Syftet med uppsatsen är att analysera och studera hur man skapar en position för Functional Food produkten i konsumentens medvetande, det vill säga undersöka vilka positioneringsstrategier svenska Functional Food produkten har, och vilka marknadsstrategier företagen har använt för att skapa önskad position i konsumentens medvetande. Genom fallstudier undersöker och analyserar vi hur företagen har lanserat och positionerat sina Functional Food produkter mot intressanta marknadssegment. Syftet med fallstudier är att exemplifiera vilka positioneringsstrategier Unilever och Skånemejerier använt sig av och under vilka förutsättningar de har lyckats nå en position med sina Functional Food produkter på den svenska marknaden. Det empiriska materialet har kompletterats med expertintervjuer. Den teoretiska referensramen utgörs av tre teoriområden, Innovation, Diffusionsprocessen samt Positionering, där vi fokuserar på skärningspunkten mellan dessa.

Warthogs live under natural conditions in matriarchal groups, bachelor groups and yearling groups. Just like all pig species do warthogs have a complex behaviour repertoire. The semi-wild warthog population at Kichwa Tembo Lodge, outside Masai Mara National Reserve, lives in a fenced area with access to food all over the year and is protected from predators. The aim of this study was to observe the male warthogs? mating behaviour and their hierarchy during the mating season.

This study is a quantitative study designed to examine whether training in health issues may have contributed to the increase in head managers' psychological capital (PsyCap). Construction consists of the following components: self confidence, hope, optimism and resilience. A high PsyCap considered beneficial in organizational change and steer towards the positive development and helps individuals in stressful situations. The results show an increase of characteristics such as hope and optimism among managers (N = 15) who have undergone training in health issues compared with managers who have not undergone training. However, the tests show no significant difference in head managers' attitudes to health breaks, not the severity of granting health breaks in the groups as a result of training.

The purpose of this bachelor degree thesis is to analyze technical issues associated with an implementation of a low sloping trash rack with narrow spacing. A hydropower plant in Umea?lven was used as a case study. The basis for the study was a model where trash racks were dimensioned for inclinations between 25 and 45 degrees. Corresponding head loss, durability and water speed through the rack were then determined for each inclination.

During the last decade research in leadership has escalated and newleadership styles have started to prevail. This study intends to examinewhether a leaders increased level of motivation in turn can motivateemployees. A major company included all employees in a leader position inan exhaustive intervention with the purpose to increase the leaders?motivation in order for them to motivate their employees. After theintervention, which ended in spring 2012, interviews with six differentemployees at the company were made to see if their level of motivation hadincreased.

Titel: Manlig och kvinnlig kommunikation = Kvinnors och mäns kommunikation?Nivå: Kandidatuppsats, Ledarskap (15hp), våren 2011Författare: Lisa Englund och Frida NielsenHandledare: Jenny StåhlNyckelord: Ledarskap, kommunikation, genusProblemformulering: Hur kan män respektive kvinnor i position som chefer kommunicera med sina medarbetare inom dagligvaruhandeln?Syfte: Uppsatsens syfte är att utifrån den teoretiska referensramen och den empiriska undersökningen undersöka hur män respektive kvinnor i position som chefer kan kommunicera med sina medarbetare inom dagligvaruhandeln. Vi vill även undersöka om män och kvinnor i position som handlare inom dagligvaruhandeln kommunicerar på olika sätt samt försöka ta reda på varför ledarna kommunicerar som de gör.Teoretiskt perspektiv: Avsnittet inleds med en beskrivning av ämnet genus, därefter redogörs även för ämnet kommunikation och slutligen en kombination av dessa ämnen i form av manlig och kvinnlig kommunikation.Metod: Uppsatsen har en kvalitativ forskningsansats med ett deduktivt angreppssätt där vi har intervjuat två män och två kvinnor i position som handlare inom våra ämnesområden.Empiriskt perspektiv: I empirin beskriver vi de intervjuer som vi genomfört med de fyra handlarna.Slutsats: Män respektive kvinnor i position som chefer kan kommunicera olika med sina medarbetare. Orsaken till varför män och kvinnor kommunicerar på det sätt som de gör kan bero på flera olika faktorer och inte bara på det faktum att de är män respektive kvinnor..

This master thesis studies distributed navigation which isa function implemented in a future network based combat information system to improve the accuracy in navigation for combat vehicles in a mechanized battalion, above all in the event of loss of GPS. In the event of loss of the GPS the vehicles obtain dead reckoning performance through the backup system that consists of an odometer and a magnetic compass. Dead reckoning means a drift in the position that makes the accuracy in the navigation worse. The distributed navigation function uses position and navigation data with measurements between the vehicles to estimate the errors and uncertainties in positions, which are used to improve the accuracy in position for the vehicles. To investigate and demonstrate distributed navigation, a simulation environment has been produced in Matlab.

Binaurala inspelningar används när man önskar kunna bibehålla en 3- dimensionell upplevelse vid uppspelning, antingen genom hörlurar eller via högtalare. Vid inspelning används två mikrofoner som placeras antingen i öronen på en person eller i öronen på ett konsthuvud (en förenklad modell av ett medelhuvud). Man vill oftast använda ett konsthuvud för att underlätta inspelningarna och öka repeterbarheten, nackdelen är att konsthuvudet är en förenkling/modell av ett medelhuvud och man riskerar därför att försämra riktningshörandet jämfört med om man gör inspelningen i sina egna öron. En möjlig tillämpning för den binaurala tekniken är i cockpitmiljöer där det är höga störnivåer (brus) och ofta förekommande att flera personer talar samtidigt. Tack vare den binaurala tekniken kan man då jämfört med en mikrofon få ett riktningshörande och det blir lättare att separera de olika rösterna.

Seen in many trends and studies, consumers of today feel a growing desire to experience the uniqueness in products and services. This is forcing companies be more innovative and creative in their marketing, in order to distinguish and differentiate themselves and their products/services. We believe that creating a top-to-bottom experience strategy is one way that a company can succeed in this.The purpose of this thesis is to analyze and clarify how a business can reinforce their product experience through a complete experience strategy. In order to demonstrate this we have made a case-study research for the New Wave Group, advising them on how they can place blown glass art at the heart of the town of Kosta.The authors have used qualitative methods and an abductive approach. Four interviews have been completed with executives from the New Wave Group, including the project manager, hotel manager, head of the Kosta Boda smeltery and head of guides and visitors at Kosta museum.

Vid Positionsbestämning av radiosändare med TDOA(Time Difference Of Arrival) är det traditionella sättet att låta varje uppmätt tidsskillnad definiera en hyperbelgren på vilken sändaren befinner sig. Skärningspunkten mellan två eller fler hyperbelgrenar ger sändarens position.Målet med examensarbetet är att identifiera möjliga sändarpositioner och detektera mångtydigheter. Problemet har lösts med kägelsnittsmetoden som låter tre mottagares positioner och deras uppmätta tidsskillnader definiera ett kägelsnitt där sändarens position är i en av dess fokuspunkter..

The aim of this thesis is to seek understanding of which images there are about the ?others? in the society. For this study, four women in the ages of 21-23 years old were interviewed during April 2005. The empirical material was analysed with Laclaus and Mouffes discourse analysis. One conclusion is that the images of the ?immigrant? and the ?immigrant women? are created opposite to the ?Swedes? and the ?Swedish women?.

Writers: Johan Lundqvist Eriksson and Elin SandbergSupervisor: Stig AnderssonEnglish title: Allocation of revenue in the hospitality industryKeywords: Revenue allocation, cost allocation, profit center, Du Pont model, taxes and manipulation of data.Date: January 2012Since the taxes for food and lodging has been different in Sweden for many years, the hospitality industry has come up with a way to save money on tax paying. When private customers stay for a weekend where the meals are included, the business is placing more than the relevant revenue on the lodging part, which has the lower tax. Because of this the results has improved and tax money has been saved. Now when the Swedish government has decided to lower the tax on food to the same level as the lodging, the chances for correct revenue allocation arises. When we approached the hospitality industry with our problem area a big interest was showed from the head chefs. They now see a chance to get more income on the meals and through this be able to show better results towards the owners.Two hotel managers at two different hotels and their head chefs were chosen for interviews.

The purpose of this study was to examine how teachers see the use of action plans for students in need of special support in physical education. The questions used were: What do the teachers consider being the causes for students not reaching the objectives in physical education? What experiences do four teachers have considering the work with action plans for students in need of special support? And, what experiences have one chosen head of school about establishing action plans for students in need of special support?To reach the answers to these questions qualitative interviews were made with four teachers from different schools. The interviews deal with the teachers views on assessment, curriculum, and the work with action plans for students in need of special support.The results show that that the underlying causes for students not reaching their objectives was either lack of participation or difficulties in certain parts of the subject. Despite this, the teachers write very few action plans even though it appears there are students in need of special support.

Crisis communication can make a crisis turn into a double crisis. The purpose of the thesis is to analyze by which rhetorical means a double crisis can occur. With the Swedish zoo Parken Zoo as a specific example, this essay examines the crisis communication during the crises that started with the tv-show Kalla fakta. The tv-show revealed that Parken Zoo killed and slaughtered endangered and sacred animals. When asked about the specific animals, the head of the zoo gave different answers ? which contrasted with former employees testimony.

The debate about women and equality is a very burning issue in the Swedish society today. There are a lot of articles, TV-programs, books and web sites treating the position of female leaders today. There are also a lot of myths strongly attached to our minds hindering the equalization process between men and women.The main purpose of our study was to look at women as leaders and identify potential tendencies in businesses sectors dominated by mainly men or women. We also wanted to find out whether leadership behavior is more or less oriented towards relations- or task in any of the chosen sectors. It was even in our interest to see if our chosen respondents supported the myths in our society about male and female qualities.We interviewed 20 women in four different sectors, two dominated by men (Computer/It, Transport) and two dominated by women (School, Healthcare).