This study has been conducted with the purpose to examine the marketing effects of waiting lines on the customer- and brand experience. Our ambition has been to describe how the waiting line can be used to heighten the positive experiences. The study has had a qualitative, as well as an inductive approach towards the subject. The study is mainly based on nine interviews with a total of ten respondents employed at nine different companies relevant to the subject. In the final chapter of this study we present our results and conclusions..

En betydande andel individer med bipolär sjukdom upplever kvarvarande, subkliniska symtom mellan egentliga sjukdomsepisoder. Sådana restsymtom är förenade med sänkt livskvalitet och förhöjd risk för återfall i sjukdomsepisoder. Syftet med föreliggande studie var att undersöka huruvida en kort, internetadministrerad behandling är genomförbar och kan ge en minskning av depressiva restsymtom, genom interventioner riktade mot sömn och emotionsreglering. För detta syfte användes en single-subject design med upprepade mätningar (n=4). Studiens resultat visar att behandlingen är genomförbar och att den, för vissa individer, kan ge en minskning av depressiva restsymtom.

AbstractThis thesis handles the subject about emergency preparedness. The cases that are chosen are Sweden and the tsunami catastrophe and Great Britain with the bombings in London. The purpose with this case study is to reveal what factors that are important for an adequate emergency preparedness plan by studying Sweden?s and Great Britain?s emergency preparedness plans and how they handled the two catastrophes. The questions for the report are as follows:1.

The aim of this Masters thesis is to identify discourses within the school library field and to analyse which professional identities the discourses result in for school librarians. The empirical data consist of 71 articles from Swedish journals concerning school libraries and school librarians, between the years 2000-2003. The theory and method used is a discourse analysis which is inspired by Ernesto Laclau and Chantal Mouffe. This form of discourse analysis was chosen since it was useful when identity was the focus of study. The analysis is accomplished in three steps.

Today, Sweden is to be regarded as a country formed by the influences and effects of immigration. The government is considering integration as a process aimed to influent all forms of welfare politics and as a project working both at an individual and at a social level. The aims of integration policies are to guarantee equal rights and opportunities, to form a public community characterized by diversity, and to mobilize all citizens to participate in and to be jointly responsible for a social development characterized by mutual respect and tolerance. During the Swedish election campaign of 2002, integration policies became one of the most reported and discussed political questions in the media. The aim of this essay is to study and analyze discursive statements on integration policies made by politicians during this election campaign.

AimThe overall aim of this study has been to gain knowledge about what characterize upper secondary school students participating in the subject course physical education and health (PEH). To investigate this, the following questions are formulated:What motivates the students to attend PEH?How do the students experience teaching?What influences the students' opinions of the subject?MethodWe conducted a qualitative study using interview as method. Six students, from year 2; three girls and three boys, from different studying programs at an upper secondary school in the region of Mälardalen were interviewed. The students had been recommended and asked to participate by their teachers in PEH.

This master?s thesis deals with the development of the Swedish library catalogue. The thesis primarily has two purposes. Firstly, it describes how the Swedish library catalogue has developed from its first appearance until today. As the Swedish library sector is very extensive the authors have chosen a few catalogues which they have studied more thoroughly.

Today it is common to state that we are living in an information overloaded society. But there are many different definitions of what can be said to constitute Information Overload and there is a lack of substantial research on the subject. Conclusions in the available literature on Information Overload are often drawn on anecdotal evidence and carries a dramatized picture of the causes and effects of the phenomenon.With the tools of discursive analysis this two years master?s thesis explores how the phenomenon Information Overload is portrayed in six popular science books that deals with the subject: Alvin Toffler (1970) Future Shock, Orrin Klapp (1986) Overload and Boredom, Richard Wurman (1989) Information Anixety, Andrew Keen (2007) The cult of the amateur, Maggie Jackson (2008), Distracted and Nicholas Carr (2010) The Shallows. The result of the analysis shows that there is a common discourse of how the subject of Information Overload is represented, which stretches in and between the books intertextually.

The aim of this study is to examine Swedish public libraries preservation of rare book collections. In this study a rare book is rare when it become over a hundred years. I will investigate if libraries have any written policies or plans when it comes to preservation and also what the librarians? opinion about rare book collections are. This is of interest because public libraries have a lack of responsibility when it comes to preservation.

This essay aims to investigate how students in upper secondary school perceive the subject religion A. The study is both qualitative and quantitative and I will use a survey to investigate the perception of religion among students both vocationally oriented and theory oriented. I will use questions concerning religious background and perception on the subject in relation to the curriculum but also try to investigate whether there are differences on perception between the vocational and theory orientation. The theoretical approach is mainly based on the curriculum concerning religion A but former research is also used such as books written by Sven G Hartman (2000), Ulf Sjödin (1995), Ove Larsson (1991), Elsie Davidsson (1989) and Anders Törnwall (1988). The result in the study is that students for the most part perceive the subject religion A as something positive and the background has a connection to their present perception.

The purpose of this study is to describe children?s life issues. What kind ofquestions they have aboutlife, their thoughts about life. Another purpose of this study is to see the differences in how children?s thoughts about life have changed through the years.

In the year of 2001, China launched their new international marketing strategy Going Global. As an effect of this, the frequency of Chinese establishments in Sweden has increased heavily in the last ten years. One of the larger Chinese establishments in Sweden happened in 2003, by the telecom company Huawei. This essay illustrates the obstacles that a Chinese company faces when setting up their business on the Swedish market. Previous studies have focused on Swedish establishment abroad.

National tests has been carried out in fifth grade since 1996. Spring 2011 is the first year since the start, when it is no longer mandatory for Swedish schools to carry out the tests in fifth grade. Instead the tests will be moved to sixth grade, starting in spring 2012. This thesis investigates what effects the national tests has got on the teachers planning, but also what attitude the educators have to the tests. To solve the subject, teachers that are active in fifth grade and have recently carried out nationel tests in their class, were interviewed.

This essay is about the history of the Swedish board game-industry from the 1970?s to today. The essay focuses on the companies in the business and how they change during this period and about the causes of this change. This essay aims both at accurately describing the development of the industry as well as asking the question of what influence factors from outside of the industry have upon the change during this period of time. The material used in this essay is mainly extracts from interviews with people who have been working in the industry during the period, as well as literature on the subject and product-catalogues from certain years in the time-frame.From this material I have outlined the basic history of the industry.

My interest in the problem I have chosen has grown from my practise as a music teacher in Swedish compulsory schools. It springs from my own reflection, that the content pupils meet during music lessons in year 4-6 of compulsory school, seems to vary. My ontological and epistemological standpoints belong to a life-world-phenomenological way of thinkink. This kind of thinking implies that human beings are indissolubly connected to the world, which means that the only way to access the world is trough human beings lived experience. The aim of this study is to describe and analyse how music teachers, who work in years 4-6 of compulsory school, talk about the subject music and its content in relation to the new curriculum, Lgr11.