Foods that stimulate health and satisfy consumer expectations are needed. In a consumer´s perspective, products that provide several kinds of health benefits, without any call for major changes in their behaviour are needed on the market. With this increasing interest in health promoting food product, one of the biggest challenges for the food industry is to find the conditions and right position on the market and find the opportunities to enter the market successfully. New products with added health values can be developed to cure and counter welfare diseases as in this case for diabetics type 2. Swedish food companies have a desire to respond to welfare diseases and one welfare disease is diabetes type 2. Many of them have an ambition to develop new products to respond to the growing population and find a supply that could suit their customers.

As a patient you can find a lot of information concerning health and diseaseson the Internet. Purpose: The purpose of my study is to gain a betterunderstanding of how physicians relate to well-informed patientsfrom the point of doctor's changing role in meeting the patient related to theweb-based patient information. Today's patients are turning increasingly tothe Internet before they visit their doctor, this is due to the electronic healthinformation is available 24 hours a day, 7 days a week while the regulardoctor usually have several weeks of waiting. Problems that can arise with theWeb-based information is that the patient does not have a medical educationto know whether the information is appropriate or not. Method: To explorethese questions, I decided to use both qualitative semi-structured postalquestionnaires and telephone interviews in which the physicians preferreddifferently.

The behaviour of consumers has changed rapidly during the last decade, and a healthy lifestyle and an environmental mindset has become part of everyday life. This is also something that has become prominent in the supermarkets, where the organic products are increasingly winning shelf space. Several consumer behaviour studies have shown that the attitudes towards organic products and labels are predominantly positive. According to traditional marketing theory, these kind of attitudes should affect consumers? purchase intentions in a positive manner, as well as the actual purchase behavior.

The main purpose of this Master?s thesis is to develop an understanding of why non-users do not use public libraries by studying their information and culture Habits and their relationship to public libraries. One of the motivating factors behind this choice is the lack of earlier research on the subject, particularly qualitative research. The theoretical framework is stratified into three associated levels with Brenda Dervin?s sense-making theory on an individual level, Marianne Andersson?s and Dorte Skot-Hansen?s model of the roles of public libraries on an institutional level and Pierre Bourdieu?s theoretical apparatus on a social level.

Denna uppsats baseras på en enkätundersökning bland elever i årskurs 2 i gymnasiet. Den syftar till att undersöka om det finns skillnader i läsvanor och attityder till läsning när det gäller kön, klass och etnicitet. Undersökningen kommer fram till att de stora skillnaderna finns mellan könen. Flickor är mer positivt inställda till läsning än vad pojkar är och de läser mer. Drygt 85 procent av flickorna svarade att de tycker om att läsa, medan endast 47 procent av pojkarna har samma inställning.

Thesis purpose: The purpose of this thesis is to determine how a technolo-gically enhanced shopping tool, synergizing eCRM tech-niques with personalized promotion at the point-of-sale, can increase customer loyalty by considering perceptions of current grocery retailer loyalty programs in Sweden. Methodology: An exploratory research was undertaken in the light of a qualitative method collecting primary data through focus group interviews. Theoretical perspective: The major considerations regarding theoretical aspects, for this thesis, can be addressed by Behavioral/Attitudinal loyalty and Relevance of Promotion. Empirical data: The empirical data, in regards to primary data, was ga-thered based on four focus group interviews. Conclusion: The conclusions of the thesis imply, that in order to make a loyalty program successful, it needs to firstly be conven-ient for the customer; easy to join, and provide an easy and time efficient display at the point-of-sale.

Studiens syfte var att undersöka skillnader i kostvanor som kan ha betydelse för utveckling av karies mellan ungdomar vid yrkesinriktade respektive högskoleförberedande gymnasieprogram. Datainsamling skedde vid två gymnasieskolor i södra Sverige med användning av en enkät som bestod av 32 frågor.Det skulle både finnas yrkesinriktade- och högskoleförberedande gymnasieprogram på de skolor som deltog. Sextio elever från respektive gymnasieinriktning skulle ingå i studien. Totalt erbjöds 143 elever >16 år att delta från två skolor. Resultatet baserades på 118 besvarade enkäter, 60 från de yrkesinriktade- och 58 från de högskoleförberedande gymnasieprogrammen.

ABSTRACTThe aim of this study was to describe various methods of treatment and effects of treatment of ADHD, and to investigate wheater there is an association between adults with ADHD and obesity. Method:  Literature review. Twelve quantitative scientific articles were found in the data bases PubMed, Cinahl and MedLine.  Result: ADHD is a cognitive impairment that can lead to serious complications such as obesity. Studies show that drug treatments of adults with ADHD have positive effects in terms of reduced symptoms, increased efficiency and improved quality of life, but drugs can also cause side effects in form of loss of appetite and insomnia. For adults with ADHD and obesity drugs that affect metabolism have a significant impact on patients ability to lose weight.

AbstractPurposeThe purpose of this thesis is to examine the Swedish students? Habits regarding videos on Youtube and create an understanding towards what makes them viral. The purpose is also to state how companies should make use of visble and hidden viral marketing to get their message out to the customers.MethodThe thesis uses both a qualitative and a quantitative method. At first there was a qualitative focus group with 6 Swedish students. The focus group generated valuable information which later was used to create surveys.

Att köra eller inte köra is a qualitative study aiming to show how environmentally conscious people who utilizes cars deal with their dissonant behavior, but at the sametime maintain an identity as environmentally conscious. The study is based on the fact that a third of those who drive cars in the municipality of Växjö would like to decrease their use of cars while at the same time having the infrastructural conditions to utilize other means of transportation. The study investigates inner obstacles in the form of Habits and lifestyle, but also the different strategies the motorists use to reduce their cognitive dissonance and maintain a green identity. The indicators show that the reason the majority of the motorists continue to utilize cars is part due to inner obstacles (it's adeeply rooted habit, but also a big part of their lifestyles), part due to that the individuals have defenses for their use of their cars, defenses designed to have a dissonance reducing effect. The indicators also show that the motorists value their family higher than the environment, and in this way they can legitimize many of their car uses.

We chose to write this essay about mobile commerce and what influences aconsumer's buying Habits within mobile commerce. We also look at how acompany can implement mobile commerce. We could not find any studies thatdirectly addressed factors that affected consumers of mobile commerce prior tothis essay. This was one of the reasons that we chose to write about it.In the introductory chapter, we will discuss important issues relating to ecommerceand the use of smartphones as a tool for marketing and trade.In the methodology chapter, we explain our choice of methods for this essay. Wereported on the techniques and methods to collect data that were relevant to thiswork and then we had a discussion about the methodological choices made.

In Sweden the amount of people with obesity has increased with almost 50 % during the past 20 years and is now including 500 000 people. A larger energy intake than energy consumption is today one of the most important cause of overweight and obesity that exist in the world. This requires more knowledge about healthier eating Habits combined with moderate intensive exercise, exercise that is simple, effective and amusing. A god solution is a combination of fitness training and strength training, a type of circuit training. It is distinguished by a high intensive work in short periods and with a short break.

The purpose of this master thesis is to show how a chosen actor in form of the Swedish union organization IF Metall (the Swedish union for metal- and industrial workers) works with pro-reading activities. The project being scrutinized is the Read to me dad-project which aims at fathers who are not used to reading activities within the LO-group (the Swedish Trade Union Confederation). The methods used are interviews and literary studies. The theoretical background of my discussion is based on three education ideals. The neo-humanist ideal emphasizes the personal improvement through literature.

The aim of this thesis is to define digital library, and to investigate a relation between the construction of a digital library and user needs. The main questions to be answered are: 1 What criteria was used when constructing a digital library, particularly concerning issues like purpose, function, design, supply, services, resources and future development of the digital library? 2 How do the digital library system designers and system builders criteria correspond with those of postgraduate researchers? And what factors affect the use? A digital library is an enterprise that gives access to information stored digitally and directly available on the net. The crucial is that the enterprise has a control over collection of information and responsibility to make it available to a defined group of users. In order to investigate the relation between the construction of the digital library and user needs, I have interviewed five key people involved with the work with the digital library and twenty postgraduate researchers from the Gothenburg University.

Introduktion: Karies är en kronisk och multifaktoriell sjukdom som uppstår av samspel mellan bakterier, föda och tandytan. I Sverige har kariesförekomsten tydligt minskat, men det är fortfarande vanlig sjukdom hos individer med utländsk bakgrund. Syfte: Syftet är att undersöka kost-, munhygien- och tandvårdsvanor hos en grupp med utländsk bakgrund.         Frågeställningar: Hur ser kostvanor ut för individer med utländsk bakgrund?   Hur ser munhygiensvanor ut för individer med utländsk bakgrund? Vilka tandvårdsvanor har individer med utländsk bakgrund?    Metod: Enkätundersökning genomfördes i två svenska mindre städer och studien inkluderade totalt 44 deltagare från Svenska för invandrare (SFI) i nivå C & D.    Resultat: Alla deltagarna besvarade att de rengör tänderna minst en gång per dag.