The purpose of this study was to examine customer attitudes towards flagship stores and how they perceive them. To ascertain this, and obtain answers to the research questions covering the study's main issues, we decided to turn to the customers who recently visited a flagship store.Our background theory is based upon literature from previous research done on the subject in the form of scientific articles and books. We present the theoretical concept that explains how flagship stores are used as a marketing tool and what impact they have on the new market. These will be helpful in answering our questions when we evaluate our results.!A theoretical framework, consisting of three value dimensions, was used as a support throughout the implementation of the study. These three values; hedonic, practical and social, should give us a better idea of what customers experience and what they value when they visit the flagship stores.!The method used in our investigation is of quantitative form, so that it can be feasible on a large crowd to thus contribute to a quantitative result.

The exclusion of visually impaired from the information flow presented to us through signs was what led me into this project. With a growing amount of information being presented to us on signs and digital information surface the need of communicating this information in a way that could be read by visually impaired is evident. Looking into different ways of communication, my goal was to create something that filled the need of the visually impaired without branding them as disabled. Having a close relative with bad eyesight is became evident on how much it limited her in her everyday life, not being able to navigate herself without the support of her husband. Through interviews with her and others with varying diagnoses I reached an insight in their situation. To my surprise they still favored a visual form of communication before an auditory or tactile form, because it?s easy to survey and quick to interpret.

The meaning of this study is to see how a suspected murderer is presented in the Swedish newspapers Expressen and Falu Kuriren. We want to see how two Swedish newspapers, a local- and an evening paper, presented Anders Eklund, who killed the ten year old girl Engla Ho?glund in 2008, from the day after her disappearing and almost a month ahead.When we analysis the resolution to the study we could see that both papers presented Anders Eklund like a convicted murderer after he admitted the murder of Engla Ho?glund, even if the court had not sentenced him yet. Even when Anders Eklund was anonymous, you can through the various denominations witch were produced in the papers speculate on who the murderer is.Even that it is a case study, we can see with the previous research tends that a suspected murderer is produced in this way in Swedish newspapers. We could also see that the evening paper where more likely to present sensation and drama to the texts than the local paper did. .

Uppsatsen behandlar vårdföretaget Carema Cares två bloggar som skapades i och med krisen som uppstod kring företaget år 2011. Detta görs genom en granskning av argumentationen Carema Care för på bloggarna utifrån kriskommunikationsstrategier och retoriska strategier..

Inkommande turism betyder mycket för en nation. I det här arbetet undersöks hur framtidens MICE-resenär ser ut och vilka krav de har. Studien visar på några starka trender som de lokala aktörerna bör möta för att på bästa sätt möta framtiden. Bl.a. framhävs vikten av värdskap och effektivare användning Internet..

Studien visar att Hemtex visuella identitet kommunicerar det nya varumärket på ett sätt som motsvarar den ambition Hemtex satt upp. Då Hemtex har genomgått en revolutionär förändring av sitt varumärke tenderar det dock att påverka uppfattningen av den visuella identiteten. Detta innebär i sin tur att det har uppstått ett glapp mellan Hemtex identitet och image. .

Abstract ? Noblesse oblige: a roleplaying gameDuring the 17th-century the Swedish nobility was forced to deal with a number of new challenges. They reached the height of their power, but also began their downfall. How did the nobility?s ideal come to be in the face of this? Can we in these ideals find the duties and obligations of the nobility? And if we can, how can a roleplaying game be made out of the historical facts? A roleplaying game meant for educational means, well suited for the classroom and teachers, capable of stimulating the young minds and offering them an in depth understanding of how the nobility?s minds moved.

Syftet med studien var att genom semistrukturerade intervjuer undersöka vilken betydelse förskollärare tillskriver sina egna intressen och erfarenheter i arbetet med estetik samt vilken uttryckform förskollärare anser som lättast och svårast att arbeta med. Semistrukturerade intervjuer valdes då det gav plats för följdfrågor och djupare intervjuer. Resultatet visar att förskollärares intressen och erfarenheter kan påverka hur estetik väljs att användas i förskolan. Resultatet visar även att förskollärare såg olika på vad som var lättast respektive svårast med estetik men det som ansågs lättast var musik och det svåraste var drama. Slutsatser som framkom utifrån studien var att förskollärarna ansåg sig vara medvetna om vad estetik innebar men att kunskaperna kring olika uttrycksformer var otillräckliga för att medvetet våga användas i verksamheterna.

The purpose of this essay is to analyze the EU discourse in the Swedish media. The questions that the analysis seeks to answer are; what image of EU is portrayed in the Swedish media? To which degree does the EU discourse fulfill media?s ?news values?? And what are the potential effects of the discourse on EU?s reputation? After several demarcations, I chose 8 articles form Sweden?s four largest newspapers to base the analysis on.    The theoretical and methodical structure behind this analysis is the theories and practices of Fairclough?s critical discourse analysis. Added to the theoretical structure are also theories about reputation and theories about news values. The method used in the analysis is a modified version of Fairclough?s three-dimensional model of critical discourse analysis.

Ambient Occlusion är en teknik för ambient ljussättning i digitala tredimensionella scener. Sådana scener ljussätts vanligtvis med en konstant mängd ambient ljus på samtliga ytor oberoende av ytornas vinkel och position gentemot olika ljuskällor i scenen. Detta ger ett platt och kalt intryck och utan vidare ljussättningstekniker är det ytterst svårt att urskönja detaljer i scenen. Ambient Occlusion åthjälper detta genom att reducera mängden ambient ljus i vissa delar av scenen. Ambient ljus är en enkel approximation av det reflekterade diffusa ljuset som antas nå nästan överallt i scenen.

Ett varumärke är en stor del av företagsstrategin för ett framgångsrikt företag och det är viktigt att skydda och bevara sitt varumärke. För att skapa och utveckla ett varumärke krävs en tydlig varumärkesstrategi, där den viktigaste delen är varumärkesidentiteten som är riktlinje för företagets arbete med varumärket. Varumärkets image syftar på hur konsumenter uppfattar ett varumärke genom dess produkter, service och kommunikation. Därför är det viktigt att företaget vet vad de vill förmedla till marknaden och hur de ska förmedla det. Då varumärken är precis som sin omgivning, under ständig förändring, behöver ett företag alltid vara förändringsbart för att kunna växa.

The Swedish Institute is a public agency promoting Swedish interest, national image and confidence around the world. This work attempts to investigate how communication and a process over time influences and effects public diplomacy. The analytic discussion is based on a single case study research of this Institute representing ideas in the international science field of public diplomacy. The theoretical ideas of public diplomacy are placed in a theoretical perspective of social constructivism. The method is qualitative, with excerpts taken from interviews, literature, newspapers, articles, state public reports and social media.

The purpose of this essay is to analyze three works that are regarded as fictional biographies. In all three selected works the protagonists are historical Swedish women who are known for being a part of the cultural sphere of their time. Two of them are also recognized as important and somewhat pivotal characters in the struggle for women?s rights at the turn of the 19th century. The analyzed works, however, accentuate the women?s private life.

The aim of the study is to find out what pre-school teachers perceived of the curriculum, regarding esthetic subjects. The study is built on the teachers thoughts and ideas about the esthetic work, and how it is supposed to help all children develop. How the teachers has interpreted the curriculum points on how they have chosen to work with the esthetic subjects. The study is based on interviews with six teachers, from two pre-schools. The material from the interviews has then been analyzed with theories and earlier research.The result shows that the teachers think that the esthetic expressions are a language, and that the pre-school is supposed to give the children the opportunity to experience different types, for example dance, music, drama and art.

Kungsmarken, a apartment area in Karlskrona has suffered the medias prying eye for decades. Today the area only maintains a very low position of status in the livinghierarchy in the community. The area in question was a part of the "Miljonprogrammet" and apperantly has suffered the same consequenses as similar areas since it was built. The onesided negative discourse that has persecuded areas of Miljonprogrammet, such as Kungsmarken, has put social problems as criminality, drugaddiction, dependancy on the social welfare system or cultural incompetence in the focus. The author´s previous understanding of the phenomena lies in private experience from living in Hjällbo, a similar area in Gothenburg also with the miljonprogram.