Think Clearly Outside The Bottle!
Hur kranvattnets kommersiella värde kan höjas
Due to the fact that bottled water has negative impact on the environment,Elite Hotel hasdecided to stop serving bottled water in their restaurants. Since Swedish tap water is regarded tohave great quality,Elite Hotel wants to look at the possibilities to carbonate their own sparklingwater and serving it in fancy carafes. This Master of Science thesis is about constructing a costefficient water carbonator system that suits Elite Hotel?s need specification. This thesis alsocovers other water refinement criteria.The work has been divided into three parts. The first part covers trends and costumer attitudes,the second part is about the working procedure that leads to a customized water carbonatorsystem, and the last part describes the new water concepts that have unique qualities.The trend analysis shows that people are environment-conscious and many companies arewilling to act environmentally friendly. Swedish people want to continue drinking bottled waterbut at the same time are concerned about the environment. The solution to this contradictiverequest is an environmental friendly water carbonator system. A great amount of state of the artcarbonators on the market have been evaluated and compared with the need specification. Thesolution is a customized water carbonator system that consists of aSodaButler Family, a CO2-certified tap,a Clearly 6-steps multi-filter, and a 15 kg CO2-tube from Air Liquide. A 5-yearconsumption with the chosen water carbonator system will cost less than 20 000 Swedishcrowns. The carbonated plain filtered water is suggested to be served in fancy carafes withhermetic covers.Bottled water companies emphasize the following sales points: The water should have low and awell-balanced mineral content. CO2-concentration should be low and give fine tight bubbles.The bottle design is an essential tool to enhance water?s status and its commercial value. Theproduct should have other unique qualities than just thirst quenching.Two water concepts have been generated during the product design part, and they areoxygenizedwaterand LoveJoyWater. The idea behind oxygenized water is that it will supply the body withadditional oxygen to create a sense of relaxation and alertness. However, the analysis proves thattheoxygenized water concept does not work because the intestine cannot absorb sufficientamount of oxygen directly from water. And further more, the oxygen level inoxygenized wateris far to low, compared to the body?s oxygen consumption. The other concept is calledLoveJoyWater, which contains amino acid phenethylamine (PEA) and other substances fromchocolate so that the water will give all the positive effects that are related to chocolate and love.The best thing is thatLoveJoyWater contains zero sugar and fat. Phenethylamine is an aminoacid that occurs naturally in the human body, especially high level at lovesick people, andchocolate. The idea behind LoveJoyWater is that the product will generate the feelings ofeuphoria.