AbstractTitle: A fair representation? A comparative study of the morning program Guests and the context in which they are involved. Author: Hanna Brandt Parkvall & Adam So?derblom Tutor: Anne-Marie Morhed Purpose: This study aimed to investigate and compare the Guests and the context in which they are involved, in the morning programs Gomorron Sverige on SVT1 and Nyhetsmorgon on TV4. The thesis is based on three questions that examine how representative the invited Guests are in proportion to the country?s population, the subjects that occupy the most space and the types of Guests that discuss these topics in the programs.

Den innevarande studien utforskar hur enhetschefer och avdelningschefer i Skövde kommun upplever sin arbetssituation utifrån personalchefens arbete med Human Resource Management (HRM) praxis. Fokus är att utifrån upplevelsen undersöka vilka indikatorer som föreligger för ett psykologiskt kontrakt och hur det kan inverka på medarbetarnas beteende. Teorin om mentala schemata applicerades slutligen på resultatet och illustrerades i en överskådlig modell av forskningsområdet. Utifrån en kvalitativ undersökningsmetod har HRM praxis i Guest modell av HRM (1997) format forskningsprocessen. Semi-strukturerade intervjuer genomfördes på ett urval av nio respondenter.

 The purpose with my study was primarily to illuminate the students' expectations on gained knowledge during their studies at the upper secondary school Hotel- and Restaurant program, and to what extent these expectations were fulfilled. Secondarily, the purpose was to compare the students' expected and perceived knowledge with the program goals set by the Swedish government and the knowledge requirements expressed in a pilot study made by the Education council of the Hotel and restaurant business (UHR, 2007).I chose a quantative approach and I used an anonymous group enquiry among students at the Hotel- and Restaurant program at two different upper secondary schools to carry out my study.Tendencies in the result suggested that the students at the Hotel- and Restaurant program expected high knowledge level within the competence areas of Guest reception and communication, Cleaning and hygiene, Cooking of cold and hot dishes and Waiting. The expectations were not big within the areas Computers and Internet and Business economics and management.Fulfillment of expected knowledge tended to be high within the areas where the expectations were big. It might therefore be a good investment for schools to work on the student expectations to increase motivation within the low expectation areas.A confrontation of the tendencies in the result with the program goals and the competence requirements expressed in the UHR study, suggested that the upper secondary Hotel- and Restaurant education might focus some more the areas of Guest reception and communication, Beverages and Organization of banquets. Business economics and management should be given much more weight..

 The purpose with my study was primarily to illuminate the students' expectations on gained knowledge during their studies at the upper secondary school Hotel- and Restaurant program, and to what extent these expectations were fulfilled. Secondarily, the purpose was to compare the students' expected and perceived knowledge with the program goals set by the Swedish government and the knowledge requirements expressed in a pilot study made by the Education council of the Hotel and restaurant business (UHR, 2007).I chose a quantative approach and I used an anonymous group enquiry among students at the Hotel- and Restaurant program at two different upper secondary schools to carry out my study.Tendencies in the result suggested that the students at the Hotel- and Restaurant program expected high knowledge level within the competence areas of Guest reception and communication, Cleaning and hygiene, Cooking of cold and hot dishes and Waiting. The expectations were not big within the areas Computers and Internet and Business economics and management.Fulfillment of expected knowledge tended to be high within the areas where the expectations were big. It might therefore be a good investment for schools to work on the student expectations to increase motivation within the low expectation areas.A confrontation of the tendencies in the result with the program goals and the competence requirements expressed in the UHR study, suggested that the upper secondary Hotel- and Restaurant education might focus some more the areas of Guest reception and communication, Beverages and Organization of banquets. Business economics and management should be given much more weight..

This report is a bachelor's thesis of two students from the Energy and Environment degree at KTH Stockholm. Grinda is an island situated Stockholm archipelago. Skärgårdsstiftelsen is landowners and manages the area. Grinda Wärdshus, a Guest house located in the island, currently uses an oil-fired boiler as a heating system. The aim of this thesis is to investigate whether wood chips or pellets is, from a sustainability standpoint, a suitable heating method for the Guest house.

The aim of this thesis is that through a case study, analyze and evaluate whether the customer is high - or low involved and connect with the choice of marketing strategy using a celebrity.This thesis is about how a celebrity can be used in marketing to affect a company's customers. The essay is facing the fashion retail industry, where three companies, Lindex, H&M and MQ, has been studied and compared. Lindex is using celebritiy Emma Wiklund by an internal collaboration within the enterprise. MQ is using various celebrities in various campaigns throughout the year and use them in external advertising campaigns. H&M is using interactive marketing with different celebrities in the form of, for example, Guest collections for the company.

It is often challenging to create a new enrichment program for any animal. This is especially true with the additional challenge that I wanted to use only naturalistic enrichment, and I?m working with animals some of which are nocturnal. Even with a many hurdles, a little bit of enrichment can do a big difference and make a big difference in activity levels of the animals. Eskilstuna parkens zoo have a house called the MUSeum housing four kinds of rodents.

This thesis seeks to investigate how Swedish first class hotels by use of IT can improve customer service and thereby increase the share of loyal Guests. The authors have conducted a qualitative study predominantly consisting of an interview-based case study at one of Stockholm?s largest independent hotels. To get a broader and more generalized picture of the hotel industry four smaller studies at other hotels in Stockholm were also conducted. The findings suggest that the use of IT can improve the communication between the hotel and its Guests and make possible a continuing relationship between visits that strengthens Guest commitment.

This study investigates how the host community of Tenerife perceives the socio-cultural effects of tourism on the island. The method chosen for the study was qualitative interviews which were performed with six respondents, each born in Spain, living permanently in Tenerife and employed within service-related occupations. The interview material was interpreted and handled according to a hermeneutic approach. The results of the study showed that the respondents had an over-all positive perception of tourism. Perceived positive socio-cultural effects were related to cultural and linguistic influences.

Sociala medier är ett samlingsbegrepp för kommunikationskanaler där individer har möjlighet att integrera med varandra. Sociala medier utgår från en tvåvägskommunikation, vilket innebär att mottagaren har möjlighet att integrera med företag. Denna sorts marknadsföring har utvecklats och utgör en stor del av hotellens marknadsföring, via denna sorts kommunikation kan hotellet utveckla en starkare relation med gästen.Syftet med denna uppsats är att undersöka hur interaktionen via sociala medier kan stärka relationen mellan gäst och hotell.      Uppsatsen är en litteraturstudie baserad på fem vetenskapliga artiklar, de valdes ut för att besvara uppsatsens syfte. Resultatet tar upp vikten av att vara medveten om möjligheter och risker med sociala medier för hotell. Sociala medier ger möjligheten till att förmedla sin vision till en bredare publik, och via detta stärka sitt varumärke.

En lyckad social tillställning är beroende av gästernas humör. Värden har vissa verktyg hen kan ta till hjälp för att behålla en god atmosfär. I följande uppsats diskuterades möjligheterna alkoholen ger i jakten på ett framgångsrikt värdskap. Syftet med studien är att belysa alkohol som socialt verktyg vid mötet mellan värd och gäst med avseende att skapa ett lyckat värdskap.Uppsatsen är en litteraturstudie som har använt sig av fem vetenskapliga artiklar för besvara syftet. Resultatet som artiklarna visade var att alkohol i måttliga mängder gör människor mer sociala och avslappnade.

Destination marketing looks different from that of traditional marketing, since the product, in this case the destination, consists of several different parts compared to a good. A destination is marketed as a process where the consumption takes place at the same time as the production. Destination marketing organizations, DMO?s, are responsible for the marketing of a destination. Since destinations consist of several parts such as the train trip to the destination, restaurant visits, shopping, hotel stays etc., it is difficult for the DMO?s to fully control how a tourist perceive the destination.

With the increased volume of commercial content online, some news sites have adopted so-called native advertising on their websites to convey marketing messages more discreetly. As an increased share of advertising budgets is spent on this form of advertising this essay aims to examine its news consumer?s attitudes towards the phenomenon. The research was carried out through a qualitative study where news consumers discussed their attitudes in two separate focus groups. This was analyzed with the help of the previous studies Advertisement - an uninvited Guest? and Banner Blindness as well as theories including theory of science hermeneutics, reception analysis, convergence culture, brand schema, advertising schema and ad- brand attitude.The results show that in most cases native advertising is met with indifferent attitudes but in some cases also confusion, which could lead to negative attitudes towards the ad and the news site.

This report is a result of a degree thesis at Luleå University of Technology together with Stram AB in Växjö. The project aimed to develop a size reducible bed, that gets small when folded and has a new slim design. The development of the new folding bed had the purpose to give Stram AB new ideas of how Guest beds can look like and be used in the future. Information about Stram´s products and also information of other similar products on the market was gathered. A visit at a store, internet and interviews gave grater insight of the market, and of customer needs.

This project is about Jönsaplan in Landskrona. Jönsaplan is situated at the center of Landskrona in a part called Södra centrum which the municipality is developing, mainly by building new residential buildings. Today, Jönsaplan is not a functioning square. This is due to a ferry terminal and its many fences that block the way for people. In this project, I have assumed that the ferry terminal will be moved somewhere else so that Jönsaplan can be a real square. By studying The Concise Townscape by Gordon Cullen and Byens uttrykksformer by Thomas Thiis - Evensen and three reference places, Daniaparken, Raoul Wallenbergs torg and Norr Mälarstrand, I came up with a number of guidelines for my design proposal for Jönsaplan.