The purpose of this essay is to analyze and understand how people in different ways can take on the role as carriers of brands and understand what part they play in today?s society. Brands are everywhere today and the competitions are becoming harder and harder for the customers? attention and consumption, which is why I am curious of how an individual in a company?s frontline or a celebrity can help the success of a brand. The essay is based on a qualitative method where six interviews have been performed.

Choosing the right user experience evaluation method can be difficult, choosing the right one for mobile user experience can be even more so. One major cause is that mobile usage is context dependent. Another contributing factor is that there is not one widely adopted theory or framework for user experience due to its complexity.The purpose of this study was to evaluate an existing method artifact in its feasibility for evaluating mobile applications. The chosen method, AttrakDiff2 is a self-reporting semantic differential questionnaire to evaluate the user experience of an interactive product, based on its hedonic and pragmatic qualities.A study was conducted where the participants assessed one mobile and one web application, which were later rated with AttrakDiff2. The completion of the questionnaire was conducted as a think-aloud session subsequently followed by an interview.The results suggest that the participants experience was affected more by the evaluated application style than the different platforms.

Background: Peripheral arterial disease (PAD), as a consequence of atherosclerosis in the arteria of the limbs, affects one of ten Swedes older than 65. PAD can develop slowly and silently, and involves an increased risk for cardiac infarction and stroke. Measurement of the patient´s ankle blood pressure and calculation of the ankle-brachial index is an evidence-based method to discover PAD. Objective: To investigate how district nurses and general practitioners perceive this method of examination and experience possible obstacles to why it is not more commonly applied at primary health care centres. Method: Data collected by semi-structured interviews have been processed by qualitative content analysis with a manifest onset.

AstraZeneca in Mölndal (AZRDM) uses beagles bred at Rååhöjdens kennel in Örkelljunga for their research purposes. The staff wishes to have mentally stable dogs to work with, sine stress can effect the research results. The purpose of this study was to put together the testresults from dogs delivered 2003 and 2004, to see if there is a connection between delivery age and testresult. We have also worked out a method to test if early planned handling of the dogs makes a difference on how the dogs later respond in a testsituation, and tried this method in a pilotstudy. The data that we have based our calculations on is 172 dogs, divided into 108 males and 64 females. We found a significant connection between the age at delivery and the testresult in contactability for female dogs delivered in 2003, where increasing age led to decreasing grades in the test at AZRDM. When looking at the difference in testresults between test number two at the kennel and the test at AZRDM we found a significant connection for female dogs delivered during 2003, ie the difference takes on a more negative value with increasing age at delivery. We found a difference between the two sexes in our calculations.

BackgroundAccording to the Swedish Statistics Central Office (SCB) there were 2 064 000 detached houses in Sweden in 2009. The same year Nordea Bank released a report which described an increased interest in private finances among 2,4 million Swedes. Within the area of private finances lies that which concerns real estate. We argue that a house (detached house) is one of the most financially valuable assets a person will ever own and thus the increased interest in private finance is justified.In regard to this, the financial valuation of the property becomes an issue. When discussed, people mostly refer to the market value, which is the estimated value of the property on the open market.

This paper shortly describes the coronavirus family, bovine corona viruses (BCV) properties and two diseases that BCV causes, winter dysentery and calf diarrhoea. The purpose of the study was to compare different diagnostic methods to detect BCV. Different methods are discussed, PCR, ELISA, immunofluorescense and virus isolation. Investigations were made in three different herds with winter dysentery; one dairy cattle farm with about 100 cows of different ages, one testing station for bulls with about 150 bulls and another small dairy cattle farm with 26 cows and 20 replacement heifers and calves. Faeces and nasal swabs were analysed with PCR and ELISA. The result shows that PCR seems to be a reliable method for detecting BCV but that the ELISA test can not be used as a reliable diagnostic method to analyse samples from animals with winter dysentery..

In this thesis I am going to study how women experience working in a male-dominated occupation and how men experience working in a female-dominated occupation. I have chosen a qualitative method, interviewing four women and four men. By using this method I have gained a deeper understanding of what it is like having a non-traditional occupation. In the background I have looked into the unequal distribution of power between the sexes as well as the entrance of women on the labour-market, where the law of equality has had a major impact on the strive towards a more equal distribution according to sex. The theoretical part includes different theories where gender is focused, both when it comes to the biological differences as well as the segregation of sexes that prevails in society and here socialization heavily influences the choice of a vocation.

Background: Every day patient´s get isolated in hospitals as a consequense of infection control purposes. Physical isolation can result in lack of human contact and a new unknown environment for the patient. Those two factors can easily cause stress within the patient and create anxiety for the future. Aim: The aim of the study was to describe patient´s experience of being nursed in an isolation room. Method: The method that was used was a literature research, where earlier research findings were read and put together.

The purpose of this essay is to analyse the movie Hotel Rwanda from a didactic point of view using the movie?s use of history and historical culture as the main analytical tools. We also intend to problematize the use of movies in teaching focusing on the teaching guide from the Swedish film institution concerning Hotel Rwanda. We choose to work with a qualitative method. The reason why we decided to work with a qualitative method is the intention, as mentioned before, to analyse the movie using the tools we described earlier.

Title Greenlighted employees ? The internal value of Schenker?s environmental work.Author David Fridner.Course Master thesis in Science of Media and Communication.Department of Journalism and Mass Communication, University of Gothenburg.Semester Spring semester 2009.Tutor Professor Monika Djerf-Pierre.Number of pages 55 (appendix 23).Aim The aim is to study the internal value of Schenker?s environmental work.Method Qualitative and quantitative method.Material 20 interviews from four workgroups: managers (4), sales (5), customer-services (4) and truck drivers (7). 148 websurveys from two workgroups: sales (106) and customer-services (42).Main result Schenker is perceived as an environmentally friendly enterprise. Much due to the fact that the company?s impact on nature only has little to do with how the staff evaluate its ?greenness?.

This essay is a study about the school introduction of immigrant pupils in the Swedish compulsory school. The purpose if this study is to examine the organisation municipal school introduction for immigrant pupils in the compulsory school in Södertälje. The method I have used is qualitative research method which depends on interviews and analysis of documents.The result shows that the municipal is without a plan for the school introduction of the immigrant pupils and that the individual compulsory school has the main responsibility for the school introduction of the immigrant pupils. The result also shows that there is a need of increased teaching of mother tongue. There is also a need of competence development within intercultural pedagogy.My conclusions are that a municipal plan for the school introduction of immigrant pupils should increase the immigrant pupils? possibility to a shorter time of introduction to the compulsory school..

This essay is a study of explicit subjectivity and valuation in Swedish literary historiography from a power perspective. The methodology involves qualitative perusal of literary handbooks from 1915 to 1999. The author Fredrika Runeberg is taken as a window, in that I have examined if and how she is described in the selected handbooks. The main purpose has been to see if subjectivity in disparaging terms and condemnation of authorship have become more evident during the years under consideration. I have related the twelve selected handbooks to Hallberg's five methods for literary historiography.

This report discusses a method to detect divers in harbour environments usingpassive acoustic detection. The goal was to achieve as high detection as possiblewithout having too high false alarm rate. A short execution time was also desirable.By using the characteristic of an inhalation a band-pass filter was applied to the signalto improve the signal to noise ratio. After the filtering an energy estimation of thesignal was made. This energy estimation was later used in a frequency analysis, whichcould tell us if there were enough energy in the frequencies that correspond to adivers breathing frequency.

Background: An indisputable right for nurses is to have a safe and secure work environment so they can deliver a high quality care. To bring a clear definition of what threat and violence are, is an important part in the work to prevent threat and violence. One part of the problem is that the experience and understanding of threat and violence can be different from one person to another. Aim: The aim of this quality study was to emphasize Nurses experience of threat and violence at workplace. Method: The method used in this study was qualitative interviews in the sense to bring out the nurses experience.

Abstract Title: Yes logo! What defines a good logo? Authors: Fredrik Dahlin and Vladimir Zunkovic Supervisor: Klaus Solberg Söilen. Department: School of Management, Blekinge Institute of Technology. Course: Bachelor?s thesis in Business Administration, 10 credits. Purpose: To find out which are the defining characteristics of a good logo, from a scientific point of view. Method: We have used a qualitative method consisting of interviews with experts within the marketing area with the goal to test the Swedish point of view against the one in the litterature. We also used a quantitative method to investigate the publics attitude towards the testlogos we created. The purpouse of this poll is to test different colourcombinations and how the marketsegments feel about them. In this poll we used statistical methods to make sure that the agelimits and the number of male and female respondents are correct. We executed another quantitative study towards Swedish marketing companies to create an idea of the businesses thoughts about a good logo are. Results: A good logo is a simple symbol or geometrical form consisting of a combination of colours that reflect the company?s core values, visions and goals.