Despite narrative advertising being an increasingly popular strategy among brands today, little research has examined the different expressions of repetition variation strategy in comparison to its alternative, argumentative advertising. Still unexplained is whether the appreciation and recognition created from successful storytelling-based commercial campaigns is a result of execution or the format itself. This study aims to investigate four repetition variation strategies, three narratives and one argumentative, to determine which one is the most effective and also which one that generates the highest advertising equity. An experiment was conducted through exposing four groups of Swedish High School students to text-based advertising manuscripts customized after format, where each group was exposed to ads on two separate occasions. The result showed evidence of narrative advertising being easier to comprehend, which according to theory should lead to higher advertising effectiveness.

The background for my thesis is the fact that with rising electricity and oil prices it becomes interesting to calculate on alternative heating systems. I have chosen to calculate upon my parents? farm, which today heats the dwelling house with wood. This is very time-consuming work, time which could be spent on other work. The main objective for this study is to compare three different heating systems to decide how they differ considering effort and cost. The result from the calculations was that grain-heating system demanded the least amount of work, but the total cost was a little higher compared to chips heating. Chips heating required half as much work as today?s wood heating and had a little lower total costs compared with the corn heating. Which system to choose largely depends on how the own work is valued.

Approximately 400 people in Sweden die each year by lung cancer caused by radon gas. Authorities have in recent years invested big resources and organized campaigns to encourage people to take action against high occurrence of radon in residences. With low frequency of applications for radon allowances as the main measure, a lot interprets on a very low commitment. The purpose of this thesis is to investigate the reasons for the low commitment among people. The study is based on a questionnaire survey sent to 444 house owners in Uppsala.

Denna uppsats innehåller en komparativ studie kring karaktäriseringen av den fiktiva figuren Madeleine Usher i Edgar Allan Poes 1800-tals novell "The Fall of the House of Usher" och Bethany Griffins re-telling av novellen i sin skräckroman The Fall, publicerad 2014. Syftet är att synliggöra hur Madeleine porträtteras och karaktäriseras ur ett genuskritiskt perspektiv med hjälp av bland annat Yvonne Hirdmans teori om genussystem och genuskontrakt, samt Maria Nikolajevas narratologiska teori om konvenansen kring litterärt kön. Utifrån denna analys ämnar jag tolka effekterna av Madeleine Ushers skilda subjektspositionering i verken, samt vilken kritik Griffins re-telling därigenom framför..

Purpose/Aim: To identify which channels of communication are most effective in conveying consumer brands to students. The main areas of research are social media, brochures , employees, and face-to-face interaction as with job fairs, study visits and lectures.Material/Method: Group interviews, literature, electronic sources, Internet sources.Main results: The results of the study show that employees are seen as the most trustworthy source since they are thought of as the most honest. Social media are seen as the communication channel with the broadest range of information but with the possibility of appearing unproffesional. Brochures were considered to be the least effective communication channel as these are rarely read and when they are, often seem contrived and give an overly rigid impression of the company. Face-to-face communication was considered to be the most effective way to gain a professional connection but was as viewed upon with certain skepsis due to the companies tendencies to at times present a false projection of themselves at events such as job fairs.

Den övergripande problematiken vi identifierat är relationen mellan starka varumärkenoch kundlojalitet i företag med flera olika produktvarumärken. Syftet med denna uppsats är att förstå om och hur företag med paraplyvarumärkesstrategier kan skapa och bibehålla lojala kunder. Vi vill överföra det övergripande teoretiska resonemanget inom varumärkesstrategi och inom lojalitetsstrategi på företag med paraplyvarumärkesstrategier. Varumärket Axfood är ett exempel på ett företag som har flera olika produktvarumärken (Hemköp, Willy:s, Willy:s hemma med flera). Vi har vid genomförandet av studien valt att använda oss av Axfood som studieobjekt.

First time labelling occurred was when animal owners marked their cattle in order to distinguish the differences. The need for labelling was added when the trade had expanded during Roman times in order for the customers to know who manufactured their craft. Trademarks are characterized as a way to distinguish one's own product or service from someone else. The marketing purpose is to create an identity. The brand has an important role as an effective competitive tool for businesses.A brand can have many different functions, which will simplify a customer's decision making process in selecting a service or product.

The aim is to design a module for living which is flexible in a bigger context, which could condens the city and to answer the questions: How is it possible to make a livingmodule where the compact living theme works in an everyday situation? How is it possible to make one module which is able to function in several different situations? The process in solving problem has been characterized of trial and error: design a module and learn from the mistakes and take the knowledge to the next module. This is the way I have worked until I found a good solution. As a result I can show an efficient module which has several nice values of space and that is flexible and to some part adjust for a disabled person. It can on several ways condens the city.

Our purpose is to display the meaning of fan clubs and further reveal the potential value of fans. This study has an abductive approach with a qualitative data collection, where empirical material has been collected through a micro netnographic study along with qualitative interviews. IKEA and IKEA Family have been applied together with virtual fan clubs to study the fan club phenomenon. The study is based on prior literature concerning loyalty, customer clubs and brand relations. This theoretical framework was chosen to fulfil the purpose of unveiling the meaning of fan clubs and the potential value of fans.

This thesis presents a comparative study of image registration at two picture collection libraries. The two registration systems are analyzed as to the theoretical principles behind them and their practical application, and related to theoretical tools for subject analysis and bibliographic standards. While a growing number of picture collections now digitize their material, generally accepted standards and methods for the registration of digital images are still lacking. Many different systems coexist, often developed in-house in response to ad hoc needs and based on traditional registration tools created for textual documents, resulting in internationally incompatible mixed-format systems. The two picture collections examined here, however, have opted for similar, standardized tools for registration and subject analysis, and while there are differences in their application and focus, they have both considered issues of cross-system compatibility.

The rise of social media has put a focus on the division of owned, paid and earned media, where earned media has recently been hyped at the expense of owned and paid media. Due to a novel area we examine the differences and effects of using owned and paid media, specifically for packaging versus newspapers. Owned and paid media showed no significant differences regarding credibility, persuasion and perceived commerciality, which restored owned media?s status, especially since owned media is more cost efficient. The effects of allowing ads for external brands on the owned medium were also studied.

Thesis purpose: The purpose of this study is to investigate the interdependencies within the process of partner selection in the fashion and design sector and the emanating criteria for finding the ideal co-branding partner in order to use co-branding as a strategic brand activation tool. Methodology: Multiple Case Study Theoretical perspective: Brand Building and Brand Activation, Relationship Marketing, Strategic Alliances, Affinity Partnering, Co-Branding, Consumer-Brand Relationships Empirical data: Interviews with expert consultants and company representatives (adidas, BMW, BMW MINI, Diesel, H&M, Opel, Philips, Sharp, Volkswagen) Conclusion: Partner selection depends decisively on the different co-branding aims and incorporates the crucial step when using co-branding as a tool for strategic brand activation. The co-branding aim and the corresponding partner lead to various types of relationships, which, in this study, are anthropomorphized to connect the world of marketing and branding to real life. Fashion and design brands have proven to be particularly eligible as co-branding partners for brand activation due to their innovative and trend-oriented nature..

Att möta konst kan ske på många olika sätt och skapa många olika känslor. Upplevelsen är ett centralt begrepp i konsten och det är det som jag i den här uppsatsen har fokuserat på. Syftet med uppsatsen är att undersöka hur olika perspektiv och erfarenheter påverkar ens konstupplevelse. Jag vill även undersöka hur förkunskaper om verken påverkar den. Som utgångspunkt för mina undersökningar har jag använt mig av teorier om perception presenterade av Sven Sandström och om konstpedagogik, presenterade av Anna Lena Lindberg. Detta tar jag upp i uppsatsens andra del där jag presenterar och förklarar de begrepp och teorier som jag använder mig av i uppsatsens tredje del. Fallstudierna är uppsatsens tredje del där jag gör analyser av tre olika verk, A House for Edwin Denby, (2000), av den amerikanske konstnären Robert Wilson.

Att möta konst kan ske på många olika sätt och skapa många olika känslor. Upplevelsen är ett centralt begrepp i konsten och det är det som jag i den här uppsatsen har fokuserat på. Syftet med uppsatsen är att undersöka hur olika perspektiv och erfarenheter påverkar ens konstupplevelse. Jag vill även undersöka hur förkunskaper om verken påverkar den. Som utgångspunkt för mina undersökningar har jag använt mig av teorier om perception presenterade av Sven Sandström och om konstpedagogik, presenterade av Anna Lena Lindberg. Detta tar jag upp i uppsatsens andra del där jag presenterar och förklarar de begrepp och teorier som jag använder mig av i uppsatsens tredje del. Fallstudierna är uppsatsens tredje del där jag gör analyser av tre olika verk, A House for Edwin Denby, (2000), av den amerikanske konstnären Robert Wilson.

This research project is based on observing and Analyzing the Role of a textile merchandiser in managing the supply chain of the Home Textiles In The Buying or retailing, in the Mill and with the Agents. The project also "highlights the comparative analysis of the practices by Followed merchandisers into the retailer side, mills and Those In The Agents', on the basis of the Functions Which Supports the supply chain. In the discussion, We Have highlighted Importance Of The Role Played by an agent and by the merchandisers of Buyer and Supplier in Different situation. By our research work we find out The Challenges face by merchandisers And Then we come up with sometime suggestions.This Research Project Has Been Developed by Contacting and Visiting Hemtex, Brink Textiles, by interviewing the merchandisers working in the Industries like Al-Abid Silk Mill . By Analyzing the data & the data through the visits and the interviews, this Research Project Has Been Combined to give in-depth knowledge about the Activities Which merchandisers performer in a mill and into buying a house..