This research examines the effects of creative store window displays of fashion brands in enhancing recall, attitudes, intentions and brand associations. A comparison has been made between high-end and low-end brands, creative versus non creative store window displays to identify differences in effects. The theory applied in this study has been used from creative advertising effects due to the lack of relevant research in store window display effects. Therefore this study is a contribution to the research of store window effects. The method used in this study compare fashion high-end brand with fashion low-end brand by placing the products in the store window display where the creativity has been manipulated.

Due to political decisions regarding the Swedish school, public and independent schools booth face the need topromote themselves in the quest for new pupils. This study aims to, from a communications perspective, examine how four selected upper secondary schools address their target audience; the pupils?to?be, on their homepages. Additionally, I intend to investigate whether, and if so, how, said addressing can be connected to the different target groups applying to the schools in question.The questions asked in this study regard the way in which the selected schools describe themselves on their homepage; how do they use the textual and visual content to address their audience, and can there be disagreement between the meaning of the text and that of the image? To answer these questions, I use a theoretical base made out of visual communication and semiotic as well as rhetorical analyses.The methodological procedure is a qualitative approach on the matter, allowing me to understand the ?what? of the content on the homepages, as well as the ?how? it?s being communicated.

Denna uppsats syftar till att undersöka synen på varumärkesbyggande hos fyra ideella organisationer; Plan Sverige, RFSU, Svensk Friidrott och Barncancerfonden. För att utreda detta så har kvalitativa intervjuer med representanter med stor insyn i kommunikationsarbetet på de ideella organisationerna genomförts. Med en grund i generella varumärkesteorier har författarna analyserat om dessa teorier är relevanta och i sådana fall applicerbara på ideella organisationer. I studien undersöks även om ideella organisationers syfte påverkar deras varumärkesarbete.Genom den undersökning som gjorts  kan man urskilja att valda ideella organisationers varumärkesarbete skiljer sig markant från teorier för kommersiella företag. Detta gör det svårt att applicera generella teorier på ideella organisationer eftersom de ideella organisationerna styrs av yttre faktorer som i stor utsträckning inte går att påverka. De intervjuade organisationernas syfte påverkar i stor grad deras positionering, vilket styr varumärkesarbetet.

Lundbergs Plåt AB is a small company situated in Jönköping. Their main task is to process different kinds of steel such as stainless steel. Lately, they have shown an interest in Lean production.On the basis of the situation mentioned above, we developed the purpose to find and decrease the non value-added wastes in the production at Lundbergs Plåt AB. Out of this, we also developed and answered two questions: Which wastes can be found with help from a value stream mapping (VSM)? In what way can these wastes be reduced and how can these reductions contribute to an improved production? VSM is the method used to find the non value-added wastes.

The aim of this qualitative study is to gain a deeper understanding of how young people whoare unemployed or have experienced unemployment, experience the situation and how theyapprehend themselves in relation to unemployment. I performed semi-structured interviewswith five young women and men. Three theoretical perspectives have been used for myanalysis, Marie Jahoda?s deprivation theory, Mikael Nordenmark´s PEN-model and HansBerglund?s action theory.The results show that the majority of the respondents perceive the situation as unemployed asdifficult and stressful. Four out of five have more or less felt depressed or sad.

Objective: The aim of the study is to describe pupils' understanding of the mathematical concept of function. How do pupils define the concept of function? What images of the concept of function evoke when they solve tasks, which involve identifying and constructing functions?Theory: A student's thinking about a mathematical concept depends on more than just the formal definition of the concept; therefore Tall and Vinner introduce the term concept image to describe the role cognitive structures play when students learn about concepts. The cognitive structure includes all mental images, associated properties and processes that an individual associates with a given concept. According to Sfard, an individual's understanding of mathematical concepts may have different character: an operational conception, where a concept is conceived as a process and a structural conception, where the given concept is conceived as an object, that is, as a whole.Method: 16 pupils at the Science Program at two different upper secondary schools inSweden answered a questionnaire on the mathematical concept of function.

Syftet med uppsatsen a?r att underso?ka hur tva? resefo?retag i fo?rtroendekris bemo?ter kritik via Twitter samt vilka strategier inom den image reparerande diskursen de anva?nder sig av. Studien a?mnar a?ven ta fasta pa? om det finns ett mo?nster bakom bemo?tandet. Fo?r att uppfylla uppsatsens syfte har tva? fra?gesta?llningar formulerats:· Hur bemo?ter SJ och SAS kritik pa? Twitter? · Verkar fo?retagen vara medvetna om valda strategiers mo?jliga effekter?Fo?r att genomfo?ra denna underso?kning utfo?rdes fo?rst en fo?runderso?kning da?r antalet dialoger mellan fo?retagen och dess kunder sammansta?lldes samt dialogernas la?ngd och antalet akto?rer ra?knades.

 This thesis is based upon the assumption that in Swedish school today it is a wide gap regarding the information flow when pupils are switching school. This was one of the reasons Skolverket published a report clearly stating that this is the case. The purpose of this thesis is to examine and describe how teachers are working in a teacher team at transitions to see and understand what their work may mean individually, in a group and to the school as an organisation. The questions at issue is to see how the teachers cooperate during transitions and how they notice students in need of extra support and students level of knowledge during transitions. The two last questions at issue is first to see how teachers approach parent?s expectations on the school and the teachers, secondly it is to examine what implications their work will have on the school.

Syftet med uppsatsen; Positoinering av ett varumärke - en utmaning för Björkliden Fjällby är att kartlägga och analysera positioneringsprocessen av ett servicevarumärke. Björkliden Fjällby används som fallföretag och intentionen är att skapa en förståelse för positionering av varumärken och då i synnerhet servicevarumärken. Uppsatsen är en kvalitativ fallstudie av positioneringen av varumärket Björkliden Fjällby som ska belysa även generella aspekter för positioneringen av servicevarumärken. Teorier kring varumärken, servicevarumärken och positoinering används för att analysera empirin. Empirin består till största del av primärdata som hämtats genom intervjuer.

AbstractThe purpose of this study is to clarify and analyze the servicescapes impact on brand image and customer loyalty among general dealers. The research question that we have used in the study is what characterizes the connection between the servicescape and the possibility to maintain and strengthen the customer relation among general dealers. The study is based on a qualitative approach and we have conducted eight interviews with experts and special advisers within the field. We have chosen to focus our study on the fact the market for general dealers have changed and the demands from the customers are severed throughout the years. The servicescape consists of the physical surroundings where the service is produced, examples of factors that influence the servicescape is the employees and the customers.

The value of a good reputation for organizations is increasing today as consumers and citizens become more aware of brands. If a crisis hits an organization, there is now more to lose than before concerning reputation. Therefore the organization?s communication strategies must be developed to sustain the organization?s reputation during and after a crisis.In the field of crisis communication there are two distinguished theories which concern what an organization with help from crisis communication should do to undergo a crisis without losing its reputation. These theories are image repair theory and situational crisis communication theory (SCCT).

Anledningen till att jag valde att go?ra en studie om yrkesla?rare pa? Restaurang- och livsmedelsprogrammets syn pa? kompetens, bottnade i en nyfikenhet i hur dessa la?rare kombinerade yrkeskunskap med pedagogik. Ansa?g dessa yrkesla?rare att yrkeskunskap var det centrala eller skulle fo?rdelningen mellan pedagogik och yrkeskunskap vara mer ja?mnt fo?rdelad? Syftet med denna studie var att underso?ka yrkesla?rare pa? Restaurang- och livsmedelsprogrammets syn pa? sin yrkeskompetens. Anledningen till begra?nsningen att endast anva?nda mig av la?rare pa? Restaurang- och livsmedelsprogrammet beror pa? att det a?r inom detta omra?de jag sja?lv a?r verksam, och da?rmed a?ven intresserad av.

The district nurses' duties with all organisational changes, above all during the last 20 years, have been changed. Economy and listing governs which visits that to be prioritized. The aim with this study was to examine what district nurses in the primary care in Uppsala län has for view about their occupational role. The method was qualitative and the selection comprized ten district nurses in Uppsala län that were interviewed individually on the basis of a semi structured interview guide that the authors the actual created. In the wide analysis of the results could a theme, As a rubber screw in a shrinking hole and three central categories be discerned, Occupational role, Diversity and Organisation.

Communication of sustainable development has become an increasingly important part of organisation?s corporate branding. Consumers demand more transparency from businesses and want to know more about how they work with these issues. An important part of how internal communication can be used to reach organisational success involves organisation?s employees.

Purpose: The aim of this study was to observe and describe the work environment of veterinary nurses, focused on fysical ergonomics, in a Small Animal hospital. Method: An observational study was made in the stationary ward in an animal hospital. The observation was based on a checklist from the Swedish Work Environment Authority. Six veterinary nurses was observed over three hours when they nursed the patients. The checklist contained paragraphs concerning work postures, manuell work, knowledge, competence and the design of the workplace. Result: The results was divided into three categories; red, yellow and green.