China has a long tradition of using deception and psychological tactics. During the 2008 Beijing Olympics, China displayed extensive perception management, aiming at showing a better picture of China. The purpose of this study is to examine if China has continued to display a distorted image since the Olympics and if it could be classified as attempts on deception directed towards a western audience.By combining case studies with descriptive, comparative and a qualitative content analysis method, three cases are researched in order to establish how they are portrayed in the Chinese newspaper China Daily and the BBC News. The differences discovered are matched with the six different kinds of deception presented in Barton Whaley?s general deception theory.In all three cases, numerous examples can be found which indicates that China attempts to deceive their western audience through the media.

This paper sets out to investigate how companies can create advertisement that focus not only on selling but also on entertainment. The research is based on seven TV-commercials produced by the Swedish food chain ICA. The commercials were analyzed according to the methods of discourse analysis, semiotic analysis and rhetorical analysis. Furthermore, the research compares the analysis made with the thoughts and ideas of Tobias Karlsson, Head of marketing and communications development at ICA to find out how the comprehension of the commercials correlate with the original intentions made by the company.The study shows that ICA creates a commercial that contains the perfect mix of rhetorical approaches, communication strategies and entertainment mixed with gravity. The study also shows that ICA fails with its primary goal which is to sell selected products; however, by producing the entertaining commercials, they manage to strengthen their brand.

Syftet med studein är att studera Coding Technologies och hur det som litet företag har etablerat en högteknologisk standard på en marknad dominerad av stora aktörer. Resultatet av detta ska vara att identifiera viktiga faktorer och visa på strategier ett litet företag kan använda i denna situation. Studien är genomförd i form av en fallstudie med djupintervjuer där den teoretiska referensramen arbetats fram utifrån empirin. Uppsatsen behandlar de teoriområden som förknippas med standardsättande. Områden som nätverksmarknader, nätverk och patentproblematik.

With examples from a single classroom situation, several educational moments show what goes on between the teacher and the student. The teacher?s responsibility in the learning process is, with a gesture frozen in the air of the moment, to lead and follow the student in her tentative efforts at seeking knowledge. Initially, it is an attempt to shed light upon the "not yet seen" with a certainty that the student herself possesses the capacity and the aptitude to reach greater insight and clarity in her understanding. The Validation/Feil Method presented in this instructional situation illustrates how best to communicate with elderly people suffering from Alzheimer?s dementia.

This study aims to discover pedagogues perceptions of children?s sedentary behavior linked to the school and its activities. Questions that the study sought to answer was: What do pedagogues think of when they hear ?sedentary children?. How do the pedagogues look at their own and the schools responsibility? Advantages and disadvantages with sedentary behavior? Relationship between physical activity and sedentary behavior and the impact of environment connected to sedentary behavior? The study is qualitative and implemented through seven interviews with pedagogues in the schools earlier years.

Background: An accountant is supposed to secure that the information from a company is true and fair. Recently consulting, or giving advice, has grown to be a major part of an accountants daily work particularly in smaller companies which may have insufficient financial competence themselves. This means that an accountant occupies two parts, as an independent reviewer and as an initiated advisor, which have caused controversy. Purpose: The purpose is to outline and explain how the accountants and audit customers regard an eventual discrepancy between performing the audit and consulting, and to give suggestions how to manage this. The purpose is also to define what customers perceive as quality in consulting an auditor.

This is a master thesis from Uppsala University in collaboration with B Locket AB (more known as www.blocket.se). B Locket AB is a large ad-company from Sweden, located in Stockholm.Search engines on the market today are becoming more and more complex. When they were first introduced, they only had one function and that was to produce search results containing the string that the user had typed. Today, users want it to be able to spellcheck, produce more results and sort search results on specific fields as well. Preferably, all these features should not affect the performance as a whole.The reason to why these demands have come up is that users are getting more and more used to internet services as a whole and they want everything to be as easy as possible.The user ability has become a substantially more important area in the computer industry and this needs to be taken into account when it comes to B Locket AB and its search engine.

Vid den perioperativa dialogen möter den perioperativa sjuksköterskan patienten vid tre tillfällen i samband med operation. Detta har visat sig komma både patienter och sjuksköterskor till godo. För att införa perioperativ dialog krävs förändringar i organisationen. Syftet med arbetet var att undersöka vilka förutsättningar som krävs för att införa och arbeta med perioperativ dialog på operationsavdelning. Arbetet är en pilotstudie med kvalitativ ansats, där chefssjuksköterskor intervjuats.

The aim of this study was to describe and understand how individuals in adulthood experienced a childhood with neglect, and how they handled neglect. In order to reach the perspective of the individuals who grew up with neglect, we chose to use autobiographical books as our empirical material. The criteria the autobiographies had to meet in order to fall within the scope of this study was that the biographies had to display the experience of neglect during childhood, and thereto the books had to be written by individuals who themselves experienced neglect. Based on the aim of this study we sought answers to three questions: How do the individuals describe their upbringing with a mentally or socially disabled parent? How have the individuals coped with the neglect they?ve been exposed to? What consequences have the neglect supposedly led to? The findings of this study show that the extent to which the individuals experienced neglect were profound and comprising.

Our purpose is to display the meaning of fan clubs and further reveal the potential value of fans. This study has an abductive approach with a qualitative data collection, where empirical material has been collected through a micro netnographic study along with qualitative interviews. IKEA and IKEA Family have been applied together with virtual fan clubs to study the fan club phenomenon. The study is based on prior literature concerning loyalty, customer clubs and brand relations. This theoretical framework was chosen to fulfil the purpose of unveiling the meaning of fan clubs and the potential value of fans.

The purpose of the study is to investigate and elucidate how and why municipalities cooperate across municipal boundaries with destination development. To answer the purpose the authors chose two research questions:What are the incentives of cooperation between the municipalities in Roslagen? What are the possibilities and difficulties of cooperation? In order to answer the research questions interviews with local business managers, administrative director, the acting Head of destination and tourist office staff were made. Municipalities have signed a cooperation agreement in October/November 2008, where they will work more formal together to strengthen the destination Roslagen. The result of the study shows that the main motive for municipal cooperation is the sharing of financial resources to promote and develop the destination Roslagen together.

This is a BA thesis in landscape planning at the Swedish University of Agricultural Sciences in Alnarp. The purpose of the thesis is to investigate why Japanese gardens, created in Sweden, often lack the feeling connected with Japanese gardens. The thesis includes a short study of Japanese history, spanning from the Middle Ages to the 19th century, to create a mild understanding of how the Japanese society changed, due to political, religious and cultural influences. The traditional Japanese garden styles, developed during this period, have been concisely compiled separately to create a homogeneous image of each style. In order to display opposite views of garden design in the European garden styles, some of the european styles have been concisely compiled as well. To produce a higher level of understanding of the Japanese garden, a consice compilation of the fundamental design principles has been included, as well as variuos types of decoration typical to the Japanese gardens, since the miss-use of these is a certain way of losing the feeling of a Japanese garden. The thesis is concluded by a consice compilation of possible reasons as to why the feeling connected with Japanese gardens is absent, as well as some attempt to include the feeling in the Swedish versions of Japanese gardens..

Unemployment and long term unemployment is a reality for a large number of people in Sweden. This may be the result of structural changes in the labor market, but involves a wide range of issues. Along with other actors, the social services are obliged to support the long term unemployed to find a job. The aim of this study was to describe and analyze the work done by social workers towards the long term unemployed, 25-49 years old, in two municipalities. We performed altogether six qualitative interviews.

Arbetet är ett examensarbete i högskoleingenjörsutbildningen, inriktning datateknik, på Linnéuniversitet. Arcoma AB är ett företag i Växjö som utvecklar och tillverkar kompletta röntgensystem. Företaget har som mål att förbättra användarvänligheten av systemet med hjälp av en LED-display. De kan förbättra systemet genom att byta ut en enhet som styr röntgengeneratorn mot LED-displayen. Detta leder till att användaren får bättre kontroll och styrning av systemet, samtidigt som patienten behandlas.I rapporten beskrivs implementering av både hårdvara och mjukvara till displayen, samt den tekniska bakgrunden som till exempel HDMI och LED-tekniken.

There are many researching studies to be found that describes how media relates to men and women differently. Even if it?s a newspaper research or a magazine research they all display the same information. That there are differences in the way that women and men are described or portrayed in articles and pictures. Most of these gender studies are made on a basis of magazines that are mainly intended to men or to women.