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1000 Uppsatser om House of Brands - Sida 29 av 67
Två sidor av samma mynt - budskapsförmedling i en företagskedja med synlig produktionsprocess
Syfte: Att öka kunskapen kring fenomenet företagskedjor med synlig produktionsprocess, specifikt coffee shop branschen. Detta genom att analysera hur väl budskapet från ledning når fram till konsumenten i just denna typ av organisation. Även hur god fallföretagets corporate reputation är, dvs. kopplingen från identitet till image, kommer vidare att framkomma samt vad detta kan innebär för företaget. Metod: Den valda metoden för denna uppsats är en kvalitativ undersökning av ett fallföretag, Espresso House, som ska vara ett gott exempel på en kedja med synlig produktionsprocess.
Framtagning av reläskyddsinställningar för en transformatorstation
A substation must be properly protected against lightning and other external effects to the equipment in the station or staff, for that we use relay protection. They should also protect against internal errors which may occur as ground faults. There are different types of protection relays, but most common are overcurrent-, distance-, residual current- and differential protection.The purpose of this thesis was to deepen our knowledge of relay protection and to use the theoretical knowledge we got from the university studies in the work process. In the process we discovered which parameters were the most essential and calculated these for all relay protections on the substation. We also carry out a comparison between two brands of relay protection, ABB and Alstom.During our work we will test and simulate the over-current relays in a program called NEPLAN, the program will also calculate the fault currents.
Stadsplaneringsideal. Med den periurbana zonen i fokus - dess potential för den hållbara staden
To be able to plan for the expansion of a town, one needs a vision of the future appear-ance of the town. It is the current issues (social situation, supply and demand, political control etc.) which decide what the ideal for town planning is. This is turn is the steering factor of the physical structure of the town. Therefore, the town's structure is decided by these ideals.In this report, I will present planning ideals that have historically been, and which criticisms that have been directed towards them. With reference to these issues, I will present those guidelines and ideals we have today for planning of our towns.
Reklameffektivitet : En studie av kampanjen SAS EuroBonus American Express Card på Arlanda flygplats
The purpose of this thesis is to examine and analyze the communication effects from the campaign SAS EuroBonus American Express Card. Our aim is to measure the advertising effectiveness of the campaign.To gather primary data we have conducted a quantitative survey at Arlanda Airport, where the campaign is mainly located. The survey included a total of 253 respondents representing the population at Arlanda Airport.Our conclusion is that there is an awareness of the presence of American Express at Arlanda. The company is clearly dominating among its competitors regarding visibility at the airport. Despite this, only a moderate degree of the travelers recognize the pictures from the campaign.
Uttryck i sten : En studie av röjningsrösen, stensträngar och husgrundsterrasser under mellersta järnålder i Uppland
This thesis deals with two types of agrarian remains in relation to settlement remains; clearance cairns, low stone walls and house terraces in the area of Northeastern Uppland and the area north of Lake Mälaren, during the middle Iron Age. The aim whit this thesis is trying to get a better understanding of the relation between agrarian and settlement remains in Uppland. Three places have been chosen where these three elements are present and they are interpreted through Richard Whites concept of middle ground but also Landesque capital. The three elements have shown to be expressed in different ways in all three sites. It is possible to see two areas with different traditions, but also to see two areas that closely interact with each other, this opens up for a new discussion around agrarian remains in both areas.
Camping : Vad, Vem & Varför!
What on earth do people see in camping? Why do they choose this compact living in their holiday? All that people in caravans who are put together in a camp site.The purpose of my study was to find out who and wy. My ethnographic study in a camp site with participation observations, interviews and analysis have results in facts that show why.The most common camper is the house owner with average income. And the choice of the camp site depend on the security and the service that the camp site offered. The camp site was controlled and the campers controlled each other.
Biologisk mångfald i små grönområden : Inventering av insekter och fåglar i bebyggda områden i Solna kommun
All over the world the urbanisation increases at the expense of green areas. Many plants and animals are endangered today because their habitats gets smaller or disappear. The green areas that are left in city centres and suburbs are often small and surrounded by roads and buildings. Despite this, several studies have shown that these small green areas may house large biological diversity.This project aims to study the biological diversity in small green patches in residential areas. The study has been carried out in Råsunda in Solna municipality (Stockholm county) during the period May?July 2006.Three equivalent areas (5000?10 000 m2) with quite many old oaks were chosen for the study and inventoried for birds and saproxylic insects.
Biologisk mångfald i små grönområden : Inventering av insekter och fåglar i bebyggda områden i Solna kommun
All over the world the urbanisation increases at the expense of green areas. Many plants and animals are endangered today because their habitats gets smaller or disappear. The green areas that are left in city centres and suburbs are often small and surrounded by roads and buildings. Despite this, several studies have shown that these small green areas may house large biological diversity.This project aims to study the biological diversity in small green patches in residential areas. The study has been carried out in Råsunda in Solna municipality (Stockholm county) during the period May?July 2006.Three equivalent areas (5000?10 000 m2) with quite many old oaks were chosen for the study and inventoried for birds and saproxylic insects.
Bedömning av området energi : En jämförelse mellan Miljöbyggnad, Svanen, FEBY12 och PHI
The Swedish building and property management sector are responsible for about 30 % of the total energy use. In order to take environmental consideration, different environmental assessment tools and standards are used. Miljo?byggnad, Svanen, FEBY12 and PHI are some of these. There has been increased interest to certify buildings and therefore it is of interest to evaluate the assessment of the energy field to see if relevant energy aspects are assessed.
Vägen till produktionsanpassade arbetsinstruktioner
The purpose of this thesis was to investigate the need of working instructions in Derome Träteknik ?s industrial house-building factories. Furthermore we wanted to determine an appropriate way for developing working instructions adapted to the conditions in a certain production environment. In the construction industry today prefabricated building elements are frequently used. With this come repetitive work tasks that need to be carefully planned.
Sikta mot Stjärnorna: En komparativ studie över bloggares och kändisars effekter på konsumentbeteenden och konsumentattityder
During the second part of the 20th Century celebrities became more commonly used for commercial purposes as they could enhance purchase intentions, word-of-mouth- intentions and change attitudes towards brands and products. Over the last few years blogs and bloggers have become more and more used for product placing and the bloggers? power over consumers? behaviour has grown rapidly. The aim of this study is to compare a celebrity?s and a blogger?s impact on consumer behaviour and try to understand the underlying reasons why they do have such power over their audiences.
Motiv och värdering vid köp av skogs- och lantbruksfastigheter i Kronoberg och Blekinge
The purpose of this study is to find out how buyers of forest-and farm land have valued the property's various parts. How buyers has valued the forest, field, pasture, house and the farm buildings on their property. A questionnaire with 22 questions was sent to 68 people how had bought a property in Kronoberg or Blekinge. They had bought the property in 2010 and first half of 2011, and the properties have been provided by LRF-konsult.
To each question there were several alternatives and the buyers would choose the alternative that was most similar to his or her opinion. The study is based on 57 responses.
Visuellt & Auditivt korttidsminne
The aim of the present study was to investigate the effect of sensory modality on short-term memory recall. An exploratory, cross-sectional study was performed. A total of 119 individuals participated. There were 70 female and 49 male subjects, aged 4 to 80 years (M=34,3). The participants were presented with 12 different objects in auditory, visual or auditory/visual mode over a period of 24 seconds.
Vinterträdgårdar ur ett byggperspektiv : En undersökning om byggandet av vinterträdgårdar
The purpose of this of this essay is to explore the construction of a conservatory that is livable allyear around. When you build a conservatory there are several factors that need to be regardedthat usually are of no importance when you build a regular conservatory. The glassed facadeneeds to have a very good U-value and all the parts of the facade need to be isolated and theconstruction needs to prevent thermal bridges.In this essay we will start by looking at the shape of the conservatory. Due to the façade consistsof glass the conservatory will need to have a good ratio between the area and the façade so thatthe heat losses will be at a minimum. However, due to the fact that one of the sides of the façadeis connected to the warm house, you quickly realize that the shape of the conservatory is of noimportance.There are two common ways to build a foundation for a conservatory, a molded concretefoundation and isolated wooden beams.
Varumärkessamarbeten mellan LVM och EVM vid kategoriutvidgningar: En Fungerande Strategi?
This thesis examines the possible beneficial effects of a temporary cooperation between a national brand and a private brand. The main hypothesis suggests that if a national brand wants to make a category extension to a remote product category, it should be able to decrease its risk by affiliating itself with a private brand. The national brand should through such a brand alliance be able to borrow some of the flexible characteristics that a private brand possesses to increase its associations with the new category. The survey consisted of 800 questionnaires with different cooperations between a private brand (ICA) and two national brands (Tropicana and Bravo). These were handed out to students in the universities of Stockholm.