Safe operation of a large synchronous power system as Nordel is not an easy task.There are several aspects to take into consideration. This thesis focuses on the problems due to voltage collapses in a transmission system.The ability to foresee an upcoming collapse is vital to maintain stable operation of the grid. The grid operator at Svenska Kraftnät (SvK) uses the computer program SPICA to predict the maximum transfer limit at specified transfer sections. SPICA uses actual states from the grid to predict the transfer limitation, and a quarter later a renewed estimate is produced and so on. This means that the operator can se his transfer limits vary every fifteen minutes.Our task in this project is to validate the accuracy of the limitations obtained by SPICA.

Protecting the environment has with time grown to take a more central role in the society. Agriculture plays an important role in the society since this sector produces our food. More thorough research on how agriculture affects the environment is therefore motivated. This research can be used to improve the agricultural practice from an environmental point of view. This is something that both the farmers and the consumers can profit from. This study aims to form the basis for creating environmental indicators for use of nitrogen and energy on dairy farms. Twenty-three farmers in western Sweden have been interviewed about their farms, both organic and conventional. They produce milk with different intensity, defined as the amount of milk delivered (sold) per hectare of arable land.

In the summer of 2009 the High Line opened in New York, a park built on an out-of use elevated rail viaduct. The park meanders its way through the buildings and allows the visitor to see the city from a totally different perspecive than we are used to.I have made a Design proposal in Eriksdalslunden, Stockholm, with inspiration from the High Line. The proposal is based on design ideas of a park I logically call the Low Line, as the place isn't elevated as in New York, but lowered. The two places have some similarities, mainly the strong urban identity and the tracks crossing both areas. They also have very obvious differences, above all the fact that Eriksdalslunden is situated in a swale and is defined in a third dimension by the high bridges that crosses the area.The High Line is designed by James Corner Field Operations, and they have been working using their motto 'Keep it Simple, Keep it Wild, Keep it Quiet and Keep it Slow' during the whole process, words that normally aren't associated to Manhattan.

The increase in sales of the so called smart phones has meant that there has also been a requirement to determine new applications for which they are suitable. One of the largest platforms for smart phones is Android and the task of this thesis is to develop an application for a company that wishes to create interactive radio for the Internet. In addition to ordinary radio features, the company would like the application to be able to present images and a small web page called Canvas. The overall aim ,of this thesis, is to build a fully functional media player that is compatible with the majority of the commonly used Android based mobile units. To fulfill the overall aim, nine explicit goals were targeted.

Title Communicating identity at every level - a study of how consumers perceive the brand identity in the new media landscape.Background The new media landscape has created new opportunities for companies to interact and communicate with the market. Even if this means increased opportunities for relationship-building between companies and consumers it also arise a risk in moving into a new stadium with no real strategy. It is therefore essential to communicate the brand as great as possible in every level of channel.Purpose The purpose of this paper is to investigate whether two companies (GANT & H&M) have succeeded in their stated brand identity through the various online platforms: website and facebook page.Method The study is a qualitative study consisting of four focus groups on students at Uppsala university at Ekonomikum.Results The results show that it is possible to convey the identity at every level and on different platforms on the closing of sufficient time and effort. H & M has integrated much of the material on the facebook pages section in a stylistic way which gathers more appreciation then GANT, which according to the informants did not seem to have spend much time at all. .

Background: The competition is getting harder between the universities. To reach the high school students and discover which means of contact they prefer and how they perceive student recruitment are important issues in order to succeed in marketing strategies.Purpose: The purpose with our report is to investigate, analyze and compare the student recruitment in three universities and investigate how the high school students want to be contacted. Then we compare to see if they think alike.Method: We have done a qualitative study and chosen to use focus group interviews for the high school students and interviews for the universities to collect our empirical data. We have compared the empirical data and analyzed it with communication processes and marketing communication as theoretical grounds.Result: All of the universities work approximately the same way with their student recruitment. They put a large effort in the Internet and social networks as well as the personal contact.

Consumers today are bombarded with innumerable advertising messages. The need for companies to create advertisements that consumers find relevant is thus increasing. In order to break through the ad clutter, companies have to give something extra to their customers and show that they care about them. How a company decides to communicate might then be more important than what the company actually communicates.The purpose of this paper is to investigate whether the use of creative media choices induces signaling effects and enhances advertising value as well as perceived corporate consideration. The two last mentioned variables are explored as potential driving forces behind the signaling effects.

The main purpose of this bachelor thesis is to examine the existence of criteria and to what extent high school students use these criteria when they are collecting information for a school assignment. I also compare students attending different high school programmes with each other and compare students on different levels of education.I have done a quantitative study with 284 students in which the students have filled out questionnaires.The result shows that the most common way to evaluate information is to compare sources with each other. Students also look at how the information is written, and they want the information to be detailed and easily available. More seldom used criteria include consideration of the authority of the writer, determination of how up to date the information is, and gauging the perspective of the information.The result also shows that students attending a high school programme that prepares them for higher education are better at evaluating information than students attending a high school programme of vocational preparation. Students at a higher level of education are also better at evaluating information than students at a lower level of education. .

This essay will explain the effects of decentralisation, and what impact it has on the efficiency to create a better integration for immigrants on the Swedish labour market. Examples of literature that has been examined are Marcus Gossas and Jon Pierre. From these authors, I have been trying to explain the relationship between decentralisation, cooperation and efficiency.Since the end of the Second World War until the middle of 1980, Sweden mostly received labour immigrant. Since then, the immigrant pattern has changed to consist of mostly refugees. Changed immigration patterns together with increasing debts for the Swedish government has lead to decentralisation and cooperation between public authorities has therefore become a target to reach better efficiency.

Package design constitutes an important marketing and differentiation tool in an increasingly competitive food market, particularly in the category of daily consumer goods where the turnover rate is high and the purchases are based on self-service (Hine, 1997; Spethmann, 1994; Underwood, 1999). Media fragmentation undermines the traditional marketing tools and the demands for packaging are bigger than ever. A package must not only sell a product, but also tell, through design, how the product is used and express the values that the trademark owner wishes to convey to the end customer (Underwood, 1998). The understanding of the role of packaging as a marketing tool has increased, but the initiators inside the packaging industry in Sweden still think that the Swedish packaging industry is developing slowly. They often describe Swedish packages as homogeneous and unimaginative.

In this study, we have explored a new area called ?gamification? ? a word and concept that was first introduced on the Internet autumn 2010. Gamification concerns integrating game design, with emphasis on game mechanics and game dynamics, into non-gaming contexts ? such as marketing. At its basic definition, it concerns the process of transforming all kinds of activities into games.

Several studies shows that dietary supplements do not have any proven effects on health, yet these supplements are increasing in sales. The study aims to find out what attitudes and knowledge people involved in physical activity have towards supplements and which factors influence them to buy supplements. How these factors differ between men and women was investigated. The study is based on answers from 100 collected questionnaires from people who are physically active at several gyms. Of those who participated in the study, 56 percent were men and 44 percent were women.

When communications traffic increasingly turned into data, IP telephony became a disruptive technology for the telecommunication business. IP telephony was a hot topic when voice over IP services started to become available to consumers in the 1990s. The new technology changed the rules of the game and many new actors entered the market.The purpose of this study is to describe, study, and analyze how the business models of the Swedish telecom sector developed in the middle of the 2000s. The study is delimited to the Swedish consumer market for telephony.The study is built mainly upon deep interviews with 24 prominent persons in the telecom sector in 2006. To aid understanding, two telecom companies that have been chosen to represent different kinds of actors are described and analyzed more closely.

Background: The competition is getting harder between the universities. To reach the high school students and discover which means of contact they prefer and how they perceive student recruitment are important issues in order to succeed in marketing strategies.Purpose: The purpose with our report is to investigate, analyze and compare the student recruitment in three universities and investigate how the high school students want to be contacted. Then we compare to see if they think alike.Method: We have done a qualitative study and chosen to use focus group interviews for the high school students and interviews for the universities to collect our empirical data. We have compared the empirical data and analyzed it with communication processes and marketing communication as theoretical grounds.Result: All of the universities work approximately the same way with their student recruitment. They put a large effort in the Internet and social networks as well as the personal contact.

Banks and their products are traditionally characterized as high involvement, informational purchases and as such there is a need to shape the market communication to be logical and catering to the need for information that customers are bound to have. With the advent of social media and web 2.0 a company can no longer opt out of the online discourse regarding their company. As social medias are characterized by being an active media, tailored to personal exchanges and opinions, the match with the high involvement approach that banks usually have to employ is not always ideal. We have examined what happens when banks use different degrees of personal message content and sender profiles on Twitter. Our findings suggest that while some strategies generate higher WOM intentions, others may provide a greater level of sender credibility..