Dagens dynamiska situation på marknaden sätter spår på den befintliga marknadsfilosofin med fokus på kommunikationen mellan företaget och konsumenten. Den moderna teknologin och Internet har utvecklats och blivit mer tillgängliga, vilket har bidragit till att den moderna konsumenten tillbringar en stor del av sin tid på Internet. De digitala nätverken och kommu-nikationen inom dem förändrar konsumentbeteenden och attityder, främjar konsumenters självständighet samt ger kontroll över köpbesluten. De här trenderna påverkar dagens detalj-handel, där konkurrensen och kampen om kundernas lojalitet ökar. Konventionella marknads-föringsstrategier föråldras snabbt under dagens förlopp och kräver mer kreativitet och enga-gemang av företaget.

In this thesis I investigate what librarians working with children do for six-year-olds at the libraries in order to stimulate them to read. I also investigate how children of this age read and what books are like for these beginners. The background for the thesis is that reading decreased a lot in ages three to eight during the 1980s and 1990s. My aim is to see what projects, methods and other strategies there are to get children to read. The method used is case study.

Denna studie undersöker bemanningsanställdas integration inom lagerverksamhet. Tyngdpunkten ligger på att öka kunskapen kring vilka faktorer som påverkar hur bemanningsanställda integreras i tjänsteköpande företag samt fördjupa förståelsen för vilka möjligheter dessa företag har att öka integrationen på ett kostnadseffektivt sätt. Studien närmar sig problemområdet genom att undersöka hur bemanningsanställda inom lagersektorn upplever de faktorer som påverkat integrationen samt deras åsikter om dessa faktorer. Studiens teoretiska referensram baseras på teorier kring organisering, HRM samt sociala och legala begränsningar. Det empiriska materialet baseras på kvalitativa intervjuer.

The purpose of this literature study was to investigate the possibilities to improve longevity and stayability of beef cattle with breeding. The breeding goal for beef breeds is to produce animals with high capacity for growth and good feed efficiency. Longevity and sustainability are two important features to include in the breeding goal. If longevity is increased each cow can produce more calves and the number of female calves used for recruitment can be reduced and only the best heifers need to be selected for breeding. The benefits of longer life is that it lowers the costs of recruitment animals, it increases the number of young animals that become available for slaughter, and it increases the proportion of high producing animals in the herds.

Sustainable development and sustainability is nowadays expected to be integratedin modern city planning and permeate the entire planning process. At the sametime, sustainable development has an inherent vagueness, leading to a greatdiversity of interpretations of the meaning of this concept. In this thesis strongsustainability and ecological modernization are used as two different interpretationsof sustainable development. Using these two interpretations, an analysis of thecurrent use of the concept of sustainability within the city planning of Malmö isperformed. The analysis shows that the interpretation of sustainable development inthe city of Malmö can be deduced to ecological modernization and thatsustainability is looked upon as one way to improve the attractiveness of the city.Investments to increase ecological and social sustainability must be legitimized asleading to a potential increase in economical sustainability (growth) and the focusof increasing the sustainability in the city has shifted from ecological aspects toeconomical aspects.

This study was carried out at a company within the computer industry, a sector that is expanding and is facing scarcity of competent personnel. The purpose was to examine factors that are crucial for being an employer of choice. To get a profound picture of the employees' comprehension of their work situation, a qualitative method with semi-structured interviews with ten of the employees were conducted. To examine factors that are important for future employees a survey was created and handed out to fiftysix civil engineering students majoring in computer science. The results from the interviews showed that the organisation's culture was of great value to the employees.

Sulfitlut, en biprodukt som erhölls från pappersmassaindustrin, blandades med ostvassla som är en biprodukt från osttillverkningsindustrin, för att odla fyra olika Zygomyceter i blandningen för produktion av proteinrikt biomassa.Arbetet fokuserades på den maximala produktionen av Zygomycetbiomassa från olika koncentrationer av biprodukterna sulfitlut och ostvassla i skakflaskor och de bästa förhållandena upprepades i en bioreaktor i bänkskala. Bästa odlingen för de olika Zygomycetstammarna vid 35 °C påvisade att vid 30%ig sulfitlut hade M. indicus och M1 producerade maximal koncentration (4,0 respektive 3,8 g/L) och utbyte (0,1 respektive 0,09 g/g) av biomassa efter 72 h. Maximala etanolproduktionen samt utbytet från dessa stammar var vid 38 h 12,4 g/L (0,31 g/g) respektive 13,4 g/L (0,30 g/g). Konsumerat socker för respektive etanolproduktion för dessa stammar var 41,2 g/L respektive 44,0 g/L.För odling i bioreaktor valdes M1 i ett medium med 50%ig sulfitlut med ostvassla, detta för att experimentera med mer användning av sulfitlut samt M1 som ursprungligen har isolerats från en indonesisk maträtt, tempe.

Många byggnader är idag fuktskadade. Fuktskador uppstår på så väl nya som gamla byggnader. Idag provtrycker man hus för att få ett värde på dess täthet, men många hus som klarar täthetskraven drabbas ändå av fuktskador. Detta beror på att otätheterna är lokala på en eller flera delar av klimatskalet bortsett från otätheter vid anslutningar.  En studie har gjorts på två väggtyper; en standardvägg och en passivhusvägg.

During the last couple of years many sectors and markets have had an increase in the competitive situation, this has meant that being cost effective have become more essential if organizations want to stay in business and be competitive. Thus, one crucial issue has become how to utilize the resources already available within the organization. Organizations can thoroughly plan and control personnel resources in order to become more efficient. But to become more cost effective also means taking into consideration several key figures, productivity being one of the more important figures.Onninen, a wholesaler which has one of its two central warehouses in Örebro has experienced this issue, i.e. an increase in competitive situation in their market.

Our aim is to analyse and discuss Swedish sport federations´ view about talent. We are analysing material, mainly in digital form, with focus on the identification of talents, development of talents and talents in a wider perspective. The first one is about when and how federations identify talents. The second one is about how they work with development of talents, for example, what is the most significant aspect to develop young people to become successful athletes. The third one is about organizations questions, how they work to create an environment that enables Swedish athletes to become great in sports.

Outdoor recreation habits in metropolis and rural areasThis study aims to examine the perception of nature and outdoor recreation habits from an urban-rural prospective. The urbanization process continues in Sweden and the populations of the cities are growing continuously. Trends to build more compact and ?climate smart? reigns and with this a risk that green areas and areas where outdoor recreation can be practiced are situated further and further away from the urban population. Analyzing the responses from a survey made by the research program Friluftsliv i förändring 2007 we have examined if and which differences exists between urban and rural areas regarding their perception of nature, outdoor recreation habits and factors influencing the practice of outdoor recreation.

Foreign direct investment (FDI) is widely regarded as a significant catalyst for economic development especially in emerging and developing economies. While previous research has found different effects from foreign direct investments in different countries this study aims to explore the varying effects of FDI in Serbia and Montenegro. The study focuses on how FDI influences key economic indicators, specifically GDP per capita and employment rates, in the context of their aspirations to join the European Union (EU). Employing a comparative approach, the thesis examines the differing trajectories of Montenegro and Serbia in utilizing FDI for economic advancement. The research reveals that while Serbia shows significant positive correlation between FDI and both GDP per capita and employment rates, Montenegro displays no significant relationship in these aspects.

Lawsonia intracellularis is an important pathogen in the intestine, causing diarrhea and retarded (or poor) growth in pigs. Diagnostics is based on sampling of small amounts of faeces. Several publicated scientific papers mention the use of faecal swabs as sampling material for diagnosis in experiments and in prevalence studies. Therefore the need of an evaluation of this sampling technique is urgent since, to our knowledge, this has not previously been done. Here reported work compare the use of rectal swabs for feacal sampling, with sampling and analysis of 0.1-0.2 gram of faeces. The studie included twelve herds with a case history of earlier or ongoing problems with diarrhoea where Lawsonia intracellularis could be suspected as the causative agent. A total of 120 growing pigs where examined.

Stock lending is primarily a professional activity. The supply of stocks in the lending market comes mainly from pension funds and insurance companies, while intermediaries provide valuable services by taking positions as borrowers as well as lenders. Borrowers use stock lending for various reasons. For instance, hedge funds usually borrow stocks to cover a short position. There has been a lot of controversy in the stock lending industry and the debate has mainly concerned its effects for the stock markets.

Stock lending is primarily a professional activity. The supply of stocks in the lending market comes mainly from pension funds and insurance companies, while intermediaries provide valuable services by taking positions as borrowers as well as lenders. Borrowers use stock lending for various reasons. For instance, hedge funds usually borrow stocks to cover a short position. There has been a lot of controversy in the stock lending industry and the debate has mainly concerned its effects for the stock markets.