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1000 Uppsatser om House of Brands - Sida 30 av 67
FosterhemsvårdMed fokus på metoder vid utredning av nya familjehem, metoder vid handledning/stöd samt kunskap till blivande familjehem
This is a study of foster homes. The focus is at the methods, used at foster homes evaluations and at guidance/support the foster homes are offered.En questionnaire is made in Skåne, on this theme.Except that, it contains a fairly lot of useful information for families who are interested in becoming foster home.The questionnaire is made among public and private participants who evaluates new foster homes and places children (under 18 years) in Skåne.Because of the low answer frequency, we can?t generalize the result of the questionnaire. But the result we have obtained indicates that Kälvestens evaluation method is used frequently.In the subject of support/guidance we can?t see any specific methods used.
Corporate Social Responsibility - Att stärka ett varumärke
This essay has aimed at exploring how different companies work with CSR. We want to highlight their opinions about the topic, what it means for the companies that work with it and how important it is to apply CSR in a business. The reason why we chose this subject is because of the possibilities that come with working with CSR. We think there are a lot to be done when it comes to corporate social responsibility and we want to be a part of this new type of marketing. The win-win-situation that occurs with CSR is unique and it makes the subject interesting.
Barnboksskrivande : - En kvalitativ studie om framställande ochpublicering av barnböcker
The purpose of this study is to investigate how a children's book is suggested to be prepared in order to be accepted for publication by a publishing house in Sweden today.My questions was first to clarify the concept of a "children's book". Secondly, to understand if there are any guidelines to follow regarding the design and illustration of a children´s book, and how to proceed with the best chances of getting a mauscript published.To answer the question, I have chosen to use a qualitative method containing questionnaire items involving eleven Swedish publishers of children's literature.My results show that children's books includes all literature that has an target audience of people between 0-18 years of age. The most important thing is that the book's material is appropriate to the target group's level of mental perceptions and emotional competence. The material which then is submitted to the publisher will need to be of the highest quality and the author must investigate a consistent niche in order to submit the material to a publisher..
Mode & Barn
Det blir allt vanligare idag att de stora modehusen skapar barnkollektioner. Internationellt sätt har nästan varje stor designer redan gett sig in på barnklädesmarknaden. Jag valde dock att inte fokusera på den internationella marknaden utan undersöka hur den såg ut i Sverige med svenska modeföretag som hade olika positioner. Jag plockade ut ett antal märken som skiljde sig markant i målgrupp. Företagen jag har valt att ha med till studien är Acne, KappAhl och Polarn O.
Logotyper och företagsmärken : Att lägga märke till märkliga märken
C-uppsats vars huvudsyfte var att undersöka hur stor igenkänning människor har av företagsmärken utan att logotypen finns med. Genom att arbeta med både en kvalitativ och kvantitativ metod har vi fått fram våra resultat, detta genom att våra respondenter besvarade en enkät. Våra teoretiska perspektiv kommer från en blandning av olika ämnesområden, så som psykologi och informationsdesign med fördjupningar i bland annat perception, objektsigenkänning, symbolik och färgers betydelse. Genom våra undersökningar kom vi fram till att det inte finns något enkelt svar på huruvida märken känns igen eller inte. Bland våra utvalda märken var könsbundenheten låg, och ålder har viss betydelse för igenkänningen.
The Carlforsska Experience : - uppfyller reklamfilmen sitt syfte?
Syftet med studien var att beskriva överensstämmelsen mellan elevernas uppfattning och Carlforsska gymnasiets menade budskap med ?The Carlforsska experience?. Eleverna i detta fall var elever som gick i årskurs åtta på Skiljeboskolan i Västerås. För att beskriva överensstämmelsen gjordes en fallstudie där empiri insamlades genom intervjuer, där det togs reda på om vilka skillnader och likheter som fanns mellan elevernas uppfattning och den varumärkesidentitet som Carlforsska gymnasiet ville förmedla med ?The Carlforsska experience?.
Deltidsarbete bland kvinnor i Sverige - vad påverkar val av arbetstid?
English title: Part-time work among women in Sweden ? what influences choice of working hours? In the 1960s and 70s a large growth in part-time work amongst women in the Swedish labour market took place. A net inflow of workers into the labour market has been suggested as the main source. However, part-time work is still a common phenomenon among Swedish women; in 2004 almost 40% of all women worked part-time, and women are clearly dominating the part-time sector. A gradual changeover from house work to market work is hardly a valid explanation anymore.
Co-creational Effects: En studie i betydelsen av varumärkets styrka
Consumer involvement in the product development process, co-creation, is being practiced by numerous companies. Previous research has investigated how consumer participation in co-creation affects consumer attitude. However, little is known about how co-creation affects the attitudes of the observervers of co-creation. The effect of observed co-creation on consumer attitude should be important when deciding whether to apply co-creation or not, as the observing consumers make up a larger part of the consumer collective than the participating consumers do. The paper at hand aims to investigate how observed co-creation affects consumer attitude and purchase intentions.
När journalister lanserar en produkt. : Hur PR-kampanjer påverkar nyhetstexter
Den här uppsatsen jämför PR-genomslaget av två lanseringskampanjer i tolv dagstidningar. Lanseringskampanjerna gäller de två mobiltelefonerna, Xperia x10 och Iphone 4. PR-genomslaget undersöks dels genom exponering av varumärken, dels genom antal publicerade artiklar. Av antalet publicerade artiklar undersöks också hur stor del av artiklarna som kan ses som textreklam. De tolv tidningarna är indelade i olika tidningstyper: morgontidningar, kvällstidningar och gratistidningar.
Prediktion av huspriser i Falun / Prediction of House Prices in Falun.
I denna uppsats tillämpas multipel regressionsanalys med syfte attpredikera huspriser i Falun. Data som består av dels priset vid ett antalhusförsäljningar och dels ett antal eventuellt samvarierande förklarandevariabler analyseras. Två lämpliga, modeller som på ett så precist ochenkelt sätt som möjligt förutsäger en kommande försäljning av ett hus tasfram. I den första finns en mäklarfirmas utropspris med som förklarandevariabel i den andra inte. Prediktionsförmågan för de båda modellernablir inte användbar i praktiken men bättre då utropspris finns med.
Kollektivt boende - en studie av Majviken, ett modernt livsstilsboende i Göteborg
Th is essay is the final piece of my eduacation. The essay contains material that have beenproduced from a study that have been made in Majviken, Gothenburg, one of many cohousingcommunitys in Sweden. The special quality this building poses is that is was originally built as acohousing living but in the past 25 years is has been a housing estate without any form of servicefunction included.During the last year the whole house have been remodeled and a new kind of livingconcept havebeen created, a lifestyle living with many different kinds of service functions included, hostess,common premises for the residents with things suchs as gym, saunas, movietheater and relaxationareas.The study is about the residents living in Majviken, and how they feel about the new way ofliving but also how it affect their lives. What do the new living lifestyle stand for?My original intention have also been to observe and make interwievs with the residents to capturetheir thoughts and in the end have the possibilty to summarize and compare how it was before theredmodeling..
Ridningens pedagogik
The purpose of this study has been to look how pedagogic process interacts in horse riding lessons. In order to research this problem I have used an ethnographic approach and during a week I observed ten riding lessons in two separate Riding house in the south of Sweden. In my theoretical frame I have used Michel Foucault ?Discipline and punish? as a toll to make clear how dominance and submission is present and active in the horse riding education.
The conclusion shows how dominant power rules by its presence and creates submission, stability and feeling of security. The discipline is used to create a feeling that will bring the riders to new experience and develop their talent.
Kaffe, kunder och kunskap. En studie av Expresso House interna kommunikation
The purpose of this Master?s thesis is to examine what role the new city library in Halmstad has for its users. The questions posed in this study are: What do the users actually do at the library? What roles are the most significant according to the users? Have the politicians succeeded in their intention of realizing a modern library according to the users? The theoretical starting point is Andersson?s and Skot-Hansen?s theory of four different roles of public libraries. In order to extend the model we added a fifth function; the one of aesthetical experience.
The French market and customers? perceptions of Nordic softwood offerings
The study of the French market for softwood has been done in collaboration with VIDA AB. The aim of the study was to investigate important product quality and service quality dimensions, the customers? perception of the offering and generally describe the French market and present actors.
The market for softwood around the world changes over time and new markets can mean opportunities for the sawmilling industry. The French market is the second biggest European market for softwood, has had presence of actors with sourcing of raw material from the Nordic countries for decades and there is a growing interest for building with wood.
Theory being used is about the different dimensions that make up the total quality of softwood, together with intangible dimensions making up the total offering that helps the sawmilling industry to create positive perceived value for the customers.
Methodological approach in the study was a case study research design, aimed at providing knowledge about one specific subject in one context. The general description was mostly carried out by literature studies and data from various statistics sources.
Från 2D till BIM i ett trähusföretag : Transition from 2D-CAD to BIM in a timber frame home company
A prefabricated timber frame house previously built by Villafabriken AB has been modeled in Autodesk Revit Architectural, a 3D-program based on BIM-technology. This has been done tosee if it?s possible to produce the publications that Villafabriken demands from the designengineer?s work, and examine which possible extra values that may arise compared to traditional 2D-CAD drawing.BIM is short for Building Information Modeling. Everything is stored in a single database and a change in the project file is automatically updated across the project. BIM provides more than just drawings since information from the model can be retrieved in various ways such as lists and quantity schedules.It was possible to produce the publications that Villafabriken demanded using Revit, but BIM doesn?t only mean a new way of drawing, it also require a change in the company?s process were the information from the model is being used..