A growing need to strengthen ones position on the market, even as a city in competition with other cities, has resulted in an increasing number of municipalities developing brand platforms. When the city of Umeå developed their platform, they identified decision makers and investors as one of four important target groups.The aim of this study is to explore the portrayed image of the city of Umeå in two Swedish trade journals which addresses the specific target group decition makers and investors in both public and private sector. The aim is also to compare the image of Umeå in the two papers, to the ambition of the municipality, expressed in the brand platform.In order to make the observations as firmly established as possible, the method of the study is a combination of a quantitative content analysis and a qualitative text analysis. The study draws on the theories of Eli Avraham and Philip Kotler, concerning how to improve city images and how to market a specific city among others. The study shows that the city of Umeå in large extent is portrayed in accordance to the ambition which the municipality expressed in the brand platform.Umeå is displayed as an expanding city.

Title:Employer Branding ? Medias Influence on Vattenfall?s Employer Brand (Employer Branding ? Medias påverkan på Vattenfalls arbetsgivarvarumärke) Purpose/Aim:The aim of this study is to examine how a negative media image influences the Employer Brand of the Swedish company Vattenfall. First of all I will examine if Vattenfall have a strong Employer Brand and then if the media image have any influence over the Employer Brand. My hypothesis is that Vattenfall?s Corporate Culture is a big part of the Employer Brand and because of that negative media images has no power to influence on Vattenfall?s Employer Brand.

This study investigates Swedish and Finnish official perception of Russia following the Cold War. This is aimed at categorizing changes in perception of Russia over time and assessing the impact of perception on defense policy. The study uses a comparative method where the contents of three foreign policy reports of Sweden and Finland respectively are analyzed according to dimensions based in image theory. Results show that Swedish and Finnish perceptions of Russia are overall similar between the reports being compared, except for Finnish perception of Russian relative power being significantly greater. Changes in Swedish and Finnish official perception do not clearly correlate with changes in defense policy.

Purpose: The purpose of this study is to examine different organizations' views on their communicative crisis work. The study will analyze organizations' crisis prevention efforts, its views on the crisis of accountability in relation to stakeholders and to work for a crisis to be elucidated. In order to delineate the study focuses the investigation on various train organizations. Then the concept of crisis is something that circulated widely in the train sector in recent years.Theory: This examination has chosen to use the theory Situational Crisis Communication Theory. It is an empirically tested theory of a collection of different strategies.

What is an economic crime? Who is an economic criminal? How do we speak of the phenomenon and what does they way we speak mean? The immediate result of the study is that there is a stereotype image of the economic criminal that is produced within peoples speech. This image contains characteristics that bring the subject, the economic criminal, far away from the traditional crime subject, and brings it closer to a non-criminal subject. This motion render possible that economic criminals can talk of themselves as ?not bad people?, ?normal? and ?like everyone else?.

A growing need to strengthen ones position on the market, even as a city in competition with other cities, has resulted in an increasing number of municipalities developing brand platforms. When the city of Umeå developed their platform, they identified decision makers and investors as one of four important target groups.The aim of this study is to explore the portrayed image of the city of Umeå in two Swedish trade journals which addresses the specific target group decition makers and investors in both public and private sector. The aim is also to compare the image of Umeå in the two papers, to the ambition of the municipality, expressed in the brand platform.In order to make the observations as firmly established as possible, the method of the study is a combination of a quantitative content analysis and a qualitative text analysis. The study draws on the theories of Eli Avraham and Philip Kotler, concerning how to improve city images and how to market a specific city among others. The study shows that the city of Umeå in large extent is portrayed in accordance to the ambition which the municipality expressed in the brand platform.Umeå is displayed as an expanding city.

AbstractTitle: To work or not to work, an essay about information and inspiration on www.ams.se.Number of pages: 39Author: Ann HöglundTutor: Peder Hård af SegerstadCourse: Media and communication Studies DPeriod: Fall 2005University: Uppsala University, Department of information science, Division of Media and CommunicationPurpose/Aim: To investigate the frequency of ethos, logos and pathos in the work-guides on www.ams.se, and study how they match the needs of the respondents in the essay-interviews.Method/Material: To investigate the needs and wishes for information I have made three group-interviews with university students. In order to analyse the texts and films on www.ams.se I have used tools from the modern rhetoric analysis. In the last part of my analysis I compared the results of the rhetoric analysis and the requests from the interviews to see if and how they match.Main Results: The respondents requested inspiration for their future work lives, and information that could de-dramatize the image of working. The texts on www.ams.seconsist mostly of facts, while the films made a slightly more emotional contribution to the image of the occupation. The films showing relaxed and satisfied people can be seen as a way to de-dramatize the image of working-life.

Vårt syfte är att undersöka första och sista instansen av marknadskommunikationen av Bo01-mässan. Vi vill ta reda på vilka faktorer som legat till grund för hur denna mässa har profilerats mot den tilltänkta marknaden. Vi vill belysa vikten av en marknadsanpassad profil. Vi har valt att inkludera tre olika teoriperspektiv för att komma till grunden av den problemformulering vi valt. Det första och viktigaste perspektivet behandlar profilering och imagens betydelse.

Turismen är en stor industri i Sverige och globalt där den destination som är framgångsrik har mycket att tjäna. Förutom de intäkter som går till företagen inom upplevelseindustrin, som hotell eller restauranger så finns det dessutom fördelar som kommer hela samhället till nytta, via skatteintäkter och ökad sysselsättning. För att skapa förutsättningar för en hållbar destination pratar man om organiserad destinationsutveckling, där utveckling och marknadsföring sker gemensamt på destinationen. Organisk destinationsutveckling är då utvecklingen sker naturligt på destinationen, utan avsiktlig påverkan. Man talar också om organiserad och organisk image.

Summary:The Clinical Training Center at the Swedish University of Agricultural Sciences in Uppsala uses new methods for educating and training veterinary students. Among these methods are computer programs. The aim of this study was to create an interactive application based on data from horses CT-scanned at the Center for Medical Image and Visualization at Linköping University Hospital. The purpose of this application is for veterinary students to be able to use multidimensional visualization to study equine anatomy. The resulting application named "EQUINE VIRTUAL ANATOMY - Flash in the Tunnel" consists of data from six heads, one left foreleg and a wooden dalahorse.

The aim of this thesis is to examine young adults? attitudes towards libraries marketing in social media. Libraries mainly use social media to reach out to young adults. However, young adults mainly use social media to communicate with their friends. The question that arises is if young adults are interested in communicating with organizations such as libraries on social media.

The authors have during the spring semester 2011 studied the subject destination development during a political crisis, focusing on Tunisia. At the beginning of 2011 the country was in an uncertain political situation when the revolution of the Tunisian people occurred. This created massive demonstrations on the streets, and resulted in the current government's resignation. More effects of the revolution has been seen in a drastic decline of inbound tourists in the country, which in turn affected the country's population and economy. From this point on Tunisia as a destination needs to recover to once again become attractive to tourists.

The aim of the study was to reach a deeper understanding and knowledge about how women with an experience of prostitution perceive what this has meant for them and how it has influenced their lives. The questions of the study were: (1) How has the prostitution experience affected the women in their lives? (2) How have they learnt to deal with this experience? To answer these questions a qualitative method was used where interviews were conducted with four women with experience of prostitution. All women experienced that the prostitution had affected their lives. Examples given that inter alia relationships, sexuality, and self-image had been affected.

SyfteVårt syfte är att få ökad förståelse för den problematik som kan finnas för ett globalt konsultföretag att nå fram med sin identitet till en lokal marknad. Våra frågeställningar är:1. Vilken identitet har Capgemini?2. Vilken image av Capgemini har potentiella kunder på en lokal marknad?3.

The aim of this work has been to investigate how it is that it sometimes can be difficult for special educators to gain access by teachers to the classroom/lesson to make observations. A partial order has been to determine whether the special educator can curb the negative response from the teacher in question, concerning access to the classroom/lesson. The survey has a phenomenological perspective as the basis of the test procedures and the analyses made. Phenomenology has as its starting point that the human does not perceive the world in the same way, and that she has different motives and intentions for her actions. In order to understand why the human act like she does, you have to create an image of the personal meaning behind this action. To create this image, I have implemented conversational interviews with five teachers at a high school, in central Sweden. The investigation revealed that it is missing that the school's teachers are clearly informed of which laws and regulations the special educator is subordinate to.