This report describes how the process has evolved during the creation of a new web page forthe company Scandinavian Travel Agent DMC. The design methods that have been used aredescribed and also how parts of the webpage have been created by using the design methodresults. Our reflections around design and functionality are explained and how usability hasbeen our main focus during the master thesis. We also describe how it has been to work withan external costumer and how the tasks constantly have changed and been added as theprocess has continued.The background to this work is that AB Scandinavian Travel Agent DMC need to improve theircurrent web page. This to give the clients better needed information about destinations, butalso to stand out in the competitive travel business.

The study aims to examine the communication between older immigrants and nurses at several nursing homes.Emphasis has been placed on clarifying both parties? experience of communication regarding the older immigrant?s idiomatic difficulties. The following questions were used in the creation of the study: How does the older immigrant communicate with the personnel at a nursing home? How does the older immigrant enjoy their residence at the nursing home? How do language difficulties influence the older immigrant?s possibility to express their self?In the study eight qualitative interviews were made with four older immigrants who lives in nursing homes and four nurses working in a nursing home. The survey shows that the overall problem in the communication is the older immigrant?s lack of language.

Resultatet visar att medarbetarna i första hand identifierar sig med den egna arbetsplatsen, därefter med den klinik och det sjukhus där de arbetar. NU-sjukvården betraktas som en spretig och tungrodd organisation. De flesta intervjupersonerna anser sig välinformerade om övergripande mål och beslut, men enkäten visar att det finns brister i den interna kommunikationen längre ut i organisationen. Den bild som medierna ger av NU-sjukvården uppfattas som negativ och orättvis. Nyhetsrapporteringen leder till ryktesspridning och osäkerhet inom organisationen och cheferna får tidvis lägga tid och energi på att förklara och dementera.

This report describes how the process has evolved during the creation of a new web page forthe company Scandinavian Travel Agent DMC. The design methods that have been used aredescribed and also how parts of the webpage have been created by using the design methodresults. Our reflections around design and functionality are explained and how usability hasbeen our main focus during the master thesis. We also describe how it has been to work withan external costumer and how the tasks constantly have changed and been added as theprocess has continued.The background to this work is that AB Scandinavian Travel Agent DMC need to improve theircurrent web page. This to give the clients better needed information about destinations, butalso to stand out in the competitive travel business.

Aim: The purpose of the study was to investigate how the assessment and grading is designed and practiced in the practical courses of physical education at GIH - the Swedish School of Sport and Health Sciences, along with how it could affect newly graduated physical education teachers? ability to assess and grade students. The study was based on Habermas?s system and life-world theory.What view occurs concerning proficiencies, basis for assessment and marking among teachers who are responsible for examinations within physical education at GIH?How is the examination structured within physical education at GIH?How are skills and proficiencies among assessment and marking further mediated to students in the teacher education at GIH?Method: The case study was realized by performing qualitative interviews with a total of four teachers at physical education at GIH. Additionally, syllabi were text-analyzed to improve the validity of the study.Results: From the results we found that the teachers experience marking as a complicated assignment, where particularly the didactic ability but also the practical ability form a formative and summative assessment.

Purpose: The purpose of this study is to investigate why Linas Matkasse has greater success in terms of market share than Middagsfrid despite the similarities of their concepts. The study will also examine potential and existing customers' image of the brands and corporate brand awareness.Method: This study is based on a triangulation in which both quantitative and qualitative methods are treated in the form of personal interviews and a questionnaire survey.Theoretical perspectives: Four theories are addressed in this study and they treat the brand from different aspects. The theories process how to create value, personality dimensions, how companies should act and strategies around brand.Empiricism: The empirical material consists of five interviews, one of which was with the brand manager at Middagsfrid. Then two interviews were conducted with consumers of Linas Matkasse and two interviews with consumers of Middagsfrid. A questionnaire survey has also been conducted.

In this study we have examined in which way the horse is used in Equine Assisted Therapy, and what effects the treatment staff experience and describes that the interaction with horses has on girls who self-harms. Our Empirical data was collected through qualitative methods such as interviews, participant observation and informal interviews with a total of six different informants, from five different activities with Equine Assisted Therapy for girls who self-harms. In the analysis we have assumed symbolic interactionism, a theory focusing on the human as a social being, where the self-image alters in the social interaction with other human beings. We interwove this theory with the Biophilia hypothesis, an explanatory model concerning human?s relationship to animals and nature.The conclusions we have found in the results are:Equine Assisted Therapy is a complementary treatment comprises both horseback riding and exercises which is not based on the horsebackEquine Assisted Therapy almost always involves three parts, the therapist, the client and the horse.

Dagens stilikoner har en odiskutabel maktposition inom modebranschen. Media bidrar till utvecklingen genom att förmedla budskap till konsumenten. Avsikten med den här uppsatsen är att belysa medias roll i kommunikationen av stilikoner samtidigt som konsumentens förhållande till stilikoner ska granskas. Hur ser bilden av en stilikon ut från mediernas respektive konsumentens synvinkel? Är det medierna som styr vad konsumenterna anser vara stilfullt, eller är det i själva verket konsumenterna som har makten? Uppsatsen är av kvalitativ karaktär och baseras på djupintervjuer med konsumenter och mode¬experter.

While the strategy of lending a voice to the monstrous is a well known aspect of Howard Phillips Lovecraft's works, the female monster is a notable exception to this case. In this thesis, I excavate a theory of female monstrosity through a reading of some of Lovecraft's most read stories and the agency of female characters that appears within. Comparing these female registers of monstrosity to their masculine counterpart, I develop a concept of female monstrosity manifested through categories of class, race and gender with the help of Judith Halberstams theories of monstrosity.Rather than treating these women as active characters, I argue that Lovecraft's inability to handle these monsters forces him to literally put them away ? in attics, cellars, or boxes. These are the marginalized positions from which these women elaborate a monstrous form that transcends the boundaries of sex, gender, class and race.

Syftet med denna uppsats är att, med bakgrund av vad som redan studerats inom ämnet marknadsföring till segmentet 50+ samt nyförvärvad kunskap, ta reda på om det verkligen är värt för de utvalda bilföretagen att satsa på anpassad reklam mot segmentet 50+ och om konsumenterna inom detta segment uppskattar att de får reklamen direkt riktad till sig. Vi valde att utgå från en abduktiv ansats med kvalitativ forskningsmetod. Vi har valt att göra telefon- samt fokusgruppsintervjuer som ligger till grund för vår insamling av empiri. För att ta reda på information intervjuade vi marknadschefer eller personer med liknande ansvar för att få bilföretagens synvinkel på reklam till segmentet 50+. Därefter valde vi att ha fokusgruppsintervjuer, i Malmö och Stockholm, med kunder till samtliga utvalda bilföretag för att ta reda på om deras åsikter och tankar är i överensstämmelse med bilföretagens, eller inte.

This thesis examines and attempts to develop the theory of yakuwarigo as introduced by Kinsui (2003) by integrating both the visual and linguistic aspects of characters found in manga. We seek answers to what extent Japanese native speakers are capable of matching linguistic and visual characteristics of characters in manga. As well as whether they are consciously aware of how yakuwarigo affects their choices. Furthermore, it aims to present a framework capable of classifying, and categorizing different types of characters by their language use. This is accomplished by analyzing the motivation behind choices, by natives, whom were asked in a survey to match lines and artwork of characters in manga to form pairs.

AbstractThe aim of the research presented in this thesis is to study how interactional strategies are used by children and what these strategies mean or imply in the preschool cultural context. The theoretical point of departure in the study is the socio-cultural perspective (William Corsaro, Roger Säljö, Jim Wertsch). The study is a contribution to the field of research that focuses upon contextual issues and an overall way of seeing the child. This is in opposition to the strong traditional psychological perspective in the development of the child, where a focus upon the individual dominates in special education. This ethnographic study aims to answer the following research questions; What interactional strategies are co-constructed by the children in preschool play? How do the interactional strategies influence the creation of culture in preschool play? The children, 3-5 years olds, and their play situation were in focus.

The craft of planners are planning for a better future. Knowledge about climate change, environment, health and availability effects the trend towards less car dependent societies in favour of public transport and active transport like walking and biking. This study takes place in Västerbotten, one of Sweden?s most north provinces with a population of 260 000 inhabitants. It is a sparsely populated area with two dominant cities, the other municipalities are largely unpopulated.

The numbers of mergers and acquisitions have increased significantly in the last period of time. Although this popularity for mergers and acquisitions, most of the mergers and acquisitions fail to create value. One explanation to this failure of value creation is, according to several studies, how companies treat integration of information systems in the pre-merger evaluation. The research within the field argues that information system integration should have a proactive role in mergers and acquisitions, meaning that information system integration should support the organizational change and normally be considered in the premerger evaluation. The aim of this thesis is to study issues that affect whether companies choose to consider information system integration proactively, when involved in mergers and acquisitions.

Stockholm is considered as a tourist destination which has a lot of offers to attract tourists and if it utilizes it water better it can give a wonderful and unique experiences and cold baths may become an image to it.The aim of this study is to shed light on the open-air swimming-baths and shores of Stockholm. Also how to use this advantage as it?s a city based on many islands, the purest water in Europe and this makes Stockholm as a destination a very attractive place for tourism. For a better understanding of our study, we have studied the quality and quantity to see how people began to exploit open-air swimming-baths throughout history everywhere in Europe and specifically of Stockholm city sea shore. We did a study on the history traditions of open-air swimming-baths and how it can be a tourist attraction through books and interviews, scientific articles and our personal observation, so that we can analyze how to develop sustainable tourism in the future and how Stockholm city can make development of opportunities for the future.