The background to this study is the government’s investment in design and the increase of design education around the country. As a future design teacher (industrialdesign) at high school/college, it is of great interest for me to look closer at student’s attitude towards design and design educations at high school.Questions that have been investigated are student´s attitude towards design; design as a concept but also as a phenomenon. How does the student counselor inform the students of the differentchoices before choosing high school?Does the students view on design correspond to what the student counselor say?What opinion does the student counselor have to the concept design as well as design in highschool? Is design just a craze or here to stay?To get answers I have made interviews with student counselors at two different schools, I have also been in contact with a student counselor on the internet. Their thoughts will clarify thesituation that the students might be in.

Som grafisk formgivare a?r framtiden i ett utvecklande stadium, da?r de tryckta publikationerna o?verga?r till allt fler digitala alternativ. I detta kandidatarbete beskrivs oron fo?r tryckproduktionens framtid och hur vi med hja?lp av kommunikationssa?ttet Crossmedia kan hitta en lo?sning pa? problemet. Kommunikationssa?ttet fo?rutsa?tter inte bara fo?rdelar fo?r tryck utan a?ven andra mediekanaler i digital form, da?r mediedelarna fa?r mo?jlighet att samspela fo?r att kunna na? ut till en bredare publik. Det jag kommer fram till under min teoretiska del fo?rsta?rks i en produktion, da?r jag tilla?mpar min tidigare forskning i en prototyp av en Crossmediakampanj.

Today many companies are using advertising agencies in marketing. That makes the advertising agencies responsible for delivering their clients messages and values to the final customer. Therefore it is very important that communication between an advertising agency and their client works in a way that they have similar marketing goals, despite all the factors that may distract this communication.The object of this essay is to study communication between advertising agencies and their clients, especially when it comes to setting up goals and that way highlight the problems that may occur and to make both the advertising agencies and their clients understand the importance of successful communication.We have done our research by interviewing representatives from advertising agencies and clients to advertising agencies. The interviews have given us some understanding on the subject which we have based our theories on, so we have used an inductive and hermeneutic approach to the subject.By modifying the theories we chose from the beginning and adapting them to the results of our research we have tried to show the advertising agencies and their clients the importance of effective and reliable communication between them. We also want to highlight the problems that may occur in the communication and give advice that hopefully can be used to improve the communication.The communication seems to work well and so does, according to our interviewees the co-operation overall.

The purpose of this project was to find out how reading is affected, and not affected, by different elements on a start page. The site I was studied belongs to the magazine Fitness Magazine, and the current site has a problem. The editorial texts and articles don?t reach out to the visitors. The goal was to make a proposal for a new first page of the web site that highlights the texts and the reading.With the help of interviews, user testing and textual analysis, I studied if the texts were in itself that caused the problem or if it was the design.

This paper deals with the subject internal communication. We received this assignment from Region Värmland, an organization formed jointly by the 16 municipalities in the county of Värmland, to take responsibility for regional development, growth issues, culture and adult education in Värmland. The organization consists of a number of geographically dispersed units with specialized working areas. In this type of organization, there are high demands on internal communication as a tool to coordinate the organization?s different units and integrate their work, in order to reach the common goals.

This reportcommunicates the processes and results of my degree work in industrial design at candidate level at Umeå Institute of Design.During my degree work I had a cooperation with Svenska Jägareförbundet (Swedish Hunters Assosiation).The aim for my project has been to explore how I could make hunting a safer hobby and undertaking. Every year people get seriously injured and in average 2 people a year dies  due to hunting accidents. My goal is to identify problems within the hunters communication and approach. Through a creative design process I will find a valid  nd realistic solution to these problems. My project will be presented as a conceptual solution  hat will be based on currently existing technology.

I denna slutreflektion beskriver vi tillvägagångssättet för att skapa en grafisk profil och webbplats för Östersjöfestivalen i Karlshamn. Målet var att skapa en profil som passade en bred målgrupp och förmedlade den känslan Östersjöfestivalen ger till besökarna. Vi presenterar hur det har varit att arbeta med en kommun som klient, hur det har varit att skapa en interaktiv webbapplikation med funktioner som sammanfogar en karta med en gästbok, samt hur det har varit att producera något som kommer synas av en stor publik. Utöver detta reflekterar vi över denna process och ger våra tankar och åsikter om projektets gång. In this final project essay we will describe the procedure for making a graphic profile and website to Östersjöfestivalen in Karlshamn.

Along with the increasing trend of online advertising comes an increasing avoidance behaviour from the observers. The marketing communication now requires a valuable content, which leads to the creation of new online advertising forms; including content marketing, advertorials, online ads and the latest rising star - Native Advertising. The last-mentioned also constitutes the basis and object of study for this paper. The purpose of this study is to shed light into this relatively unexplored topic and concretize the true effects. There are many examples of how Native Advertising is framed and implemented, but little hard facts and real figures.

FlexRay is a new communication protocol which is fast, reliable and flexible and therefore can meet the increasing demands on data communication in the vehicle industry. The protocol is developed by an industrial consortium containing among  others BMW, Daimler Chrysler, Motorola and Phillips. Today (May 2009) Hägglunds is using CAN for data transmission in their systems. CAN is getting obsolete and has difficulties in coping with the increasing flow of communication. In this report FlexRay and its communication capacity is studied.

Med en ständig ökning av konkurrens mellan företagen blir den personliga relationen med kunden allt viktigare. Produktens funktion står inte längre i centrum då den har ersatts av idén kring varan. Kunderna söker ett högre värde i produkten och företagen måste sträva efter att tillfredsställa och beröra kundens emotioner för att framstå som attraktiv. Idag talas det därför mycket om emotionell marknadsföring. Detta arbete ligger till grund för att få en förståelse i hur emotioner styrs via reklam och hur en etisk ståndpunkt påverkar kunden.

Purpose/aim: The purpose of this thesis is to examine if, and in that case how, the municipality of Umeå worked strategically with its communication during 2014 when Umeå was chosen as ?European Capital of Culture?. The research is mainly focused on the outlines of their communication plan, main goals, what  communication strategies the municipality has chosen to and their choice of media channels.Material/method: Two methods are used for this research; qualitative interviews with four employees within the communication team during Umeå2014 and a text analysis of three formal documents which provide the framework of communication policies and media strategies during Umeå2014.Results: The results clearly indicate a well structured, strategic planning outlined in the formal documents. The four people intreviewed all had a good knowledge of the policies and strategies in the documents, they also described their work in accordance with these..

In public relations and marketing, lawsuits traditionally connote crisis. The purpose of this study is to explore the design and critical considerations concerning risks and opportunities when companies voluntarily initiate lawsuits with the partial aim to get publicity in the mass media. In the following paper, the communicative aspects of two such Swedish cases in the European Court of Justice are studied?a large corporation challenging the Swedish monopoly on gambling and a small company challenging the government on their restrictions for individuals to import alcoholic beverages. The case studies have been conducted through interviews, analysis of legal acts and press articles.

Service Design is a relatively new, unexplored and exciting phenomenon that through an interdisciplinary work methodology designs services. A discussion has been going on for a long time regarding whether there is a difference between products and services. Services are often classified as immaterial, heterogeneous, non-storable and inseparable in relation to products. A question that arises is if something specific characterises the work methodology used regarding service design. The aim with this paper is thus to explain the work methodology when working with service design.

AbstractThe purpose and vision for the municipality of Torsby are to connect with a younger population in the municipality by the year of 2012.This study is a qualitative survey of the target group ?the young ones? within the municipality of Torsby, which is the population between 17?35 years old.Because of the size and the different intrests between the individuals in this group it has been divided into three smaller groups.? High school students, 17-19 years old.? Returning seasonal workers, 20-26 years old.? People who has moved to Torsby and are now living in the municipality, 27-35 years old.The results of the study show that all the respondents believes that with the right communication channels a positive and strong communication between the municipality and the target groups can be reached. The message and the significance of the message are as important as the communication channels and all the target groups together would like to see a wider range of leisure pursuits that will suit the respective target group.The analysis and the results also show that the communication with the target groups should come about in different ways to be successful, both when it comes to fundemental reasons and choices of communication channels.The two youngest target groups has an adjacent and a similar need of well-founded and entertaining communication and information to rach a long-term result.The older group needs communication that will give them opportunity to reflect and concider the message, which means that the municipality of Torsby needs to adjust both the message and the communication channel for a quicker respons. This target group is also in need of further studies so the municipality of Torsby succesfully can plan a more detailed communication, this because the target group is a less homogeneous group than the two other target groups..

Purpose: Corporate communication strategies have a central role in disseminating and creating meaning to the organizations? visions, strategies and goals. But many employees do not know the organization?s overall strategies and goals, nor how well the organization achieves these. The aim of this study was to investigate and describe perceptions about internal communication, primarily focusing on communication about strategies and goals.