The study has shown that retailers in the mid-price segment differentiate their brand through developing a strong company identity around the brand. The personality involves store atmosphere, merchandise and advertising. Larger companies have chosen to lay the responsibility on management level, which facilitates on store level. By controlling the strategies on a central level the company can make sure that the stores are steered in the direction that the company wants them to be steered in, and also that they follow the positioning-concept. The company can also devote its efforts to working with its core value, which is service.

AimThe study aims to highlight and discuss students 'and teachers ' conceptions of teaching in the element of dance in physical education.IssuesHow do teachers work with teaching of dance in physical education in secondary school?How do students perceive the teaching of dance in physical education in secondary school?MethodThis study used a qualitative approach with semi structured interviews. Two teachers in two schools were interviewed and two focus groups of five students each were interviewed. One school is located north of Stockholm and the other one east of Stockholm. The interviews were recorded with a cellphone and transcribed.

The study has shown that retailers in the mid-price segment differentiate their brand through developing a strong company identity around the brand. The personality involves store atmosphere, merchandise and advertising. Larger companies have chosen to lay the responsibility on management level, which facilitates on store level. By controlling the strategies on a central level the company can make sure that the stores are steered in the direction that the company wants them to be steered in, and also that they follow the positioning-concept. The company can also devote its efforts to working with its core value, which is service.

The study has shown that retailers in the mid-price segment differentiate their brand through developing a strong company identity around the brand. The personality involves store atmosphere, merchandise and advertising. Larger companies have chosen to lay the responsibility on management level, which facilitates on store level. By controlling the strategies on a central level the company can make sure that the stores are steered in the direction that the company wants them to be steered in, and also that they follow the positioning-concept. The company can also devote its efforts to working with its core value, which is service.

The study has shown that retailers in the mid-price segment differentiate their brand through developing a strong company identity around the brand. The personality involves store atmosphere, merchandise and advertising. Larger companies have chosen to lay the responsibility on management level, which facilitates on store level. By controlling the strategies on a central level the company can make sure that the stores are steered in the direction that the company wants them to be steered in, and also that they follow the positioning-concept. The company can also devote its efforts to working with its core value, which is service.

The study has shown that retailers in the mid-price segment differentiate their brand through developing a strong company identity around the brand. The personality involves store atmosphere, merchandise and advertising. Larger companies have chosen to lay the responsibility on management level, which facilitates on store level. By controlling the strategies on a central level the company can make sure that the stores are steered in the direction that the company wants them to be steered in, and also that they follow the positioning-concept. The company can also devote its efforts to working with its core value, which is service.

Denna uppsats studerar vilka könsmönster som finns i Jokkmokks kommuns skolor och hur dessa ser ut. Genom en teori som Yvonne Hirdman har om hur genus skapas och vidmakthålls ges ett svar på uppsatsens syfte. Den går i stort ut på att vi kan se en process genom tiderna som kännetecknas av två logiker. Den första är att mannen och kvinnan isärhålls. De tillskrivs olika egenskaper, de ska göra olika sysslor och de ska befinna sig på olika platser.

Consumers seem to become more demanding in their buying behaviour within the fashionmarket. The society refers to individualism, personality and creativity, which affect people?s wayof dressing themselves. Many companies have started to work with aspects that create aconsumer experience to meet the customers? new demands.

AbstractPurpose/Aim: To describe in-classroom use of mobile phones amongst teenagers.Material/Method: The data was collected through as use of focus groups and field studies.Main results: The main findings confirm the findings of other studies on teens and mobile phones. Teens use their mobile phones for much more than just sending text messages and making calls, there are many different types of localized usages. There is also a strong emotional connection between the device, its content and the user.Keywords: mobile phone, teens, classroom, focus groups, observation, field studies, mobility..

Uppsatsens syfte är att påvisa om det finns speciella egenskaper hos ungdomssegmentet, och i så fall vilka, som har betydelse för ett företags kommunikation av sitt varumärke till ungdomar, samt att diskutera vilka eventuella konsekvenser en föryngring av varumärket skulle få för företaget. Vi har i denna uppsats valt att använda oss av en kvalitativ metodansats. Vi anser att detta val av metod har gjort det möjligt för oss att få en djupare förståelse för problemet och att anpassa vårt problem i takt med nya upptäckter. I uppsatsen behandlas teorier om ungdomar, kommunikation och varumärkesorientering. Teorin tas upp utifrån två perspektiv, kommunikationsmottagarens och kommunikationssändarens.

The purpose of this master?s thesis is to examine how femininity, Silikon, Vecko Revyn, and Darling. The study is made from a critical discourse analytical approach and text, pictures, and layout are all analysed. Some of the main characteristics of the material are the division in the categories"we"and"them", double messages, and personal address to the reader. Femininity is strongly associated with body, sexuality, beauty, and looks.

Globalization has stimulated the free markets and has made possible for Swedish companiesto expand internationally. Some markets have been deemed attractive and companies havechosen to enter them. The decisions concerning internationalization and marketing havedetermined the success of the companies on the new market. Therefore, several elementsbecome important: the motives behind the new market entry, the local marketcharacteristics and the adaptation of the four components of the marketing mix ? product,price, place and promotion.The purpose of this thesis is to study how three Swedish companies adapt their marketingmix to the local conditions in Australia and identifies success factors in order to help othercompanies considering a market entry.

AbstractBachelor thesis in political science by Alexander Hassan, autumn 2008, ?Effects of external factors on a nations democratisation process during the transition from authoritarian to electoral democratic rule ? A categorical analysis?Supervisor: Tomas SedeliusIn recent years globalization has become a hot topic in understanding the world we live in today. Globalization has indeed had a great impact on international relations and with it a great influence on the domestic conditions that determine a nation?s possibilities. It is therefore rational to hold true that this also would apply to a nation?s democratic process.

A new build in the Swedish nuclear power system would entail increased re-quirements for the proposed repository, which is adapted after the reactors of today. With a fast reactor, capable of burning nuclear waste, operating in parallel with the light water reactors, the increased requirements on the repository could be reduced.In this thesis, simulations of a light water reactor and a fast reactor have been performed by using the Monte Carlo code Serpent to investigate the changes in the fuel inventory. The light water reactor in the study is a boiling water reactor and the fast reactor of the type sodium-cooled fast reactor and they have been used for three different operation scenarios.By studying the fuel composition and the results from the simulations of the three scenarios conclusions can be drawn. Conclusions regarding the change of the fuel inventory and decay heat in Clab as well as the interim storage facility and in the repository. Depending on the operation alternative the changes dif-fered significantly and especially regarding the mass of burned actinides for different fuels in the fast reactor.The lowest increase of fuel assemblies was meet when using 50 years old fuel with 20MWd/kg U burnout and 2,0 % enrichment for start up of the fast reactor and 30 years old fuel assemblies with 50MWd/kg U burnout and 4,7 % enrichment for the further operation of the reactor.The increase of the number of fuel assemblies was 3174, which is equivalent to 641tons of heavy metal.

The study has shown that retailers in the mid-price segment differentiate their brand through developing a strong company identity around the brand. The personality involves store atmosphere, merchandise and advertising. Larger companies have chosen to lay the responsibility on management level, which facilitates on store level. By controlling the strategies on a central level the company can make sure that the stores are steered in the direction that the company wants them to be steered in, and also that they follow the positioning-concept. The company can also devote its efforts to working with its core value, which is service.