Public opinion can be shaped as well as transformed in a number of ways. Government authorities occasionally make use of public information campaigns to educate and steer the public. In this thesis the balance between public and private, the individual and the society is analysed in terms of dimensions of individualism and communitarianism. These dissimilar theories on how the society ought to be constructed can be used when analysing many different policy areas, however, they also pinpoint the controversies seen in the public debate regarding Swedish information policy. Based on this analysis an empirical study identifies what kind of knowledge the state wants the citizens to possess and public information campaigns can be problematic.

I have with this thesis sought to understand how chick lit could be useful in the classroom in the teaching of Swedish B-course in high school. Based on the model of critical literacy I am arguing that this genre would help to meet the objectives of the policy documents which, among other things, are to critically examine and analyze various types of texts.I have found that some of these texts could be used for analyzing and critically examine the ideological dimensions of texts and cultural heritage by the model of critical literacy, and also as a counterweight to the more traditional teaching of the canonical literature as a literary historical stuff that students should learn. I have also wanted to create a basis for discussions about literature in the classroom based on the chick lit genre. To do this I have, based on three themes and questions from the model of critical literacy, tried to focus on issues that might emerge from the ideological analysis and critical review. The model aims to deconstruct norms of society, and in the work of chick lit, I wanted to show how you could deconstruct norms around gender..

Although research on gothic fiction has given limited attention to children?s fiction, the last two decades have witnessed an increasing interest. To date the focus has been mainly on English literature with a recurring tendency to define children?s gothic fiction as a text corpus separate from gothic fiction in general. As a result, children?s gothic fiction has become isolated and is not considered as part of the gothic genre, neither the literature nor its adaptations.The aim of this study is to view children?s gothic fiction as an integral part of the gothic genre.

Personal Life Coaching is a new profession in Sweden. A Personal Life Coach wants to empower his/her client to make changes, clarify needs and reach goals. A coach can also be just a pivotal human connection for dialogue. The need for coaching has grown due to the societal changes and unsure rules on the labourmarket. Personal Life Coaching lays the groundwork for competence development and good health..

The purpose of this study was to investigate if preferences for high- and low context communication differed significantly between individuals from individualistic and collectivistic cultures, living in a multicultural environment. A quantitative survey was used as method and the survey was answered by 150 students at Jönköping University and Uppsala University. Two self-assessment scales, obtained from previous studies were used to measure the degree of the two cultural dimensions and communication styles. Two multiple regression analyzes were performed to investigate the connection between collectivist cultures preference for high context communication and individualistic cultures preference for low context communication, that has been found in previous studies. Two ANOVAs were also performed to investigate differences in communication style depending on sex and length of stay in Sweden.

The aim of this thesis is to form a theory of the green consumer power and to distinguish whether this phenomenon could indicate a movement toward the ecological citizenship. To do so, scientific theories regarding the responsibility of companies have been used, as well as the public choice theory, to link individuals as citizens to individuals as consumers. The motives of corporate environmental responsibility, along with consumers ability to bring pressure in different dimensions, are later drawn on as indicators applied to empirical information. The largest producer of ecological products in Sweden, Arla Foods, is employed as case study to explore if the green consumer power can and does exist. The ecological citizenship uses the ecological footprint, to define in what ways we can minimize our part of environmental degradation.The study seems to strengthen the theory, consumers do have a power to make companies go green and they tend to use it increasingly.

Development of services that?s provided through mobile application technology in today's modern IT society has become a full-fledged market where numerous players trying to make themselves heard in everything from innovative new services to the further development of existing services. In these services actors wants to find new areas of use by taking advantage of the mobile technology.We have investigated how value is created and how the value is captured in the services provided through mobile applications. Through this, we wanted to identify the critical success factors in how a newly developed service should be designed to create value. This has been done through a thorough literature review, together with an indepth evaluation of existing applications.

Bakgrund: Humant Immunbrist Virus (HIV) är en infektionssjukdom som angriper kroppens immunförsvar vilket leder till att det stegvis försämras och slutligen helt avtar. Historiskt sett har patienter med HIV blivit diskriminerade i samhället och orättvist behandlade. Joyce Travelbee?s omvårdnadsteori tar avstånd från en generaliserande människosyn och förespråkar att se individens unika egenskaper, och sjukvårdspersonal ska enligt lag möta patienter med lika värde och lika vård oavsätt diagnos. Syftet är att beskriva erfarenheter som vuxna patienter med HIV har av möten med sjukvårdspersonal.Metod: En systematisk litteraturstudie.

Bakgrund och problemDet finns två drivande faktorer som formar grunden för hur multinationella företag agerar vad avser human resource management. Den ena är det tryck som finns att upprätthålla en intern konsistens och det andra är en yttre påverkan från den lokala miljön där företaget verkar. Dagens utveckling har lett till ett behov hos företag att vara flexibla på alla nivåer. Om vi ser till företagens humankapital så finns ett ökat behov inom området att sprida den kunskap som finns till alla nivåer och vidare till de dotterbolag som agerar på den globala marknaden. Detta faktum har medfört ett ökat behov att kunna omplacera personal till olika underavdelningar och även till de dotterbolag som verkar på denna marknad vilket i sin tur medfört ett ökat krav på flexibilitet och anpassningsförmåga hos den enskilda anställde.

A tough working climate and the lack of extrinsic motivation at workplaces within health care raise the question of what instead drives employees within this industry. A possible answer to this is Public Service Motivation (PSM) - a type of motivation that is based on the desire to do good for society and its individuals. In order to investigate this further we have performed a qualitative study consisting of ten interviews with people working with institutional care, where the purpose has been to identify the sources of motivation and determine the impact of PSM. The results show that the compassion dimension of PSM appears to be one of the most salient motivational factors. While the rest of the PSM dimensions fail to explain the level of motivation to the same extent as compassion, other factors are recognized, such as relatedness and aspects of the nature of the work itself.

Moderna ledarskapsteorier lyfter fram ledarens utvecklingsbefrämjande funktion och ser flera likheter mellan ledarskap och föräldraskap. Syftet med studien är att konstruera ett ledarskapstest som bygger på Marte Meo-metodens dimensioner för hur man skapar en utvecklingsstödjande dialog. De åtta dimensionerna omtolkades från ett föräldra/barnsammanhang till ett ledare/medarbetarsammanhang. Därefter skapades fem testuppgifter utifrån operationella definitioner av varje dimension. När etthundra testpersoner hade besvarat testet undersöktes varje dimensions reliabilitet med hjälp av Cronbachs alpha.

The purpose of this thesis is, through both a quantitative and qualitative study, to map out how the interaction appears between the established parties and the radical right-wing party, the Sweden Democrat?s (SD) and their core issue ? immigration in the Swedish parliament. By applying analytical dimensions on the parliamentary protocols regarding the immigration issue between the years of 2010-2012 this study will get an insight on how the argumentation concerning immigration has developed since their entrance into the Swedish parliament in 2010. The result shows that SD, through the rejection treatment of the established parties, fulfilled the three conditions which accordingly to the study's theoretical framework are crucial for the party's future success. In the established parties? reception of SD regarding immigration, SD is, to a large extent, left unchallenged as the established parties rather focus on integration instead of challenge SD in the immigration issue.

AbstractOur purpose was to understand how social workers experience the possible complexities that working with economical aid can entail. As an example we chose to focus on long-term economical aid work. We aimed to address the question of which factors could affect their work. In a prior study, done by Dellgran & Höjer (2003) the conclusion was drawn  that  the combination of economical aid, healthcare and schools makeup a third of  practical social work in the terms of the proportion of the amount of social workers, but only 8 percent of the research is done in those areas. Other studies (Stranz, 2007) demonstrate that the research that is done on working with economical aid is deficient.

The visions of the United Nations concerning sustainable development and conservation of biodiversity can only be realized if the human population succeeds in creating coexistence between human and wildlife. Landscape architects are able to influence on how landscapes are to be maintained and developed. The negative impact of infrastructure on wildlife has become a critical problem in Sweden and other parts of Europe. Wildlife crossings has been developed as a solution for the problems of road barriers in the landscape. The crossings are made to give animals a better opportunity to cross roads.

The purpose of this study was to examine the threats from climate change coverage in the media. The climate threats start to appear more frequently in the media and because of that it is important to examine what the media conveys to the viewers and readers since it may effect how people act when it comes to climate threats. In this study newspaper has been examined, more specifically daily press and evening press. The papers chosen was Aftonbladet and Expressen, which represented evening press, and Dagens Nyheter represented daily press.The method applied was both a quantitative and qualitative text analysis. With the quantitative method variables were formed and tested against the material.