Vi vill reda ut vilka olika faktorer som kan ha betydelse för bloggar som trovärdig marknadsföringskanal.Vi har använt oss av en kvalitativ ansats för att få en djupare förståelse för bloggar som ett marknadsföringsverktyg. Genom en deduktiv metod har vår teoretiska referensram utgjort utgångspunkten för vår empiriska data.  Vårt empiriska material har vi samlat in genom sex genomförda personliga intervjuer med bloggrelaterade personer. Därefter har vi ställt vårt resultat i relation till vår teori och utifrån vår frågeställning fört en diskussion.Företag kan inte styra vad bloggaren skriver och det är viktigt att bloggen får behålla sin personliga karaktär, då det styrker trovärdigheten för denne som marknadsföringskanal. Bloggen ska inte verka i säljande syfte, utan mer som rekommendationer till läsarna. Bloggare kan i vissa sammanhang agera som opinionsledare och besitter förmågan att påverka en stor grupp av människor.

Titel: Experten eller konsumenten ? Vem påverkar oss mest?Nivå: C-uppsats inom företagetsekonomiFörfattare: Mattias Strömberg Bennermo & Johan Öhlund SvenssonHandledare: Akmal HyderDatum: 2015-06-05Syfte: Syftet med denna studie är att jämföra expert- och konsumentrecensioner för att se vad som påverkar konsumenten mest inför ett köpbeslut av search goods. För att jämföra dessa har vi valt ut tre variabler för att kunna identifiera likheter och skillnader. Dessa är tillgänglighet, användbarhet och pålitlighet.Metod: För denna studie har vi använt oss av en kvantitativ metod och en surveydesign. Vi har genomfört en enkätundersökning där vi har ställt frågor med bakgrund i vår teori som i sin tur har byggt på vår forskningsfråga och syfte.

The aim of this thesis is to study the Swedish art field during the 1980s, from the perspective of the artistic production of Lars Nilsson. During this decade he became one of the most well known young artists associated with postmodernism.The thesis is divided into three parts, where the first part examines different influences and aspects of the art of Lars Nilsson, as well as the contexts he was a part of. This is performed through a chronological as well as a categorizing presentation, based upon different exhibitions where Nilsson participated during the 1980s.In the second part the subject is the Swedish art field, and how Lars Nilsson came to be part of a a new established category of a young generation of artists, mostly born in the 1950s, who were associated with youth, postmodernism and contemporaneousness. This part also puts attention to the importance of Lars Nittve, then art critic and curator, in introducing postmodernism, as well as establishing this new categorization of artists in Sweden.The last part of the thesis studies four different group exhibitions, and how they all exemplify how "a younger generation of artists" were to be connected with notions of postmodernism and contemporaneousness through curatorial practice. Lars Nilsson participated at the thirst three of these exhibitions.

The purpose of this study was to examine how small-scale private forest ownersmake decisions regarding pre-commercial thinning. In 2015 it is ten years agosince the storm Gudrun hit the southern parts of Sweden and now large areas arein need of pre-commercial thinning. This study is built upon qualitativeinterviews with seven small-scale private forest owners with forest properties inthe county Kronoberg. The respondents were chosen by the modelSKOGSÄGARPROFILENTM (forest owner profile).The results of the interviews showed that five categories: ownership, the stormGudrun´s impact, silviculture, forestry contacts and driving force was important.How will their purpose and aim affect the pre-commercial thinning? Personalinterests, and expectations of the next generation to take over, are purposes thisstudy has found.

The most dominating type of company in Sweden is the small-sized business and it usually lacks its own marketing department. The purpose of this paper was to analyze several small Swedish businesses which are specialized in different sectors of the Mechanic/Technology industry but they are similar in terms of having niched products and they are leading companies in the world. The objective was to do research about how small businesses work with marketing despite its lack of resources and capital.This survey has shown that customer contacts, customer relationships and especially for those investigated companies, it was very important to focus on globalization and product development in order to build a Point of Difference..

Some theorist, like George Ritzer and Max Weber, claim that everything has its optimal process and that all companies therefore will strive towards standardization. Researchers like Paco Underhill and Pine & Gilmore on the other hand, claim that an increasingly global competition forces businesses to focus more on consumer demands, experiences and differentiation. This thesis challenges these statements with empirical data by looking at shopping malls and their strategies as well as consumer preferences. It arrives at the conclusion that output is primarily driven by customer demand, and that consumers value a certain part of predictability..

Vi är alla födda i en viss tidsperiod och tillhör därför en viss generation. Det samhälle vi väx-er upp i kan komma att prägla vår personlighet och de värderingar som vi har. Då den svenska arbetsmarknaden just nu befinner sig i ett generationsskifte kommer vi få se fler personer från de yngre generationerna inta chefspositioner på företag. Ledarskapet inom organisationer kan därför ändras under de kommande åren eftersom den äldre generationens drivkrafter och mo-tivation inom ledarskap möjligtvis än annorlunda än de yngres. Studien har som syfte att utre-da om det finns några skillnader eller likheter i vad som motiverar olika generationers chefer i sitt ledarskap, och vilka faktorer de tycker gör arbetsrollen intressant.

In Kenya, many families subsist on agriculture and of the country's around 40 million residents 70% work in the agricultural sector. 50 % of the country's gross domestic production (GDP) comes from farming, and thus the country is largely dependent on income from this sector. Kenya's population has tripled in recent decades, which have led to that food availability is a growing problem. To ensure food security, it is important that the return from crops increases. The aim of this study is to evaluate what impact the use of fertilizers and improved seeds has for farmer?s economic situation and income generation.

AbstraktStudien syftar till att undersöka hur chefer upplever att medarbetares generationstillhörighet har betydelse för deras ledarskap. Men också att studera på vilket sätt cheferna beskriver innebörden av begrepp så som generation och ledarskap. I samhällsdebatten pratas det flitigt om generationer och vad som skiljer dem åt. På arbetsmarknaden pågår det ett stort generationsskifte. Men hur spelar detta in i chefsroller och deras ledarskap? Tidigare forskning visar att generation Y, X och Baby boom skiljer sig åt och genom det behöver ett differentierat ledarskap.

Title: Women's best beautiful will never be good enough: a rethoric and semiotic analysis of four advertisements for beauty products.Because of the medias central role in peoples lives in the modern society we today live in, they have become a reference in peoples processes of making sence of their subsistences and environments. Commercial companies also want to present an as good image as possible of them towards the recipients through their marketing. Both parts can lead to a distorted picture of the real och everyday and norms and ideals easily form, for example about the correct way a woman should act and be, as the media affect which references should be made available for society.The purpose of this thesis is to examine how four advertisements for beauty products produce ideals and norms of beauty as well as construct and reconstruct femininity through the ways women are represented. The study will also contain the question about how rethoric and semiotic tools are used to strengthen the messages and sell the products. The following questions will be answered within this study:How is femininity being represented in the advertisements?How can the advertisements contribute to the creation of ideals and norms of beauty? How do the companies use rethoric and semiotic tools in the four advertisements to sell their products and/or strengthen their brands?The study will be executed with a qualitative rethoric and semiotic analysis and the theories applied to it are Mediatization theory, Envisionment theory as well as a theory about gender and femininity.   The foremost results of this study has been that women are represented as constantly striving towards a better beauty to be able to also feel better about themselves, gain better self-esteem and to have more fulfilled and successful lives.

Med en allt mer konkurrensutsatt marknad är det svårt för företagen att nå ut med sina budskap till konsumenterna. Reklam är inget som lockar längre och möjligheterna  att  slippa  dem  blir  bara  fler  och  fler. Ett  relativt  nytt  sätt  att ändå få ut sitt budskap är att förpacka det i redaktionellt material och göra ett TV-  program  av  det  hela,  programming,  det  vill  säga  helt  eller  delvis förfinansierade program..

The current legislation on marketing of tobacco products creates problems for Swedish Match, and obstruct its marketing communications. The purpose of this paper is to investigate Swedish Match's marketing strategy of product category snuff, through a special exposure. In store placement has a great affects on customer buying behavior and studies have shown that 70-80 percent of all purchasing decisions are made in the store, which in turn provides great opportunity for retailers to use their marketing tools for influencing customer buying decisions.Our thesis study is to test a double exposure of snuff with the help of three special exposure. These three special exposures are fridge, fridge with a sign and sign. The purpose of the study is to test which of these three special exposures that have the greatest impact on sales.

According to FSC (Forest Stewardship Council) shall at least a mean of 10 trees per hectare including riparian zones and other areas with high biological values be left in final felling. In addition large clear areas should not be created and all retained trees with high environmental value shall be spared. To leave trees in final felling means a lower cutting volume and hence a lower income from the cutting, but it also means that the production in the next generation becomes less because of competition. The aim of this study was to evaluate the effect retained trees have on the production in the new generation of forest, and to investigate if there is any way to lower this effect. The environmental care has also been estimated by the amount left in final felling.

This report evaluates whether an interpreted high-level garbage collected language has enough information about its memory behaviour to make better cache decisions than modern general CPU hardware.With a generational garbage collector, depending on promotion algorithm and generation size, around 90% of all objects never leave the first generation. This report is based on the hypothesis that, because of the low promotion rate, accesses to higher generations are sufficiently rare not to benefit from caching.To test this hypothesis, we built an operating system with a Scheme interpreter in kernel mode, where the interpreter controls the cache. Generic x86 PC hardware was used, since it allows fine-grained control of cache decisions.Measurements of execution time in this interpreter show that disabling the cache for generations higher than the first does not give any performance gain, but rather a performance loss of up to 50%.We conclude that this interpreter design is not an improvement, but cannot conclude that the hypothesis is false in general. We suggest building a better CPU simulator to gather more data from which to make better caching decisions, moving internal interpreter data structures into the garbage collected heap and modifying the hardware to allow control in the currently rigid dimension of where data is cached---for example separate control of instruction and data caches and separate data caches for different areas of memory..

abstract buzz marketing, the phenomena Have you ever thought about why the small French pastries called macarons suddenly became so extremely popular? Soon they were seen everywhere in the media, on every celebrity party and shortly after of course on every Swedish person?s cake dish. Could it be that a trendy it-girl happened to mention these lovely creations in her blog?What (or who) is it really that decides and controls what is popular and what is going to sell? If one individual can influence a whole group of followers it is definitely something marketers should take advantage of. One cannot any longer rely on traditional advertising, one needs to be more creative and rethink the possibilities to get through the media noise.