Denna uppsats avser att söka, jämföra och analysera hur två butiker inom samma butikskedja, genom sin visuella kommunikation, kan ge kunden olika erfarenheter. Vi valde att begränsa ämnet till endast undersöka tre faktorer: skyltar, placering av varumärken och butikslayout. Vi bestämde oss för att jämföra två av Design Onlys butiker i Göteborg, som ligger i Nordstan och på Fredsgatan där vi uppfattar skillnader i den visuella kommunikationen Genom att med utsikt över hela kedjan från ägarnas visioner för hur butikskommunikatörer fungerar och slutligen hur kunderna uppfattar visuell kommunikation i butikerna, har vi kunnat dra slutsatser om hur väl företagets identitet matchar dess image..

Regionalization has become a catchphrase in European countries during the last twenty years with the establishment of the European Union. An ideational development has occurred during time towards emphasing more politicially powerful regions with the idea of new regionalism. Sweden represents a deviant case study, where regions historically have been politically weak and where Sweden has been characterized as a strong unitary state. The aim of this paper is to analyze the political debate in the Swedish parliament concerning the implementation of a stronger regional level (storregioner) during 2007-2010 and to determine if the debate can be characterized as a case of depoliticalization. The theory of depoliticalization have been introduced by Richard Katz and Peter Mair to explain why political parties through external pressure from europeanisation and globalization tend to become more consensual with similar political agendas, leading to a diminished the lef-right scale.

Through semi-structured interviews with 8 school photographers and 10 parents,this study attempted to clarify what photographers and parents of children(aged 1?5) in preschool think of photography business in the current situationprovides retouching children?s school photographs and what they considers tobe acceptable. The result shows that companies do not offer photo retouchingfrequent, but performs this service at the direct request of the customer. Themajority of parents agreed that dirt and food was accepted to be removed fromthe photograph, and that this does not affect the child's self image. The photographersbelieve that one should be very careful when it comes to children andretouching, and that the debate is important..

The consumer today is affected by a considerably larger number of world surrounding factors than she used to be, borders between different cultures and other consumer differences are being erased to a growing extent. The consumer can easily get its inspiration from many different directions which become clear in the common life. We eat sushi for lunch, we?re driving German cars and we?re having dinner with international business partners. The community also exposes the consumer for a more intense noise from offers, impact and marketing.

This thesis investigated if a combination of increased under colour removal (decreasing the total ink limit), normal andincreased density and modern FM-screening could be used to provide a visually better print on uncoated and coated paperin comparison with AM-screening using the same conditions.Two different test groups (one with graphic background, the other with no graphic background) were asked to a visuallyassess the quality of the prints presented in a pair comparison using a reference image.The results show that the FM-screening did not obtain any significant visual difference in comparison with AM-screening,regardless of paper types and density levels. In general however, prints on coated paper were graded higher..

This paper studies three Swedish textbooks for the A-course in religious studies, in the Swedish equivalency of high school, to see if the image of Islam and Muslims presented is diverse or homogeneous and exotic. The purpose of the study is to see whether or not the religious studies can contribute to the forming of islamophobic beliefs in pupils. Studies have shown that islamophobia is widespread in Sweden, therefore it could be interesting to see if the schools play any part in the forming or spreading of islamophobic views. The conclusion reached is that this cannot be excluded as a possibility. There are still some textbooks that present Muslims in a homogeneous and exotic manner to some degree.

Mjuka värden är de bakomliggande faktorer som påverkar kundflödet i en galleria och kan göra den framgångsrik. Detta ska stimulera hyresgästernas betalningsvilja, vilket i sin tur ger möjlighet för ökat driftnetto hos fastighetsägare och ett högre fastighetsvärde. De mjuka värden som vi valt att fokusera på är gallerians image, hyresgästmixen, service, upplevelser och miljöfaktorer. Arbetets syfte är att klargöra skillnader i förvaltningen mellan Singapore och Stockholm med fokus på de mjuka värdena. Resultat har tagits fram på plats i Singapore och i Stockholm, där intervjuer med expertis inom området och besök av elva gallerior gjordes.En skillnad mellan dessa områden är att det finns fler gallerior i Singapore än i Stockholm, vilket leder till en ökad konkurrens.

The report describes the thesis I, Philip Bergstrom, have done at the University of Gotland. The work comprises 15 credits and is at bachelor level and has been done in collaboration with Lyktan Bankeryd Belysning.The project consists of developing the design of a kitchen lamp for the Swedish home following the catchwords stripped French bistro that will fit into the Lyktan Bankeryd lighting spring collection 2013, and it should not look too alike any existing lamp on the market today.The work includes analysis of the company's current products and the image the company wants to project, analysis of three other companies' products to draw inspiration from, and a simple ergonomic study of the lights in the kitchen.The final result achieves the demands made and fits well in the intended environment, there is also the possibility for further development of both a floor lamp and a wall lamp..

Digital marketing has been changing continuously and rapidly since the introduction of Web2.0 ten years ago (Lin, Li, Deng, & Lee, 2013). Companies are now engaging their users intheir digital marketing by providing with interactive contents in digital campaigns. The digitalcampaigns are getting more converge with SNS (social networking sites) in order to let the usershare the content with others and therefore the e-WOM (electronic word of mouth) helps thecompanies digital campaigns to be shared by more users (Moran, Muzellec, & Nolan, 2014).The interactive content in the digital campaigns have shown to provide for engaged users andtherefore leads to loyal users. The reason for this has its roots in the culture of consumptionthat has brought our everyday consumption to a whole new level where we no longer justconsumes a product, we are the brand (Davis, 2013).The study, Click here for solidarity, aims to explain the interactive phases and rhetorical elementsthat companies use to engage the user to interact with the content of the digital campaigns.The study is based on four digital campaigns in four different market areas in order to providewith an overall picture of how companies work with interactive and rhetorical elements. Thusthe study falls into the area of marketing and branding.

By analysing Still the water (2014), Radiance (2017) and True Mothers (2020) by Naomi Kawase this essay will look at her work to see how she portrays the experience of being a woman in relation to her community. Looking into her way of using the camera by applying the theory of haptic visuality allows the spectator to identify themselves in a bodily relationship with the image. By using the camera to closely frame objects of importance for the characters, Kawase leads the spectator to understand the world of the film and enables a more profound understanding of their experience. For the community to be of importance for the women it must be founded in the feeling of security and a confirmation of their feelings. Once secure, the women can express themselves and by that, feminist politics..

This study was performed to investigate the possibility to use ultrasonography as a diagnostic tool for sub-clinical mastitis in dairy cows. Five cows with high cell counts, and four cows with low cell counts were selected as cases and controls, respectively, and their udders examined with ultrasound during a 5 week period. The image of the udders of cows with high cell counts exhibited small, hyper-echoic, rounded foci, approximately 1 cm in diameter, near the milk cisterns and the base of the teats. These changes were not found consistently in all cows with high cell count, however. Ultrasonography may be a valuable complementary tool in the diagnosis of sub-clinical mastitis in dairy cow, but more cases need to be monitored before its full value can be ascertained..

Mitt syfte med studien är att övergripande presentera hur företagsbloggar kan användas som kommunikations- och marknadsföringskanal för att skapa goda relationer med sina kunder. Jag kommer även att redogöra för andra aspekter som jag tror är viktiga för att nå framgång och förtroende i användningen av företagsbloggar. Nedan följer mina frågeställningar för studien; ?    Hur kan förtagsbloggar användas som kommunikations- och marknadsföringskanal samt hur kan den fungera som relationsskapare??    Hur kan man som bloggare skapa en förtroendegivande image??    Hur kan företagsbloggen fungera som Word of Mouth kanal??    Vilka aspekter är viktiga att tänka på för att nå framgång med sin företagsblogg?De teoretiska utgångspunkterna för min studie består av; ?företagsbloggar som kommunikations- och marknadsföringskanal?, ?strategisk kommunikation och retorik?, ?relationsmarknadsföring? samt ?Word of Mouth och Buzz Marketing?. Jag valde att utföra min studie med en explorativ ansats då jag ville ta reda på hur företagsbloggar kan användas som kommunikations- och marknadsföringskanal i praktiken.

This study investigates Swedish and Finnish official perception of Russia following the Cold War. This is aimed at categorizing changes in perception of Russia over time and assessing the impact of perception on defense policy. The study uses a comparative method where the contents of three foreign policy reports of Sweden and Finland respectively are analyzed according to dimensions based in image theory. Results show that Swedish and Finnish perceptions of Russia are overall similar between the reports being compared, except for Finnish perception of Russian relative power being significantly greater. Changes in Swedish and Finnish official perception do not clearly correlate with changes in defense policy.

In this essay my aim is to examine how the term utanförskap is constructed and defined as a social problem in the public arena of the Swedish Parliament. The term utanförskap was widely used in the election-campaign prior to the Swedish Parliament election in the year 2006. The term, mainly articulated by the Right-wing Alliance, was used to describe indi-viduals and groups that were depicted as being outside the Swedish society. In the political debate, work and benefit dependency were constructed as binary opposites, with the latter describing the individuals in utanförskap. Translated to English the term utanförskap would be something like ?the state of being outside? or ?outsidership?.

Turismaktiviteter till havs har kommit att få ett ökat intresse de senaste åren, där människor har upptäckt fördelen med kryssningsfärjor som transportmedel. De erbjuder ett varierat utbud av aktiviteter och upplevelser ombord, som både privat- och affärsresenärer kan ta del av. Detta omfattar flera kundgrupper med olika behov, vilket innebär att rederierna måste uppfylla kundernas förväntningar och vad de efterfrågar. I nuläget finns det en bred konkurrens på marknaden, där de olika aktörerna försöker skapa en egen nisch genom olika marknadsföringsstrategier i syfte att skapa långsiktiga relationer.Syftet med vår studie är att utreda hur Stockholms tre största rederier, Tallink Silja AB, Viking Line AB och Birka Cruises AB, arbetar för att behålla och vårda sina befintliga resenärer, samt vilka strategier som används för att nå nya kundsegment. Vi har även utgått ifrån kundens perspektiv för att undersöka hur de förhåller sig till företagens produkter och tjänster.