Syftet med föreliggande undersökning är dels att undersöka hur företag inom den högteknologiska branschen arbetar med employer branding för att ses som attraktiv för potentiella framtida arbetstagare. Dels syftar även undersökningen till att få kunskap om vad ingenjörsstuderande, inom det för dessa högteknologiska företag intressanta utbildningar, finner attraktivt hos en framtida arbetsgivare. Metoden för undersökningen är därför både kvalitativ genom intervjuer och kvantitativ genom enkäter. Resultaten från undersökningen visar att företagen aktivt arbetar med att synas, differentiera sig från konkurrenterna, ses som relevanta och uppfylla psykologiska kontrakt. De har insett vikten av att arbeta med employer branding för att kunna kompetenssäkra i ett tidigt stadie. De arbetar både internt samt externt för att bygga upp ett starkt employer brand som kommer skapa attraktion hos potentiella framtida arbetstagare.

Stockholms Universitet, Instutitionen för journalistik, medier och kommunikationJMK, Karlavägen 104Box 27 861, 115 93 STOCKHOLMTel: 08-16 20 00Titel: CCTV och Al Jazeera ? likheter och skillnader i de internationella nyhetsprogrammen Title: CCTV and Al Jazeera ?similarities and differences in the international news programsFörfattare: Hanna Strid, hanna.strid@gmail.com, Marta Kaszuba, marta.kaszuba@hotmail.com.Handledare: Christian ChristensenC-uppsatsHöstterminen 2013This essay aims to identify what similarities and differences there are between news broadcastings from Chinese CCTV and Al Jazeera English which has its national headquarters in Qatar. When national channels broadcasts internationally, it is interesting to see what they choose to convey as that day's news flow and how to represent their country. It can depend on many different things such as structures of media ownership in the country and cultural context. The research methods used have been empirical studies and comparative analysis of a total of ten broadcasts of the largest daily newscasts on both channels, both news programmes are called the News Hour.

We investigate the effects of various types of word-of-mouth (WOM) messages on consumer bahavior. The message is varied along two dimensions where one is valence and the other is whether or not it contains an explicit call for certain behavior or attitude change. We use an experiment in the form of a web-based survey. Five different scenarios were designed to represent neutral, positive, and negative WOM. The latter two came in two different versions - one with a recommendation and one without.

The aim of this study is to investigate which communication strategies and channels the mu- nicipal company Falu Energi & Vatten should use in order to become more efficient in com- municating with citizens between 18 to 29 years old. The company is owned by the munici- pality of Falun and manages community services in electricity, district heating, fresh water, sewerage, metropolitan area network and waste disposal. The following theories have been used in the study: convergence culture, digital natives, information overload, communication strategies and uses & gratifications theory. The methods used in the study are 4 focus group interviews and one informant interview. The members of the focus groups where within the age range 18-29 years and lived in the city of Falun.

The study has shown that retailers in the mid-price segment differentiate their brand through developing a strong company identity around the brand. The personality involves store atmosphere, merchandise and advertising. Larger companies have chosen to lay the responsibility on management level, which facilitates on store level. By controlling the strategies on a central level the company can make sure that the stores are steered in the direction that the company wants them to be steered in, and also that they follow the positioning-concept. The company can also devote its efforts to working with its core value, which is service.

Den här studien är en fördjupning inom IP version 6 (IPv6) även kallad IP next generation(IPng) som är den nya adresseringsstandarden för IP baserade kommunikationer. Arbetet tarupp dess olika egenskaper och funktionaliteter med fokus på dess implementering ochövergångsmetoder.Denna rapport består huvudsakligen av två delar. Första delen är en teoretisk genomgång avprotokollets olika egenskaper, detaljer, implementerings metoder etc., och andra delenbestår av en praktisk implementation (migrering till IPv6) på ett befintligt nätverk hos EPMData AB..

Bakgrund och problem: Att hållbarhetsrapporternas trovärdighet påverkar intressenternasförtroende är särskilt aktuellt för företag i finansbranschen. För att hjälpa företag att uppnå störretrovärdighet i hållbarhetsredovisningar lägger GRI:s fjärde generation av riktlinjerna en stor viktpå väsentlighet i rapporternas innehåll. Det som antas möjliggöra vassare hållbarhetsrapporterenligt GRI:s G4-version är en stegvis beskrivning av hur väsentlighetsanalys ska göras. GRI:s nyaoch föregående versioner skiljer sig dock inte åt när det gäller vilka faser väsentlighetsanalysenska bestå av. Trots det finns det några svenska finansföretag som redan har försökt uppfylla G4:sstörre krav på väsentlighet eller visar en förståelse för vad övergången från redovisningen enligtGRI:s tredje generation till G4 innebär för finansföretagens hållbarhetsredovisningar.Syfte: Studien syftar till att skapa förståelse för hur GRI:s fjärde generation av riktlinjernapåverkar hållbarhetsredovisningar hos svenska finansföretag.Metod: Den kvalitativa studien genomförs med hjälp av semistrukturerade intervjuer medpersoner som på något sätt är relaterade till hållbarhetsredovisning inom sju olika svenskafinansföretag.

This paper examines which media messages related to happiness that can be found in interviews with famous people in the four largest lifestyle magazines in Sweden for the age group 16-34. The magazines are Cosmopolitan, Elle, Café and King. Depending on which magazine the reader chooses to read he/she will be presented with different roads to happiness. Common for all examined magazines are happiness factors related to personal goals, determination and work. Often in a causal connection where the goal orientation and determination is tied together with success in work and career for the interview persons.

According to science internal communication is a complicated, yet very important, issue of organizations today. An organization with a successful internal communication shows better results both economically and in terms of coworker satisfaction. The two main theories on communication are sensemaking and transmission. After a century with a transmissionary point of view, researchers stress the importance of sensemaking internal communication.Main question of this thesis is ?Which of the two main theories is the most useful when anchoring important messages in large organizations??According to the results of this study, conducted by interviews, neither one is more useful than the other.

[?If we zigzag in the middle, it?s OK?] The purpose of the following study is to examine the relationship between tourism and religion in a Balinese context. We look specifically at changes in religious practice, culture and mentality, as well as how religious philosophy is used as a tool for limiting the negative impact of tourism. The methods used are semi-structured interviews and participant observations. Central themes in the following essay are globalization in the form of tourism, westernization, subsystem theory and capitalism, which also make up the theoretical framework.

The study has shown that retailers in the mid-price segment differentiate their brand through developing a strong company identity around the brand. The personality involves store atmosphere, merchandise and advertising. Larger companies have chosen to lay the responsibility on management level, which facilitates on store level. By controlling the strategies on a central level the company can make sure that the stores are steered in the direction that the company wants them to be steered in, and also that they follow the positioning-concept. The company can also devote its efforts to working with its core value, which is service.

Aim: By studying the evolution of the market for package holidays over time we hope to get an understanding of the trends that have characterized the market. By doing so, we can get an idea of where the market is moving towards the future. This knowledge is essential for market participants to establish appropriate strategies that follow market trends.Method: We have used qualitative interviews with people involved in the charter industry.Result & Conclusions: The market is characterized by an increase in Internet orientation, where the travel directory and the physical travel agents are becoming less important. The understanding of climate impacts of travel has increased. More people of the third-generation buy package travels and countries in North Africa and Asia are growing in popularity.We believe the market in the coming years will be characterized by lower prices and lower quality.

In this thesis, the impact of collective ratings on customers? perception of a product is examined. The empirical data comes from an experimentally designed survey where the effect of collective ratings is measured in the setting of a traditional advertisement for a feature film. In contrast to what previous research would suggest be to the expected outcome, the authors of this paper concludes that in comparison with alternative designs of advertisements, there are no measurable advantages of including collective ratings in advertisements from the marketers point of view. We find two explanations to the result: (1) people tend to self-report that they are more influenced by collective ratings than they actually are, and (2) the advertisement which lacked a rating could be as attractive due to cultural interpretations of white spaces..

There are those who currently use social networks as a marketing tool that creates the standards that exist. There is no given standard, there are no absolute facts that exist through all time. A constant change is happening and therefore forcing everyone involved to adapt and make the changes needed to be current. What is relevant to consider in this study are the different roles a freelancer creates on the various channels of social media. Based on the results of the interviews that have been conducted the informants create different identities at different forums they reside on.

I have in my thesis produced a start of a multiplayer, voxel, strategy sandbox game withadvanced AI. The world is made out of voxels in the form of blocks that both the players andother units can affect and change. In a world where every block follows the laws of physicsfor both fluids and physics. The game is designed for several players that fights for controllover land and resources..