This project is a study in how to represent the Swedish magician and variety artist Carl-Einar Häckner in a web-based environment. With a starting point focusing on illustration I wanted to produce a web environment that would function as a prototype for a webpage. My personal aim was to explore and gain new experiences from working in a digital interactive environment. I wanted to use animation and illustration to create an atmosphere and communicate emotions, and in the end find out a way of how to integrate that with a more text based content. The project is a personal project based on my interpretation of the work of Carl-Einar Häckner and an effort to translate Häckners expression and the emotions he evokes in his variety shows into image..

Bakgrunden visar på att Stockholms destinationsmarknadsförare befinner sig i en stark konkurrenssituation då konkurrensen sker globalt. Vidare har kundernas beteende förändrats vilket ställer högre krav på Stockholms destinationsmarknadsförare. Utmaningen består i att Stockholm måste skapa en attraktiv identitet för att uppnå en lyckad image hos nya segment. Därmed är det betydelsefullt för Stockholm att attrahera ryska besökare.Uppsatsskribenterna har kommit fram till att Stockholm inte har en lyckad image i dagsläget..

The purpose of this essay is to investigate what it means to be a punk in Linköping, Sweden today. This is done by interviewing four informants on a number of topics. The topics being discussed are appearance and values. The topics ?values? contains a number of sub-topics, but the emphasis is put on D.I.Y-ideals and equality.D.I.Y-ideals (Do It Yourself-ideals) are important.

This study aims to describe how a company behind a well-established brand in the fashion industry has strategically chosen to communicate with their target market. Interviews with four individuals in different positions within the company have generated qualitative data, which is presented and analyzed in relation to the theoretical frame of reference in this study. The results show that the company does not use conventional marketing, but relies rather on marketing based word-of-mouth generated by its customer base due to its unique store concepts. Previous research has shown that this type of marketing strategy is effective and beneficial to the brand equity, a conclusion that is demonstrated to also apply to the survey object of this study. Furthermore, it is also shown that this is largely due to the distinct and coordinated image that the company maintains through strict standardization..

The purpose of our study is to examine the bloggers? influence on the brand?s image to see whether and if so in what way the blogging trend affects the brands. We also want to analyze how companies use bloggers in their marketing. This is a subject that has attracted our interest and that experience has not been touched in a higher extent. Our purpose has led us to the following research questions;Which relationships occur in collaborations between businesses and bloggers from a marketing perspective? In what way in terms of reciprocity can relations be described? To what extent can the credibility through blogs be affected in terms of how brands are presented in the blog? In this study we have used a qualitative method with an abductive nature to create a deeper understanding of our chosen subject.

My purpose with this paper related to my questions was to find out how professionals preeschool teachers working on multilingualism. I also wanted to get answers on how pedagogues in the preeschool may promote multilingual children´s language development, the factors that promote multilingual children´s language development and the role parents have in the language development of multilingual children. I chose to do my study in the form of interviews with professional preeschool teachers and interviewees described including the need for more knowledge of pedagogues around multilingualism. My result based on theoretichal background and the study is that pedagogues should let the children´s all languages esemble together. A factor influencing the multilingual children´s language development is ambient attitudes to multilingualism.

At Saab Aerosystems, situated in Linköping Sweden, there is a presentation and manoeuvre simulator simulating the fighter jet JAS-39 Gripen. This flight simulator is called PMSIM. In this thesis we study how to transfer sensor images generated by PMSIM to other simulators or desktop computers. The transmission is band-limited so some kind of image coding must be used. Because of this the greater part of this thesis is concerned with image coding.

On the 12:th of April 2011, the Swedish tabloid magazine Expressen publishes a story, claiming that Ola Lindholm, presenter of critically acclaimed TV-show ?Wild Kids? has been suspected and apprehended on cocaine allegations. The serious allegation called for Ola Lindholm to defend himself against the allegations. His only public response was a blog-post where he claimed his innocence, albeit with some reservations.  The purpose of this paper is to analyze Lindholm?s rhetorical defense.

Uppsatsens syfte är att undersöka och analysera hur olika varumärken bevarar sin varumärkesidentitet och image när de utvidgar sitt märke mot nya produktkategorier.Metod:Denna uppsats har en kvalitativ forskningsmetod med en abduktiv ansats. Vi valde detta metodval eftersom vår ambition var att komma nära vårt problemområde, vilket gjordes genom att skapa en djupare förståelse för ämnet. Sju intervjuer har gjorts med personer för att bygga den empiriska studien. Dessa personer har en anknytning och arbetar aktivt för och med varumärket. Dessutom har en intervju gjorts med en docent som är expertis inom området varumärkesutvidgning.Slutsatser:Vi har genom analys och slutsats kommit fram till att identitet och image är två viktiga aspekter som ska finnas med vid en utvidgning av ett varumärke.

Utifrån en fri tolkning av Porters generiska strategier har vi genom tre delresultat svarat på om kunden uppfattar COS som stuck in the middle. Mycket tyder på att dagens konsument blir allt mer kvalitetsmedveten och långsiktig i sina köpvanor. Vi ser COS som ett exempel på hur lågprisföretagen väljer att möta denna konsumtionstrend och hur satsningen väljer att kommuniceras. Genom att word-of-mouth fått en viktig roll i COS marknadsföring blir den avgörande för COS image. Genom en tolkning av företagets word-of-mouth och således dess image finner vi att risken är stor att kunden placerar COS som stuck in the middle..

Denna uppsats behandlar hur varumärken kan förstärkas genom tillämpning av de olika country of origin strategierna. Vi har använt en kvalitativ undersökning av två fallföretag för att besvara vårt syfte. Vi har kommit fram till att företag som tillämpar effekterna av country of origin kan på ett effektivt sätt förstärka sitt varumärke. Brand origin strategin anser vi vara mest lämplig vid ett varumärkes introduktion på marknaden medan country image är en strategi som är hållbar i ett längre perspektiv..

The purpose of this thesis is to present a review of research themes and practice in the field of art image registration. The objectives of the review are twofold. The primary task is to distinguish which problems, in regard to theory and practice, that have been dealt with in the field of art image registration and the secondary task is to investigate which discursive, institutional and tool-related factors have had an impact on theoretical discussions and practice in the art image domain. The empirical content in the review is structured according to four epistemological viewpoints and is analyzed with a domain analytical approach. The result of the study is that two major problems are frequently discussed in the art image domain, namely lack of standardization and which discourse is the best suited for registration of art images.

The purpose of this study was to investigate hove some suburban areas image is shown to the public in the media coverage of suburban areas, and this is why I in this paper want to look more closely at the image of Tensta in the news media and how people in Tensta perceive themselves. News media has a very important role in the creation of human worldview. It influences our own identity and affects what a person believes is the difference in us and them. In the post-colonial theory, identity creation is a central role in philosophy, us and them. Based on the above purpose, I formulated an overall main question that this essay should answer.

The aim of this thesis is to examine the possibilities and challenges facing an archive, Svenskt barnbildarkiv (SBBA), if to publish its material online. Our context for this study is image indexing. Our main questions are: How can SBBA index their pictures for a possible publication on the Internet? Are there any pros or cons in the determination of topics in children?s images, and in that case, which? What search paths are important when indexing children?s pictures, and why are they important? To answer these questions, the thesis is built on a wide study of interdisciplinary literature. But also on SBBA: s own handbook for image ?registration?, and on interviews with the persons working at the archive SBBA, in Eskilstuna.

Image indexing research today is either conducted on a visual attribute level or on a higher semantic level, forming a semantic gap between the two. There is much to gain if research progress from the two fields is combined. Image retrieval using access points in both visual and semantic significations could improve retrieval and bridge the gap. In social media today, images are often the primary communication agent and the number of images on the web is increasing in an uncontrolled way. New and efficient ways to index and retrieve the images are needed.The purpose of this study is to examine if emotions could be a semantic access point for image retrieval and if folksonomy indexing is useful when searching for images that represent emotions.