This is a study about engagements and motivation. Its purpose is, by looking at other motivational theories than Abraham Maslow?s hierarchy of needs, to find out why certain people choose to become engaged as student representatives. The question this study is working from is: why do certain people choose to engage themselves as student representatives?This study has a qualitative approach, which means that a number of interviews have been done and subsequently profoundly analyzed.

This study revolves around calculating the extent of appearance of both anonymously and named men and women as well as determining whether or not Yvonne Hirdman?s gender theory is applicable on two versions of a Swedish educational history textbook called Epos: historia: för gymnasieskolans kurs A (2008) and Epos [historia] 1b (2012), published for two different curriculum. Our qualitative investigation of two parts of the book?s content proves that the two principles of gender system are present in both books, although to a lesser extent in the latter version. Calculating the material, results have shown that anonymous men and women are almost equally presented in Epos 2012, which is not the case in the 2008 version.

The accounting scandals that have attracted attention in recent years have led to internal control becoming a more central part of business activity. Doubts about what firms actually do have increased, all caused by the attention of accounting scandals. To counter this, frameworks and laws evolved and gained a significant role in the organization and its surroundings. The aim of the present study is to find out how four companies in the Kristianstad region are working to ensure its internal control and how they work to minimize risk and reduce uncertainty. We have used a qualitative method and interviewed a person in a senior position in each company.

Today's unsustainable resource use is influenced by many factors. One key factor isproduction methods and patterns. Trough change of production patterns enterprises can bepart of the solution to a more sustainable society. This case study has analyzed environmentalperformance of the printer company Edita Västra Aros Ltd (EVA), who has gained awards forits environmental work, and what driving forces they have had during this work. The survey isbased on a qualitative method and the collected data consists of documents and staffinterviews, which have been analyzed with content analysis.

Business incubation is an important force of economic development but relatively unheard of in organization theory. This is partly due to the fact that in organization theory, meta-organization or the organization of organizations has been neglected or left lagging as much theorization has been focused on organizing individuals. With the growing number of business incubators, and meta-organizations in general, the need for understanding a relatively new type of organization is prevalent.This case study of the business incubator Global Business Labs Botswana (GBL) aims to clarify the organizational differences among meta-organizations and traditional organizations on a case level, as well as explain the underlying factors for these dissimilarities. With respect to the nature of this case study no general conclusions are drawn from the results. The inference, however, is that the organization of GBL and its incubated companies differs from the traditional organization in five elementary aspects: the weak hierarchical structure, the operational autonomy of its members, the strong focus on recruitment processes, the member identity and the lack of formal sanctions.

The main purpose of this master?s thesis is to examine how high school students evaluate the quality of the information available on the online encyclopedia Wikipedia. By doing quantitative research based on questionnaires we expected to find that the means for judging that students use in this situation are most frequently based on a text?s intrinsic qualities in the point of view of its content. It was also our presupposition that 18 and 19 year old high school graduates have received some education in information research and authoritative sources on the Internet.

The objective of this bachelor thesis is to examine how some larger Swedish public libraries reason about the use of social media as part of their activities and outreach. To attain the purpose three research-questions were established; why does the public library use social media? How does the public library utilize social media? What extra value do librarians believe that use of social media can add to the libraries? function? The methodology used in the thesis is qualitative interviews. Six interviews were conducted with librarians in charge of social media at their respective libraries. Five of the interviews were conducted by telephone and one by email.

Media has power and impact. It is therefore important for managers to be able to handle media storms when they arise. If not, the brand can be affected negatively. It is managers who should learn to handle media storms because the managers constitute an important part of the external face of the company. Because it is managers who should learn to handle media storms it is interesting to study how media storms should be handled from a theoretical management-perspective.

On the 12:th of April 2011, the Swedish tabloid magazine Expressen publishes a story, claiming that Ola Lindholm, presenter of critically acclaimed TV-show ?Wild Kids? has been suspected and apprehended on cocaine allegations. The serious allegation called for Ola Lindholm to defend himself against the allegations. His only public response was a blog-post where he claimed his innocence, albeit with some reservations.  The purpose of this paper is to analyze Lindholm?s rhetorical defense.

Denna studie undersöker hur privata vårdföretags webbplatser bör utformas för att förmedla en hög trovärdighet mot användare och potentiella kunder. Antalet privata vårdföretag blir allt fler och det blir allt viktigare att synas och framförallt att synas på rätt sätt. Därför väljer många privata vårdföretag att marknadsföra sig med hjälp av en företagswebbplats för att framhålla sig själva och sina produkter och tjänster.Utifrån en stegvis modell för att utvärdera trovärdighet har ett antal faktorer identifierats som ligger till grund för hur användare uppfattar trovärdighet i sammanhanget. Genom att studera hur personer från målgruppen upplever trovärdighet på ett antal utvalda webbplatser har en djupare förståelse för de framkomna resultaten uppstått. Resultaten visar på att det bör läggas stor vikt på fokusering av målgrupp, bilder och bildspråk, den grafiska utformningen och informationsstrukturen vid utveckling av webbplatser för privata vårdföretag.

This essay examines masculinity in the Swedish military paper Värnpliktsnytt during 1971-1991. The purpose is to study the masculine norms and the hegemonic masculinity that Värnpliktsnytt conveys during these years. Värnpliktsnytt was handed out for free to all soldiers during 1971-2010.During the 1970?s the women were only allowed on non-combat posts and in the 1980?s they more and more were included and accepted as soldiers and staff in the military. In 1989 women were allowed to apply for active and non-combat duty in all military sectors.

The purpose of this study is to examine sex/gender relations amongst staff in public libraries who have taken part in projects related to information technology. This is done through e-mail surveys and telephone interviews with staff who have participated in the development of the two library websites Mina bibliotek and Biblioteket.se regarding their experiences. The theoretical basis for the analysis is two gender theoretical perspectives with reference to technology. The first perspective is represented by Yvonne Hirdman?s theory concerning the gender system, in which women and men are kept apart and in which there is always a hierarchy where men are higher up, and Hanna Westberg-Wohlgemuth?s theory concerning sex marking of job-tasks.

AbstractBackground: Countries can be seen as brands (nation brands) with brand values that transmitto the country?s products. Country-of-origin (COO), the brands nationality, links the productto an associative network of cultural shared national stereotypes. Through associating thebrand with a country or a region, the credibility of the brand can increase and strengthen thebrand. Therefore COO is used in marketing to position a brand.Purpose: The purpose of this study is to examine how luxury fashion brands communicatetheir national identity through analyzing their advertising.

The purpose of this Masters thesis is to examine how young womens sexuality is described in Swedish youth novels. The analysis is based upon eight books of which four were published during the period from 1970 to 1975 and four books were published during 2000 to 2005. The theoretical framework is based on a gender theoretical perspective where Yvonne Hirdmans theories about a gender system and Ylva Elwin-Nowaks and Heléne Thomssons ideas about gender construction are crucial. Also Anthony Giddens theories about sexuality in the late modern society are used, where the plastic sexuality and the pure relationship are central ideas. The method is based upon textual analysis, and a model of analysis is constructed with its basis in the theoretical attempt.

The competition amongst companies is getting tougher and the economic markets are getting even bigger with new products and businesses. One way for companies to differentiate themselves from the competitors is through packaging design. If the merchandise is to send a reliable and solid message to consumers, the attributes of the packaging must be consistent and uniform. If the different attributes are not coherent, the message loses credibility towards the consumer. Through the sent messages, the pack signals the products? expected quality and price.This paper includes two studies, in which the main objective is to discover and build understanding about Swedish consumers? perception of a product?s price depending on the pack?s design.