The purpose of this essay is to analyze and understand how people in different ways can take on the role as carriers of brands and understand what part they play in today?s society. Brands are everywhere today and the competitions are becoming harder and harder for the customers? attention and consumption, which is why I am curious of how an individual in a company?s frontline or a celebrity can help the success of a brand. The essay is based on a qualitative method where six interviews have been performed.

Abstract The global average temperature has increased by 0,74°C over the last 100 years. Most probably, the explanation is due to increasing use of fossil fuels and the agricultural expansion of land use. The new life stile of mankind leads to increasing concentrations of greenhouse gases in the atmosphere. Food consumption contributes with approximately a quarter of the total greenhouse gas emission per person and year, why it is an important task to reduce these. The aim of this work is to quantify energy use and greenhouse gas emissions for (Swedish) herbs produced in Swedish greenhouses. The study is based on a LCA (Life Cycle Assessment) and collected data from participating companies producing herbs in pots.

First objective: To bring forward managers? perceptions of the underserved consumers in emerging markets. Second objective: To reveal what implications managers? perceptions of underserved consumers in emerging markets provide for branding in these markets. Our study indicates that managers? perceptions are still lacking consumer insights within five elements (value, loyalty, purchasing power, consumers and consumption).

 Ett passivhus är ett hus som i stort sett enbart värms upp av människorna och elapparaterna som finns i huset. Särskilda krav för att få kalla huset för passivhus måste uppfyllas.Vi har gjort en enkätundersökning på tre olika passivhusprojekt för att utreda vad de boende tycker om inomhusklimatet. De utvalda projekten finns i Värnamo, Frillesås och Glumslöv. Enkätsvaren visar att de boende i Frillesås är mycket nöjda, medan mer än 50 % av dem som bor i Glumslöv tycker att det är för varmt på sommaren och för kallt på vintern. För att utreda om de olika konstruktionerna har någon inverkan på inomhusklimatet har beräkningar och simuleringar i datorprogrammen VIP+ och IDA gjorts.

Due to the fact that bottled water has negative impact on the environment,Elite Hotel hasdecided to stop serving bottled water in their restaurants. Since Swedish tap water is regarded tohave great quality,Elite Hotel wants to look at the possibilities to carbonate their own sparklingwater and serving it in fancy carafes. This Master of Science thesis is about constructing a costefficient water carbonator system that suits Elite Hotel?s need specification. This thesis alsocovers other water refinement criteria.The work has been divided into three parts.

Med denna C-uppsats vill vi belysa bloggens betydelse för den unga bloggläsaren i Halmstad och Laholmskommun.  Genom tre teman som är konsumtion, livsstil och intrycksstyrning vill vi få en ökad förståelse för bloggens betydelse för den unga kvinnans självkänsla med fokus på bloggläsaren och bloggerskan.   Metodtriangulering var grunden för vår metodologiska utgångspunkt. Vi har tittat på skriftliga källor, tidigare forskning och tre bloggare som vi sedan intervjuat. Samt en enkätundersökning som utfördes bland elever på olika gymnasieskolor i Halmstad och Laholm, vi lämnade ut totalt 105 enkäter. För att ge undersökningen en bättre bild av hur läsaren upplever bloggen intervjuade vi även tre bloggläsare. Vi har kommit fram till att bloggen har stor betydelse för den unga kvinnans självkänsla och vi belyser detta ur en bredare kulturell synvinkel. .

Requirements engineering is a widespread topic in the research field of informatics. However, there is little research regarding lack of requirements documentation and how it is perceived. The same applies for how requirements engineering in retrospect can be implemented. This is a debated issue on blogs and forums but it has not been reflected in the research area.Therefore, this study concerns research questions regarding how the developers, testers and requirements analyst experience the lack of requirements documentation and how requirements engineering in retrospect can be implemented.To answer these questions, data collection has been conducted through qualitative interviews with individuals affected by this problem in their everyday work.This study has provided an explanation of how the problem is perceived and what the consequences are, both direct and indirect. The impacts are divided into three categories and are presented as, emotional consequences, system implications and consequences regarding re source consumption.

Bakgrund:  Globalisering har medfört att fler utländska företag intresserat sig av utlandsetableringar. Europeiska Unionen har lett till att fler utländska företag väljer att etablera sig i medlemsländer och därmed även i Sverige. Detta har medfört att konkurrensen på den svenska marknaden ökat. Den svenska marknaden har gått från att endast omfatta inhemska aktörer till att även inkludera utländska aktörer. För att kunna lyckas etablera sig på en främmande marknad måste det utländska företaget förstå kultur och eventuellt anpassa sig till den för att kunna uppnå en lyckad etablering.Problemformulering:  Vilka faktorer var viktiga för att den danska klädkedjan Vero Moda skulle nå framgång när de etablerade sig i Sverige?Syfte:  Syftet är att genom en fallstudie analysera och utvärdera kulturens påverkan på Vero Modas val av strategier vid etablering i Sverige.Metod:  Studien består endast av kvalitativ data, i form av intervju med marknadschefen på Vero Moda.Resultat:  Eftersom Danmark har små kulturella skillnader jämfört med Sverige hade Vero Moda lätt att förstå den svenska kulturen och behövde därmed inte anpassa sig till svenska förutsättningar.

Purpose: The purpose of this study is to investigate the effect and potential of a non-styled home reportage, and how they influence and inspire to promote individual creativity.Method: I have used a qualitative analysis to be able to create a deep understanding. This is based on three interviews with women in age 22-27, which have a dedicated interest in interior design. I have also sent questionnaires to two persons who run interior design blogs.Conclusions: My analysis shows that the non-styled home reportage is the start of an inspirational process that is beyond consumption and status objects. It promotes individual creativity and willingness to create, based on personnel taste. The essay highlights the importance that the individual critically examines the aesthetics of interior design as presented in diverse media.

The aim of this essay is to analyze how food and meals produce and reproduce values and power relations and how these processes are portrayed in Virginia Woolf?s To the Lighthouse. Using sociological writings in the field of food consumption and production I study the structures that affect our relation to food and eating. This perspective is combined with a phenomenological view, aiming to examine how food is perceived, which is also inspired by queer theories. Using the method of close reading, the theories are applied to Woolf?s work.

Occupational stress and the use of alcohol to reduce stress are both separately common in our society. A few researchers have combined the two factors.The aim of this essay was to obtain an increased understanding of how male and female managers estimate their alcohol habits in relation to their occupational stress.We have interviewed nine managers who work at a social services department in Scania. Our main theories were the theory of psychosocial work environment of Lazarus, Karaseks demand/control model, epidemiology- and cultural perspective.Our results were;· Psychosocial work environment contributes to if the interviewed people experienced stress at work.· The grade of control has great influence if the interviewed people experience stress.· There weren't any correlation between stress and increased consumption of alcohol..

Public procurement stands for a substantial part of the total food consumption in Sweden. The majority of the procured food is today imported and according to market trends it?s intended to stay that way. Imported food is favoured for locally produced due to price pressure. Consequently domestic pork farmers have declined by 25 percent during the last twenty years.

This project examined the possibility to create an electronical aid with the purpose of increasing environmental awareness and to design the aid in a fashion that inspires other to develop similar applications. The impact of car traffic was examined, and the base of the aid was built up in modular form to simplify the hardware aspect. For the active, data processing part of the aid the Arduino platform was chosen because of its simplicity and big possibilities of help in different internet fora, for those who choose to create similar applications in the future. The main part of the project var the use of real-time information from the car?s on board diagnostics.

Evaporation is a part of the chemical recovery department at wood pulping mills. The purpose of evaporation is to remove water from the black liquor, which makes the liquor combustible. The process is very energy demanding, and having a well-functioning model of the system is of greatest interest. The model can then be used to study energy consumption and to test different control strategies. Two models have been developed during the master thesis.

 Betydelsen av mediekonsumtion innehållande ideal/utseendefokus och olika psykologiska mekanismer för kroppsuppfattning studerades genom en enkätundersökning. Urvalet bestod av 331 svenska unga kvinnor och män. För kvinnor fanns ett svagt positivt samband mellan mediekonsumtion och positiv kroppsuppfattning. BMI var en tredjevariabel alternativt en mediator i detta samband. Selektiv exponeringsteori föreslås som en förklaringsmodell för att förstå dessa resultat.