Syftet med denna uppsats är att analysera och utvärdera vilken marknadsföringsstrategi möbeltillverkare använder sig av. Det problem vi avser att belysa i denna uppsats är vilka strategiska faktorer påverkar den långsiktiga överlevnadsförmågan hos underleverantörer i möbelindustrin?Möbelbranschens underleverantörer påverkades hårt av nätverkens upplösning och att många storkunder valde att lägga produktionen utomlands till ett billigare pris. Designens betydelse har blivit allt mer påtaglig och människor idag är designmedvetna. Företag har fått upp ögonen för vikten av design och att skapa värde genom att integrera design i organisationen.

My master?s thesis is a study of acquisition of photographies during 1958-2008. The questions I proceed from is what patterns lies behind the Royal library's acquisition of photography and how the process of acquisition looks like. The theoretical base which I lean on consists partly of a problematization of the process of cultural heritage and partly of organizational theory. The problematization of the process of cultural heritage is my foundation of this essay.

There are a large number of studies on colour and its influence on human feelings, but thereare only a few studies on the association between feelings and colour combinations. Thisstudie investigates the association between colour combinations consisting of three equallysized colours and the feelings they convey. The methodology used in this studie follows theinstructions from the Nippon Colour & Design Research Institute (NCD) in Japan, NCD havestudied consumer psychology towards colour and colour combinations for several decades.This study used semantically differential scales to evaluate existing colour combinations fromNCD to descriptive adjectives and creation of new colour combinations to explore therelationship between colour combinations and conveyed feelings. A total of 69 peopleparticipated in the tests. The main conclusions formed by this study are: (1) the feelingsconnected with the colour combinations differ partly between the Swedish population and theNCD and (2) the Swedish population have similar feeling associations to most colourcombinations, except for trend dependent adjectives such asmodern, cool etc.

The purpose of this study was to investigate what knowledge 16 year old highschool students have when it comes to text- and imageposting on social media and how they act on the basis of their skills and attitudes on text and image publishing. An important aspect of this was to investigate the impact of young people 's identity in relation to text- and image posting on social media as this according to research is a big part of what motivates young people in their everyday practices (Buckingham, 2008). The essay questions was , What is young people?s experience on posting text- and image on social media? How aware are young people at the pros and cons on posting text and images on social media? What are young people's attitudes about text and image posting? And how do young people act on the basis of experience , awareness and attitude? Which role plays identity in their actions? To seek answers to my questions and achieve the aim of the thesis was conducted three semi-structured focusgroup interviews in collaboration with two high schools. The results have been reported, interpreted and analyzed by pattern-seeking. The theoretical framework used in this paper is the research and theories of primarily media researchers who have distinguished themselves in the Media and Youth research, For example, Ulla Carlsson, David Buckingham, Sonia Livingstone and Kristen Drotner.

AbstractTitle: Art influences in today´s advertisingimages ? A qualitative study of advertisingimages and work of artNumber of pages: 46Author: Sanna OlssonTutor: Else NygrenCourse: Media and Communication Science CPeriod: Autumn 2009University: Division of Media and Communication, Uppsala UniversityPurpose: The purpose with this composition is to analyse how art has influenced todays advertising images, to see wich influences that can be descovered.Method/Material: Since this is an imageanalys the main material has been consisted of advertising images, a total of seven. In addition, art images have been used as comparative material. The advertising images have been strategically selected, however they are modern and aestetically appealing. A number of questions have been formulated wich is the basis of the analys.Main results: Primarily the study found that art has influenced today?s advertisingimages in different ways.

Dagens textilbransch karaktäriseras till stor del av snabbt föränderliga trender. Det råder en hård konkurrens på marknaden och kunden besitter i stor utsträckning en god kunskap och en medvetenhet, vilket ställer högre krav på det utbud som företaget erbjuder. Vidare har hemtextilbranschen under de senaste åren präglats av en ökad konkurrensnivå. Flera aktörer så som exempelvis stormarknader, färghandlare och byggvaruhus har utökat sitt sortiment med hemtextil och är därmed med och tävlar om hemtextilkunderna. I denna situation är det viktigt att ha ett välplanerat sortiment eftersom det bland annat speglar företagets affärsidé samt kommunicerar vad affärsidén erbjuder och till vem.

This project was about the creation of a shorter computer animated film. Thegoal of the project was to explore a different technique of the visual outcomethat should not rely on photorealistic rendering and how to find new interestingways to use 3d-graphic for visuals. A big part of the project was also toincorporate music to create a chosen atmosphere and impact on the viewer butalso to help the story forward and questions such as; ?How can you create anexpression for the feeling you want to transmit?? were formulated. The scenewas built up in a 3d-application consisting of a house and surrounding garden,which within an character was animated to tell the plot.

I denna studie analyseras hur de statliga bolagen Systembolaget och Svenska spel går tillväga för att skapa trovärdighet i sin omgivning av kunder och intressenter. Undersökningen är genomförd på informativ och extern kommunikation som finns på bolagens hemsidor, varav två reklamfilmer även visas i svensk tv.Syfte: Båda bolagen befinner sig i en etiskt ambivalent situation då de genom sina statliga uppdrag måste uppnå ett vinstkrav och samtidigt begränsa försäljningen av produkter som kan ha en negativ inverkan på människors hälsa. Studiens syfte är att granska hur de båda bolagen resonerar kring sin verksamhet och hur denna trovärdighetsbyggande kommunikation kan tolkas med hjälp av ett retoriskt och narrativt synsätt.Metod: En narrativanalys används för att förtydliga berättelsernas olika roller, teman, handlingar och miljöer och hur de fyller en funktion för att uppnå ett påverkanssyfte och identifikation. Vissa argument granskas med hjälp av de retoriska appellerna ethos, pathos och logos. En analys av ethos urskiljer dessutom ur bolagens resonemang hur de vill uppfattas av sin publik, och hur publiken kan tänkas uppfatta deras image.

This thesis has focused on the possibility to use a satellite image method developed by Metria Mijöanalys to identify stands that are wrongly registered in Holmen Skogs database. The method is only intended for identifying stand with poor descriptions in Holmen?s database that needs to be updated and not for updating the stand information. The study area is located several km west of Hudiksvall on the borderline between Gävleborgs- och Västernorrlands län. The area is covered by a SPOT image from 2005. By which Metria Miljöanalys has made estimates of forest parameters for all stands in the area, and compared them with corresponding estimates according to the stand database.

Prisons are for many an unknown world, and few know about the prison culture which includes unwritten rules, power structures, interactions and relationships between inmates and correctional employees.While many think that Swedish prisons are too comfortable,inmates are facing extreme stress due to surveillance and detention, by depriving inmates their possibility to shape their own lives. When the inmates is deprived of control over their own life?s the penal system have great power to shape and to influence the inmates.The purpose of this paper is to investigate prisoners' experiences of treatment and exercise of power in prisons. Starting point is to examine what are the kinds of relationships between prison officers and inmates from a power perspective, if there is any difference between the closed and open prisons and how the inmates affected by the structures that exist.Based on my overall purpose, and with my informant´s stories which revealed a number of similar points, four main headings were developed; Mass media and society´s view, and unknown world, interaction between inmates and prison officers and consequences.Prison officers with the role as a contact persons as well and other staff which work close to the inmates play a significant role by supporting through motivational interviewing and can help the inmates to gain insight about their life situation and actions. My informant?s underlined that a good contact person can either help or discourage.Inmates who contributed with their experiences express that there is a big difference between open-and closed prisons.

Background: The meeting industry has had undergone a extensive changes due to a number of factors. The globalization has meant that supply increases and congress organizers have more options to choose from. Development in communications, for instance internet, means that meetings can take place without a physical presence. Congress organizers as clients have also changes. Stockholm as position as a leading city to hold congresses in has also changed for the worse, in 2006 Stockholm dropped of the top-10 list.

Det här examensarbetet på D-nivå har utförts i samarbete men företaget XM reality i Linköping. Företaget jobbar med att ta fram olika system inom området mixed reality, som på svenska översätts till förhöjd verklighet. Syftet med projektet var att utforma två olika handhållna projektorsystem. Produkterna skulle utformas för att passa in i sjukhusmiljö. Båda enheterna har samma funktion men innehåller olika komponenter. Produkterna är anpassade till en ny teknik som företaget har utvecklat.

The harbour in Arvika is closed down and the industry that has been established in the area is now beeing wound up. A deepened comprehensive plan for the area is under progress in the municipality. The intentions are for instance that the harbour should be integrated with the city and that Arvika is facing a lake should be more apparent from the city center. The harbour should also contribute to a more attractive city. These intentions have hence been the starting point of my undergraduate theses, which has resulted in a proposal on how to develop the harbour. During the process I have analysed the city image, how the area is used today and the public places in the city centre.

Det ha?r a?r ett examensarbete i informationsdesign med inriktning mot rumslig gestaltning. Syftet med detta examensarbete har varit att underso?ka utvecklingsmo?jligheterna fo?r den rumsliga utformningen i X huvudentre?, med ma?let om att rumsligt sta?rka informationsla?nken mellan fo?retaget och beso?kare. Genom att skapa en fo?rsta?else fo?r hur rummets gestaltning samspelar med ma?nniskans upplevelse ges en sto?rre insikt i hur ett rum bo?r utformas fo?r ett besta?mt syfte, ba?de fo?r att kunna sto?dja en praktisk funktion och a?ven en visuell upplevelse.Syftet med de underso?kningar som utfo?rts i examensarbetet har varit att fa? en uppfattning kring beso?karnas upplevelse av den rumsliga utformningen i X huvudentre?.

A rhetorical analysis of the educational interactive film ?Riskprofilen?, produced by the Swedish Civil Contingencies Agency (Swedish: Myndigheten för Samhällsskydd och Beredskap). This essay uses the theories and methods of Procedural Rhetoric, as described by Professor Ian Bogost, and Visual Rhetoric, as described by Professor Brigitte Mral to analyse the interactive and visual component parts of the artefact, and compares them to the intended purposes of the artefact as stated by documents pertaining to its creation, found to be those of educating the public; marketing the agency; and driving traffic to its webpage. The artefact is through analysis found to fulfil the purposes of marketing the Agency and of likely increasing traffic to the website upon which it is hosted. Regarding the primary, educational purpose this analysis finds that the artefact does not teach a user the accident-avoidance strategies it claims to do, but is dependent upon further materials..