The overall aim is to examine how the European Union Water Framework Directive has affected the local water management in the catchment Märstaån situated in the eastern part of the lake Mälaren river basin, Sweden. The first part of the study gives an historical overview of the area with focus on how the old agricultural landscape was handling the nutrient load from farming activities by means of different kinds of wetlands. By using the concept of the procedural landscape, introduced by Torsten Hägerstrand , together with historical maps with dates starting from the 17th century, the pre-modern landscape is analyzed.  The second part is an investigation, based on qualitative data, on how the different actors in the catchment area work together to secure the water quality for the Märstaån river. The analysis shows that the Märstaån catchment river systems are mostly unchanged in the rural areas.  The exception is the mainstream section of the Märstaån river running partly underground today and the Halmsjöbäcken river that is heavily affected by the Arlanda airport situated within the catchment area.

This paper investigates the science fiction novels of Swedish crime writer Per Wahlöö, most famous for his collaboration with his writing partner Maj Sjöwall on the ten Martin Beck mysteries. During two important years, 1964 and 1968, Wahlöö wrote the novels Murder On the 31st Floor and The Steel Spring, set in a near future land ruled by a social fascist power structure where political opposition is eradicated. The pretexted notion of this paper is that these novels consists of extensive quantities of criticism against the Swedish welfare state and the monopoly-capitalistic Swedish press during the sixties. Through the lens of science fiction theory and the notion of the novels as historical sources this paper concludes that PerWahlöö´s science fiction becomes a bridge between the classic Swedish detective novel and the new social critic crime fiction in the style of Sjöwall-Wahlöö and others. The novels are also representations of the historical process in the mid-sixties during the radical turn: the sci-fi novels as social criticism of the contemporary society ? an utopian flare.

Title: Brand Brazil ? A study on brand equity in an emerging market Authors: Anders Andersson & Jonathan Karlsson Subject: Bachelor thesis in marketing, 15 credits Keywords: Brand equity, Emerging markets, Brand awareness, Brand associations, Perceived quality, Brand loyalty Purpose: The purpose of this thesis is to gain deeper understanding of how a company operating on an emerging market can work with brand equity, and what benefits it provides to the brand owner. Theoretical framework: The chapter begins with a description of brand equity to be further decomposed to its four dimensions; brand awareness, brand associations, perceived quality, brand loyalty Methodology: A qualitative research method with a deductive approach is conducted, where interviews with Brand/Marketing coordinators for the Brazilian subsidiaries of Volkswagen, Toyota and General Motors, are performed. Empirical framework: The chapter presents performed interviews that are supposed to describe our case studies? work and benefits from brand equity. Conclusion: This study shows that companies operating on an emerging market are working actively with brand equity, often in accordance with theory. The companies also experience positive effects from increased brand equity..

Equestrianism is a big sport in Sweden with many practitioners. It is a dangerous sport and it is important for the rider to be aware of the risks, to study equine ethology and know how to handle the horse, to avoid accidents. Today most people have their first contact with a horse through a horseback riding school. Ölmstad rid- och körsällskap is a riding school that provides their pupils with a different kind of lessons. The lessons are 90 minutes long and contain both riding and horse-knowledge education.

Previous research about contextual effects on advertising has mainly focused on the editorial context, while advertisements' broader context has been overlooked. This paper aims to take a broader perspective on advertisement context. Its purpose is to get an understanding on how physical exercise influence the effectiveness of print advertisements, and furthermore to look at the effects of thematic incongruence between ad and the physical environment. We hypothesize that physical exercise increase ad effectiveness through affective priming and that thematic incongruence is beneficial for ads' effectiveness, especially after training when awareness about the environment is higher. A 2×2 experiment was conducted in a gym, where each respondent was exposed to either an incongruent or less incongruent ad, before or after physical exercise.

The purpose of the present study is to investigate mindfulness as a New Age phenomenon in the modern western society. Since a religious phenomenon does not exist in a vacuum, but is dependent on its historical and cultural context, my aim is to give a broad depiction of mindfulness and New Age in its wider context, the historical background and the societal implications of common values, themes and concepts that are frequent in the literature, how mindfulness is presented by the authors of popular literature and also how it is presented in science. In order to bring forward a deeper understanding of New Age and mindfulness? role in the modern western society, my intention is to see how the authors of mindfulness claim validity of their doctrines in the discourse. Mindfulness attracts a wide range of perpetrators and is used in many areas in the society today.

The purpose of this essay is to identify costs for providing First-line and Second-line support, and then allocate these cost to different goods and services (cost objects) being supported. The thesis also intends to improve the overall cost awareness in IT settings..

In this study I have investigated how role playing may change young students´ attitudes and behavior. According to the Swedish National Agency for Education´s governing document, Läroplanen för de frivilliga skolformerna, 1994, the principals at Swedish schools are required to inform students about the risks connected with alcohol and traffic. Scientists bring to our attention the need for emotional information to change attitudes and behaviors. The Historical Wine- and Sprits Museum in Stockholm has arranged a role play that gives emotional information to school students in order to affect their attitudes towards drunk driving. My study is a qualitative examination of this role play.

The development of the Internet has led to a new platform for Web pages, Web 2.0. An interactive environment where users generate content. Facebook, which is one of the most popular social media sites, has opened up new opportunities for companies to communicate directly with individuals. Facebook has encouraged this by offering the technology and the possibility by developing the feature pages.The purpose of this study was to examine how Swedish Facebook users relate to company's presence on Facebook through pages. The study also intended to find out how Swedish Facebook users think that companies should behave on their Facebook page.

SammanfattningHuvudsyftet med detta arbete är att få en inblick i hur två skilda förortsskolor med helt olika elevsammansättning i Malmö använder sig av närområdet (lokalhistoria) i historieundervisningen. Vilka olikheter finns mellan dessa två skolor? Vilka är skillnaderna och om det finns skillnader, vad beror detta i så fall på? Jag har även velat få kunskap om hur elevernas intresse för historia/lokalhistoria ser ut. Vilka för- och nackdelar det finns med att använda sig av lokalhistoria? Den ena skolan är belägen i Malmös södra del i stadsdelen Hyllie.

The aim with this essay is to compare strong girls in classic and modern literature and see how the differences in expectations on these girls are reflected in literature. This study is done with the aid of historical, feminist and new criticism..

The purpose of this study was to find out how young children are allowed to influence and affect their daily lives in preschools, as well as teachers? views on the latter. My interest in this topic is born out of my experience of working with both younger and older preschool children. My view is that democratic work with older children is largely based on direct verbal communication while with toddlers it is based on an adult?s interpretation of a child?s often non-verbal expressions.

This two year master thesis examines the Swedish prison library's history during cell prison era.The investigation extends from the mid-1800s well into the 1900s. The purpose is to investigate theprison library by using a power concepts influenced by Michel Foucault. The questions revolvearound the ideas that formed the basis for the prison library and how the prison library was organizedin practice. Three types of sources are used to answer the essay questions and illustrate its pro -blems. Firstly, annual reports concerning the swedish prison system.

This study shows the historical development of the forests in Hornsö and Ebbegärde state forest area in eastern Småland situated in southern Sweden..

This essay aims to explore the philosophical meaning of the expression ?present and real? in Clara ? or, On Nature?s Connection to the Spirit World by F. W. J. Schelling.