It`s important that every person take responsebly for her own lifestyle to promote health.Today the individuel often knows the consequense of a certain lifestyle, but she doesn`t know how to change the negative behavior. Health profile assesment (HPA) is a method where you through conversation transfer knowledge and awarness about the member. The healthprofiler also motivate to a healthier lifestyle. Our purpose with this studie was to examine how individuels effects of a health profile assesment also illuminate which part of the health profile assesment the individuels have noticed and which way of living they change. To answer our purpose we used a quantitative transverse study in the way ofquestionnairexamination as we shared to a selection (n=193) on different companies inOstergotland and Scania.

The subject of this master thesis concerns the area of change in libraries, with special orientation towards privatisation. Its aim is to investigate how privatisation is portrayed in one of Sweden?s largest library magazines, Biblioteksbladet, in order to gain insight into why these portrayals are what they are, and what consequences they might get. Three theoretical viewpoints create the general base of the thesis; first, Fairclough?s critical discourse analysis (CDA) theory on the relations between text and society; second, Audunsson?s theory concerning how change is dealt with in public libraries; and third, a conceptual framework on privatisation consisting of definitions and perspectives of the phenomenon.

Background: In our case study we have been studying a company that during the last seven years have tried to implement the control system Balanced Scorecard. They have during this period made three attempts. According to Kaplan and Norton, the creators of Balanced Scorecard, it should take about 16 weeks to implement a Balanced Scorecard. Purpose: Our purpose is to investigate which factors that influence the possibility to implement Balanced Scorecard. Method: We have conducted a case study where we have studied implementation at three levels in a company.

Subject: This paper is about Brand Extension and if the process differs when a company extends its brand from a service to a product in comparison to an extension from a product to a product. As an example we have analyzed the mobile phone business and the mobile phone operators who launch their private branded mobile phonesPurpose: The purpose of this paper is to analyze how companies use brand extension from service to product as a part of their brand extension strategy.Method: A literature study was done in the brand extension area, but also in the area of brands to have a deeper understanding for the subject. A qualitative study with interviews was combined with a quantitative survey study. On the basis of the theories we could analyze the collected data and fulfill the papers purpose. Results: Important features and differences in services and products were identified and the importance of a strong brand identity before an extension.

Since a few years back television has been on a verge of an enormous digital change. Web-TV is now growing at an incredible rate and is said to completely change the way we consume TV. The purpose of this essay is to determine and gain an understanding of how representatives of the broadcast industry looks at the phenomenon of web-TV and especially the different kinds of online video services and how they believe this will affect the television. Methods used are qualitative interviews which we compared with previous studies on the subject and acknowledged communication theories. The respondents were people with good insight and understanding of the media and TV industry.

The aim of this study was to examine if an organisation that strives for democracy and participation, also possess an open information culture. This study deals with the information culture in a social movement organisation, Attac Gothenburg. To achieve the aim, following questions were asked: What is the organisation culture like, is it open or closed? What is the information culture like, is it open or closed? What is the information culture like, in relation to the identity of the organisation? The focus has been put on earlier research in social movements, organisation and information culture. In this qualitative study I have collected material mainly from interviews.

The effects of prey size on prey choice in different cohorts of juvenile turbot (Psetta maxima)were studied in three nursery areas at Gotland. Prey length measurements showed that gobies(Gobiidae) increased in average length during the season, while mysids (Mysidae) did not.Experiments on predation capacity of different size classes of turbot on different size classesof prey showed that juvenile turbot easily can eat gobies that are up to two thirds of their ownbody length, while the body size of turbot does not have any effect on the predation capacityon mysids. Stomach content of 217 turbots, less or equal 35 mm, was analysed to see if therewas any change in diet during the season, but there was no significant change in diet. Theoverall conclusion was that early settlers most likely have an advantage due to greater accessof alternative prey..

The aim of the study is to examine which present conceptions of sexuality there are in treatment of substance abuse for men. The intention is to examine how staff members in these environments perceive clients? sex and sexuality as well as studying if and in that case how they work with sexuality in treatment. A qualitative method formed the methodological approach and semistructured interviews were carried out for the collection of data. Four staff members from two different treatment institutions for substance abuse were interviewed.

Intergovernmental Panel on Climate Change (IPCC) recognizes glaciers as the best land-indicator of climate change. A variety of studies have concluded, using both modeling and field studies, that above all climate parameters precipitation, particularly winter precipitation, and summer temperature controls the change in glacier mass balance. With global warming almost all glaciers on Earth are losing mass. In this study, the summit-glacier constituting Kebnekaise's south summit (called the Southern-summit henceforth), Sweden's highest point, is studied to see how it is affected by winter precipitation and summer temperature during the period 1968?2013.

This thesis analyzes the consequences of ?Lex Uggla? ? a law concerning the boundaries between firm and individual with respect to wealth taxation ? for small businesses, with more than 3 million SEK in over-liquidity. There are two main findings of this thesis. Firstly, the wealth taxation of non-operational assets seems to be an inefficient tax which costs the Swedish welfare system much more than it generates. Secondly, the change in actions among entrepreneurs following the extensive news coverage following the tax authority?s charges against the company of the well-known artist, Magnus Uggla (hence ?Lex Uggla?) illustrates that neither changes of rules nor new applications of rules is necessarily sufficient for an agent to change course of action.

Purpose: This study aims to investigate the conditions that prevail when companies put their marketing in social media with the purpose of creating a perception of the risks and opportunities it brings to businesses and ultimately how it may affect the corporate image and identity.Theories: The basis of the problem area are presented through a theoretical framework with the purpose of highlighting the notions of social media, communi- cation, marketing communication, groundswell, corporate identity and image.Methodology: To investigate the research questions this study adopted a qualitative approach in which the authors study the properties of a phenomenon in order to seek a deeper understanding of the problems we have presented. There is an exploratory approach to knowledge and the authors have chosen to conduct qualitative research interviews based upon three themes: driving forces, challenges and impacts.Conclusion: The study revealed that traditional models of communication are no longer applicable in social media. Companies are up for a challenge and must clarify their sole purpose when establishing communication in the social landscape. The general motivation for marketing in social media is making profit, however, building relationships is not a natural motive for most companies. The risks companies expe- rience is the exposure caused by social media and the study also reveals that this fear is firmly attached to their lack of knowledge of these new channels of communicat- ion and their primary areas of use which indicates that skilled employees plays a vi- tal role with their use of social media in their communication process.

Sekretessbelagd.

The aim of this thesis is to examine how four decision makers at a University College and a library director at the same University College perceive the profile, image and identity of their library. This University College library is used as our main example. We have evaluated the main example in relation to two other University College libraries, in order to obtain a deeper understanding of how these library directors view their own libraries and to attain a more multi-dimensional view of the main example of our study. Our intention is to analyse the current situation, not the past nor the future. Qualitative semi-structured interviews with decision makers and library directors have been conducted.

The aim of this study was to examine young adult cannabis users? attitudes towards cannabis and their perception of the normalization of cannabis. The purpose was also to explore how their views of cannabis correspond with norms regarding cannabis. This study is based on interviews with five young adult cannabis users. The theoretical framework is based on Parker?s normalization thesis, Goffman?s notion of stigma, Becker?s definition of outsiders and the definition of social identity developed by Stone.

The out-of-town retail establishments are part of the dramatic structural changes in the retailing of food and groceries. There are however strong indications suggesting these establishments result in negative externalities concerning areas such as pollution and urban environment. The purpose of this study is to describe and, from an economic perspective, analyse the Swedish political regulations and planning policies concerning the out-of-town supermarkets. The analysis establishes that the current regulations regarding out-of-town retailing do not, due to the occurrence of market failures, produce an optimal situation. It might therefore be necessary to change the planning policies in a more restrictive direction.