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1000 Uppsatser om House of Brands - Sida 35 av 67
Krogen Amerika : Ett 1700-tals borgarhus förvandling till en grafisk verkstad.
En beskrivning av ett borgarhus i trä från 1700-talet, tillika grafisk verkstad för konstnärer. Huset Krogen Amerika i Linköping är ett av de äldsta trähusen som är bevarat på sin ursprungsplats. Det sätts här in i en historisk och socialhistorisk kontext. Syftet är framförallt att beskriva hur konstnärsföreningeen " Krogen Amerika- Grafikcentrum i Östergötland" bildades och flyttade in sin verksamhet i det gamla huset. Här ges också en förklarande teori om hur föreningslivets höjdpunkt, grafikens uppsving som konstform och rivningsvågen i Sverige under 1960-1970-talet sammanstrålade och gav upphov till att flertalet konstnärdrivna föreningar bidrog till att rädda äldre byggnader från rivning.
Lindsberg : en kvalitativ undersökning av platsbunden entitetkontinuitet
This essay is an analysis of a three-day participant observation with sensitive people in a house with entity continuity. The purpose was to investigate the possible experiences participants had during their stay. The method used was modified based theory with Jungian application. The investigation showed that the core category was a peculiar atmosphere which the participants related to a different world than the physical. The place? atmosphere influenced the participants and led to transcendent experiences related to a spirit realm.
KOMMUNIKATION I FÖRÄNDRING : en uppsats om den nya reklamen, reklamundvikandet och de trender som påverkar reklambranschen
Purpose/Aim: The aim of this paper is to find out how the new media landscape and new communication channels is altering how companies and organizations can reach out with their messages. The aim is also to shine light on the different trends within advertising today and also to discuss the Tivo-effect ie. that consumers are doing whatever possible to avoid advertisements.Material/ Method: I have used a qualitative research method where I have interviewed a number of people working in advertising in Sweden. The paper also includes material from books, article and various websites.Main results: In order for advertising agencies to create successful advertisement and to generate positive associations around a certain brand, it?s crucial that the advertisement is relevant for the target group.
Analys av haptoglobin i bovint serum med surface plasmon resonance biosensorteknik :
The concentration of acute phase proteins in serum is altered as a response to inflammation, infection or trauma. this makes these proteins potential biomarkers of unspecific pathological processes. In cattle, haptoglobin and serum amyloid A are the two acute phase proteins that show the largest increase in serum concentration as a result of inflammatory processes. The haptoglobin concentration has been shown to correlate to clinical signs as well as inflammatory processes found at post mortem examination. This feature could be useful prognosis of the individual as well as for monitoring the health status of a herd or identifying carcasses that shold be examined closer at the slaughter-house.
Smarta Hus: Nya behov och lösningar med participativ design
In this Bachelor Thesis (20 p.), we present the history and development of
"Intelligent Houses", and most important- explore some of the future
possibilities in this area.
The project has been carried out through an interdisciplinary cooperation
between three different educations at the Blekinge Institute of Technology.
By conducting a dialogue with various actors with different professions, we
have been trying to identify needs within the concept of "Intelligent Houses",
were the end user is not only the tenant or homeowner.
Through Participatory Design methods, such as a Future Workshop, we have
brought the users together to discuss their own and each others needs and
hindrances in their respective work practice, and how intelligent house
technology could improve their work conditions.
We have also been testing a highly sophisticated
CO/CO2/Moisture/Temperature/Enthalpy multi-sensor & controller, originally
developed for regulating indoor climate systems.
Based on the needs we have found in our fieldwork, we have been looking at
possibilities to make multi user solutions with the sensor..
Att göra det oväntade - en utvärdering av marknadsföringskampanjen "Låna dig rik" på ett mindre folkbibliotek
Futurum.kom is a collaborative marketing project with the aim of strengthening the internal organization of Länsbibliotek Sydost, Regionbibliotek Kalmar and the 25 public libraries within the southeast region. The project intends to externally build the brands of the public libraries in Blekinge, Kalmar and Kronobergs län. This thesis is a study and evaluation of the implementation and results of Futurum.kom?s first campaign "Låna dig rik" at a public library. The analysis is based on the following issues:? What goals does the library have with the "Låna dig rik"-campaign.? What is the feedback from the staff's experience of the users in terms of needs and demands?? In which way does the library choose to implement the marketing campaign and what role do the users have in this process?? What is the internal performance of the library's marketing campaign, what was the experience of the staff of the campaign?? What is the external result of the library's marketing campaign?The method is based on a case study of a single library, with a series of interviews and document analysis of written and electronic documents.
Nord Stream - Vägen till säkerhet?
Big dangerous Russia, environmental thief or house warmer? The Nord Stream pipelines are a highly debated theme in Europe and the EU. A number of different countries will be subject to the pipelines direct or indirect. This paper aims to figure out what kind of threats and possibilities Denmark, Finland, Sweden and Germany consider to be the consequences with the pipelines.The study takes as a standpoint the area of security studies and the widened of the same. The three standpoints within the security study that will be used are military security, environmental security and energy security.
Logotypiskt : En studie om hur digitaliseringen harförändrat logotypers utseende
In this study we are seeking to discover the norms in the design of logotypes and how they havechanged over time. To achieve this we have chosen to analyze the logotypes of twenty companies withthe largest expenditure on advertising in Sweden. We mapped chosen design attributes within the logoto discover the similarities and then we selected the five oldest brands to analyze how their logos havechanged over time. The design changes in the logotypes over time is can be related to the changingattitudes of the general public and the designers ambitions to draw on convention to create iconic designthat will spark brand-recognition. However many changes can?t be directly explained through changesin convention.
AppleTM 1 - 0 Allsvenskan : En uppsats om varumärken och fotboll i en föränderlig värld
The purpose of this essay is to analyse and understand how branding can take place in a football organisation. Football clubs have for a long time been seen as non-profit organisations but since money have become a main factor also in football these days the organisations are more or less turning in to commercial businesses. Football organisations have for many years neglected the assets of actively contributing values to their brand. Despite that branding doesn't seem to be seen as important in football organisations as it is for real companies who spend a fortune of money on building strong brands, which makes us curious to find out how this approach can be developed also in football. We are also interested in what the characteristics are and which underlying factors that determines the choice of a football brand.
Laga läckan: De verkliga effekterna av kreativa mediaval på kort och lång sikt
The media arena is becoming more and more crowded by various brands and different commercial messages. At the same time, consumers learn how to screen marketing communication and their cognitive ad filters enable them to avoid message elaboration. Thus, new thinking and new communication executions are required in order to surprise the consumers and break through the clutter. In the present study, we have investigated how the choice of media affects attention, memory and several communication effects that the ad can generate in the short as well as in the long term. The study is conducted on a well-known brand within a low-involvement product category.
Bearbetning av befintligt bostadsprojekt med syfte att uppnå passivhusstandard
I detta examensarbete har energiberäkningar och analyser enligt FEBY12 gjorts på ett radhusområde för att undersöka vad som krävs för att lågenergihusen ska uppnå passivhusstandard. Att uppföra energisnåla byggnader är i dagens samhälle viktigt för alla företag eftersom människor blir allt mer energimedveten och krav från beställare blir allt högre. I arbetet har en modell av radhusområdet modellerats i Revit Architecture för att på ett smidigt sätt få korrekta värden i de olika energiberäkningsprogrammen Vasari, Energihuskalkyl och PHPP. Programmen har helt olika kvalitéer därför har en jämförelse och analys av programmen utförts. Analyser har tydligt visat att det krav som finns för att uppnå passivhusstandard på värmeförlusttalet är betydligt svårare att uppnå än det krav som ställs på den levererade energin. För att uppnå passivhusstandard vidtogs diverse åtgärder såsom U-värde för väggar förbättrades, ventilationsaggregatets verkningsgrad höjdes samt fönsterpartierna reducerades avsevärt. .
Metallersättning inom byggbranschen
In this paper the possibilities to replace metal with plastic in products for the building industry were looked into. The first part was a market examination where several suitable products were found. After evaluation the door latch for in-house doors was selected to be re-designed to better suit the properties of plastic.New types of mechanisms were designed with different functions that use the benefits of plastic materials. Models of these mechanisms were developed to evaluate their function. The components in the different mechanisms were adapted for manufacturing with injection moulding.To confirm that the plastic material could handle the appearing stresses calculations on the most vulnerable parts were carried out.
Lönsamheten vid nystart av slaktsvinsproduktion : en fallstudie
I have done a case-study about building a new stable for slaughter pigs at a farm close to Kalmar. The farm is able to supply the breeding with cereals and it has enough area to
spread the manure on. The most important factors to gain profit, is the cost for building
the stable, the price of the feeding-stuff and the growth of the pigs. The discount from
the slaughter-house was less important than I thought from the beginning, and it?s a
factor that is hard to influence.
With the new production of slaughter-pig and cattle that already exist on the farm, the
farm will get a well-functioned rotation of crops with lye and autumn rape as
interruption-crop.
Trying to Teach Teachers to Teach : En studie om kompetenser och förutsättningar för nyexaminerade lärare i Sverige och Australien
First time labelling occurred was when animal owners marked their cattle in order to distinguish the differences. The need for labelling was added when the trade had expanded during Roman times in order for the customers to know who manufactured their craft. Trademarks are characterized as a way to distinguish one's own product or service from someone else. The marketing purpose is to create an identity. The brand has an important role as an effective competitive tool for businesses.A brand can have many different functions, which will simplify a customer's decision making process in selecting a service or product.
Gud, moder eller mask? : Om konceptuella metaforer i svensk dagspress från Internationella kvinnodagen 2010
This paper is an account of the work around the arrangement and registration of the archive of the Swedish Art-ists? Association?s archive. The Swedish Artists? Association is an association of artists that both makes exhibi-tions for their members? works and handles the Artists? House, called Konstnärshuset in Swedish. During the work with the archive the author faced a number of challenges and problems.