Car-commercials are something that many people come in contact with on a daily basis.This is a study on commercials for cars and is focusing on visual effects that are madein post-production. In this report we are trying to find out if and how visual effects incommercials for cars affect how the observer remembers them. The second subjects thatwe use in this report is popularity and we try to find out if and in that case how visualeffects affect the commercials for cars popularity. We also investigated how frequentlycommercials for cars are showed on TV and how the visual effects are in them, it givesa better foundation to the other parts.The methods we applied were interviews, quantitative and qualitative content analysisof car commercials and also observation analysis of the 6 swedish TV-channels thatshows commercials and have the most viewers, to get an idea how frequently thesecommercials are shown. The commercials that were applied in this paper was from late2011 to early 2012.

The objective of this master thesis was to study the relation between public green open space and health among adolescents in Uppsala municipality, Sweden. The aim of the study was to investigate if there is an association between the access to green open space in the living environment and adolescent´s health, in terms of fysical activity, self- reported health and overweight. The public health questionnaire ?Liv och Hälsa Ung 2009? provided data together with a map over public green space, where the measure taken into account is the proportion of public green space in the living environment. The study includes 3423 adolescents, 12-19 years old.

Self-driving cars are soon to become a reality to the commercial market. A self-driving car does not have a human operator, which enables some interesting characteristics. The main benefits are considered to be:The number of accidents and traffic jams should be reduced.Enhanced comfort.Energy usage could be decreased while capacity could be increased.This study concerns the causes for improved energy efficiency. The reason for improved energy efficiency is mainly because of the variation in terms of acceleration, braking and distance holding are reduced. The vehicles are more intelligent and can work together as a unity.

During the autumn of 2008 I obtained office experience by working at the local government of Örnsköldsvik. I started working on the district green plan of the green structure and that led to the work of this exam paper. The purpose of this exam paper has been to define some standpoints for the green structure of the local government district of Örnsköldsvik. I have used both a larger and a smaller scale to obtain a wide a perspective as possible of the green structure. The larger scale gives an overall view of the whole municipality while the smaller scale is found in the study of the two local areas Centrum and Domsjö. For the local government planning to be able to obtain an agreeable level of verdure to the residents it is necessary that the green structure is brought up on the agenda.

Al Gore may have helped put global warming on the agenda. However, it is not a new subject. Neither is so called green marketing a new phenomenon within branding and communication. As more and more companies establish environmental strategies there exist beliefs that the environmental focus is becoming a triviality, which is the reason for this study. Implementation of words such as ?environmentally friendly?, ?green? and ?global warming? is becoming more and more widespread and frequently used within marketing communication.

Self-driving cars are soon to become a reality to the commercial market. A self-driving car does not have a human operator, which enables some interesting characteristics. The main benefits are considered to be:The number of accidents and traffic jams should be reduced.Enhanced comfort.Energy usage could be decreased while capacity could be increased.This study concerns the causes for improved energy efficiency. The reason for improved energy efficiency is mainly because of the variation in terms of acceleration, braking and distance holding are reduced. The vehicles are more intelligent and can work together as a unity.

The official statistics on communication and transports in Sweden is administered by Statens Institut för kommunikationsanalys (SIKA). SIKA?s commission includes production of statistics on the Swedish vehicle fleet. These statistics provide important information tofinancial institutes, ministries, industry and mass media among others. Furthermore, the vehicle statistics include measures of comparison between different counties and municipalities.

The aim of this report is to give a picture of how attitudes and behaviours of owners of environment cars look like and how they can be influenced. The alignment lies on environmental cars which run on biogas and ethanol which both are renewable fuels. The starting point is to sort out if it is environmental thinking that controls the choice and use of an environmental car. The feeling is that there are many other factors that can be more controlling, for example the price and the quality of the car. The result of the questionnaire survey which is the foundation of the report shows however that those who buy an environmental car do it mostly because of environmental reasons.

The concept of green IT is a hot topic in the industry right now. The requirements forenvironmental friendliness are becoming increasingly common. There is a lack of knowledge andunderstanding of what green IT means and how it can be achieved. Our study shows that the useof ICT can never become entirely green, but a lot can be done to become greener. We haveproduced a balanced scorecard which in theory leads to better governance, increased knowledgeand a common picture of what the work of greening IT means for employees and theorganization.

This is a graduate work at the Swedish University of Agricultural Sciences, The Department of Urban and Rural Development, Ultuna. The purpose of this paper has been to find out and describe principles for designing parks that offers good recreational and aesthetical values and require little amount of carbon dioxide emissions during their maintenance. The purpose has also been to see if it's possible to use city wastewater in some extent to assure the plants water supply and to find other means to make it less necessary to use purified water for watering. Recently made studies as well as older ones show how important green areas are in dense city structures both from a health and a climate perspective. Trees and other plants adsorbs different forms of air pollution and can also lower the temperature in the surrounding area through their transpiration.

Urbanization has for a long time been a threat to our biodiversity. Epiphytic organisms such as lichens have been negative affected by traffic pollution and the new urban environment surrounding their old habitat (van Her 2001). Another epiphytic organism is the green algae Desmococcus olivaceus. Unlike lichens the green algae is favoured by polluted areas. The aim of this study was to investigate if time in urban environments affected the cover of the green algae on old oaks.

The aim with my work is to get a deeper knowledge about the preschool's views of environmental work. I also want to examine how the preschool teachers along with the children work with the project Green Flag in the preschool. I have used structured interview with two teachers in a preschool that works with Green Flag. Green Flag is an environment certification and is an evidence on that one works daily with a document aimed environmental work along with the children. I have found out that each year they work with different themes within Green Flag.

Rapid urbanization causes competition over land use between green area preservation and urban development in cities and greatly affects ecosystems as well as human well-being. This conflict is significant all around the world as many cities are now replacing existing green areas with new developments. The area around Dag Hammarskjöld's väg in Uppsala is currently experiencing the same conflict, as the need that the city has for new housing represents a threat for the many valuable green areas that are in the site. The purpose of this project was to understand how the need of urban development and the preservation of green areas could be balanced. This understanding would thereafter be used to make a design proposal for the area around Dag Hammarskjöld's väg.

The subject of this study has been organizational change within two Scandinavian green parties ? the Swedish Green Party and the Norwegian Green Party. Looking at the organizational changes within these two parties using Robert Michel?s famous concept the ?iron law of oligarchy?, I have studied whether these two parties have become more oligarchic after having been elected to the national parliaments of Sweden and Norway respectively. What I have found is that although these two parties still retain much of the original organizational structure that they have had, in particular the Swedish Green Party, change has occurred and seems to be occurring, at least in the Norwegian Green Party, which would indicate that the two parties have become more oligarchic.

 Autonomous cars or robot cars havebeen on the agenda ever sinceHollywood started with their Sci-Figenre, maybe even before that. A lotof things have happened since then andnow the self-driving vehicle is notfar away. In this project, theAutonomous car with microcontrollerand ultrasonic sensors, we are lookingat a way of making a small, regular RCcar autonomous with relatively simplemeans and investigate how the bigcompanies does it to learn more aboutthe development of the autonomous carsand their technology.We used an Arduino Uno R3 supplementedwith an Arduino Motor Shield R3 as ourmicrocontroller board and three HCSR04ultrasonic sensors. By removingalmost all of the old parts of the RCcar,except the two DC motors, andreplacing them with these new parts wemanaged to make a vehicle that drovearound in a room without crashing intoanything. We could have used entirelydifferent sensors, or supplemented theexisting setup with other sensors tomake it even more accurate andobstacle avoiding.