Introduction and research question: In the global media field, global expansion has become more common and is a way for media companies to reach out to a broader audience. Both advantages and disadvantages come with a global expansion and there are several cultural differences that have to be considered. This thesis will deal with the cultural differences and discuss how a Swedish media company efficiently goes about establishing in Vietnam. This leads us to this thesis' research question: How does a Swedish media company succeed in Vietnam? Purpose: This thesis' purpose is to find out what media companies do to successfully acclimate to the Vietnamese culture and the important aspects of the cultural differences to consider.Delimitation: In order to present a thesis with greater depth and acquire a deeper understanding, the study is limited to examine Swedish media companies and what intercultural aspects are important to consider when establishing in Vietnam. Method: The research we have done is based on interviews, which we thought could give us the accurate information and a good base to stand on.

Den pågående utvecklingen med informationssystem och den ökade tillgången till information via dessa system ökar kraven på den militära personalen att hantera denna stora mängd information.Information om aktörer i ett stridsområde samt den terräng aktörerna befinner sig i är en förutsättning för att genomföra militära operationer. Som följd av denna informationsmängd behöver informationssystemen utvecklas för att kunna ge bättre beslutsunderlag.Syftet med uppsatsen är att undersöka vilken militär nytta man skulle kunna uppnå med ett geografiskt informationssystem (GIS) för beslutsfattarna i en militär insats. Dessutom skall uppsatsen undersöka hur ett GIS bör vara utformat för att stödja personalen med beslutsfattande.Undersökningen sker genom både komparativ litteraturstudie och beskrivning av teorier och metoder.Resultatet pekar på att GIS bör kunna bidra till den militära nyttan med att möjliggöra ett informationsöverläge gentemot en motståndare. Vidare pekar resultaten på att rätt design på GIS underlättar för användaren men att det ändå krävs utbildning för att nyttja GIS fullt ut..

Title:Chillchain for cut flowers ? how the distribution works.Author:Anna-Maja Svarén, student at Lund Institute of Technology, mechanical engineering.Supervisors:Annika Olsson, Department of Design Sciences.Bengt Sahlberg, Bioett AB.Problem:How does the distribution of cut flower works regarding temperature, losses, responsibility, complaints, packaging and weak points?Purpose:The purpose is to map the distribution of cut flowers, with focus on losses in the temperature, from farm to store. The goal is to identify weak points in the chillchain and to se how wrong temperatures affect the flowers. The results can be a help to secure the chillchain.Method:The work started with a problem; map the distribution of cut flowers with focus on temperature losses. Data was collected on the basis of this problem, then analysed, and finally conclusions were drawn.Conclusions:The affect handling and distribution has on a cut flower is very complex.

The purpose of this study was to gather knowledge about the functioning of the rein tension meter and test it for future studies of match and mismatch between rider and horse. We looked specifically into the possibilities to use a rein-tension meter to determine the quality of cooperation between horse and rider. We examined whether a rider shows a specific tension pattern and also if certain patterns could be recognised for a specific horse. During the study, a manual with pictures and text was written to support the practical use of the meter. The manual describes in a simple way the first steps in the installation and use of the meter.

Our time is characterized by the development of new technologies that facilitate communication between people. The need for Video Mediated Communication (VMC) is increasing because people move to other locations due to migration and global mobility. VMC provides the opportunity for millions of people around the world to ?hang out? and see each other despite the distance in between. The world is "shrinking" because of the Internet and our perception of distance is changing.VMC is becoming increasingly available, in the form of applications like Skype and MSN for mobile phones and computers, and in addition, it?s practically free.The purpose of this thesis is to render a picture of the way in which people use Skype in the private sphere.

There are experiential products that through a digital transformation wholly or partially have taken new place in our everyday lives. Just a few years ago, we had music on CDs, movies on tape and books in bookshelves. In Sweden, we are now facing a transformation when the e-book begins to take place alongside the printed book.This paper focuses on what values play a role in the attitude towards ebooks among a selected group of Swedish book bloggers. A qualitative content analysis was performed on blog posts concerning the ebook from twelve different Swedish book blogs. The posts were then coded into categories and values.

This research aims at identifying the opinion leaders in order to study their behaviour, characteristics, their role within the word of mouth process, and what importance they have upon another consumers purchase decision. Also, to investigate the content of the message being spread. The results from the study show that opinion leaders are strong in spreading word of mouth. Messages were adapted by opinion leaders to suite their target audience. The results further contribute to the discussion about Watts? ?influentials?..

An increasing number of scholarly publishers are beginning to make their journals available electronically. At the same time there is a growing amount of exclusively electronic journals freely accessible on the Internet. These are facts that librarians have to take into consideration.This master's thesis aims to describe the electronic journal and its role in Swedish academic libraries. In a review of current literature about electronic journals, the authors discuss their strengths and weaknesses, and their impact on scholars, publishers and libraries. To investigate the situation in Sweden, a questionnaire was sent out to 43 academic libraries.Questions were raised about the selection and acquisition of electronic journals, access, technology and economy.The results show that almost half of the 35 responding libraries offer electronic journals to their users.

Our aim in this work has been to redesign ModernFamilies and make a user-friendly interface for people with aphasia. The focus has been to identify general issues they might face while using different technology and applications, in order to find better alternative design for ModernFamilies, with a focus on usability. To approach this issue, we used a qualitative method. Our study includes several interviews and observations preformed in conjunction with the AGNES project (AGeing in a NEtworked Society) and speech therapists. Aphasia requires simple design that in the same time gives them support to understand and use technology and different applications.

This thesis presents the question of a possible breakthrough for mobile payment solutions in Sweden. The way payments are made and the way cash is being used in the society is changing. To be accepted as an alternative method, if cash isn't king anymore, the new technology will have to acquire user acceptance. In this thesis a case study of Swish, a mobile payment solution for P2P-payments, is presented. The focus of the study is customer value and technology acceptance of the service.

Referentiell kommunikation innebär att kunna delge andra information så att de förstår, samt att själv förstå när man lyssnar och även att vara medveten om när man själv inte har förstått (Sonnenschein & Whitehurst, 1984). Genom en referentiell kommunikationsuppgift har lyssnaregenskaper inom referentiell kommunikation undersökts hos ungdomar med lindrig till måttlig utvecklingsstörning, samt en mentalt åldersmatchad kontrollgrupp. Snabb benämning (Rapid Automatized Naming) av enstaviga och flerstaviga ord har också testats, och huruvida samband mellan resultat i kommunikationsuppgiften och snabb benämning föreligger. För att mäta referentiella lyssnarförmågor har olika typer av efterfrågningar studerats, det vill säga hur individen uttrycker sig för att efterfråga mer information. Resultatet visar att kontrollgruppen producerar signifikant fler av efterfrågningstyperna begäran av utökad information och kontrollfrågor.

The main problem that is seen in schools is that teachers sometimes don not reflect on what kind of pupils they have in the class and therefore do not adapt their way of communicate, which can lead to confusion and misunderstandings from the pupils side.In this essay I have study a teacher?s way to communicate with her pupils depending of what kind of class she has. The main question is How the dialogue between teacher and pupils looks like, and after that there are two more questions that are answered.The method in this essay is of a qualitative form where the observation is the main method to gather the empiric parts. The analysis is also of a qualitative form.The theoretical frame is taken from different scholars but the main focus lies in the subject of communication and dialogue and how these subjects are depending on the relationships  between people. But there are also a theory from Bahktin were he points out how to succeed with a dialogue in a classroom.The conclusion in this essay is that communication and dialogue in the classrooms are important regardless what kind of pupils you as a teacher have.

Ja?rbo Garn is a wholesaler in the textile industry. The companys position on the market is under changing circumstances. Therefore Ja?rbo Garn needs to find new ways of developing their marketing.

The aim of this paper is to investigate the subject matter of visual communication in presentation brochures of two Swedish regions: Region Halland and Region Dalarna. My focuses are the following questions: what is the aim of the brochures and in what ways does the visual material relate to that aim? How can strategic communication be defined through a visual perspective and in what ways is it useful in the context of presentation brochures of the regions? What sort of communicational functions are specific for the visual material in relation to the written language of the brochures? Lead by these questions, I start by analyzing the brochures through a textual analysis and a social semiotic approach. The result shows that the aim seems to be both political and commercial, but that the visual elements relate more strongly to the commercial aim than to the political aim by the way they strive to present a positive image of the region. The visual elements work in strategic ways that I define as visual strategies.

Syftet med denna studie är att utforma ett förslag på hur ett informationsmaterial om tvättstugan kan utformas så att även invandrade med begränsade eller inga färdigheter i svenska språket kan läsa och förstå. Studien avser även söka svar på huruvida ett sådant informationsmaterial kan påverka negativa beteenden associerade med användning av gemensamma tvättstugor, och till vilken grad. Detta eftersom informationsmaterialet är menat att bidra till att förebygga felanvändning av utrustning, samt bristande hänsyn till regler i tvättstugan. Den empiriska grunden utgörs primärt av problemsökande intervjuer genomförda med både boende och anställda hos Kommunfastigheter i Eskilstuna. Intervjuerna visar att det förekommer många olika problem i de gemensamma tvättstugorna, samt att det finns tecken på att det kan behövas ett bättre anpassat informationsmaterial.