The personal brand derives from the marketing brand, and argues that a person can take control over other people?s perceptions about him or her. The personal brand can benefit the person but it can also give advantages to his or her company. The interest in, and the purpose of the personal brand, has increased the last ten years. Leaders of large companies in Sweden consider it to be of utmost importance to have an influence on their co-workers.

The purpose of this study is to examine whether there is any connection between working hours, desired working hours and the worker ?s health. The study also aims to investigate if there are any differences over time. Earlier studies have shown that individuals need a balance in their life between worked hours and free time. This balance seems to be important for employees if they want to lead and remain a healthy lifestyle.

The purpose of this study is to describe the traceability of products that protect against counterfeiting and examine how protection against counterfeit products have been developed to date, and to display the opportunity to streamline the protection of products and brands.Nowadays, in the global world, it is getting increasingly more difficult to track the products. Especially for the last link in the chain, which in most cases is the customer and who is constantly exposed to risks. This report deals with the possibilities of preventing and detecting counterfeit products. Fake products are not unusual in an historical perspective. It has been common with counterfeits ever since the Middle Ages continuously until today. Forgers have become more skillful and they are successful in most industries. Many of the fake products are of poor quality and can be downright dangerous to the customer.To answer the question, the author used a qualitative collection method.

AbstractA useful tool for companies to use in their differentiation process is proposed to be employee branding. Employee branding is developed and put forth by the management with the main task to formulate the brands vision and values, and communicate them to the employees. To promote the employee engagement and their relationship with the company, corporate storytelling can be applied, with is an internal communication that strengthens the internal rumour and values that represent the brand. Since engagement and motivation is important factors when creating a strong employee brand, there is a need for further research on how corporate storytelling is used by companies to influence employee engagement and motivation, as corporate storytelling leads to deeper commitment among employees.PurposeThe purpose of this paper is to explore how companies use corporate storytelling to influence their employee branding.MethodologyThe authors conducted a qualitative case study on how the retail organization Boomerang. The empirical material was collected thru semi-structured interviews with Boomerangs management and employees.ConclusionThe conclusion shows that the employees prefers when corporate storytelling and various communication is put in context, this because it?s easier for the employees to understand.

Politics in today's society unfolding more and more in the media, but the media content is limited. Therefore, the media must constantly make choices, choices which are specific to each object. The purpose of this study is to examine how Olof Palme is portrayed as a politician and private individual in the documentary film Palme - älskad och hatad, and also how Carl Bildt is portrayed as a politician and private individual in the documentary film Bildt - excellensen.To study the documentary films I use a qualitative textual analysis with a focus on a narrative analysis. In the narrative analysis, I have been inspired by the categoricalcontent- based approach to study the documentary films. In my analysis, with the help of theories of mediatization of politics, documentaries and stories, I interpret and analyze the films to make them more understandable.The conclusions of the study is that Palme in his role as a politician is portrayed as a humane person who cares about the individual.

Objective: In recent years there has been an increasing interest within the clinical (medical) science in measuring people?s health. When estimating quality of life, present practise is to use the EQ-5D questionnaire and an index which weighs the different questions. The question is what happens if the individuals estimate there own health, would it differ from the public preferences? The aim is to make a new prediction model based on the opinion of patients and compare it to the present model based on public preferences.Method: A sample of 362 patients with unstable coronary artery disease from the Frisc II trial, valued their quality of life in the acute phase and after 3, 6 and 12 months.

AimThe study aims were to identify young adults? sources of nutritional advice on the Internet and how they perceive the credibility of these. The study also aimed at exploring young adults' knowledge of national recommendations issued by the National Food Agency.MethodA web-based survey was distributed on the social media platform Facebook. The questionnaire contained a total of 14 questions regarding online nutritional advice and its credibility. Finally, it requested the respondent's knowledge and credibility of the national nutritional recommendations.

Vårt syfte med denna uppsats är att undersöka och skapa en förståelse för hur konsumenter uppfattar samt värderar LMV jämfört med EMV. Vår undersökning kommer att mynna ut i en konsumentbaserad varumärkeskapitalmodell som är anpassad för livsmedelsbranschen. Vi har använt oss av kvalitativa konsumentintervjuer för att uppnå vårt syfte. Empirin som insamlats från djupintervjuer har analyserats och tolkats med hjälp av teorin. Baserat på slutsatserna vi dragit från intervjuerna har vi konstruerat en varumärkeskapitalmodell för livsmedelsbranschen sett utifrån ett konsument perspektiv.

Sjukfrånvaron i Sverige ökade kraftigt i slutet av 1990-talet och drabbade även högre utbildade personer som tidigare inte varit sjukskrivna. Många människor tillbringar större delen av livet på att arbeta och arbetsmiljön påverkar medarbetarna på olika sätt, där ledarskapet är en faktor som påverkar hälsan. Arbetsplatsen anses därför vara en av de hälsofrämjande arenor där insatser för att förbättra hälsan kan genomföras. Att ledarskapet påverkar medarbetarnas hälsa anses vara en självklarhet, men det finns inte så mycket forskning inom området.Syftet med studien var att undersöka hur medarbetare på en arbetsplats med låg sjukfrånvaro upplever att ledarskap bidrar till hälsa på arbetsplatsen. Studien är av kvalitativ ansats där data samlades in genom telefonintervjuer med fem personer.

Since the brain is an important prerequisite for human language there is a great interest to gain more knowledge about healthy brain activity during language mediated communication. This study examines variations in high level language ability relating to demographic factors like gender and age and relates language ability to neural activity.Eighteen individuals in ages between 22 and 64 were included and divided into groups in relation to gender and age. The material used to assess language ability was derived from Testbatteri för Bedömning av Subtila Språkstörningar (Laakso, Brunnegård, Hartelius & Ahlsén, 2000), Swedish Lexical Decision Test (Almkvist, Adveen, Henning & Tallberg, 2007) and a reading test (Högskoleprovet). The results were correlated with measured brain activity using functional Magnetic Resonance Imaging (fMRI) and language paradigms. ANOVA was applied to discover possible demographic variances in language ability as well as in brain activity.The results showed no significant differences in language ability.

Women magazines are like guides to women and girls, due to the fact that they consistently upgrade their women audience about different trends. Advertising ads that are directed toward women are enjoying being in the atmosphere of women magazines, based on their frequent presence in women magazine?s content. Postfeminism is regarded as being an escape from feminism or as the opposite of feminism because they don?t share feminism?s ideology about equality, gender, and feminism?s questions about power struggle.

Syfte: Genomförandet av en litteraturöversikt inom området åldrande och intellektuella funktionsnedsättningar syftar till att ge en övergripande bild, ur ett socialt perspektiv, om hur äldre människors med intellektuella funktionsnedsättningar livssituationer kan se ut. Vidare att identifiera eventuella luckor eller behov av forskning. Metod: Litteraturöversikten är en så kallad ?scoping study?. Själva sök-strategin utgick från så kallad blocksökning. Sökresultatet från databaser genomsöktes därefter i tre steg: (1) Titel; (2) abstract; och (3) fulltext.

Manure evaluation has been suggested as a cheap, fast and easy method which can give information about the digestibility of the ration, the function of the rumen, where in the gastrointestinal tract the feed is digested and the health of the cow. An experiment was conducted to study how manure evaluation could be used as a management tool in Swedish Dairy farming. Manure was collected from cows on Kungsängen Research Station and from 9 other farms. The manure samples were analysed for dry matter, ash, starch, pH-value and particle size (wet sieved). Also, the consistency of the manure was determined on a 5-point scale and the colour and smell were noticed. Penn State Forage Particle Separator was used for determining the particle size of the roughage.

As revenues from newspaper advertising plummet and their readers loyalty erode, the need to understand newspapers' changing environment and the actors involved in this change is growing in importance. Evidence is the entire industry is entering into a restructuring phase and that this restructuring is driven by the rapid consumer adaption of internet media.In this thesis I elaborate on "how the Internet is affecting the conditions for value creation in printed newspapers" and "how the Internet is affecting the conditions for other actors involved in the printed newspaper's value creation". These two questions land us in the bigger question of "Does the Internet act as a compliment or a substitute to the printed newspaper ".To answer these questions the printed newspaper is represented as the actor in the middle of content producers, advertisers and consumers. It is in its role as a means of distribution and as a co-ordinating force that we study the value creation of the printed newspaper. The empirical base of this thesis is a qualitative participant observation where the author during a period of time interacted and collected data from the open discussion in blogs by several of the industry's top influentials combined with material from seminars and reports on the current state of media.

AbstractA useful tool for companies to use in their differentiation process is proposed to be employee branding. Employee branding is developed and put forth by the management with the main task to formulate the brands vision and values, and communicate them to the employees. To promote the employee engagement and their relationship with the company, corporate storytelling can be applied, with is an internal communication that strengthens the internal rumour and values that represent the brand. Since engagement and motivation is important factors when creating a strong employee brand, there is a need for further research on how corporate storytelling is used by companies to influence employee engagement and motivation, as corporate storytelling leads to deeper commitment among employees.PurposeThe purpose of this paper is to explore how companies use corporate storytelling to influence their employee branding.MethodologyThe authors conducted a qualitative case study on how the retail organization Boomerang. The empirical material was collected thru semi-structured interviews with Boomerangs management and employees.ConclusionThe conclusion shows that the employees prefers when corporate storytelling and various communication is put in context, this because it?s easier for the employees to understand.