Men commit more suicide than women all over the world. They commit more violent crimes and are more inclined to alcohol abuse. There are studies that relate this behaviour to the hegemonic image of masculinity.My work focuses on Switzerland. The suicide rate in Switzerland is worrying, for men between 15 and 44 years suicide is the most common cause of death. There is no national suicide prevention and no information or prevention that highlights the connection bet- ween the hegemonic image of masculinity and the suicide rates.

AbstractTitle: Brand identity vs. Brand image ? a study of Löfbergs Lila, ZOÉGAS and Classic.Number of pages: 38Author: Jessika Löwling HelmerskogTutor: Peder Hård af SegerstadCourse: Media and communication sciencePeriod: Spring semester 2010University: Informatics and media, media and communication science, Uppsala University.Aim: The aim is to study the brand identity as well as the brand image for each of the brands:Löfbergs Lila, ZOÉGAS and Classic. Furthermore the aim is to determine whether the brandsidentity comport with the brands image. Ultimately the study will establish whether or not thebrands can be considered as strong brands.Method/Material: This thesis will first and foremost explain a number of theories related tothe subject which will give a deeper understanding in the subject as well as providing thereader with necessary knowledge to fully understand the study.To create a broad and correct picture of each brand interviews have been made with both thepeople behind the brand as well as with the consumers.The interviews with the brand makers have been made by a questionnaire with questionsabout the brand and its identity.The interviews with the consumers have been made through focus group interviews; twogroups with four people in each group.

This thesis aimed to describe how the ideological dividing line concerning the welfare state has changed between the two largest governmental parties in Sweden, the Social Democrats and the Moderaterna, during 1990 to 2010. The scientist Mark Blyth points out that ideas are important instruments for structural and institutional change by identifying ideas as weapons, blueprints and cognitive locks, which were being used in the theoretical framework. The empirical data was made by a qualitative analysis of the parliamentary speeches and debates from both parties held every year. The results shows that the budgetary law passed in 1997 became a new institutional blueprint, which changed the political conditions for the Social Democrats. Furthermore, the results point to a change in the Moderaterna?s rhetoric concerning the welfare state to a more pragmatic view. .

Uppsatsen undersöker retoriseringen av begreppet 'frihet' i svensk politik med analysfokus på Moderaternas politiska diskurs 1956-2014. Genom att synliggöra eventuella förändringar i frihetsbegreppets representationer syftar uppsatsen till att belysa hur begrepp kan fyllas med olika innebörder och visa hur de på detta sätt kan bli persuasiva som bärare av olika ideologiska föreställningar ? dvs. hur till synes neutrala ord blir politiskt laddade, och med vilka medel det kan ske..

Denna uppsats syftar till att undersöka synen på varumärkesbyggande hos fyra ideella organisationer; Plan Sverige, RFSU, Svensk Friidrott och Barncancerfonden. För att utreda detta så har kvalitativa intervjuer med representanter med stor insyn i kommunikationsarbetet på de ideella organisationerna genomförts. Med en grund i generella varumärkesteorier har författarna analyserat om dessa teorier är relevanta och i sådana fall applicerbara på ideella organisationer. I studien undersöks även om ideella organisationers syfte påverkar deras varumärkesarbete.Genom den undersökning som gjorts  kan man urskilja att valda ideella organisationers varumärkesarbete skiljer sig markant från teorier för kommersiella företag. Detta gör det svårt att applicera generella teorier på ideella organisationer eftersom de ideella organisationerna styrs av yttre faktorer som i stor utsträckning inte går att påverka. De intervjuade organisationernas syfte påverkar i stor grad deras positionering, vilket styr varumärkesarbetet.

The aim of this qualitative study is to gain a deeper understanding of how young people whoare unemployed or have experienced unemployment, experience the situation and how theyapprehend themselves in relation to unemployment. I performed semi-structured interviewswith five young women and men. Three theoretical perspectives have been used for myanalysis, Marie Jahoda?s deprivation theory, Mikael Nordenmark´s PEN-model and HansBerglund?s action theory.The results show that the majority of the respondents perceive the situation as unemployed asdifficult and stressful. Four out of five have more or less felt depressed or sad.

Objective: The aim of the study is to describe pupils' understanding of the mathematical concept of function. How do pupils define the concept of function? What images of the concept of function evoke when they solve tasks, which involve identifying and constructing functions?Theory: A student's thinking about a mathematical concept depends on more than just the formal definition of the concept; therefore Tall and Vinner introduce the term concept image to describe the role cognitive structures play when students learn about concepts. The cognitive structure includes all mental images, associated properties and processes that an individual associates with a given concept. According to Sfard, an individual's understanding of mathematical concepts may have different character: an operational conception, where a concept is conceived as a process and a structural conception, where the given concept is conceived as an object, that is, as a whole.Method: 16 pupils at the Science Program at two different upper secondary schools inSweden answered a questionnaire on the mathematical concept of function.

Syftet med uppsatsen a?r att underso?ka hur tva? resefo?retag i fo?rtroendekris bemo?ter kritik via Twitter samt vilka strategier inom den image reparerande diskursen de anva?nder sig av. Studien a?mnar a?ven ta fasta pa? om det finns ett mo?nster bakom bemo?tandet. Fo?r att uppfylla uppsatsens syfte har tva? fra?gesta?llningar formulerats:· Hur bemo?ter SJ och SAS kritik pa? Twitter? · Verkar fo?retagen vara medvetna om valda strategiers mo?jliga effekter?Fo?r att genomfo?ra denna underso?kning utfo?rdes fo?rst en fo?runderso?kning da?r antalet dialoger mellan fo?retagen och dess kunder sammansta?lldes samt dialogernas la?ngd och antalet akto?rer ra?knades.

The purpose of this essay was to analyze rhetorical features of Swedish drug advertising and see if drug advertising could be misleading or not. The study was primarily concentrated on how pills were described and that was the overall picture of pills created in commercials. The essay uses theories of narrative, semiotic, argumentation and theories concerning social communication in advertising. In this study fife TV-ads were analyzed: Alvedon, Ibumetin, Treo, Bamyl, and Ipren. The analysis showed that drug advertising has the potential to be misleading mostly because the overall picture of pills which creates in commercials is strong and kind heroes. .

Denna uppsats handlar om hur en talare skapar trovärdighet hos sin publik med hjälp av actio och pronuntatio. Framställningen innehåller en analys av gestik, mimik och prosodi hos föredragshållaren och scenartisten Klas Hallberg. Därutöver ges en historisk tillbakablick om actio och pronuntatio contra pistis, tillit och förtroende.Slutsatsen i arbetet är att icke-verbal kommunikation har stor betydelse för en talares trovärdighet. Genom kunskap och träning i actio och pronuntatio går det att öka förmågan att övertyga med alla uttrycksmedel. Därtill maximeras den personliga utstrålningen..

Syftet med uppsatsen; Positoinering av ett varumärke - en utmaning för Björkliden Fjällby är att kartlägga och analysera positioneringsprocessen av ett servicevarumärke. Björkliden Fjällby används som fallföretag och intentionen är att skapa en förståelse för positionering av varumärken och då i synnerhet servicevarumärken. Uppsatsen är en kvalitativ fallstudie av positioneringen av varumärket Björkliden Fjällby som ska belysa även generella aspekter för positioneringen av servicevarumärken. Teorier kring varumärken, servicevarumärken och positoinering används för att analysera empirin. Empirin består till största del av primärdata som hämtats genom intervjuer.

AbstractThe purpose of this study is to clarify and analyze the servicescapes impact on brand image and customer loyalty among general dealers. The research question that we have used in the study is what characterizes the connection between the servicescape and the possibility to maintain and strengthen the customer relation among general dealers. The study is based on a qualitative approach and we have conducted eight interviews with experts and special advisers within the field. We have chosen to focus our study on the fact the market for general dealers have changed and the demands from the customers are severed throughout the years. The servicescape consists of the physical surroundings where the service is produced, examples of factors that influence the servicescape is the employees and the customers.

The value of a good reputation for organizations is increasing today as consumers and citizens become more aware of brands. If a crisis hits an organization, there is now more to lose than before concerning reputation. Therefore the organization?s communication strategies must be developed to sustain the organization?s reputation during and after a crisis.In the field of crisis communication there are two distinguished theories which concern what an organization with help from crisis communication should do to undergo a crisis without losing its reputation. These theories are image repair theory and situational crisis communication theory (SCCT).

Communication of sustainable development has become an increasingly important part of organisation?s corporate branding. Consumers demand more transparency from businesses and want to know more about how they work with these issues. An important part of how internal communication can be used to reach organisational success involves organisation?s employees.

AbstractThe purpose of the present study was to clarify and describe what image men and women present and communicate in their profiles on an online dating site. Further has been investigated if traditional gender roles and stereotypes are as pronounced on this online platform or if it offers a space to go beyond traditional formations. The theoretical framework of this study consisted of a social psychological idea and understanding of identity as well as a gender theoretical perspective. The methodological points of departure were hermeneutic and the data consisted of ten male and ten female member profiles on match.com. The results of the study was divided into three themes, the emphasis on positive qualities, the attractive body and project manager to one?s own life.