Media society is under a constant development and in line with this change, firms must adapt to the market. We have investigated what fashion companies in fact are doing to communicate in the dynamic market. We wanted to find out how to communicate and how they can market themselves in a new and innovative way to create long-term customer relationships. We have used a theoretical frame of reference based on marketing communication, fashion marketing, branding and relationship marketing theories. We have assumed four themes throughout the survey which are: customer contact and relationships, emotion in communication, branding and relational communication.

This study concerns paratransit service in a relatively small municipality in Sweden. The aim of this study is to describe the user's experience of paratransit service. The question formulation is mainly built around the user's experience of paratransit service and their view on what impact paratransit service has on their lives. The empirical data consists of ten interviews with ten different paratransit service users with ages ranging from 25-95 years. The data has mainly been analyzed through concepts of independence, empowerment and trust. The result of this study shows that paratransit service in many ways can be described as a crucial part of the users' lives.

Thesis purpose: The purpose of this study is to investigate the interdependencies within the process of partner selection in the fashion and design sector and the emanating criteria for finding the ideal co-branding partner in order to use co-branding as a strategic brand activation tool. Methodology: Multiple Case Study Theoretical perspective: Brand Building and Brand Activation, Relationship Marketing, Strategic Alliances, Affinity Partnering, Co-Branding, Consumer-Brand Relationships Empirical data: Interviews with expert consultants and company representatives (adidas, BMW, BMW MINI, Diesel, H&M, Opel, Philips, Sharp, Volkswagen) Conclusion: Partner selection depends decisively on the different co-branding aims and incorporates the crucial step when using co-branding as a tool for strategic brand activation. The co-branding aim and the corresponding partner lead to various types of relationships, which, in this study, are anthropomorphized to connect the world of marketing and branding to real life. Fashion and design brands have proven to be particularly eligible as co-branding partners for brand activation due to their innovative and trend-oriented nature..

Animal welfare is impaired if the diet does not provide sufficient feeling of satiety or the ability to perform natural feeding behavior. Pigs are omnivores and spend most of the day searching for food by rooting, grazing and chewing. Both inability to perform foraging behavior and insufficient feeling of satiety often leads to direction of foraging behavior towards stereotyped and abnormal oral behavior. Dry sows are often fed restrictively which leads to unsatisfied feeling of hunger. Dietary fiber has been found to reduce stereotypic and abnormal behavior as well as aggression, which could indicate that pigs need to forage has been met giving a feeling of satiety.

The aim of this study is to analyze the discussion on the publication of twelve caricatures of the prophet Muhammad, in two Swedish newspapers ? Dagens Nyheter and Sydsvenska Dagbladet. The caricatures were originally published in the Danish newspaper Jyllands-Posten, in September 2005. Even though the violent protests and attacks against Danish interests gained major media attention in Sweden few ? if any ? major Swedish newspapers published the caricatures.Using Fairclough?s Critical Discourse Analysis (CDA), a theory and a method that critically examines the relationship between text, the discourse practice in which text is produced and consumed, and the wider social practice, this study examines why Swedish newspapers chose not to publish any caricatures.The study concludes that the relationship between orders of discourse continuously affect, and is also affected by, Swedish media content.

Background: The importance of creativity and innovation is frequently stressed in modern literature on management. The significance of innovation gives entrepreneurs the reason to prior to the commencement of a relationship with a venture capitalist, obtain necessary insights regarding the influences such a relationship may have, in terms of innovation. Purpose: The purpose of this thesis is to scrutinise the influence of venture capital firms on their portfolio companies regarding their ability to be innovative. Delimitations: The intent is to study the impact of a venture capitalist from the viewpoint of its portfolio companies. In other words, what the portfolio companies have perceived as changes is our main area of concern, rather than what the venture capitalist has perceived as change.

The main purpose of this study is to analyse how the main themes of alienation and the search for identity is portrayed by Swedish author Inger Edelfeldt. I have applied the theories of Rita Felski concerning feminist novels of self-discovery, in which the development of the female identity is the main question. As Edelfeldt?s writing consists of literature for the young as well as adults, I have included material from both of these genres. I have also taken use of Ulla Lundqvists theories about Swedish juvenile books when examining aspects of the main character?s feelings of alienation and identity searching.The results of my analysis show that the reading of my material as feminist novels of self-discovery has revealed pervading charachteristics of alienation, love, friendship and psychological development.

The aim of this study is to create an increased understanding of shared leadership and how it takes shape in the relationship between first-line managers in human service organizations. Shared leadership is seen as a complement to the traditional one-man leadership and briefly means that two managers share the role that usually is held by a single leader. The study has a qualitative approach based on semi-structured interviews with managers in human service organizations. The interviews mention the mangers thoughts and experiences about shared leadership and gain approval in the hermeneutic science field. The study is analyzed based on symbolic interactionism where perspectives from the theoreticians Mead and Goffman are used.

Syftet med detta examensarbete har varit att försöka förstå varför så få homosexuella ungdomar väljer att komma ut offentligt med sin homo-bisexualitet i gymnasieskolan. Min frågeställning löd ?Av vilka anledningar väljer så få gymnasieelever att öppet visa sin homo-bisexualitet?. Metoden jag använt består i tre kvalitativa intervjuer med två lärare och en rektor. Intervjuerna spelades in på band.

The purpose of the study is to investigate the communication between exchange students and their host student trough Facebook. The study shows the importance of social cues and self-disclosure to maintain a relationship. The students? everyday use of Facebook helps them to remain connected to their social life locally and create new friendships. Cultural differences were shown in the way the students formed their expressions trough their messages to each other.

This work is designed to monitor developments in the relationship between teacher and student in the school environment, but also outside, from the 1950s until today. The survey was based on four interviews with teachers in the same age, and based on their life stories. Their experiences range from student to novice teachers and a long working life until retirement. In addition, all four children has a parent perspective. The following issues have been focused:                      1.What factors have been crucial in teaching elevrelationens development from the 1950s up     to today?                      2.

This study is based on interviews with five directors of educational administration within the Stockholm County. The purpose is to investigate how the directors of educational administrations, in the different municipalities, describe the relationship between the administration and the local school units. Moreover, the aim is also to describe the administration director?s work in relation to the various levels of the administration. To what extent can it be identified as a dimension of the learning organization described in this report.The study shows that skepticism is usually directed upwards toward the next level in the organization and that the decision-making right for local schools is consistently safeguarded.

The purpose of this thesis has been to explore in what ways Franz Kafka?s ?The Metamorphosis? can be read as a story of gender. By bringing together Judith Butler?s theory of materialization and Lennard J. Davis?s crip theory I have spoken of Dismodernity as the domain of abject bodies that have been repudiated by (post)modern societies as untintelligible and dysfunctional.

The purpose of this study is to examine how school meals are organized in a selection of Stockholm's secondary schools and to examine the relationship between school meals and the different parameters that indicate each school's symbolic capital and educational capital. By looking at the statistics from each school on the basis of the final grade average, percentage of pupils with foreign background and gender, I examine whether it is possible to see a relationship between how schools organize meals and which pupils attend the school.  In my study, I systematically went through each school's website and tried to identify how school meals at each school are organized. To increase the validity of the study, I have also conducted a questionnaire survey by mail addressed to school principals.   In order to analyse and understand my results and put them in relation to my current knowledge about the schools in my sample, I am using Bourdieu's theoretical tools that a given aid, both in methodological and analytical purpose. Based on Bourdieu's theories of symbolic capital, cultural capital and educational capital, I can understand and analyse school meals are organized and focused as part of schools' symbolic assets in competition with other schools.   The first part of the study shows that there are four different organizational models for school meals, fully equipped kitchen and canteen, heating kitchen and canteen, school meals in restaurants and school meal card.    In the second part, I have examined the relationship between the type of organization for school meals used and the symbolic resources available at the school. I can conclude from the results that it is difficult to find a correlation between the symbolic resources and the different categories. But even though it is not possible to see all the schools' symbolic assets equally clear, there are still some very telling examples. In many ways, these examples can be seen as polar opposites to each other based on Mikael Palme?s concepts ?goal rational? and ?education oriented? schools..

Animal welfare is impaired if the diet does not provide sufficient feeling of satiety or the ability to perform natural feeding behavior. Pigs are omnivores and spend most of the day searching for food by rooting, grazing and chewing. Both inability to perform foraging behavior and insufficient feeling of satiety often leads to direction of foraging behavior towards stereotyped and abnormal oral behavior. Dry sows are often fed restrictively which leads to unsatisfied feeling of hunger. Dietary fiber has been found to reduce stereotypic and abnormal behavior as well as aggression, which could indicate that pigs need to forage has been met giving a feeling of satiety.