The purpose of this paper is to examine motivation in studies and/or work among unaccompanied adolescents who received asylum in Sweden. We have examined how six unaccompanied refugee boys? ages 15-18 years describe their motivation, regarding both current studies and their potential future studies or work. We have attempted to capture the children?s stories about what the factors are that increase or decrease their motivation through qualitative research interviews.

Using stimuli with identical information in both PR and advertising, this study seeks to explain how content class together with the level of involvement affects the communication effects of marketing messages. There is currently no established way of measuring the value of PR, and contemporary PR metrics do not take into account what effects PR actually generates. PR is often said to have an advantage over advertising due to the effects of third party endorsement, but previous empirical assessments show inconsistent results regarding what effects each content class generates. The result of this study is that PR is stronger at building recall, interest and credibility, and that it has less perceived selling intent than advertising. Results differ somewhat between different levels of involvement, but the conclusion is that this might not be attributable to the level of involvement per se but rather to the type of products being used in stimuli - a conclusion that seems valid for previous research as well.

In organizations today Corporate Social Responsibility (CSR) is becoming a common means to try to gain legitimacy and credibility for their business. A successful CSR strategy has the potential to generate positive outcomes for a company and reaching out to stakeholders about the corporation?s contribution in the field is an important part of the work. In this study I examine how the employees at Max Hamburgare receive the corporation?s efforts within sustainability, how it is perceived and what this means to the employees.

Samtliga av Norrbottens vårdcentraler har länge haft problem i form av underbemanning av läkare. Landstinget har mött det problemet genom att använda sig av bemanningsföretagsanställda stafettläkare. Vårdcentralernas beroende av stafettläkare skildrades i denna studie ur arbetsgruppens perspektiv. Inom socialpsykologin finns ett flertal modeller för hur bland annat arbetsgrupper fungerar, utvecklas och påverkas. Faktorer som kontinuitet, målinriktning och ledarskap är alla begrepp som kan sägas påverka grupperna.

The purpose of this thesis is to expose the political myth in the West about the ageing population seen as a threat against the welfare society. To do so I have described what a political myth is, and showed how it is presented in the most influential newspapers and organisations in the West. I have also presented alternative perspectives to the dominating view on the ageing population and it's impacts on welfare. In this way I have tried to point out that the subject has a political dimension. In the thesis last section I compare the message presented in the newspapers and the organisations with the characteristics of a political myth.

Title: Time to renovate ? The effect of communication on the relationship between company and customer in a change situationCourse/subject:Busniess administration, Leadership, 15hpAuthors:Fredrik Elghag, Ossian OlssonTutors:Ingemar WictorKeywords:The Million Programme, Communication, Relationship Marketing, Tentant, Landlord.Problem formulation:How does communication affect the relationship between company and customer in a change situation?Purpose:Examining how different parts of a communication process affects customers trust, commitment and loyalty to their company.Theoretical framework:The starting point for the study?s theoretical perspectives have been Morgan and Hunt?s (1994) previous studies on relationship marketing and Laswell?s (1948) communication model.Methodology:The paper is performed with a qualitative research approach and a deductive approach to answer the research question. Personal interviews were conducted with four employees in real estate companies and two tenants in each company stock.Conclusion:We have found that communication affects the relationship between company and customer. Tentants have experinced credibility of businesses is important for them to have a confidence and loyalty in the relationship. .

In this study the author attempts to identify factors that are determinants for why some pupils in Swedish grade school have high status in comparison with their peers. The study takes on the characteristics of both an ethnographic and a literature study by comparing the findings of interviews carried out with students of a first grade class with previous research. The study identify several tools for analyzing of how status may be understood in specific situations.The study also finds that important factors for gaining high status amongst children in aschool classes might be the ability to apply access strategies to get accepted in social interactions, such as game play, have the ability to create games that are enjoyed by peers and social skills, to name a few. Overall the study shows that children's game play with each otherare crucial for their social interactions and their social position. The study also show that children that have earlier established relationships with other children in a specific group alsohave a better opportunity to establish a high status position..

The purpose of this essay was to explore how the first-line managers in eldercare motivate their employees. In addition, we intend to study how the first-line managers acquire their leadership skills. To find answers to this purpose, we asked ourselves the questions; how acquires first line managers knowledge of how to motivate their employees? What is the first-line manager?s perception of motivation against their employees? The method we used was qualitative interviews with eight first-line managers in elderly care in Stockholm area. The results were analyzed by using two theories, Maslow?s hierarchy of needs and Hertzberg's two factor theories.

This essay examines the process of fair value accounting of financial assets in a Swedish commercial bank, in contrast to the theoretical approach stated by IASB. The theoretical background contains a review of the academic standpoint on fair value accounting and historical cost accounting, a detailed description of fair value accounting according to current and future IASB regulation and on the American FAS 157 regulation. The empirical case study describes the process of valuing and classifying financial assets into level 1 and level 2 of the fair value hierarchy. The analysis describes how the legal requirements for classification are interpreted and applied in practice when valuing bonds and derivatives. The authors provide an explanation as to why the majority of financial assets are valued mark to model rather than mark to market as well as a suggestion on how the share of market valued assets can be increased..

In this master thesis, which is made in a qualitative manner, we have as purpose to investigate the nurses' estimation of the hospital welfare officer. We find it interesting to take a closer look at their opinion, because of our earlier, bachelor thesis, based on the same subject, only then in the welfare officer´s perspective on themselves. We have interviewed ten nurses and our questions at issue were the following four: Where in the hospital´s hierarchy do the nurses place the welfare officer? In what way do the nurses look at themselves and on the fact that they are leagally authorized? How do the nurses define the welfare officer´s occupational sphere and his part of the medical care? Which opinion do the nurses have on the co-operation with the hospital welfare officer? The primary information, together with two maintheories and a collection of litterature on the subject have helped us to answer the four questions of issue. We have found that the results we see, in some ways are compareable to our first investigation.

Ikoniska auktoriteter är personer som tillskrivs sådan betydelse att de kommit att symbolisera delar eller aspekter av samhällslivet eller epoker i historien och som kan sägas ha haft ett betydande inflytande på samhället och kulturen. I studien undersöktesom ikoniska auktoriter påverkar oss mer eller annorlunda än andra källor. I ett experiment fick högskolestudenter uppdelade i fyra grupper läsa en text under hög elaboration om en psykologisk teori där variablerna ikonisk auktoritet och personligrelevans manipulerades. Deltagarna ombads sedan skatta vilken trovärdighet de ansåg att teorin hade. Studien ställde upp två hypoteser: att hög ikonisk aukto-ritet skulle öka den skattade trovärdigheten och personlig relevans minska den.

The aim of this Master?s thesis is to examine how Ranma ½, one of the most popular Japanese Manga series, reflects the gender system in society. We have chosen to make use of two different gender theorists to determine if Ranma ½ follows the gender norms of society or not. The theoretical framework is based primarily on Yvonne Hirdman's theory of the two basic principles: the principle of dichotomy and the principle of hierarchy. Judith Butler's theory of performative gender is used as a complement.

The purpose of this paper is to perform an in-depth analysis on how the events that took place in Skandia AB during the end of the 1990s have been portrayed in media, and how this has affected the general debate concerning bonuses and incentive plans. The paper studies relevant newspaper articles published in Sweden?s largest business newspaper, Dagens Industri (DI), over a period ranging from 2002 to 2008. The major findings of this paper include that bonuses are widely used as incentives in Swedish companies and that the issue of bonuses as an incentive form has lead to a prevalent debate. Furthermore, the questionable events that took place in Skandia AB during the end of 1990s have affected the general debate concerning bonuses.

Although English is commonly used in Swedish advertising, little is known about its effects. The purpose of this paper was to investigate how a Swedish or English language choice in product advertisements affects the effectiveness of the ad. Further, a local/global dimension of the advertisement was created to investigate how the results differ for local and global brands. Subsequently, an experiment was conducted where the effect of language choice on several well-established measures of ad effectiveness such as awareness, comprehension of the ad message, credibility, attitude and buying intentions was analyzed. In line with previous research, English in product advertisements is not completely comprehended since English is not the local language in Sweden.

The basis for this study was my own conception of a weakening of recreational activities in the Swedish secondary school. The aim of the study was to look into five school leaders? ideas of recreational activities. The school leaders? who participated came from various municipalities in two different counties, southern Värmland and northern Västra Götaland (former Skaraborg).