga intervjuer och artiklar. Idag verkar det ofta som att det viktigaste för journalister är att sälja lösnummer och skapa rubriker än att förmedla den korrekta bilden av en händelse. Det har visat sig genom våra intervjuer och artikelanalyser att journalister ofta saknar kunskap i ämnet vilket ofta leder till fel ordval.

In this Master's thesis, a direct-conversion receiver front-end has been designed in a 0.18um CMOS technology. Direct-conversion receivers (DCR) have obvious advantages over the heterodyne counterpart. Since the intermediate frequency (IF) is zero, the problem of image is circumvented. As a result, no front-end image reject filter is required and the channel selection requires only a low-pass filter, which makes it easy to integrate directly on chip. However, the DCR also suffers from several drawbacks such as extreme sensitivity to DC offsets, 1/f noise, local oscillator (LO) leakage/radiation, front-end nonlinearity and I/Q mismatch.