The aim of this study is to deepen the knowledge of how libraryusers, library personnel and the relationship between them are expressed in ?strategicdocuments? of university libraries in Sweden. As used in this study, strategic documentshave the purpose of pointing out focus and strategic planning for an organization. Sixstrategic documents are chosen. The main theory and method used is critical discourseanalysis signed Norman Fairclough.

Civil-military relations ? conditions for cooperationAbstract: Civil-military cooperation is a branch of current interest, both in studies and research. The importance has also increased after the government´s demands in a more developed and efficient coordination of national contribution to international peace support operations. Several studies show that there is a lack of ability to cooperate between different levels of command and other actors. The Swedish tradition of state administration is strong and the responsibility to cooperate lies within the hands of the different authorities.

In this essay, I make a queer feminist analysis of four novels written by the Swedish author Sigge Stark. The novels are: Uggleboet, Manhatareklubben, Cirkus Demonio och Baskerflickan. Using Judith Butler's theories I examine the relations between sex/gender and sexuality in the four books and show how the construction of gender is performed and the heterosexual normativity is jeopardized. I also examine whether, and if so how, Sigge Stark uses the romantic and the gothic genres to include transcending gender identities and sexualities in her work. The essay also includes a contextualisation of her prerequisities as an author and the necessity in performing a critical analysis of mass produced romantic literature..

This essay will focus on drug addicts and the world as they see it. The essay is based on intervjues with three men and one woman and participant observation of the three men´s social life in the surroundings of Stockholm. The informants? opinions and experiences are central as well as the observations made of them during an intensive fieldwork. The study which was of an exploring character has revealed a complex relationship between the informants and society.

This study is made in cooperation with Setragroup AB. Setra is Sweden?s biggest sawmilling company with a turnover of almost 6 billion SEK. 45% of the produced volume goes to the Swedish market where the customers are the DIY-sector and industrial customers. Setra as well as the other Swedish sawmilling companies operate in a very competitive environment.

This paper describes a qualitative study of preschool teachers' beliefs about heteronormativity and its role in preschool. The purpose of this study was to examine preschool teachers' ideas and beliefs about heteronormativity and the ways in which it manifests itself in preschool, and to investigate how they perceive the possibility and the need to work on issues related to heteronormativity in preschool. The study is qualitative and is conducted through interviews with preschool teachers, and analysis of information letters from preschools sent to parents. The analysis of the letters was intended to critically examine how words and language could be linked to the heteronormative and also to determine which subjects was conveyed in these everyday texts. The study is based on queer theory and social constructivism.

ABSTRACT Background: Health and ill-health are multifaceted concepts. Previous research has shown that physical activity and the level of cardio respiratory are important parts of leading a healthy lifestyle. Possibly, it?s so important that the Occupational Health Service should focus even more on this.Aim: The aim was to investigate if there was a relationship between the level of cardio respiratory fitness and self-rated health, and between the level of cardio respiratory fitness and physical and mental ill-health.Method: The study was conducted using a quantitative method in the form of a cross sectional study. Data was collected from an Occupational Health Service, containing answers to a questionnaire on work environment and health and test values ??from completed cycle fitness tests.

The invisible entrepreneurship is a study of owners of businesses with foreign heritage. It describes the unexplored relationship between ethnicity and class within this group of entrepreneurs.The result of the study is a model which I have found to be suitable to use when depicting the relationship between the ethnic profile and class. The model indicates that the importance of ethnicity decreases as both the owner of, and the business reach a more prominent class. The method of collecting data has been interviews with owners of businesses and Grounded theory has been used to analyse this data. Theories on ethnicity, owners of businesses with foreign heritage, and class in relation to ethnicity have been discussed on the basis of social constructivism.

The globalisation of the world is believed by some to homogenise individuals from different national cultures. However, the values and norms of an individual are deeply rooted in their national culture and are therefore difficult to change. Since birth these values and norms are learnt through interaction with others within a specific national culture. The differences in values of a national culture are shown in the cornerstones of the nation. These cornerstones are language, aesthetics, religion and social institutions.

Fifty employees at a local industrial company answered a questionnaire about coping strategies and personality traits. One purpose of the study was to investigate if officials and public employees used different coping strategies in stressful work situations. Another purpose of the study was to investigate if there was a relationship between the personality traits of the officials and the public employees and their chosen coping strategies. Ten Item Personality Inventory and Brief COPE were used to examine personality traits and coping strategies respectively. The results showed a difference in exhibited personality traits where conscientiousness was higher among the official employees than the public employees.

This paper was aimed to investigate how a sexual education website, UMO.se, with an explicit norm-critical approach to their work achieved its goal to be norm-critical and inclusive in terms of gender, gender identity and sexual orientation. The investigation was focused on a section of the website, "Ask UMO" where the website visitors could submit questions, which were answered by a midwife, a nurse, a counselor, a psychologist, a nutritionist or a doctor. The questions focused on examining how well the "Ask UMO" lived up to UMOs target norm criticism and if there was any differences between the different professions in how norm-critical and inclusive they were. This was examined by a discourse analysis inspired by Foucault and based on Judith Butler's theory of the heterosexual matrix. The study found that "Ask UMO" in 350 of the sections 425 questions reached UMOs goal to be the norm-critical and inclusive.

Det här arbetet studerar med hjälp av en attitydundersökning förhållandet mellan anställdasoldater och Försvarsmakten i syfte att utveckla förståelsen för soldaters commitment till sinarbetsgivare. Frågeställningen lyder Hur ser soldaters relationer ut till arbetsgivarenFörsvarsmakten? Arbetets teoretiska grund hämtas i begreppet relationship commitment och närmare bestämtden del som benämns attitudinal commitment. Den begreppsdefinition som nyttjas bygger ihuvudsak på Meyer och Allens (1991) tre komponenter av relationship commitment, det villsäga affective commitment (känslomässig), continuance commitment (kalkylativ) ochnormative commitment (normativ). Begreppsdefinitionen inkluderar även åtta påverkansfaktorer som var och en ges en tydlig knytning till respektive komponent avrelationship commitment.

Trade Unions are finding it increasingly challenging to appeal to employees and all trade unions alike are encountering new challenges to attract and retain members. Additionally a more diversified and educated labor market is creating demands for trade unions to better meet individual needs. The purpose of this study was to explore and analyze the role of branding in Unionen, the largest white-collar trade union in Sweden, and how branding efforts help in attracting and retaining trade union members. The theoretical foundation of this thesis is based on theories related to corporate branding and relationship marketing. Furthermore, the study develops and introduces the concept of member branding in the context of trade unions.

This masters thesis aims at a discussion about whether the public library will be an educating and cultivating society institution in the future. The method used is a combination of interviews with library staff in leading position and studies of the public librarys relationship to cultivation and adult education in a changeable society. The work concentrates on two main questions. One is about what, and in which way, changes, that are important for the public library and that take place in society now or within the next ten years, affect the future activities of the library. The other is about the public librarys relationship to cultivation in general and in the future.

Fordonsbranschenpräglasidagavkraftigkonkurrensdärprodukternaalltmerefterliknarvarandra.Samtidigtharkundernasbeteendekraftigförändratsochsammasakereftersträvasinteavkundernasomförbaraettparårsedan.Förattskiljasigmotkonkurrenternaidaggällerdetattjobbamedmjukavärdensomtillexempelkundhantering.FörVolvoPersonvagnarSverigeABinnebärdettaettenormtarbetesomSverigesstörstabilmärkeattbehållasinnuvarandemarknadspositionochsamtidigtfinnaenvägattgåpådenrådandemarknaden.DettavillmannugöragenomattinföraettCRM-­?systemsomskahjälpaåterförsäljarnaattlättarehanterakundernaochskapavärdefördem.FörattbrytanerbegreppetCRMharvianväntossutavfyratemansomgenomsyrarhelastudienvilkaär,kundbeteende,kundlojalitet,kundvärdeochCRM.SyftetmedstudienvaratttaframenkommunikationsmodellsomhjälperföretaginombilbranschenförmedlautsinCRM-­?strategi.GenomattutgåifrånVolvohoppadesvikunnahjälpatillmedattklargörastrategiskanyckelfaktorerfördetta.Dethärskahjälpademattsevilkariskermanskaundvikasamtvartfokusbörliggavidutformandeavsinstrategi.StudienäravkvalitativartochbyggerpåintervjuerfrånVolvoochtreolikaåterförsäljaredärviäveninkluderatsäljareförattskapaenhelhetsbildöverproblemet.Vårtempiriskamaterialhartillsammansmedvårteoretiskareferensramhjälptossattbesvaravårafrågeställningar.UtifrånstudiensinsamladematerialharvifåttredapåattbehovetavCRMärstort.Återförsäljarnapratarmycketkringteorinmenansersamtidigtmycketintevaragenomförbartfördempågrundavotillräckligaresurserochtidsbrist.Detärävensvårtfördemattkommunicerautstrategintillverksamhetendåförändringärsvårattgenomföra.Idagfinnerviettglappmellandeolikaavdelningarnainomverksamheten,vilketskaparentydliggränsdragningomvadsomärpraxispådeolikanivåerna.SlutsatsenavstudienpåvisarCRM:sförmågaatthjälpaVolvohanterasittkundfokusgenomattblandannatunderlättainformationshantering.Dettaledertillattmankanökaförståelsenomkunderna,stärkarelationerochhjälpatillattöverträffaderasförväntningar.DetviävenkunnatseärattCRMkanhjälpaallanivåerinomettföretagochblirdärförenangelägenhetförallainomverksamhetenattjobbaefter.FörattlyckasfåutsinCRM-­?strategitillåterförsäljarnagällerdetattVolvoärnogamedhurdekommunicerarutsinstrategisamtskaparenhetlighetiåterförsäljarnasinternaprocesser..