As the field of marketing becomes increasingly competitive, creative tools to reach the intended consumer needs to be utilized. In order to break through the crowded airways and packed ad space, one can choose to direct the message through channels that relate to currenttrends in society, while using innovative artistic concepts. The fundamental purpose behind this report is to provide a roadmap for creating a successful and unique marketing campaign. In addition, we have attempted to identify how visual methods can add valuable attributes to the campaign, ensuring a more progressive and distinct impression. To illustrate our claims, we have chosen to analyze Wasabröd?s latest marketing effort, ?Change Bread,? by dividing it into three sections, including planning, execution, and the visual creation.

Smärta är en unik upplevelse som enbart den drabbade kan bedöma. I sjuksköterskans arbetsuppgifter på en akutmottagning ingår att se till varje patients unika behov. För att inte ett vårdlidande skall skapas för patienter med smärta är det viktigt att en korrekt behandling för smärtan ges. För att detta skall kunna ske krävs att sjuksköterskan på akutmottagningen, dels har god kunskap om smärtlindring dels vet hur smärta kan utvärderas på ett adekvat sätt. Syftet är att beskriva resultat från kvantitativa studier som undersökt överensstämmelse mellan patientens subjektiva smärtskattning av akut smärta och vårdpersonalens skattning av densamma.

Talented and committed employees are important resources for a company?s competitiveness. With the escalating competition for competent employees, a strong employer brand has come to play an increasingly important role as a means of attracting employees with a desirable profile. In this study, brand theory is applied to the results of a quantitative study of students? evaluation of an attractive employer, in order to identify the factors which explain why certain employers are perceived as more attractive than others.

This paper aims to describe and discuss psychotherapy in rhetorical terms; in particular how psychotherapists can use their ethos, or person, as a means for convincing the patient, and subsequently discuss how these insights in turn can be useful for other rhetors.Classical rhetoric is commonly associated with one speaker exercising influence on an audience of many, but modern rhetoric is broader, and includes all situations where someone is attempting, by speech or in writing, to affect anyone, including the rhetor himself. With this broader definition, psychotherapy may also be considered a form of rhetoric. Psychotherapy does, however, highlight the aspect of power distribution, in that it is clear that it is up to the patient to determine whether the rhetoric will achieve its purpose or not, that is, if he will be influenced by it. In psychotherapy, it is also important to differentiate between persuading and convincing: for a permanent change to occur in the patient?s thoughts and actions, the deeper, "internal" form of conviction is necessary for change to take place.When attempting to convince an audience, it is important for the speaker to establish a credible ethos, that is, present a trustworthy persona.

Previous research has established coaches' important role in developing elite athletes (Durand, Bush, Thomson & Salmela 1996). Athlete enhancement and assisting athletes achieve ?peak performance? has been a major objective for elite coaches as well as sports scientists (Williams & Kendall, 2007) Despite this common goal, research also question whether sports scientists and the research they pursue really effects coaches knowledge and constitute a foundation for today and tomorrows athletic performances (Bishop 2008).  This study examined elite coaches? needs and use of sport science research as well as the interaction between elite coaches and sport scientists. Following interviews of ten elite coaches, content analysis revealed that sport science is both a formal and informal resource of knowledge for coaches. Development of athletes is seen as the main objective of research retrieval and personal and/or direct contact with the sport scientist is considered to be the best way to assemble.

Syftet med vårt examensarbete har varit att undersöka hur några valda pedagoger förhåller sig till utomhuspedagogik som en pedagogisk undervisningsmetod och diskutera dessa olika perspektiv av vad pedagogerna säger utifrån frågeställningarna i vårt syfte.Med hjälp av intervjuer har vi ställt frågor till fyra utvalda pedagoger som besitter skilda kunskaper och erfarenheter av utomhuspedagogik.I litteraturstudien mötte vi begrepp som forskare och teoretiker förknippade med utomhuspedagogik. Begrepp som direktkontakterfarenhet, sinnlig erfarenhet, autentisk lärandemiljö.Resultatet åskådliggör att pedagogerna ser fler fördelar än nackdelar med utomhuspedagogik. Några fördelar gällande utomhuspedagogiken framkom som mer rörelse i lärandet, bättre hälsa och att lära om objekt i sin verkliga miljö m.fl. En nackdel som flera av pedagogerna var överens om var personalbrist, tidsbristen gällande planering och de praktiska förberedelserna.Pedagogerna visade olika intresse för utomhuspedagogik men alla var överens om att det var en bra undervisningsmetod och några av dem ville gärna använda sig mer av det i sin undervisning i framtiden..

All companies face risk in their daily business. Internationalised companies tend to experience higher risk due to for example unfamiliar business environment than companies that act only on the national market. Estonia became independent as late as in 1991 and is therefore a new interesting market for many companies in neighbouring countries like Sweden. Risks that are most apparent for an internationalised company are political risk, currency risk, capital and interest rate risk, business risk and credit risk. Our intention of this study was to find out how Swedish companies acting on the Estonian market faced the different risks when entering the Estonian market and how they value the risks today.

The workplace has a direct impact on the physical, psychological, economic and social well-being of the workers. A healthy workplace leads to increased health among the employees which also makes the employees more productive (Källestål, 2004). A poor working environment can have negative consequences for individuals, companies and society (SOU, 2009:47).This is a qualitative study that investigates companies? view of health promotion and how they practice health promotion in working life. Five private and five public companies, with representatives from the management were interviewed.

The object of this thesis is to direct attention onto female inmates who is a disregarded user group within the discipline of library and information sciences. This study has been performed on location at the Hinseberg correctional institution where nine female criminal offenders constitute the empirical foundation of our inquiry. The question proposed for solution is as follows: Is there a correlation between socio-cultural prerequisites and the reading habits of the female inmates - and if so how can it be described? Among the conclusions that we have drawn from our study is that the socio-cultural environment has an influence on the well-being of the inmates which in its turn has an impact on their reading. However, the effects on their mental state vary and consequently so does also their reading.

The Internet has become a communication system that includes a direct and personal communication as well as traditional mass communication. For example, the Internet has become a channel for self-publishing. It provides opportunities for discussion and blogs can be woven together into a dialogue between network users. The conversation is both personalised and addressed to the wider community. Our study is based on how fashion bloggers perceive their role as a fashion blogger, and how young women, 18 to 30 years old, in Sundsvall, perceive fashion blogs.We chose to conduct qualitative research and held qualitative interviews and focus groups. Since fashion blogs are a relatively new phenomenon, we chose to do interviews with the active fashion bloggers, Nina Johansson and Karolina Skande, to use them as informants.

Svenska Kraftnät is (together with the other transmission system operators of the Nordic power system) responsible for keeping balance between the generated and demanded power in the Nordic power system. Spontaneous load variations and system disturbances, however, lead to power imbalance followed by frequency variations. The frequency deviations can be limited to an acceptable level by the spinning reserve, mainly by hydro power control. But there are also other system properties which have a great influence on the frequency and system stability. The frequency and voltage dependence of the loads have a direct influence on the power balance.

Agency theory describes the conflict of interest between the principal (stockholders) and the agent (CEO). Aligning the incentives of executives with those of the owners is the most direct way to mitigate the agency problem. If there is no meaningful link between CEO compensation and company performance, it is doubtful that the large sums of assets in public corporations are being managed efficiently. In theory the solution is simple reward the CEO when shareholders wealth increases. The purpose of this paper is to investigate if there is a relationship between company performance and CEO compensation among Swedish companies, in materials and information technology industry.

The aim for this study was to investigate if it is less stressful for cow and calves in loose housing systems when separation is made so they can see and touch each other (Physical Contact-PC) instead of just hearing each other (Hearing Contact-HC). The behavior of eight cow- calf pairs (n=4 pairs per treatment) on an ecological dairy farm with cubicle housing were studied for four hours directly after separation and four hours the day after separation. The first four cows that gave birth were used for treatment PC, and the following four cows that gave birth were used for treatment HC. The only selection criteria used was that both cow and calf were healthy. Separation took place 3-4 days after birth and the calves were put separately in two different pens while the mothers were let loose into the cubicle system.

This report describes a master thesis performed at SICS (Swedish Institute of Computer Science) and KTH (The Royal Institute of Technology) in Stockholm.Ajax stands for "Asynchronous JavaScript and XML" and it's not a programming language, but a suite of technologies used to develop web applications with more interactivity than the traditional web pages.Ajax applications can be adapted for mobile and constrained devices. This has been called Mobile Ajax. While the technique is the same, Mobile Ajax generally is considered to be a special case of Ajax, because it deals with problems specific to the mobile market.The purpose of this thesis has been to examine which possibilities and disadvantages has the Mobile Ajax from developers and users perspective. In addition we compare Mobile Ajax with Java Micro Edition (Java ME) and Flash Lite.This has been done through literature studies and development of a databased chat client (MAIM -Mobile Ajax Instant Messenger). The application sends and receives direct messages in real time between differently mobile devices.

The Swedish armed forces has for many years educated squad leaders by letting them start their training two and a half months before the soldiers start their training. 2007, this system was used for the last time. I went trough this system myself in 2005 and had a positive experience and when I did my internship I experienced a slight difference in the attitude of the squad leader. I talked with my colleges at the company and they had felt the same. This essay will try to analyse if the squad leaders has lost any of there ability and if so, what could be the cause? To analyze the ability of the squad leader in this essay it will first analyze their ability through the Direct leadership theory, which is the theory that is presently used in the Swedish armed forces.