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197 Uppsatser om Geographic segmentation, - Sida 3 av 14
Spelar geografi roll? : En studie av Bolognaprocessen ur ett policy transferperspektiv
AbstractDoes Geography Matter? A Study of the Bologna Process from a Policy Transfer Perspective.Essay in Political Science (D-level) at Karlstad?s University by Beatrice Högå, Spring 2007Tutor: Susan MartonThe purpose of this essay is to generally see how theories of policy transfer can help us to better understand the process through which the Bologna Process is being spread throughout Europe, and to specially see if geographic placement, i.e. in the heart of Europe, plays a role in how well and how fast the Bologna Process is implemented.To be able to answer the purpose, I have used Evans and Davies theoretical model on policy transfer network to describe the Bologna Process. Furthermore, Sweden and France are the countries being examined when they differ on the independent variable. From there, I have applied an analytical tool, namely process tracing, to examine whether there are differences in the two countries? work with the implementation of the Bologna Process.I have designed six specific research questions:Have France performed more extensive work than Sweden when it comes to implement the two-cycle system?Have France performed this work earlier?Have France performed more extensive work than Sweden when it comes to recognize awards and periods of study?Have France performed this work earlier?Have France performed more extensive work than Sweden when it comes to quality assurance?Have France performed this work earlier?After applying the analytical tool to be able to answers these research questions, the answer to the general question Does geographic placement, i.e.
Taktisk planering med geografisk hänsyn : fallstudie med Heureka PlanVis på SCA Skogs distrikt Liden
SCA is the largest private owned forest owner in Sweden, with an ownership of 2 million hectares of productive forestland. To manage the planning of such large areas and to fit the traditional organization structure of a Swedish forest company, the planning approach is subdivided into three stages; strategic, tactical and operational.
The strategic part, based on a statistic sample of stands, returns a harvest level estimate which should then be implemented at actual sites in the tactical part. This procedure can lead to incompatible solutions as the strategic solution is not necessarily possible to translate into actual sites in the tactical plan. The geographic aspect is important in tactical planning due to the large costs for moving equipment and maintenance of a large number of forest roads.
Rösta på mig! : En studie om marknadsföring inom svensk politik
The purpose of this study is to investigate and analyze the marketing in Swedish politics. To clarify and compare the Swedish politics to traditional and commercial marketing strategies is not always simple but at the same time we must understand that the practical work political institutes practice, fuse with many theories and marketing is one such theory. To understand this, I chose to investigate which marketing areas and how within service management, brands, segmentation, positioning/image and marketing channels, affect the politics in Sweden? This study is based on qualitative method in which I had five interviews with politicians. The conclusions can be found in the chapter five..
Luxury fashion brands on social media: a study of young
The implementation of this research increases the awareness of the value for luxury fashion brands in utilizing social media as a communication channel to reach young consumers globally. It provides a general understanding of young consumers? perception of luxury fashion brands on social media in regards to geographic cultural background, attitude towards new luxury, and preferred way of contacts..
Aktiv miljöverksamhet? : en komparativ studie av kommuners miljöverksamhet
Active environmental activity?? a comparative study of the municipalities environmental activityThesis in Political Science D-Level at Karlstad University byJenny Ljung Spring 2008Tutor: Michelle MichelletiThe threat against our climate is one of our biggest challenges today. The awareness of the problem has grown rapidly for the last years in governments on international, national and regional level. The Swedish government is recognized as one of the leading countries in the climate and environmental work internationally. The Swedish municipalities play a big role in this successful work.
Är morsan för gammal för sociala medier?
Ett av de mest omtalade fenomenen de senaste åren har varit den snabba utvecklingen av digitala medier och sociala nätverk. Teknologin har utvecklats från att ha varit något som användes ibland och var till för arbete och underhållning, till att vara en stor del av livet och för vissa en nödvändighet. De nya medierna och sociala nätverken är idag en stor del av mångas vardag och påverkar hur vi tar in information, kommunicerar och utrycker våra tankar och idéer. Under de senaste åren har allt fler organisationer valt att ta in sociala medier i sin marknadsföringsstrategi och organisationerna har företagsprofiler på bland annat Facebook och YouTube för att kommunicera med kunderna. Yngre generationer har växt upp med tekniken och sociala medier vilket är en resa som äldre inte har följt med på och därför är en vanlig uppfattning idag att endast yngre generationer använder sig av de nya mediekanalerna.
Segregationen inom Rosengård : En ideologikritisk analys av tre bostadsförvaltares agerande och icke agerande i segregationsproblematiken inom Rosengård
Between 1965-1974 one million new flats were produced in Sweden and the project is called the millionprogramme. One of the areas that was build during this period of time is Rosengård in Malmoe. Today Rosengård is a very segregated area, not just in relation to the city of Malmoe, but within itself. I´ve chosen to study the ideologies behind one of the actors acting and non acting regarding the segregation complex of problems in Rosengård, the housemanagers. I´ve studied one public housecompany and two houseassociations who all owns and manages houses in Rosengård.The ideologies that I´ve studied in this study is what the informers think of the people that live in Rosengård, the society in general, Rosengård and the diffrent smaller areas within Rosengård.
Grön marknadsföring : En guide till grön framgång
The purpose of this thesis is to analyze green marketing and green brand building from a managerial perspective, with the intention to create an implementation guide for companies in the Swedish consumer market. The essay is based on a qualitative approach with a mixture of inductive and deductive elements. We have interviewed five people with close links to green marketing. We have during the study identified a number of touch points to be particularly important in the process of incorporating green marketing. These findings are presented in full in chapter five. We have found that the framework of green marketing is established during the company?s choice of green strategy.
Klamydiainfektioner i Sverige : Kan en geografisk analys förklara det rumsliga mönstret?
Chlamydia is a sexually transmitted infection. The infection rates have increased in the last decade. During 2008 the trend rates declined in all counties and regions in Sweden. Chlamydia infections have a geographical spatial pattern differences. This is seen from the national surveillance data report from the Swedish Institute for infectious disease control (SMI).
Webbsidans funktion i marknadskommunikationen: Rapport 2: Aktiva företag
Marketing communications have earlier been conducted via traditional channels. Today companies have discovered the possibility of doing much of their marketing communication in cooperation with the web at relatively low cost. This development has led to the ability for small businesses to compete with large companies independent of geographic location. The purpose with this thesis was to examine how small businesses use their website in marketing communications with their customers in the consumer market. In order to reach this purpose we have conducted interviews with five small businesses in different business trade with varying degrees of website usage, located in Piteå and Luleå.
Webbsidans funktion i marknadskommunikationen: Rapport 1: Passiva och reaktiva företag
Marketing communications have earlier been conducted via traditional channels. Today companies have discovered the possibility of doing much of their marketing communication in cooperation with the web at relatively low cost. This development has led to the ability for small businesses to compete with large companies independent of geographic location. The purpose with this thesis was to examine how small businesses use their website in marketing communications with their customers in the consumer market. In order to reach this purpose we have conducted interviews with five small businesses in different business trade with varying degrees of website usage, located in Piteå and Luleå.
Ligger bäckarna rätt i kartan?
?Are the headwaters streams at the right position in the map? is a study that has been performed on behalf of Holmen Forest, region Örnsköldsvik. This study will be the basis for deciding if the Hydrology Layer Property map or Holmen Forest map will be used for planning nitrogen fertilization in forestry. The background to this study is that nitrogen fertilization near water will increase the risk of nitrogen leaching out into the water systems, which has a negative impact on the environment. The headstreams positions have been recorded in the field with a GPS and the data analyzed in the geographic information system ArcMap.
Effektiv marknadsföring genom segmentering : i ett litet kommunalt bostadsföretag i glesbygd
It is important to Ockelbogårdar to have knowledge about different needs by the segments on a market, while they can bring a product into line with consumer needs by marketing. To survey the needs of consumers, demographic segmentation could be in use. It is about to survey the most importent factors or advantages the consumers have in their living environment.The purpose of the essay is to investigate how Ockelbogårdar could make their marketing better against several target groups, in the existing building population, by distribute the consumers into segments. On the basis of the investigation and the segments that will introduces, Ockelbogårdar can offer the consumer a living which fits the indivdual consumer.A poll have been done by the conusmers of Ockelbogårdar. The poll have been delivered by post and a quantity data about the needs of the consumer have been evaluated.
En jämförande studie av fem lastbilsmonterade flishuggar
The study was carried out as a time study of five wood chippers placed on trucks,so?called huggbilar. They are trucks with built?in wood chipper, chip bowl and crane pulling a chip trailer. The system is used for chipping wood fuel, transporting, and delivering the chips to heating plants.
Bellman Marknadsföring : Marknadspotential och förslag till lanseringsplan
This Master thesis was written in collaboration with the Kalmar-based consulting company Sederkvist Kommunikation. The purpose was to explore the market potential for Sederkvist Kommunikations new software Bellman Marketing. Based on these results a launch plan was created and advoice were given to Sederkvist Kommunikation as to how their new administrative tool could be introduced on the market. Data were collected through semi-structured telephone interviews. The population was Swedish so called Gazelle-companies (growth-companies listed yearly by the business newspaper Dagens Industri) and totally 27 units were examined.